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Director of Marketing

Queens, NY

$90K - $115K/yr

The Director of Marketing position is a high-impact role with real ownership -- ideal for a marketer who knows the nursing home world. Prior nursing home experience is required for the Director of ...

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How much do associate director of marketing jobs pay per year?

As of Jul 26, 2026, the average yearly pay for associate director of marketing in the United States is $72,909.00, according to ZipRecruiter salary data. Most workers in this role earn between $34,500.00 and $112,000.00 per year, depending on experience, location, and employer.

What is an associate director's salary?

An associate director of marketing typically earns between $70,000 and $120,000 annually, depending on experience, industry, and location. They often have several years of marketing experience and may oversee teams or specific campaigns within an organization.

What is the highest paid position in marketing?

The highest paid positions in marketing are typically executive roles such as Chief Marketing Officer (CMO) or Vice President of Marketing, who oversee overall marketing strategy and have extensive experience and leadership skills. These roles often require advanced degrees, strategic thinking, and a track record of successful campaigns, with compensation often exceeding six figures and including bonuses and stock options.

What is the difference between Associate Director Of Marketing vs Marketing Manager?

AspectAssociate Director Of MarketingMarketing Manager
ResponsibilitiesOversees marketing strategies, manages teams, and develops high-level campaignsExecutes marketing plans, manages daily activities, and coordinates campaigns
Required CredentialsBachelor's degree, often a master's, with 5+ years experience in marketingBachelor's degree, 3+ years experience in marketing roles
Work EnvironmentStrategic planning, leadership meetings, cross-department collaborationCampaign execution, team supervision, project management

The Associate Director Of Marketing typically holds a higher strategic role with broader responsibilities and leadership duties compared to a Marketing Manager, who focuses more on executing marketing plans and managing daily operations. Both roles require relevant marketing experience and similar educational backgrounds, but the Associate Director is more involved in high-level planning and team oversight.

What are the key skills and qualifications needed to thrive as an Associate Director Of Marketing, and why are they important?

To thrive as an Associate Director Of Marketing, you need strong strategic planning, data analysis, and campaign management skills, often supported by a bachelor's or master's degree in marketing or a related field. Familiarity with marketing automation platforms, customer relationship management (CRM) systems, and analytics tools like Google Analytics or HubSpot is typically required. Exceptional leadership, communication, and creative problem-solving abilities help distinguish high performers in this role. These skills are crucial for effectively leading teams, driving successful campaigns, and aligning marketing initiatives with overall business goals.

What is the highest salary for a marketing director?

The highest salary for a marketing director can exceed $200,000 annually, especially in large corporations or industries like technology and finance. Compensation often includes bonuses, stock options, and other incentives, reflecting experience, location, and company size.

What does an associate director of marketing do?

An associate director of marketing oversees marketing strategies, manages campaigns, and coordinates with teams to achieve business goals. They analyze market trends, develop branding initiatives, and often use tools like marketing automation software to optimize outreach and engagement.

How does an Associate Director of Marketing typically collaborate with other departments to achieve campaign goals?

An Associate Director of Marketing often works closely with cross-functional teams such as sales, product development, and creative departments to align marketing strategies with overall business objectives. This role involves frequent meetings to coordinate messaging, share insights, and ensure that campaigns are consistent across all channels. Successful collaboration requires strong communication skills and the ability to translate marketing goals into actionable plans that support the broader organizational vision.
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Associate Director Of Marketing jobs near you
Infographic showing various Associate Director Of Marketing job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 69% Full Time, 28% Part Time, 1% Temporary, and 1% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $72,909 per year, or $35.1 per hour.
Associate Director of Marketing

Associate Director of Marketing

Milwaukee Repertory Theater

Milwaukee, WI

$55K - $60K/yr

Other

Posted 15 days ago

Job description

Description

ABOUT MILWAUKEE REP 

Milwaukee Rep is Wisconsin's largest performing arts organization in terms of audiences served and one of the largest professional theaters in the country. Each year, nearly 300,000 people experience a wide range of productions and events, from Broadway musicals and Shakespeare to American classics and World Premieres. At Milwaukee Rep, we value inclusion, innovation, collaboration, and quality. Our team plays an important role in advancing our mission to ignite positive change in our community through the transformative power of theater. We are committed to building a diverse and inclusive workplace and encourage candidates from a variety of backgrounds and experiences to apply. While few candidates will meet every qualification listed, we encourage individuals who are excited about the opportunity and believe they can contribute to our success to apply.


Position Summary

The Associate Director of Marketing serves as a key partner in the planning and execution of Milwaukee Rep's production marketing efforts. Working closely with the Director of Marketing, this position develops and implements integrated marketing campaigns that drive attendance, support Single Ticket revenue goals, and strengthen audience engagement. The ideal candidate is a strategic marketer who combines strong campaign instincts, media planning expertise, analytical thinking, and creative problem-solving to deliver measurable results.


Major duties and responsibilities include:

Production Marketing & Campaign Strategy

Collaborate with the Director of Marketing to develop and implement marketing campaigns for Milwaukee Rep productions and institutional initiatives.

Assist in the development of production-specific marketing plans designed to achieve attendance and revenue goals.

Partner with the Director of Marketing to develop audience positioning, campaign strategy, and media recommendations for assigned productions.

Develop integrated marketing campaigns that leverage digital, social, email, broadcast, out-of-home, print, and promotional channels.

Manage assigned productions and campaign initiatives from planning through execution.


Advertising & Media Planning

Assist in the development and execution of advertising strategies across digital, print, broadcast, outdoor, and emerging media platforms.

Evaluate and recommend channel mix, audience targeting, media investments, and promotional tactics.

Manage digital advertising campaigns, media placements, and vendor relationships.

Monitor campaign effectiveness and recommend adjustments to improve results.

Research emerging marketing trends, technologies, platforms, and AI tools that may improve campaign effectiveness.


Promotions & Audience Development

Develop and implement production-specific promotional initiatives designed to support attendance and revenue goals.

Research audience trends, consumer behavior, and marketplace opportunities to inform campaign strategy.

Identify new promotional opportunities, audience acquisition tactics, and marketing partnerships.

Collaborate with the Associate Director of Marketing, Events & Partnerships to support audience-facing events and activations tied to marketing campaigns.

Recommend innovative marketing tactics and promotional opportunities that support attendance and revenue goals.


Campaign Execution

Coordinate direct mail campaigns from planning through delivery.

Assist with audience segmentation, targeting, and campaign deployment.

Work with internal teams and external vendors to ensure timely and accurate campaign execution.

Support implementation of cross-promotional, upsell, and retention initiatives.


Analytics & Performance Optimization

Monitor campaign performance, ticket sales trends, and audience response.

Analyze marketing and sales data to identify opportunities and challenges.

Evaluate advertising effectiveness and return on marketing investment.

Utilize data-driven insights to improve audience targeting and campaign performance.


Success Measures

Success in this role will be measured through contributions to Single Ticket revenue goals, campaign effectiveness, audience engagement, and the successful implementation of marketing initiatives that support attendance and revenue growth. Success requires strategic thinking, strong execution, and a commitment to continuously improving campaign performance and audience response.

Requirements

Core Competencies & Qualifications


Required

Bachelor's degree in Marketing, Communications, Business, Arts Administration, or a related field, or equivalent professional experience.

Three or more years of progressively responsible experience in marketing, advertising, promotions, event marketing, entertainment marketing, or a related field.

Experience developing and implementing integrated marketing campaigns while managing multiple projects, priorities, and deadlines simultaneously.

Experience with digital advertising platforms and campaign management.

Strong analytical and problem-solving skills with the ability to translate data into actionable recommendations.

Strong communication, organizational, and project management skills.

Demonstrated ability to develop marketing recommendations and make strategic decisions based on audience insights, campaign performance, and business objectives.

Ability to work evenings, weekends, and holidays as required by performance schedules


Preferred

Experience in performing arts, entertainment, sports, attractions, hospitality, festivals, or nonprofit marketing.

Experience managing advertising budgets and media placements.

Experience coordinating direct mail campaigns.

Experience with Tessitura or similar CRM and ticketing platforms.

Working knowledge of Adobe Creative Suite (InDesign, Photoshop, Illustrator) or similar design software.

Ability to create, edit, or modify basic marketing assets and promotional materials.

Familiarity with AI-powered marketing tools and emerging digital marketing technologies.


Key Characteristics of Success


The ideal candidate:

Thinks strategically and executes effectively.

Brings creative ideas that translate into measurable results.

Understands how to build campaigns that drive attendance and revenue.

Uses data and audience insights to inform decision-making.

Is collaborative, proactive, and thrives in a fast-paced environment.

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