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Assistant Director Of Marketing Jobs (NOW HIRING)

Louisiana Workforce Commission

Assistant Director of Marketing and Communications Position Type:Professional / Unclassified Department:LSUAM AA - SA - H&WB - URec - Business Management (Chandra Pidgeon (00011860)) Work Location ...

Eagle's Landing

Director of Marketing

Arrington, TN

Director of Marketing Position Summary: The Marketing department is tasked with generating and converting demand for Eagle's Landing events, affiliated brands (Glacier, Upper Deck, and TBA) and ...

Great Lakes Mgmt Co

Director of Marketing

Minneapolis, MN · On-site

$75K - $80K/yr

The Director of Marketing will partner closely with Operations and Sales leadership to drive qualified leads, increase tours and reservations, reduce resident acquisition costs, and support occupancy ...

MC Companies

Director of Marketing

Sandy, UT · On-site

The Director of Marketing oversees assigned activities in the marketing department and is ... leads. · Assist with the design and launch of marketing websites for new developments and ...

DISHER

Director of Marketing

Wyoming, MI

Director of Marketing DISHER is currently partnering with the largest residential production home ... These tools assist our recruitment team but do not replace human judgment. Final hiring decisions ...

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How much do assistant director of marketing jobs pay per year?

As of Aug 16, 2026, the average yearly pay for assistant director of marketing in the United States is $71,970.00, according to ZipRecruiter salary data. Most workers in this role earn between $44,500.00 and $89,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an assistant director of marketing?

To thrive as an Assistant Director of Marketing, you need a solid background in marketing strategy, campaign management, and data analysis, typically supported by a degree in marketing or a related field. Familiarity with digital marketing platforms, CRM systems, analytics tools like Google Analytics, and certifications such as Google Ads or HubSpot are often required. Strong leadership, creativity, and excellent communication skills help distinguish top performers in this role. These competencies are crucial for driving impactful marketing initiatives, leading teams effectively, and achieving organizational growth objectives.

What are some typical challenges faced by an assistant director of marketing, and how can they be addressed?

Assistant Directors of Marketing often navigate balancing multiple campaigns, aligning department goals, and adapting to shifting market trends. A frequent challenge is ensuring clear communication between creative, sales, and digital teams to maintain consistency in messaging and brand strategy. Proactive project management, fostering cross-functional collaboration, and staying updated with analytics tools can help mitigate these challenges. Regular meetings and transparent reporting structures are key to addressing issues early and keeping projects on track.

What is the difference between Assistant Director Of Marketing vs Marketing Manager?

AspectAssistant Director Of MarketingMarketing Manager
ResponsibilitiesSupports marketing strategies, oversees campaigns, assists in planningExecutes marketing plans, manages teams, analyzes campaign performance
Required CredentialsBachelor's degree in marketing or related field, experience in marketing rolesBachelor's degree, marketing experience, sometimes certifications like HubSpot or Google Ads
Work EnvironmentCollaborative, often in larger organizations or agenciesTeam management, project execution, client interaction
Industry UsageCommon in corporate marketing departments and agenciesWidely used across industries for marketing leadership roles

The Assistant Director Of Marketing typically supports senior marketing leaders and focuses on assisting with strategy and campaign planning, while the Marketing Manager handles day-to-day campaign execution and team management. Both roles require similar educational backgrounds and experience, but differ in scope and responsibilities.

What does an assistant director of marketing do?

An assistant director of marketing supports the marketing department by helping develop and implement marketing strategies, coordinating campaigns, and managing communication efforts. They often oversee project execution, analyze market data, and collaborate with teams to achieve marketing goals, requiring strong organizational and communication skills.

What cities are hiring for Assistant Director Of Marketing jobs?

Cities with the most Assistant Director Of Marketing job openings:

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Assistant Director Of Marketing jobs near you
Infographic showing various Assistant Director Of Marketing job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 75% Full Time, 21% Part Time, 1% Temporary, and 2% Contract. Highlights an 98% Physical, 1% Hybrid, and 1% Remote job distribution, with an average salary of $71,970 per year, or $34.6 per hour.

Assistant Director of Marketing

KSS Immersion Schools, Inc.

Manhattan, NY • On-site

$85K - $105K/yr

Full-time

Re-posted 15 days ago

Job description

Job Type
Full-time
Description
Assistant Director of Marketing
Pine Street School & Battery Park Montessori New York, NY
Brand, Digital Marketing, Website, Content & Creative Production
Reports to: Director of Admissions
Position Overview
Pine Street School and Battery Park Montessori are two distinctive downtown New York City independent schools united under the Green Ivy Schools family. Together, we serve children from age one through eighth grade through a globally minded, language-rich, and deeply intentional educational experience.
We are seeking a dynamic, creative, strategic, and detail-oriented Assistant Director of Marketing to bring our schools' stories to life across digital platforms, websites, social media, email, print materials, advertising campaigns, and community-facing touchpoints.
This role is responsible for how families discover, experience, and connect with our schools - from first impression through inquiry, consideration, enrollment, and long-term community engagement. The Assistant Director manages day-to-day marketing execution while contributing to brand strategy, digital marketing, content planning, campaign coordination, website optimization, and community storytelling across both schools.
Key Responsibilities
Brand, Messaging & Content Strategy
  • Support and strengthen the distinct brand voice, positioning, and parent-facing messaging for each school.
  • Translate enrollment priorities, school strengths, curriculum insights, and community stories into campaigns, content themes, and communications.
  • Own and manage the marketing calendar across organic social, ads, blog posts, LinkedIn, website content, email, admissions materials, events, directories, and community communications.
  • Lead a monthly storytelling working group with the two Associate Directors of Admissions to review faculty-submitted assets, discuss upcoming curriculum themes and school moments, and plan the marketing calendar.
  • Include Heads of Division as needed to ensure curriculum-based storytelling is accurate, developmentally appropriate, and aligned with program priorities.
  • Ensure all marketing reflects the schools' warmth, academic intentionality, community spirit, and brand standards.
Website Management & Optimization
  • Own and manage both school websites as primary enrollment and brand storytelling tools.
  • Regularly update website content, including admissions pages, open houses, tours, community events, program highlights, landing pages, school news, inquiry pathways, calls to action, and registration links.
  • Receive and action school-specific content updates from Associate Directors and admissions calendar or event updates from the Assistant Director of Enrollment Management.
  • Manage GA4 and Google Search Console/Webmaster Tools to monitor website performance, search visibility, indexing issues, traffic trends, and conversion behavior.
  • Own the website product roadmap for both schools, identifying and prioritizing improvements to content, navigation, UX, SEO/AEO, landing pages, inquiry pathways, conversion points, integrations, and family-facing functionality.
  • Ensure website inquiry forms feed correctly into the CRM, coordinating with the Assistant Director of Enrollment Management on integration issues.
  • Monitor Ravenna, HubSpot, and website data connections daily to ensure lead data is flowing accurately across systems.
Marketing Campaigns, Channels & Visibility
  • Own and execute marketing strategy across paid and organic channels, including Google Ads/PPC, paid social, SEO, AEO, social media, retargeting, email marketing, print, OOH, Niche, directories, traditional press, influencer/ambassador engagement, visibility partnerships, and campaign support.
  • Manage automated email drip campaigns and develop ad hoc marketing emails, including copy, creative direction, layout, visuals, and calls to action, to support inquiry nurturing, event attendance, admissions engagement, and movement through the admissions funnel.
  • Serve as the day-to-day point of contact for external marketing partners, coordinating campaign strategy, messaging, creative direction, timelines, deliverables, asset requests, revisions, approvals, landing page content, print/OOH assets, and brand guidance.
  • Support school participation in community events by coordinating needed marketing collateral, signage, promotional materials, digital assets, Niche/directory/calendar listings, and channel activations before, during, and after the event.
  • Manage traditional press relationships and visibility partnerships, including local media outreach, school announcements, event promotion, community-interest stories, and approved press materials.
  • Partner with the Admissions Team to align campaigns with admissions cycles, events, pipeline needs, lead quality, and conversion tracking.
  • Review performance reports across Google Analytics, Meta Ads, Google Ads, Niche, and other relevant channels, using data such as traffic, conversion rates, lead sources, campaign performance, cost per lead, and inquiry quality to refine strategy.
Organic Social Media Publishing & Engagement
  • Own organic social scheduling, publishing, and day-to-day channel management for both schools across Instagram/Facebook, LinkedIn, X, and YouTube.
  • Maintain a consistent organic social posting cadence of at least three posts per week, with the two Associate Directors trained as backup posters for timely event coverage.
  • Concept, film, edit, caption, schedule, and publish social-first content, including Reels and short-form video.
  • Curate and publish content contributed by Associate Directors, faculty, staff, families, and community members as appropriate.
  • Manage online engagement by responding to or escalating comments, messages, reviews, and interactions in a timely and thoughtful manner.
  • Monitor engagement, reach, trends, and content performance, adjusting content based on results and audience behavior.
Content Capture, Faculty Assets & Asset Library
  • Collaborate with the Associate Directors to coordinate photo and video coverage for special events and non-routine school moments, including admissions events, open houses, STEAMfest, clap-out, field day, parent events, school celebrations, and other major storytelling opportunities.
  • Manage shared marketing asset folders and maintain a searchable visual asset library where faculty and staff submit weekly photos, videos, classroom highlights, student work, curriculum moments, event images, and story ideas; review, edit, organize, tag, and repurpose assets by school, program, classroom, event, theme, permissions, and intended channel use.
  • Hold quarterly faculty workshops on capturing usable photos/videos, following privacy guidelines, and submitting assets to shared marketing folders.
  • Ensure all content respects student privacy, family permissions, school communication guidelines, and brand standards.
Creative Production
  • Produce, adapt, and design high-quality creative assets across digital and print channels, including video, photography, email graphics, social media content, website visuals, advertising assets, admissions collateral, print materials, signage, presentations, swag, and campaign materials.
  • Create assets independently or with support from an external graphic design partner, while admissions/enrollment colleagues handle ordering and inventory.
  • Capture most day-to-day photo and video content directly, while developing and maintaining a roster of trusted photographers and videographers for high-impact production needs, including major campaigns, admissions assets, signature events, and brand storytelling pieces.
  • Transform raw content from Associate Directors, faculty, staff, families, and events into polished, on-brand materials.
  • Edit photo and video content using Adobe Creative Suite or similar tools.
Qualifications & Experience
Required
  • 4-8 years of experience in marketing, communications, content creation, social media, digital marketing, or a related field.
  • Strong writing, editing, proofreading, and storytelling skills across digital and print formats.
  • Strong project management skills and ability to manage multiple workstreams, deadlines, and content needs across two schools.
  • Experience with Photoshop and Adobe Suite to create high-quality marketing assets.
  • Familiarity with Google Ads, Meta Ads, SEO, AEO, Google Analytics, Google Webmaster Tools, and Excel.
  • Experience managing websites using Webflow, Shopify, Wordpress or similar CMS platforms.
  • Strong experience with social media management, especially Instagram/Facebook platforms; LinkedIn experience strongly preferred.
  • Experience concepting, filming, editing, and publishing short-form video content, including Reels or similar formats.
  • Experience with video editing in Adobe Suite or similar tools.
  • Comfort working cross-functionally with admissions, enrollment, school leadership, faculty, external partners, and community stakeholders.
Preferred / Bonus
  • 5-10 years of experience in marketing, communications, or digital strategy.
  • Experience managing email marketing platforms and campaign execution.
  • Familiarity with the NYC independent school landscape.
  • Bilingual ability in Spanish or Mandarin.
Personal Attributes
  • Digital-first creative storyteller with a strong visual eye, brand sensibility, and native understanding of how people discover, consume, and engage with content on social platforms.
  • Strategic, hands-on, and execution-oriented.
  • Highly organized and detail-oriented.
  • Collaborative, warm, and relationship-driven.
  • Proactive, dependable, and able to follow through across multiple projects.
  • Comfortable working in a school environment and capturing authentic community moments.
  • Passionate about education and creating meaningful experiences for families.
Why This Role Matters
In Manhattan's independent school market, perception drives demand - and community drives perception. Families choose schools based on story, reputation, values, program quality, and the feeling they get when they walk through the door or hear another parent talk about their experience.
Pine Street School and Battery Park Montessori have real strengths: intellectual intentionality, warmth, language-rich learning, community spirit, and a commitment to seeing each child fully. This role ensures those strengths are known, felt, and talked about - in the neighborhoods where families live, in the digital spaces where first impressions form, and in the rooms where word-of-mouth is born.
Every post, event page, image, email, flyer, video, campaign, and community touchpoint helps families feel what makes Pine Street School and Battery Park Montessori special. The Assistant Director of Marketing helps translate the everyday life of both schools into clear, beautiful, meaningful storytelling.
Pine Street School and Battery Park Montessori are part of Green Ivy Schools. Equal opportunity employer.
12-month, full-time position based in New York City.
Salary Range
$85,000-$105,000 per year
Requirements
  • 4-8 years of experience in marketing, communications, content creation, social media, digital marketing, or a related field.
  • Strong writing, editing, proofreading, and storytelling skills across digital and print formats.
  • Strong project management skills and ability to manage multiple workstreams, deadlines, and content needs across two schools.
  • Experience with Photoshop and Adobe Suite to create high-quality marketing assets.
  • Familiarity with Google Ads, Meta Ads, SEO, AEO, Google Analytics, Google Webmaster Tools, and Excel.
  • Experience managing websites using Webflow, Shopify, Wordpress or similar CMS platforms.
  • Strong experience with social media management, especially Instagram/Facebook platforms; LinkedIn experience strongly preferred.
  • Experience concepting, filming, editing, and publishing short-form video content, including Reels or similar formats.
  • Experience with video editing in Adobe Suite or similar tools.
  • Comfort working cross-functionally with admissions, enrollment, school leadership, faculty, external partners, and community stakeholders.

Salary Description
85k to 105k per year

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