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Director Marketing Analytics Jobs (NOW HIRING)

Wolters Kluwer

Director, Marketing

Phoenix, AZ · On-site

$165K - $295K/yr

As a Director, Marketing, you will provide senior leadership to high-level marketing professionals ... Proficiency in conducting extensive market analysis and strategic planning. 4. Cross-functional ...

Wolters Kluwer

Director, Marketing

Glendale, CA

$165K - $295K/yr

As a Director, Marketing, you will provide senior leadership to high-level marketing professionals ... Proficiency in conducting extensive market analysis and strategic planning. 4. Cross-functional ...

Wolters Kluwer

Director, Marketing

Dallas, TX

$165K - $295K/yr

As a Director, Marketing, you will provide senior leadership to high-level marketing professionals ... Proficiency in conducting extensive market analysis and strategic planning. 4. Cross-functional ...

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Director Marketing Analytics information

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$100.5K

$132.8K

$160K

How much do director marketing analytics jobs pay per year?

As of Jun 12, 2026, the average yearly pay for director marketing analytics in the United States is $132,823.00, according to ZipRecruiter salary data. Most workers in this role earn between $123,000.00 and $141,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Director of Marketing Analytics, and why are they important?

To thrive as a Director of Marketing Analytics, you need expertise in data analysis, marketing strategy, and leadership, often supported by a degree in marketing, statistics, or business and substantial experience in analytics roles. Proficiency with analytics platforms (like Google Analytics, Adobe Analytics), data visualization tools (such as Tableau or Power BI), and statistical software (like SQL, R, or Python) is typically required. Strong communication, critical thinking, and stakeholder management skills help you translate complex data into actionable business insights. These abilities are essential for driving data-informed marketing decisions that support organizational growth and competitive advantage.

How does a Director of Marketing Analytics typically collaborate with other departments to drive business growth?

A Director of Marketing Analytics works closely with teams such as marketing, sales, finance, and product development to align analytics strategies with broader business objectives. They translate complex data insights into actionable recommendations, helping these departments optimize campaigns, allocate budgets efficiently, and identify new market opportunities. Regular cross-functional meetings and collaborative projects are common, ensuring that data-driven decisions are integrated throughout the organization. This collaborative approach not only enhances marketing effectiveness but also fosters a culture of data-driven decision-making company-wide.

What does a Director of Marketing Analytics do?

A Director of Marketing Analytics leads a team responsible for analyzing marketing data to guide strategic decisions and improve campaign effectiveness. They oversee data collection, develop analytical models, and provide actionable insights to optimize marketing performance. The role often involves collaborating with cross-functional teams, setting key performance indicators (KPIs), and presenting findings to executives. Their work helps organizations understand customer behavior, measure return on investment, and drive business growth.

What is the difference between Director Marketing Analytics vs Marketing Analyst?

AspectDirector Marketing AnalyticsMarketing Analyst
Required CredentialsBachelor's or Master's in Marketing, Data Analytics, or related field; extensive experienceBachelor's degree in Marketing, Business, or related field; entry to mid-level experience
Work EnvironmentStrategic leadership, cross-department collaboration, senior managementData collection, reporting, campaign analysis, supporting marketing teams
Employer & Industry UsageLarge corporations, marketing agencies, tech companiesMarketing departments across various industries, agencies

The main difference between a Director Marketing Analytics and a Marketing Analyst lies in their level of responsibility and scope. The Director oversees strategic analytics initiatives, manages teams, and influences high-level decisions, while the Marketing Analyst focuses on data collection, analysis, and supporting marketing campaigns. Both roles require strong analytical skills, but the director's role is more leadership-oriented and strategic.

More about Director Marketing Analytics jobs
What cities are hiring for Director Marketing Analytics jobs? Cities with the most Director Marketing Analytics job openings:
What are the most commonly searched types of Marketing Analytics jobs? The most popular types of Marketing Analytics jobs are:
What states have the most Director Marketing Analytics jobs? States with the most job openings for Director Marketing Analytics jobs include:
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Director Marketing Analytics jobs near you
Infographic showing various Director Marketing Analytics job openings in the United States as of June 2026, with employment types broken down into 2% As Needed, 75% Full Time, 20% Part Time, 1% Temporary, and 2% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $132,823 per year, or $63.9 per hour.
Director, Marketing Analytics & Automation

Director, Marketing Analytics & Automation

Monotype

Woburn, MA

Full-time

Medical, PTO

Posted 14 days ago

Job description

Are you our "TYPE"?

Named "One of the Most Innovative Companies in Design'' by Fast Company, Monotype brings brands to life through type and technology that consumers engage with every day. The company's rich legacy includes a library that can be traced back hundreds of years, featuring famed typefaces like Helvetica, Futura, Times New Roman and more. Monotype specializes in the design, development, licensing, and management of typefaces and font technologies for the world's biggest global brands and individual creative professionals, offering a wide set of solutions that make it easier for them to do what they do best: design beautiful brand experiences.

Want to learn more about who we are, what we do, and how you can become part of our team of over 1,000 talented employees across the globe? Visit us atwww.monotype.com.

We are seeking a Director,Global Marketing Analytics & Automationto lead the strategy, architecture, and execution of data-driven and AI-enabled marketing capabilities across our global organization.

This leader will transform how marketing performance is measured, optimized, and scaled by building a modern marketing intelligence ecosystem powered by advanced analytics, automation, and artificial intelligence. The role will partner closely with Marketing, Sales, Finance, Data, and Technology leaders to ensure marketing investments drive measurable growth acrossourcustomer segments.

As a senior leader within Marketing, the Director will shape the roadmap for marketing analytics, marketing technology, and AI-driven insights while building a high-performing global team focused on operational excellence, experimentation, and continuous innovation.

What you'll be doing:

  • Lead the global strategy for marketing analytics, marketing intelligence, and AI-enabled insights to improve decision-making, customer engagement, and revenue outcomes. Translate complex data into clear business insights for senior leadership, build predictive models to forecast marketing performance and pipeline impact, and foster a culture of experimentation and data-driven decision making across the marketing organization.

  • Own the global framework for marketing measurement, including attribution modeling, funnel analytics, pipeline contribution, and ROI reporting. Continuously analyze the customer journey to identify growth opportunities, improve conversion performance, and ensure alignment between marketing investments and business outcomes.

  • Define and manage the roadmap for the global marketing technology ecosystem, ensuring scalable, integrated platforms that support advanced analytics, AI capabilities, and efficient campaign execution. Oversee marketing automation programs, lifecycle marketing workflows, and system integrations across CRM, marketing platforms, and data infrastructure to enable seamless data flow and operational efficiency.

  • Partner with data, legal, and technology teams to ensure high standards for data governance, privacy compliance, and responsible AI usage across marketing systems. Establish best practices that protect customer data while enabling scalable, insight-driven marketing.

  • Build and lead a high-performing global team across marketing analytics, automation, and operations. Partner with regional marketing leaders, sales, finance, and data teams to align marketing insights with broader business strategy while driving continuous improvement in marketing effectiveness.

What we're looking for:

  • Bachelor's degree in Marketing, Data Science, Business, or related field; MBA or advanced analytics degree preferred

  • 10-15+ years of experience in marketing analytics, marketing operations, or marketing technology leadership roles

  • Deep knowledge of analytical tools such as Path Factory, Marketo, 6thSense, etc.

  • Proven experience building dashboards and developing CAC frameworks that tie back to ROI.

  • Proven experience leading data-driven marketing transformation within B2B SaaS, technology, or digital platforms

  • Strong background in advanced analytics, predictive modeling, and data visualization

  • Experience implementing AI and machine learning capabilities within marketing environments

  • Deep knowledge of marketing attribution models, digital marketing metrics, and revenue analytics

  • Expertise across modern marketing technology ecosystems including CRM, CDP, and analytics platforms

  • Experience managing complex global marketing technology stacks

  • Strong executive communication skills with the ability to influence senior leadership using data-driven insights

  • Proven ability to lead cross-functional teams and drive organizational change through data and technology

What's in it for you:

  • Hybrid work arrangements and competitive paid time off programs.

  • Comprehensive commercial medical insurance coverage to meet all your healthcare needs.

  • Competitive compensation with corporate bonus program & uncapped commission forquota-carryingSales

  • A creative, innovative, and global working environment in the creative and software technology industry

  • Highly engaged Events Committee to keep work enjoyable.

  • Reward & Recognition Programs (including President's Club for all functions)

  • Professional onboarding program, including robust targeted training for Sales function

  • Development and advancement opportunities (high internal mobility across organization)

  • Retirement planning options to save for your future, and so much more!

Monotype is an Equal OpportunitiesEmployer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.

#LI-DNI

The US pay range for this position is $150,000 - $190,000 annual base salary. A corporate bonus will also be offered as part of this role. The final annual base salary offered will be based on location and experience level, and could be less for internal applicants depending upon experience.

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