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Director Market Intelligence Jobs (NOW HIRING)

Workiva, Inc.

Market Intelligence Director

Ames, IA · On-site +1

The Market Intelligence Director will develop and implement strategies to monitor market trends, analyze the competitive landscape, and assess buying events that influence customer decisions.

Workiva, Inc.

Market Intelligence Director

The Market Intelligence Director will develop and implement strategies to monitor market trends, analyze the competitive landscape, and assess buying events that influence customer decisions.

Workiva, Inc.

Market Intelligence Director

OR · On-site +1

The Market Intelligence Director will develop and implement strategies to monitor market trends, analyze the competitive landscape, and assess buying events that influence customer decisions.

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Director Market Intelligence information

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$130.5K

$153.9K

$186K

How much do director market intelligence jobs pay per year?

As of Jun 16, 2026, the average yearly pay for director market intelligence in the United States is $153,889.00, according to ZipRecruiter salary data. Most workers in this role earn between $141,000.00 and $160,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Director of Market Intelligence, and why are they important?

To thrive as a Director of Market Intelligence, you need expertise in market research, data analysis, strategic thinking, and typically a degree in business, marketing, or a related field. Proficiency with market intelligence platforms (such as Tableau, Nielsen, or Gartner), advanced Excel, and CRM systems, along with experience in competitive analysis tools, is often required. Exceptional leadership, communication, and stakeholder management skills help you drive insights across teams and influence decision-making. These capabilities are crucial for identifying market opportunities, guiding business strategy, and maintaining a competitive edge.

What does a Director of Market Intelligence do?

A Director of Market Intelligence leads the collection and analysis of data about market trends, competitors, and customer preferences to inform business strategy. They oversee research projects, synthesize insights, and present actionable recommendations to senior leadership. This role often collaborates with marketing, sales, and product teams to guide decision-making and identify new opportunities for growth. Their work ensures that the company remains competitive and can anticipate shifts in the marketplace.

What is the difference between Director Market Intelligence vs Market Research Manager?

AspectDirector Market IntelligenceMarket Research Manager
CredentialsBachelor's/Master's in Business, Marketing, or related fields; often requires experience in market analysisBachelor's/Master's in Marketing, Business, or related fields; experience in research methods
Work EnvironmentStrategic planning, cross-department collaboration, executive reportingDesigning and managing research projects, data collection, analysis
Industry UsageUsed in corporate strategy, product development, competitive analysisUsed in market research firms, marketing departments, consumer insights

The main difference is that the Director of Market Intelligence focuses on strategic insights and high-level analysis to inform business decisions, while the Market Research Manager handles the execution of research projects and data collection. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.

How does the Director of Market Intelligence typically collaborate with product development and sales teams?

The Director of Market Intelligence plays a crucial role in bridging the gap between market insights and actionable strategies for product development and sales teams. They regularly provide data-driven analyses on market trends, competitor activities, and customer preferences, ensuring that both teams are aligned with real-time market demands. This collaboration often involves presenting findings, participating in strategy sessions, and advising on go-to-market approaches, which helps streamline product innovation and optimize sales tactics.
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What cities are hiring for Director Market Intelligence jobs? Cities with the most Director Market Intelligence job openings:
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Director Market Intelligence jobs near you
Infographic showing various Director Market Intelligence job openings in the United States as of June 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $153,889 per year, or $74 per hour.
Director, Market Intelligence - Retirement - Remote

Director, Market Intelligence - Retirement - Remote

Symetra

Remote

$117K - $195K/yr

Full-time

Retirement, PTO

Posted 3 days ago

Symetra rating

8.4

Company rating: 8.4 out of 10

Based on 17 frontline employees who took The Breakroom Quiz

87th of 261 rated insurance

Job description

Symetra has an exciting opportunity to join our Annuity Product team as a Director of Market Intelligence!
About the role
In the role of Director of Market Intelligence, you will be responsible for directing and leading all aspects of market and competitor intelligence initiatives for the Retirement Division. You will lead development, execution, and continual improvement of the market intelligence program. You will present market intelligence information to Product and Sales management and provide insights to be used in new product development. In this position, you may lead the work of data analysts supporting market intelligence functions
What you will do
  • Establish a vision and ongoing strategy for market intelligence programs, in alignment with Product, Sales, and corporate strategic goals.
  • Implement market intelligence strategy by directing market intelligence initiatives to provide actionable data used in product positioning, marketing and sales ideas, product development, pricing, and industry research.
  • Serve on cross-functional project teams and collaborate with other internal departments on initiatives that leverage competitive and/or internal Symetra product data.
  • Direct and oversee gathering and analysis of competitive intelligence, industry sales and association/study group data, published surveys, and other sources determined to be cost effective and reliable.
  • Direct the development and dissemination of market intelligence summaries, reports, communications, and analysis tools for use by internal management and Sales staff.
  • Deliver competitive information and Symetra product positioning to internal and external wholesalers. Respond to specific inquiries from Sales Desk Managers and sales leadership about potential incoming business.
  • Ensure timely and ongoing participation in industry surveys and study groups.
  • Direct identification, negotiation with, and management of vendors for services required to support market intelligence activities.

Why work at Symetra
"If you want to work for a company that is always considering its employees while working towards sustainable growth this is that company. Within Symetra, there is always innovation, empowerment, and growth opportunities, all while providing us with a great work/life balance and incredible benefits for a very reasonable cost!" - Cindy G., Program Manager
"Come hungry. Stay hungry. Symetra is a place where curiosity, continuous learning, and personal growth are truly valued. Don't be afraid to ask questions or challenge yourself-every step you take is worth it. You'll grow into a stronger, more empowered employee at one of the most diverse and equitable companies in the country." - Ashley C., Internal Wholesaler
What we offer you
We don't take a "one-size-fits-all" approach when it comes to our employees. Our programs are designed to make your life better both at work and at home.
  • Flexible full-time or hybrid telecommuting arrangements
  • Plan for your future with our 401(k) plan and take advantage of immediate vesting and company matching up to 6%
  • Paid time away including vacation and sick time, flex days and ten paid holidays
  • Give back to your community and double your impact through our company matching
  • Want more details? Check out our Symetra Benefits Overview

Compensation
$117,000 - $195,100 plus eligibility for Company Annual Bonus
Who you are
  • High school diploma required
  • College degree or equivalent industry experience required
  • 12-15 years of experience in the annuity industry / financial services sector.
  • Market research and competitive intelligence experience, including data analysis, trend identification, and reporting.
  • Proficiency in PowerBI, Excel, and SQL or similar data analysis tools.
  • Excellent communication skills with the ability to translate complex data into clear, actionable insights for internal and external partners.

We empower inclusion
At Symetra, we aspire to be the most inclusive insurance company in the country. We're building a place where every employee feels valued, respected, and has opportunities to contribute.
Inclusion is about recognizing our assumptions, considering multiple perspective, and removing barriers. We accept and celebrate diverse experiences, identities, and perspectives, because lifting each other up fuels thought and builds a stronger, more innovative company. We invite you to learn more about our efforts here.
Creating a world where more people have access to financial freedom
Symetra is a national financial services company dedicated to helping people achieve their financial goals and feel confident about the future. In our daily work, we're guided by the principles of Value, Transparency and Sustainability. This means we provide products and services people need at a competitive price, we communicate clearly and openly so people understand what they're buying, and we design products--and operate our company--to stand the test of time. We're committed to showing up for our communities, lifting up our employees, and standing up for diversity, equity and inclusion (DEI). Join our team and help us create a world where more people have access to financial freedom.
For more information about our careers visit: https://symetra.eightfold.ai/careers
Work Authorization
Employer work visa sponsorship and support are not provided for this role. Applicants must be currently authorized to work in the United States at hire and must maintain authorization to work in the United States throughout their employment with our company.
Please review Symetra's Remote Network Minimum Requirements:
As a remote-first organization committed to providing a positive experience for both employees and customers, Symetra has the following standards for employees' internet connection:
  • Minimum Internet Speed:100 Mbps download and 20 Mbps upload, in alignment with the FCC's definition of "broadband."
  • Internet Type:Fiber, Cable (e.g., Comcast, Spectrum), or DSL.
  • Not Permissible:Satellite (e.g., Starlink), cellular broadband (hotspot or otherwise), any other wireless technology, or wired dial-up.

When applying to jobs at Symetra you'll be asked to test your internet speed and confirm that your internet connection meets or exceeds Symetra's standard as outlined above.
Identity Verification
Symetra is committed to fair and secure hiring practices. For all roles, candidates will be required (after the initial phone screen) to be on video for all interviews. Symetra will take affirmative steps at key points in the process to verify that a candidate is not seeking employment fraudulently, e.g. through use of a false identity.
Failure to comply with verification procedures may result in:
  • Disqualification from the recruitment process
  • Withdrawal of a job offer
  • Termination of employment and other criminal and/or civil remedies, if fraud is discovered

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