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How much do director of strategic communications jobs pay per year?

As of Sep 3, 2026, the average yearly pay for director of strategic communications in the United States is $100,376.00, according to ZipRecruiter salary data. Most workers in this role earn between $78,000.00 and $121,000.00 per year, depending on experience, location, and employer.

What does a director of strategic communications do?

A Director of Strategic Communications leads the development and implementation of communication strategies that support an organization's goals and mission. This role involves overseeing internal and external messaging, managing media relations, and guiding crisis communication efforts. They collaborate with senior leadership to ensure consistent and effective communication across all channels. Additionally, they may supervise a communications team and analyze the impact of campaigns to optimize future strategies.

What does a director of strategic communications do?

As a director of strategic communications, you oversee all media related to a brand or company’s marketing and media relations. Your duties include business development, implementing media campaigns related to corporate strategies and initiatives, and hiring and training media relations experts in your department. You consult with management on long-term goals and issues to address in media releases. A career as a director of strategic communications requires you have extensive qualifications, including several years of experience working in media relations and a bachelor’s degree in journalism, communications, or a related field. Employers expect all applicants to have excellent verbal and written communication skills, comprehensive media contacts, and strong market research capabilities.

What are the key skills and qualifications needed to thrive as a director of strategic communications, and why are they important?

To thrive as a Director of Strategic Communications, you need expertise in corporate communications, brand messaging, and media relations, usually backed by a degree in communications or a related field and significant leadership experience. Familiarity with content management systems, analytics tools, and public relations platforms is typically required, along with knowledge of crisis communication protocols. Outstanding interpersonal skills, strategic thinking, and the ability to lead and inspire teams set top performers apart. These competencies ensure effective messaging, brand consistency, and the ability to navigate complex reputational challenges for organizational success.

What are some common challenges faced by a director of strategic communications when aligning messaging across multiple departments?

Directors of Strategic Communications often encounter challenges in ensuring consistent messaging across various departments, each with its own priorities and communication styles. Balancing the needs of internal stakeholders while maintaining a unified brand voice requires strong collaboration and negotiation skills. Additionally, adapting strategies quickly in response to emerging issues or organizational changes is essential. Building cross-functional relationships and establishing clear communication guidelines can help overcome these challenges.

What is the difference between Director Of Strategic Communications vs Communications Manager?

AspectDirector Of Strategic CommunicationsCommunications Manager
ResponsibilitiesDevelops overall communication strategies, manages brand messaging, oversees large campaignsExecutes communication plans, manages daily media relations, supports strategic initiatives
Required CredentialsBachelor's degree; often master's; experience in strategic planning and leadershipBachelor's degree; experience in media and public relations
Work EnvironmentSenior leadership teams, corporate offices, strategic planning sessionsMarketing or communications departments, media outlets, corporate offices

The Director Of Strategic Communications focuses on high-level strategy and long-term brand positioning, while the Communications Manager handles the execution of communication plans and daily media relations. Both roles require strong communication skills, but the director typically has more strategic oversight and leadership responsibilities.

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Director Of Strategic Communications jobs near you
Infographic showing various Director Of Strategic Communications job openings in the United States as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $100,376 per year, or $48.3 per hour.

Director of Strategic Communications

RFK Community Alliance

Lancaster, MA • On-site

$100K - $115K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 8 days ago

Job description

Director of Strategic Communications
Salary Range: $100-$115K
Position Summary
The Director of Strategic Communications works with the President amp; CEO and SVP of Advancement in leading the ongoing development and execution of a comprehensive communications strategy that amplifies the mission, vision, and impact of RFK Community Alliance (RFKCA). The Director executes communications and marketing strategies in conjunction with the Marketing and Communications Manager and other advancement colleagues, and works in close collaboration with the organization’s Executive and Senior leaders, and external stakeholders as needed. The Director of Strategic Communications reports to the SVP of Advancement.
Duties/Responsibilities
  • Responsible for developing and implementing a robust marketing and communications strategy that builds and maintains a strong and consistent brand that is highly visible. The strategy will be multi-channel and support key organizational goals, including positioning, visibility, fundraising, hiring, and program census.
  • Develop, implement, and oversee all marketing and communications projects and ongoing tasks, including producing publications, managing website, social media, marketing emails, advertising, public relations, program and organization collateral, content creation, analytics, and more.
  • Serve as a strategic advisor to the SVP of Advancement, President amp; CEO, and other executive leaders on matters of communication (both routine and crisis), messaging, and external engagement.
  • Partner with advancement colleagues to strategize, create, and deploy development communications, including but not limited to major gift proposals, direct appeals, digital campaigns, event marketing campaigns, event programs/speeches, etc. Work with contractors as needed for content, design, and dissemination.
  • Work with SVP of Advancement to strategize, plan look and feel and program, promote, and create programs and videos for organizational events.
  • Provide marketing and communications consultation and/or support to programs in the form of flyer development, website edits, swag recommendations, event branding and materials, etc.
  • Drive the creation of compelling content that showcases the organization’s excellence and full continuum of care, as well as its impact on individuals, families, and communities, ensuring that storytelling aligns with the organization’s values of diversity, belonging, equity, and inclusion.
  • Create opportunities for RFKCA and its experts to be showcased in the media and other outlets that lead to visibility.
  • Oversee the Marketing and Communications Manager in completing a variety of tasks.
  • Manage the marketing and communications budget and approve payments to vendors within the established limit to accounts payable.
  • Participate as a member of the Senior Operations team carrying important advancement information to the team and relaying relevant information back to the advancement team.
  • Serve as communications advisor to the President and CEO, assist with executive communications and speeches, etc.
  • Other duties as assigned.
Key Qualifications
  • 5+ years of progressive experience in strategic communications, marketing, public relations, or related fields, with demonstrated success developing and executing integrated communications strategies for a complex organization.
  • Proven ability to serve as a strategic communications partner to executive leaders, including experience advising a CEO, senior leadership team, or Board on messaging, positioning, and external communications.
  • Exceptional storytelling skills with the ability to translate complex programs, services, and organizational impact into compelling narratives that engage donors, community members, employees, and other stakeholders.
  • Experience developing communications strategies that support organizational goals, including brand awareness, fundraising, stakeholder engagement, recruitment, and community visibility.
  • Demonstrated experience creating donor-focused communications, including major gift materials, campaign messaging, appeals, impact reports, event communications, and stewardship materials.
  • Strong background in integrated communications across multiple channels, including digital platforms, websites, social media, email marketing, publications, media relations, and print materials.
  • Experience developing and managing a brand strategy, ensuring consistent messaging, voice, and visual identity across internal and external audiences.
  • Strong understanding of public relations and media engagement, with the ability to identify opportunities and position organizational leaders and subject matter experts as credible voices in the community.
  • Experience managing and mentoring communications or marketing staff, vendors, consultants, and creative partners to achieve high-quality outcomes.
  • Exceptional writing, editing, and verbal communication skills, with the ability to craft executive-level communications, speeches, presentations, and organizational messaging.
  • Strong project management skills with the ability to manage multiple priorities, deadlines, and stakeholders in a fast-paced environment.
  • Experience using analytics and performance metrics to evaluate communications effectiveness and inform strategy.
  • Ability to collaborate effectively across departments and build strong relationships with colleagues, leadership, external partners, and community stakeholders.
  • Demonstrated commitment to diversity, equity, inclusion, and belonging, with experience developing communications that reflect and advance these values.
  • Passion for the mission of RFKCA and the ability to communicate the organization's impact with authenticity and purpose.
Preferred Qualifications
  • Experience in nonprofit, healthcare, human services, education, or mission-driven organizations.
  • Experience supporting fundraising and advancement teams within a nonprofit environment.
  • Experience with crisis communications and reputation management.
  • Experience with website content management systems, email marketing platforms, social media management tools, and digital analytics platforms.
  • Experience with video, multimedia storytelling, or other emerging communications formats.
Who We Are
RFK Community Alliance provides high-quality care and support to people and families facing complicated challenges. As a multi-service agency, we offer a wide range of programs serving a variety of needs across all ages, from infants to seniors. We are team players when it comes to caring. We work with the people we serve, their families, schools, and other community partners to develop a network of support. We provide opportunities to build skills and confidence. We nurture strength, determination, and resilience.
How We Promote Equity, Cultivate Leaders, and Grow Together
At RFK Community Alliance, we’re dedicated to a culture where everyone can show up to work as their full authentic selves. Diversity and inclusion doesn’t happen by accident, it’s by design. Together we are the designers. We believe that a diverse and inclusive workplace makes our organization stronger. We care about including diverse perspectives and experiences throughout every level. Which is why we’re committed to honoring, celebrating, and fostering diversity and inclusion on our team, in our clientele and within our community. Our team must reflect our community and vice versa. We value, respect, and support all types of diversity across all identities including, but not limited to, ethnicity, race, gender, LGBTQIA, age religion and abilities. We take responsibility for the community we’re creating here at RFK Community Alliance, and we’re here to contribute to the progression of our society to a more inclusive and equitable one.
Why You’ll Love Us
In addition to being a part of a supportive team, we offer amazing employee benefits, including:
•Health Insurance
•Dental Insurance
•Vision Insurance
•Generous paid time off
•Holiday Pay
•Educational Assistance
•Employer paid life insurance
•Employer paid Short- amp; Long-Term Disability
•Retirement Plan with generous employer match
•Tuition Reimbursement
•Comprehensive Employee Assistance Program
To apply for this position please click on → Director of Strategic Communications. RFKCA offers a compassionate, inclusive company culture and excellent work environment. RFKCA is deeply committed to the principles of equity, diversity, and inclusiveness. We do not discriminate based on race, color, creed, national origin, religion, age, gender identity, sexual orientation, physical or mental disability. EOE/AA

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