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Director Market Intelligence information

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$130.5K

$153.9K

$186K

How much do director market intelligence jobs pay per year?

As of Jun 14, 2026, the average yearly pay for director market intelligence in the United States is $153,889.00, according to ZipRecruiter salary data. Most workers in this role earn between $141,000.00 and $160,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Director of Market Intelligence, and why are they important?

To thrive as a Director of Market Intelligence, you need expertise in market research, data analysis, strategic thinking, and typically a degree in business, marketing, or a related field. Proficiency with market intelligence platforms (such as Tableau, Nielsen, or Gartner), advanced Excel, and CRM systems, along with experience in competitive analysis tools, is often required. Exceptional leadership, communication, and stakeholder management skills help you drive insights across teams and influence decision-making. These capabilities are crucial for identifying market opportunities, guiding business strategy, and maintaining a competitive edge.

What does a Director of Market Intelligence do?

A Director of Market Intelligence leads the collection and analysis of data about market trends, competitors, and customer preferences to inform business strategy. They oversee research projects, synthesize insights, and present actionable recommendations to senior leadership. This role often collaborates with marketing, sales, and product teams to guide decision-making and identify new opportunities for growth. Their work ensures that the company remains competitive and can anticipate shifts in the marketplace.

What is the difference between Director Market Intelligence vs Market Research Manager?

AspectDirector Market IntelligenceMarket Research Manager
CredentialsBachelor's/Master's in Business, Marketing, or related fields; often requires experience in market analysisBachelor's/Master's in Marketing, Business, or related fields; experience in research methods
Work EnvironmentStrategic planning, cross-department collaboration, executive reportingDesigning and managing research projects, data collection, analysis
Industry UsageUsed in corporate strategy, product development, competitive analysisUsed in market research firms, marketing departments, consumer insights

The main difference is that the Director of Market Intelligence focuses on strategic insights and high-level analysis to inform business decisions, while the Market Research Manager handles the execution of research projects and data collection. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.

How does the Director of Market Intelligence typically collaborate with product development and sales teams?

The Director of Market Intelligence plays a crucial role in bridging the gap between market insights and actionable strategies for product development and sales teams. They regularly provide data-driven analyses on market trends, competitor activities, and customer preferences, ensuring that both teams are aligned with real-time market demands. This collaboration often involves presenting findings, participating in strategy sessions, and advising on go-to-market approaches, which helps streamline product innovation and optimize sales tactics.
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Director Market Intelligence jobs near you
Infographic showing various Director Market Intelligence job openings in the United States as of June 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $153,889 per year, or $74 per hour.
Director, Insights Consulting - Market Intelligence

Director, Insights Consulting - Market Intelligence

Walmart

Farmington, AR

$110K - $220K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 21 days ago

Walmart rating

6.0

Company rating: 6.0 out of 10

Based on 21,712 frontline employees who took The Breakroom Quiz

22nd of 39 rated national retailers

Job description

Position Summary...The Director of Market Intelligence Insights Consulting is a strategic leadership role that helps drive reliable, consistent, and actionable market and wallet share intelligence, ensuring insights are trusted, decision-ready, and strategically influential. This role partners closely with senior leaders and cross-functional teams to shape business strategies and strengthen Walmart’s customer-centric competitive advantage.What you'll do...You will make an impact by:
  • Deliver high quality and timely recurring reports and insights that drive the organization’s understanding of competitive landscape and inform enterprise growth strategies
  • Serve as a strategic advisor to senior leadership, translating complex competitive and customer dynamics into clear implications and recommendations
  • Proactively identify emerging competitive risks, white‑space opportunities, and structural shifts in the market landscape
  • Champion enterprise‑wide education, training, and consultation to improve data literacy and the effective use of market share and customer insights in decision‑making
You will sweep us off your feet if you have: 
  • Consultative experience and thought leadership skills to see the big picture without sacrificing attention to details
  • Outstanding communication, presentation, and story-telling skills, with experiences to distill complexity into concise, decision‑ready narratives
  • Deep knowledge in syndicated and market data (e.g., POS, Consumer Panel data)
  • Historical success in partnering with key stakeholders to paint a customer-centric vision and drive cross-functional initiative
  • Strong analytic skills, including a passion for innovative techniques and methods
  • An agile, curious, and self- motivated mindset which translates into a desire for continuous improvement
  • Strong collaboration skills to work with others and scale the impact
  • A solid understanding of macro-economics, customer research, relational databases, and visualization tools 
  • Bachelor's degree in Business Administration, Economics, Market Research, or related field and 7 + years’ experience in data analytics, customer insights, product management, management consulting, retail domain experience. MBA preferred. 
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $110,000.00 - $220,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business Administration or related field and 5 years' experience in marketing research, data analytics, consulting, or related field OR 7 years' experience in marketing research, data analytics, consulting, or related field.
4 years' supervisory experience or experience leading cross-functional teams.Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Customer Analytics in Retail Operations, Leading a cross-functional team, SupervisoryMasters: Business AdministrationPrimary Location...1601 SE 10th St, Bentonville, AR 72716, United States of AmericaWalmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.

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About Walmart

Sourced by ZipRecruiter

From our humble beginnings as a small discount retailer in Rogers, Ark., Walmart has opened thousands of stores in the U.S. and expanded internationally. Through innovation, we're creating a seamless experience to let customers shop anytime and anywhere online and in stores. We are creating opportunities and bringing value to customers and communities around the globe. Walmart operates approximately 10,500 stores and clubs in 19 countries and eCommerce websites. We employ 2.1 million associates around the world — nearly 1.6 million in the U.S. alone.

Industry

Retail and transportation and warehousing

Company size

10,000+ Employees

Headquarters location

Bentonville, AR, US

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