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Director Market Intelligence Jobs in Raleigh, NC

Your role will involve driving competitive analysis and market intelligence activities to offer insights that translate into strategic product direction and positioning. As a Director, you will set ...

Director, Talent Acquisition

Raleigh, NC · Hybrid

$101K - $139K/yr

Collibra is looking for an experienced Director of Talent Acquisition to lead our global Talent ... Building recruiting operating rhythms, reporting, and market intelligence that provide clear ...

We're looking for a Director, Sales who's excited to make an impact. In this role, you will be ... Act as a subject matter expert in market intelligence, competitive positioning, and customer needs ...

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Showing results 1-20

Director Market Intelligence information

See Raleigh, NC salary details

$126.9K

$149.6K

$180.8K

How much do director market intelligence jobs pay per year?

As of Aug 5, 2026, the average yearly pay for director market intelligence in Raleigh, NC is $149,592.00, according to ZipRecruiter salary data. Most workers in this role earn between $137,100.00 and $156,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a director of market intelligence?

To thrive as a Director of Market Intelligence, you need expertise in market research, data analysis, strategic thinking, and typically a degree in business, marketing, or a related field. Proficiency with market intelligence platforms (such as Tableau, Nielsen, or Gartner), advanced Excel, and CRM systems, along with experience in competitive analysis tools, is often required. Exceptional leadership, communication, and stakeholder management skills help you drive insights across teams and influence decision-making. These capabilities are crucial for identifying market opportunities, guiding business strategy, and maintaining a competitive edge.

What does a director of market intelligence do?

A Director of Market Intelligence leads the collection and analysis of data about market trends, competitors, and customer preferences to inform business strategy. They oversee research projects, synthesize insights, and present actionable recommendations to senior leadership. This role often collaborates with marketing, sales, and product teams to guide decision-making and identify new opportunities for growth. Their work ensures that the company remains competitive and can anticipate shifts in the marketplace.

What is the difference between Director Market Intelligence vs Market Research Manager?

AspectDirector Market IntelligenceMarket Research Manager
CredentialsBachelor's/Master's in Business, Marketing, or related fields; often requires experience in market analysisBachelor's/Master's in Marketing, Business, or related fields; experience in research methods
Work EnvironmentStrategic planning, cross-department collaboration, executive reportingDesigning and managing research projects, data collection, analysis
Industry UsageUsed in corporate strategy, product development, competitive analysisUsed in market research firms, marketing departments, consumer insights

The main difference is that the Director of Market Intelligence focuses on strategic insights and high-level analysis to inform business decisions, while the Market Research Manager handles the execution of research projects and data collection. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.

How does the director of market intelligence typically collaborate with product development and sales teams?

The Director of Market Intelligence plays a crucial role in bridging the gap between market insights and actionable strategies for product development and sales teams. They regularly provide data-driven analyses on market trends, competitor activities, and customer preferences, ensuring that both teams are aligned with real-time market demands. This collaboration often involves presenting findings, participating in strategy sessions, and advising on go-to-market approaches, which helps streamline product innovation and optimize sales tactics.
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Infographic showing various Director Market Intelligence job openings in Raleigh, NC as of July 2026, with employment types broken down into 1% As Needed, 83% Full Time, 12% Part Time, 1% Temporary, and 3% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $149,592 per year, or $71.9 per hour.

Director, Market Access Strategy, Access Optimization Lead (Oncology)

GlaxoSmithKline

Durham, NC • On-site

Full-time

Re-posted 26 days ago


GlaxoSmithKline rating

8.9

Company rating: 8.9 out of 10

Based on 19 frontline employees who took The Breakroom Quiz

9th of 86 rated pharmaceutical


Job description

Job Description

Location: Philly or Durham. Must be onsite 2-3 days per week.

Reporting to the Senior Director, Market Access Strategy, Oncology Portfolio Lead, the Director, Oncology Market Access Strategy - Access Optimization Lead serves as the enterprise market access leader for assigned oncology brand(s) and indications. This role is responsible for shaping and leading the integrated market access strategy across payer, provider, patient access, pricing and contracting, trade and distribution, and health system channels to maximize brand performance and patient access.

This leader acts as the primary market access partner to the brand, serving as a core member of the Integrated Brand Commercialization Team (IBCT) and helping define the strategic choices required to win in a complex and evolving oncology environment. The role is accountable for translating market dynamics, customer insights, competitive intelligence, reimbursement realities, and financial tradeoffs into a clear near-, mid-, and long-term access strategy for the brand.

The Director partners across pricing and contracting, account teams, patient experience, trade and distribution, access marketing, access analytics, HEOR / value evidence, finance, policy, medical, and brand teams to align on the integrated strategic plan and ensure execution against the most critical access priorities. Success in this role requires strong strategic leadership, deep oncology market access expertise, and the ability to influence senior stakeholders across a matrixed organization.

This position is ideal for a strategic leader who can operate as a peer to brand leadership while bringing a distinct market access lens to brand strategy, launch planning, lifecycle management, and performance optimization.

Key Responsibilities

  • Serve as the market access strategy lead for assigned oncology brand(s), accountable for the integrated access strategy across payer, provider, patient support, pricing/contracting, trade/distribution, and organized customer segments.

  • Act as the primary Market Access representative on the IBCT, shaping brand strategy and ensuring access considerations are embedded in core commercial decisions, launch plans, lifecycle planning, and performance discussions.

  • Develop and own the near-, mid-, and long-term market access strategy, including strategic choices required to optimize access, brand growth, financial performance, and customer pull-through.

  • Lead the development of the brand's access perspective within the integrated brand plan, annual operating plan, and long-range strategic planning.

  • Translate customer, competitor, policy, reimbursement, and market signals into actionable recommendations that evolve the value proposition, evidence needs, strategic priorities, and tactical plan.

  • Partner with pricing and contracting, analytics, HEOR, patient experience, account teams, and trade/channel teams to evaluate choiceful tradeoffs across investments, GTN implications, customer strategies, and launch/lifecycle priorities.

  • Shape the oncology access journey for the brand, identifying critical barriers and opportunities across coverage, coding, reimbursement, affordability, site of care, channel strategy, and patient support.

  • Lead cross-functional alignment around access strategy and ensure the broader market access matrix is coordinated against the most important business priorities.

  • Provide clear and timely access guidance to brand and senior leadership on competitive events, reimbursement changes, payer and provider dynamics, organized customer trends, and emerging risks/opportunities.

  • Inform the development of customer-facing resources, evidence communication, segment strategies, and field guidance to ensure the market access strategy is translated into meaningful action.

  • Support launch readiness and lifecycle optimization for new brands, new indications, and portfolio priorities within oncology.

  • Build strong relationships across the organization and serve as a trusted strategic advisor on oncology market access issues.

Why You?

Basic Qualifications

  • Bachelor's degree

  • 5+ years of relevant experience in pharmaceutical / biotech market access, access strategy, payer marketing, reimbursement, pricing/contracting, brand strategy, or related commercial roles

  • Experience developing and leading market access strategies for specialty and/or oncology products

  • Experience working across key access stakeholders, including payers, providers, health systems, organized customers, and channel partners

  • Experience leading cross-functional strategy in a matrixed organization

Preferred Qualifications

  • Advanced degree (e.g., MBA, MPH, MS, PharmD)

  • Experience in oncology market access

  • Experience supporting oncology launches, relaunches, and/or new indication launches

  • Strong understanding of oncology reimbursement and access dynamics, including buy-and-bill, specialty pharmacy, specialty distribution, provider economics, and patient support models

  • Strong strategic thinking, communication, and influencing skills, including the ability to influence without authority

  • Experience with Commercial, Medicare, Medicaid, hospital / IDN / health system, and organized customer strategy

  • Experience navigating CMS policy, coding, reimbursement, medical benefit dynamics, and oncology-specific access barriers

  • Experience with 340B, site-of-care dynamics, and provider channel strategy

  • Demonstrated ability to synthesize quantitative analysis and qualitative insight into strategic recommendations

  • Experience making tradeoff decisions across competing initiatives, finite budgets, and GTN / access investment considerations

  • Strong executive communication and presentation skills

  • Experience managing agencies, third-party vendors, and strategic projects

#LI-GSK

#GSKCommercial

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases - to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we're committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

If you require an accommodation or other assistance to apply for a job at GSK, please contact the appropriate Recruitment Staff by emailing us at -usrecruitment.adjustments@gsk.com

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

Important notice to Employment businesses/ Agencies

GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

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About GlaxoSmithKline

Sourced by ZipRecruiter

GlaxoSmithKline is a globally recognized pharmaceutical and healthcare company based in Philadelphia, PA, USA. Originated from a merger between Glaxo Wellcome and SmithKline Beecham in 2000, the company excels in the pharmaceutical industry and holds a leading position in making medicines, vaccines, and consumer healthcare products. GSK's mission is to improve the quality of human life by enabling people to do more, feel better, and live longer. They adhere to core values of transparency, integrity, respect for people, and patient-focus, reflecting in their endeavors to conduct research and deliver innovative healthcare solutions to patients and consumers worldwide.

Industry

Scientific research and development services

Company size

10,000+ Employees

Headquarters location

Philadelphia, PA, US