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Director Gtm Strategy Jobs in Raleigh, NC (NOW HIRING)

Sitero LLC

Director, Business Development

Raleigh, NC · Remote

Director, Business Development Location: East Coast US Function: Commercial The Director, Business ... Partner closely with marketing on GTM strategy * Build trusted relationships with prospective ...

Sitero LLC

Director, Business Development

Raleigh, NC · Remote

$150K - $175K/yr

Director, Business Development Location: East Coast US Function: Commercial The Director, Business ... Partner closely with marketing on GTM strategy * Build trusted relationships with prospective ...

Sitero LLC

Director, Business Development

Raleigh, NC · On-site

$150K - $175K/yr

Director, Business Development Location: East Coast US Function: Commercial The Director, Business ... Partner closely with marketing on GTM strategy * Build trusted relationships with prospective ...

NetApp, Inc.

Director, Legal

Morrisville, NC · On-site

Job Summary NetApp is seeking an experienced Director, Legal to serve as the senior legal business ... Go-to-Market & GROE Legal Support • Act as the lead legal advisor to NetApp's GROE (GTM Strategy ...

Sitero LLC

Director, Business Development

Raleigh, NC

$150K - $175K/yr

Director, Business Development Location: East Coast US Function: Commercial The Director, Business ... Partner closely with marketing on GTM strategy * Build trusted relationships with prospective ...

NetApp

Director, Legal

Morrisville, NC · On-site

Job Summary NetApp is seeking an experienced Director, Legal to serve as the senior legal business ... GotoMarket & GROE Legal Support Act as the lead legal advisor to NetApp's GROE (GTM Strategy ...

Make

GTM Engineer - Revenue Programs

Raleigh, NC

The Team The Revenue Programs & Projects team is a core, strategic function within Make's global ... This role reports to the Director of Revenue Programs. The Role We are seeking a Revenue Programs ...

Make

GTM Engineer - Revenue Programs

Raleigh, NC · On-site

The Team The Revenue Programs & Projects team is a core, strategic function within Make's global ... This role reports to the Director of Revenue Programs. The Role We are seeking a Revenue Programs ...

NetApp

Sr. Product Marketing Manager

Morrisville, NC · Hybrid

$175K - $205K/yr

Monitor market trends and provide actionable insights for roadmap and GTM strategy. * Go-to-Market ... Understand direct and indirect routes-to-market and collaborate on partner activation strategies.

Speechify

Go-to-Market - Raleigh, NC, USA

Raleigh, NC

$150K - $200K/yr

High ownership role with direct input on GTM strategy and positioning * Work alongside a team that stays embedded with customers, so you're never selling something that doesn't deliver * Competitive ...

Speechify

Go-to-Market - Raleigh, NC, USA

Raleigh, NC · On-site

$150K - $200K/yr

High ownership role with direct input on GTM strategy and positioning * Work alongside a team that stays embedded with customers, so you're never selling something that doesn't deliver * Competitive ...

Speechify

Go-to-Market - Cary, NC, USA

Cary, NC · On-site

$150K - $200K/yr

High ownership role with direct input on GTM strategy and positioning * Work alongside a team that stays embedded with customers, so you're never selling something that doesn't deliver * Competitive ...

Speechify

Go-to-Market - Durham, NC, USA

Durham, NC · On-site

$150K - $200K/yr

High ownership role with direct input on GTM strategy and positioning * Work alongside a team that stays embedded with customers, so you're never selling something that doesn't deliver * Competitive ...

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Showing results 21-40

All JobsGtm Strategy JobsDirector Gtm Strategy JobsDirector Gtm Strategy Jobs in Raleigh, NC

Director Gtm Strategy information

See Raleigh, NC salary details

$98.7K

$180.6K

$278K

How much do director gtm strategy jobs pay per year?

As of Aug 6, 2026, the average yearly pay for director gtm strategy in Raleigh, NC is $180,610.00, according to ZipRecruiter salary data. Most workers in this role earn between $147,800.00 and $203,200.00 per year, depending on experience, location, and employer.

What skills and qualifications are needed to thrive as a Director GTM Strategy?

To thrive as a Director of GTM Strategy, you need expertise in market analysis, strategic planning, and business development, often supported by an MBA or similar advanced degree. Familiarity with CRM platforms like Salesforce, data analytics tools, and experience with project management systems are typically required. Exceptional leadership, cross-functional collaboration, and strong communication skills help drive alignment and execution across teams. These abilities are essential for developing and implementing effective go-to-market strategies that achieve business growth and competitive advantage.

What is the difference between Director Gtm Strategy vs Director Sales Strategy?

AspectDirector Gtm StrategyDirector Sales Strategy
Primary FocusDeveloping go-to-market plans, product positioning, and market entry strategiesDesigning sales processes, sales enablement, and revenue growth tactics
Required SkillsMarket analysis, product positioning, cross-functional collaborationSales techniques, pipeline management, client engagement
Work EnvironmentCross-departmental, strategic planning teams, marketing, productSales teams, account management, direct client interaction
Industry UsageCommon in tech, SaaS, and product-focused companiesPrevalent in B2B, enterprise sales, and consulting firms

While both roles involve strategic planning, the Director Gtm Strategy focuses on overall market entry and product positioning, whereas the Director Sales Strategy concentrates on sales processes and revenue generation. Understanding these distinctions helps organizations align their leadership roles with business objectives.

How does a Director GTM Strategy collaborate with sales, marketing, and product teams to drive business growth?

A Director of GTM (Go-To-Market) Strategy plays a pivotal role in aligning sales, marketing, and product teams to ensure cohesive execution of company growth initiatives. This role regularly leads cross-functional meetings, translates market insights into actionable plans, and works closely with each team to set shared objectives and key performance indicators. By fostering strong communication and coordinating launch activities, the Director helps streamline product launches, optimize customer acquisition, and ensure that all teams are moving toward common business goals. Success in this role relies on collaborative leadership, strategic thinking, and the ability to navigate complex organizational structures.

What are the responsibilities of a Director GTM Strategy?

A Director of GTM (Go-To-Market) Strategy is responsible for developing and executing plans to successfully launch products or services into the market. They collaborate closely with sales, marketing, product, and customer success teams to ensure alignment and maximize market impact. Their duties include market research, competitive analysis, setting pricing strategies, building launch plans, and tracking performance metrics. Ultimately, they help drive revenue growth and ensure the company's offerings reach the right customers efficiently.
What are the most commonly searched types of Gtm Strategy jobs in Raleigh, NC? The most popular types of Gtm Strategy jobs in Raleigh, NC are:
What are popular job titles related to Director Gtm Strategy jobs in Raleigh, NC? For Director Gtm Strategy jobs in Raleigh, NC, the most frequently searched job titles are:
What job categories do people searching Director Gtm Strategy jobs in Raleigh, NC look for? The top searched job categories for Director Gtm Strategy jobs in Raleigh, NC are:
What cities near Raleigh, NC are hiring for Director Gtm Strategy jobs? Cities near Raleigh, NC with the most Director Gtm Strategy job openings:
Director Gtm Strategy jobs near you
Infographic showing various Director Gtm Strategy job openings in Raleigh, NC as of August 2026, with employment types broken down into 1% As Needed, 84% Full Time, 13% Part Time, 1% Temporary, and 1% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $180,610 per year, or $86.8 per hour.

Sr. Product Marketing Manager - Platform

NetApp, Inc.

Morrisville, NC • On-site

$190K - $220K/yr

Full-time

Medical, Life, Retirement, PTO

Posted 16 days ago

NetApp rating

9.4

Company rating: 9.4 out of 10

Based on 5 frontline employees who took The Breakroom Quiz

2nd of 481 rated business services

Job description

Job Summary
As a Senior Platform Product Marketing Manager (PMM) at NetApp, you will be the voice of the customer, a strategic storyteller, and a go-to-market orchestrator for the NetApp platform. You will build messaging and positioning, drive launch excellence, and deliver insights that shape product strategy and accelerate adoption. This role blends technical depth, market intelligence, and marketing expertise to create compelling narratives and enable predictable, measurable outcomes.
We are growing and hiring multiple positions to support our diverse industry-leading portfolio. You may support several of our cross-functional product marketing requirements. Experience and expertise with one or more of these areas is preferred but not required.
*Position is based in one of our main headquarters in either San Jose, CA / Raleigh (RTP), NC or Remote-Seattle, WA. We work in a hybrid work environment requiring meeting a set number of days per quarter in-office.
Key Responsibilities
  • Messaging & Positioning: Own the end-to-end messaging stack: platform → solutions → products → buyer personas. Develop differentiated positioning and value propositions anchored in customer outcomes. Craft compelling messaging that translates technology into customer outcomes. Maintain messaging toolkits and ensure consistency across all channels.
  • Market Insights: Conduct TAM/SAM analysis, buyer research, and competitive benchmarking. Monitor market trends and provide actionable insights for roadmap and GTM strategy.
  • Go-to-Market Strategy: Lead product launches, develop enablement assets (playbooks, demos, talk tracks), and ensure predictable, measurable outcomes. Build integrated marketing and launch plans, including budget considerations.
  • Solutions Marketing: Build solution frameworks for high-value plays (AI pipelines, cyber resilience, hybrid cloud modernization) anchored in customer needs. Translate technical capabilities into business-value narratives and architectures.
  • Sales Enablement: Develop tailored content to empower sellers and partners. Understand direct and indirect routes-to-market and collaborate on partner activation strategies.
  • Analyst & Event Engagement: Support analyst briefings and submissions to secure leadership positioning. Drive messaging and demo strategy for events, conferences, and executive briefings.
  • Pricing & Packaging: Contribute to offer strategy, monetization models, and portfolio rationalization. Provide pricing insights and support TCO/TVO narratives.
  • Performance Measurement: Track launch success, pipeline impact, and adoption metrics to optimize GTM strategies. Measure effectiveness of messaging and content and optimize based on KPIs and feedback loops.

Requirements
  • 8+ years in a product marketing role within an enterprise technology or cloud solutions company.
  • Strong storytelling and messaging capabilities.
  • Deep understanding of buyer personas, customer journeys, and competitive landscapes.
  • Ability to bridge technical concepts with business value.
  • Bachelor's degree in business, technical or marketing related field OR additional equivalent experience as stated above.

Compensation:
The target salary range for this position is $190,000-220,000. The salary offered will be determined by the candidate's location, qualifications, experience, and education and may be outside of this range. Final compensation packages are competitive and in line with industry standards, reflecting a variety of factors, and include a comprehensive benefits package. This may cover Health Insurance, Life Insurance, Retirement or Pension Plans, Paid Time Off (PTO), various Leave options, Performance-Based Incentives, employee stock purchase plan, and/or restricted stocks (RSU's), with all offerings subject to regional variations and governed by local laws, regulations, and company policies. Benefits may vary by country and region, and further details will be provided as part of the recruitment process.

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