Freelance Gtm Strategy Jobs in Raleigh, NC (NOW HIRING)

Labcorp is a global leader in laboratory services, providing the insights and answers that help healthcare providers, patients, researchers, pharmaceutical companies and health systems make confident decisions and improve outcomes. Through our unparalleled science, data, technology and laboratory network, we advance diagnostics, accelerate innovation and help address some of the world's most important health challenges. As we shape the future of healthcare, we are leveraging advanced technologies, intelligent digital solutions and data-driven innovation across our operations to enhance how work gets done and deliver greater value to customers and patients. With our global scale and deep expertise, you'll have the opportunity to do meaningful work, grow your career and make a real impact on people's health around the world. Together, we're improving health and improving lives.
Senior Manager, Customer Marketing - Specialty Medicine
Labcorp is seeking a Senior Manager, Customer Marketing, Specialty Medicine to join our team in Burlington, NC or Durham, NC with the flexibility of a hybrid work schedule!
Responsibilities:
Provider Insight Development, Personas & Value Propositions

• Translate Market Insight research into actionable provider personas.
• Develop audience-specific value propositions and messaging that reinforce Labcorp's scientific credibility, clinical value, and differentiation, aligned with the enterprise audience strategy.

Go-to-Market Strategy, Growth Plays & Lifecycle Activation

• Support growth of customer audiences-planning and executing against annual growth strategy while driving audience expansion and elevating brand confidence and reputation.
• Translate provider audience strategy into prioritized targeted GTM campaigns, growth plays, and lifecycle programs designed to acquire, engage, retain, and expand provider relationships.
• Develop clear, actionable creative and channel briefs that translate strategic objectives into execution requirements, and review these briefs with channel partners to ensure alignment on goals, messaging, sequencing, and activation plans.
• Work with channel partners to operationalize GTM plans into integrated activation, ensuring coordinated messaging, creative, and timing across web, email, paid, organic, and field channels (working with Portfolio Marketing).
• Ensure consistent execution across paid, earned, and owned channels.

Content Engine Execution & Content System Management

• Develop high-quality, research-driven content-including articles, blogs, clinical briefs, reports, toolkits, emails, videos, and presentations.
• Use AI to adapt and personalize foundational content into audience-aligned assets designed for different channels, audiences, and stages of the provider journey.
• Manage the content calendar, workflow, and production timeline from concept through MLR review and final asset delivery.

Market & Competitor Monitoring

• For assigned provider audience segments, monitor market and competitor activity, messaging trends, clinical content, and new launches to inform optimization and content development.
• Package trends and insights into actionable updates for leaders and executive cross-functional partners.

Performance Measurement, Optimization & Analytics

• Track performance of messaging, campaigns, lifecycle initiatives, content assets, and channel execution; translate data into actionable insights and optimization plans.
• Build reporting dashboards and narrative summaries that highlight key trends, performance drivers, risks, and recommended adjustments.
• Use A/B testing, segmentation analysis, and journey metrics to optimize conversion rates, engagement, and funnel progression.
• Partner with analytics teams to ensure tagging, measurement, and attribution are correctly implemented.

Project Management & Operational Coordination

• Manage audience-specific marketing calendar and timelines, leading tactic sequencing and prioritization
• Lead day-to-day project management across multiple workstreams, ensuring timelines, deliverables, and stakeholder alignment.
• Coordinate inputs across Insights, Brand, Channel, Product Management, Portfolio Marketing, Medical/MLR, and Sales.
• Manage external agencies, vendors, freelancers, and creative partners to deliver on-time, high-quality assets.
• Drive operational excellence by improving workflows, communication, and execution processes.

Minimum Qualifications:

• Bachelor's degree.
• 6 or more years of experience in marketing, customer engagement, or provider-focused commercial roles within healthcare, diagnostics, laboratory services, or other B2B clinical environments.

Preferred Qualifications:

• Master of Business Administration (MBA).

Additional Job Standards:

• Demonstrated knowledge of provider segments (e.g., Primary Care, Health Systems, FQHCs, Independents, Pediatrics).
• Experience developing personas, messaging, and go to market strategies for clinical or provider audiences.
• Strong analytical and storytelling skills, with the ability to distill complex insights into impactful narratives.
• Proven ability to collaborate in a matrixed environment and influence cross functional stakeholders.
• Experience with digital marketing, demand generation, or lifecycle marketing.
• Ability to adapt quickly, manage multiple priorities, and operate in a fastmoving, highly collaborative environment.

Skills and Competencies:

• Clinical & Market Literacy (Healthcare/Diagnostics)
• Cross-Functional Leadership
• Analytics, Measurement & Optimization
• Storytelling & Executive Communication
• Agility, Prioritization & Change Leadership
• Integrated Channel Orchestration Experience (Marketing automation (Marketo/Eloqua/Pardot), Salesforce, HCP media platforms, web personalization)
• Healthcare Fluency

About the Role
As a global leader in laboratory services, Labcorp is driven by our mission to improve health and improve lives. Understanding our customers' needs-and a relentless focus on optimizing their experience and engagement-is essential to delivering on this mission. Understanding our customers deeply and optimizing customer experience and engagement is paramount to our success.
The Senior Manager, Customer Marketing is a critical member of Labcorp Diagnostics' enterprise marketing team, responsible for executing targeted provider-focused engagement and acquisition programs that drive measurable growth. This role turns enterprise audience strategy into high-quality, insight-driven content and go-to-market execution that accelerates provider acquisition, strengthens lifecycle engagement, reinforces Labcorp's scientific leadership, and increases adoption of priority tests and solutions. Focused on targeted provider audiences, this leader collaborates closely with Insights, Brand, Channel Marketing, Segment Marketing, Product, and Sales to deliver compelling, clinically relevant provider experiences.
Applicants will follow a hybrid schedule that includes a minimum of three in-office days per week at the Burlington, NC or Durham, NC location, supporting both collaboration and flexibility.
Benefits: Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including: Medical, Dental, Vision, Life, STD/LTD, 401(k), Paid Time Off (PTO) or Flexible Time Off (FTO), Tuition Reimbursement and Employee Stock Purchase Plan. Employees regularly scheduled to work less than 20 hours, Casual, Intern, and Temporary employees are only eligible to participate in the 401(k) Plan. Employees who are regularly scheduled to work a 7 on/7 off schedule are eligible to receive all the foregoing benefits except PTO or FTO. For more detailed information, please click here.
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Labcorp is proud to be an Equal Opportunity Employer:
Labcorp strives for inclusion and belonging in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications and merit of the individual. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. Additionally, all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law.
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