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Director Brand Strategy Jobs in Raleigh, NC (NOW HIRING)

Omnicom

Senior Director, Strategy

Raleigh, NC · On-site

Account Planning and Brand Planning As a data-driven, strategic marketing agency, we believe our ... JOB SCOPE & PURPOSE The Senior Director within the Strategy group will contribute to the strategic ...

Pwc

MarTech Strategist - Senior Associate

Raleigh, NC

$77K - $202K/yr

... brand strategy, and digital marketing to drive impactful results. You will have the opportunity to ... At PwC, we recognize that conviction records may have a direct, adverse, and negative relationship ...

Leap

Head of Marketing

Raleigh, NC · On-site

$220K - $250K/yr

Own Leap's marketing strategy, aligning brand, content, demand generation, and product marketing behind company goals. * Build and lead the marketing organization, including hiring and developing ...

GlaxoSmithKline

HCP Marketing Manager

Durham, NC · Hybrid

Work closely with marketing Directors to ensure tactics align with and support brand strategies and objectives This role will require two days a week (minimum) in-office in Philadelphia, PA or Durham ...

GSK

HCP Marketing Manager

Durham, NC · On-site

Work closely with marketing Directors to ensure tactics align with and support brand strategies and objectives This role will require two days a week (minimum) in-office in Philadelphia, PA or Durham ...

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All JobsBrand Strategy JobsDirector Brand Strategy JobsDirector Brand Strategy Jobs in Raleigh, NC

Director Brand Strategy information

See Raleigh, NC salary details

$45.7K

$124K

$213.9K

How much do director brand strategy jobs pay per year?

As of Sep 2, 2026, the average yearly pay for director brand strategy in Raleigh, NC is $124,004.00, according to ZipRecruiter salary data. Most workers in this role earn between $86,500.00 and $145,800.00 per year, depending on experience, location, and employer.

What does a director brand strategy do?

A Director of Brand Strategy is responsible for developing and overseeing a company's brand positioning, messaging, and long-term strategic vision. They conduct market research, analyze consumer trends, and collaborate with marketing, creative, and product teams to ensure brand consistency and impact. Their goal is to enhance brand awareness, differentiate from competitors, and drive customer engagement. This leadership role requires strong analytical, creative, and communication skills to align branding efforts with business objectives.

What are the key skills and qualifications needed to thrive in the director brand strategy role?

To thrive as a Director Brand Strategy, you need expertise in brand management, market research, strategic planning, and a bachelor's or master's degree in marketing, communications, or a related field. Familiarity with analytics platforms, brand tracking tools, and content management systems is often required, along with certifications like Brand Management or Digital Marketing. Outstanding leadership, creative problem-solving, and persuasive communication skills set top candidates apart. These capabilities enable you to create and execute compelling brand strategies that drive business growth and foster lasting customer engagement.

What are some typical challenges a director brand strategy faces in this role?

One common challenge for Directors of Brand Strategy is navigating market shifts and evolving consumer preferences while ensuring brand consistency across all channels. You may also encounter the need to align diverse stakeholders, from creative teams to executive leadership, around a unified brand vision. Balancing long-term strategic planning with short-term tactical demands is a frequent aspect of the role. Success often comes from staying agile, leveraging data-driven insights, and fostering strong collaboration throughout the organization.

What are the most commonly searched types of Brand Strategy jobs in Raleigh, NC?

The most popular types of Brand Strategy jobs in Raleigh, NC are:

What are popular job titles related to Director Brand Strategy jobs in Raleigh, NC?

For Director Brand Strategy jobs in Raleigh, NC, the most frequently searched job titles are:

What job categories do people searching Director Brand Strategy jobs in Raleigh, NC look for?

The top searched job categories for Director Brand Strategy jobs in Raleigh, NC are:

What cities near Raleigh, NC are hiring for Director Brand Strategy jobs?

Cities near Raleigh, NC with the most Director Brand Strategy job openings:

Director Brand Strategy jobs near you
Infographic showing various Director Brand Strategy job openings in Raleigh, NC as of August 2026, with employment types broken down into 100% Full Time. Highlights an 67% In-person, and 33% Remote job distribution, with an average salary of $124,004 per year, or $59.6 per hour.

Senior Director, Strategy

Omnicom

Raleigh, NC • On-site

Full-time

Re-posted 5 days ago

Job description

Agency:
Targetbase
Job Function:
Strategy and Planning
Job Subfunction:
Account Planning and Brand Planning
Job Description:
As a data-driven, strategic marketing agency, we believe our clients become stronger when they leverage the wealth of information consumers provide every day. At Targetbase, we integrate technology, analytics, creative, digital and strategy to create a better consumer experience, which improves consumer engagement and drives a more profitable outcome for clients.
JOB SCOPE & PURPOSE
The Senior Director within the Strategy group will contribute to the strategic marketing direction for our clients, based on company objectives, data-driven customer insights, and competitive assessments. He/she must be a subject matter expert in consumer-centric marketing. This role requires an exceptionally motivated and passionate individual who is highly driven, talented, and hardworking and who wants to be rewarded for creating significant growth for Targetbase.
MAIN RESPONSIBILITIES
Possesses overall responsibility for the strategic deliverables for assigned projects
Contributes to the development of effective marketing strategies for clients as they relate to consumer-centric marketing
Contributes to the creation of revenue growth via the design and sale of innovative solutions for existing clients
Ensures excellent service delivery to clients; responsible for collaborating with a multi-functional team and providing them the knowledge and enablement to ensure all delivery is "on strategy"
EXPERIENCE & EDUCATION
Minimum of 10+ years of business experience in consumer/strategic marketing
Proven success in managing, developing, and launching consumer-centric marketing initiatives
10+ years of experience gained in 2 or more industry sectors, e.g., Telecom, Retail, Packaged Goods, Healthcare, Strategy Consulting, Marketing Services, or Advertising
Experience in consultative selling is a plus
Minimum requirements include a Bachelor's Degree; a Master's Degree is preferred
KNOWLEDGE & ABILITY
Proven ability to create and deliver marketing strategies
Proven ability to stay current and knowledgeable on emerging technologies impacting consumers and purchasing behavior
Proven ability to build and maintain positive trusted relationships with internal and external clients
Strong presentation skills with the ability to think on his/her feet
Strong collaboration and listening skills
**We are a hybrid company working 3 days a week in office and 2 days a week at home. Candidates must live in the Raleigh, NC area and willing to be in office on required days
Targetbase is a part of Omnicom Precision Marketing Group (OPMG). OPMG aligns Omnicom's global digital, data and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using its universal framework of connected data, connected intelligence and connected experiences, OPMG provides services that include data-driven product / service design, technology strategy and implementation, CRM / loyalty strategy and activation, econometric and attribution modelling, technical and business consulting and digital experience design and development.
2026051
#LI-EC1
Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we're focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us-we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice
For US Job Seekers:
It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

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