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Manager Brand Strategy Jobs in Raleigh, NC (NOW HIRING)

IONNA LLC

Sr Brand Manager

Raleigh, NC · On-site

$100K/yr

Brand Strategy & Insights : Own brand strategy, positioning, and brand-health insights ... Manage and develop the Associate Brand Designers - allocate work, mentor craft, and grow the team ...

New

IONNA LLC

Sr Brand Manager

Raleigh, NC

$115/hr

Brand Strategy & Insights : Own brand strategy, positioning, and brand-health insights ... Manage and develop the Associate Brand Designers - allocate work, mentor craft, and grow the team ...

New

IONNA LLC

Sr Brand Manager

Raleigh, NC

$115/hr

Brand Strategy & Insights : Own brand strategy, positioning, and brand-health insights ... Manage and develop the Associate Brand Designers - allocate work, mentor craft, and grow the team ...

New

R+M Agency

Brand Strategist

Cary, NC · Hybrid

Brand Strategist Are you a Brand Strategist with 2-4 years of experience, who thrives ... have a passion for managing details, and have true respect for the power of creativity. An ...

Aledade

Brand Manager, Remote

Raleigh, NC · On-site +1

$115K - $135K/yr

In partnership with the Director of Brand Strategy, the Brand Manager will lead Aledade's brand awareness campaign efforts, solutions positioning, co-branding initiatives, brand standard guidelines ...

Aledade

Brand Manager, Remote

Raleigh, NC · Remote

$115K - $135K/yr

In partnership with the Director of Brand Strategy, the Brand Manager will lead Aledade's brand awareness campaign efforts, solutions positioning, co-branding initiatives, brand standard guidelines ...

TriMark Digital

Director of Content & Brand

Raleigh, NC · On-site

... Management teams to create integrated marketing strategies that maximize the impact of content ... Establish content and brand standards, strategic frameworks, and best practices that elevate the ...

Superbeo

Brand Marketing Team Coordinator

Raleigh, NC · On-site

This role will support Neocutis' brand strategy to increase the effectiveness of the sales channels and direct-to-consumer initiatives, inclusive of social media marketing, e-commerce management, and ...

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All JobsBrand Strategy JobsManager Brand Strategy JobsManager Brand Strategy Jobs in Raleigh, NC

Manager Brand Strategy information

See Raleigh, NC salary details

$71.4K

$149.7K

$240.6K

How much do manager brand strategy jobs pay per year?

As of Jul 25, 2026, the average yearly pay for manager brand strategy in Raleigh, NC is $149,668.00, according to ZipRecruiter salary data. Most workers in this role earn between $87,500.00 and $192,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Manager Brand Strategy, and why are they important?

To thrive as a Manager Brand Strategy, you need expertise in brand management, market research, and strategic planning, often supported by a degree in marketing or business. Familiarity with analytics platforms, digital marketing tools, and brand tracking systems is typically required. Strong leadership, creative thinking, and persuasive communication are standout soft skills in this position. These capabilities enable the effective development and execution of brand strategies that drive business growth and market differentiation.

What does a Manager of Brand Strategy do?

A Manager of Brand Strategy is responsible for developing and implementing plans to position and promote a company's brand in the marketplace. They analyze market trends, identify target audiences, and work with cross-functional teams to ensure consistent brand messaging across all channels. Their goal is to enhance brand awareness, drive customer engagement, and support business growth by differentiating the brand from competitors.

What is the difference between Manager Brand Strategy vs Brand Manager?

AspectManager Brand StrategyBrand Manager
Primary FocusDeveloping long-term brand strategies and positioningManaging day-to-day brand activities and campaigns
ResponsibilitiesMarket research, strategic planning, brand architectureAdvertising, promotions, product launches
Required SkillsStrategic thinking, market analysis, branding expertiseCreativity, project management, communication skills
Work EnvironmentStrategic teams, marketing departmentsMarketing, advertising agencies, product teams

While both roles focus on branding, the Manager Brand Strategy emphasizes long-term strategic planning and positioning, whereas the Brand Manager handles the execution of marketing campaigns and daily brand activities. Understanding these differences helps clarify career paths and employer expectations in branding roles.

What are some common challenges faced by a Manager Brand Strategy when aligning teams around a unified brand vision?

A Manager Brand Strategy often encounters the challenge of uniting cross-functional teams—such as marketing, sales, product, and design—around a cohesive brand vision. Differences in departmental goals and perspectives can lead to misalignment or inconsistent messaging. Overcoming these challenges requires strong communication skills, regular cross-team workshops, and clear brand guidelines. Building consensus and fostering collaboration are key to ensuring that all teams represent the brand consistently and effectively, which ultimately strengthens brand equity.
What are the most commonly searched types of Brand Strategy jobs in Raleigh, NC? The most popular types of Brand Strategy jobs in Raleigh, NC are:
What are popular job titles related to Manager Brand Strategy jobs in Raleigh, NC? For Manager Brand Strategy jobs in Raleigh, NC, the most frequently searched job titles are:
What job categories do people searching Manager Brand Strategy jobs in Raleigh, NC look for? The top searched job categories for Manager Brand Strategy jobs in Raleigh, NC are:
What cities near Raleigh, NC are hiring for Manager Brand Strategy jobs? Cities near Raleigh, NC with the most Manager Brand Strategy job openings:
Manager Brand Strategy jobs near you

Sr Brand Manager

IONNA LLC

Raleigh, NC • On-site

$100K/yr

Full-time

Medical, Dental, Vision, Life, Retirement

Posted 2 days ago

Job description

Sr. Brand Manager
Reports To: Head of Brand
Direct Reports: Associate Brand Designers (2)
This role requires a full-time onsite presence in Durham, NC
Target Base Range: $115 - 135k plus incentives (Final compensation commensurate with experience and qualifications)
Please note: We are only able to consider candidates who are U.S. citizens or lawful permanent residents (green card holders) and who do not require current or future visa sponsorship of any sort.
Job Summary
IONNA is building the most reliable, driver-centric, and design-forward charging network in North America - and the Brand team is where that promise takes shape. We're looking for a Sr. Brand Manager to be the creative and brand engine of that team: the person who defines what the IONNA brand is and turns it into bold, consistent, unmistakably on-brand work across every touchpoint. Reporting to the Head of Brand and leading a small team of designers, you'll create and own IONNA's brand standards and guidelines, lead creative direction and the brand system, own the brand's storytelling and voice, the brand strategy and insights that keep the work grounded in why drivers choose IONNA, and the vendor relationships that extend the team's output. This is a hands-on senior role with real ownership and room to grow into the full creative lead as the brand scales.
Key Responsibilities
  • Brand Standards & Guidelines: Create, own, and evolve IONNA's brand standards and guidelines - the single source of truth for identity, logo usage, color, typography, voice, imagery, and how the brand is applied across print, digital, and physical touchpoints.
  • Creative & Art Direction: Set and hold the creative vision, taste, and aesthetic standard for all brand output; provide art direction to the design team and to external creative partners.
  • Brand System & Asset Library: Own and evolve the design system that puts the standards into practice - components, typography, color, and usage - and the organized, versioned brand asset library it lives in. Own the brand zone plus the library's structure and taxonomy; the digital-asset zone is owned by the Sr. Manager, Digital Experiences within one shared library.
  • Storytelling & Verbal Identity: Own how the IONNA brand sounds and is positioned including tone of voice, verbal identity, and the storytelling principles that shape our messaging. Define and govern the voice standard across campaigns, channels, and touchpoints (the how we sound), while message content on the comms side is owned by Communications.
  • Brand Strategy & Insights: Own brand strategy, positioning, and brand-health insights - understanding why drivers prefer IONNA and feeding that back into the creative work.
  • Creative Intake & QA: Own the intake and quality gate for brand requests - prioritize, brief, review, and approve work to the brand standard before it ships.
  • Team Leadership: Manage and develop the Associate Brand Designers - allocate work, mentor craft, and grow the team's output and consistency.
  • Vendor Management: Own IONNA's brand-related vendor relationships - today spanning creative and production studios, ecommerce / merch, online store, and brand strategy, research, and insights partners and brand health, and growing as the function scales. Brief, direct, and hold each to the brand standard.
Year 1 Success Plan
Year one is a foundational build. Success is measured by delivering the systems that make the brand function run - each defined below with its success metric, approved by the Head of Brand, and reported to executive leadership. Operational and brand-outcome metrics phase in as the systems and tracking below come online.
  • Brand Standards & Guidelines - delivered: Complete v1 brand guidelines (identity, logo, color, typography, voice, imagery, applications). Success metric: guidelines published, approved by the Head of Brand, and adopted as the single source of truth.
  • Brand System & Asset Library - built: Design system (components, templates, usage) and the organized, versioned brand asset library it lives in. Success metric: system and library live and in use by the team and vendors, with the brand zone and taxonomy established within the shared library, approved by the Head of Brand.
  • Brand-Health Tracking & Baseline - established: Stand up brand-health measurement - brand equity, preference, and consideration (distinct from social / marketing sentiment). Success metric: instrument live with an initial quantified baseline captured - preference, consideration, and awareness scores benchmarked against Electrify America and EVgo. (This baseline becomes the ongoing brand-health outcome KPI in year two.)
  • Department Operating System - stood up: Establish single-front-door intake, prioritization, and QA for the brand function. Success metric: intake process live and in use across requesters, producing a measurable on-time delivery rate of requests per the agreed-upon SLA.

Mission & KPI's
  • Mission: Build brand so that drivers choose IONNA.
  • KPI 1: Brand Health (Scale & target)
  • KPI 2: On time delivery of milestone & ticket items
  • KPI 3: Utilization

Required Qualifications
  • A minimum of 6* years in brand design, brand management, or creative leadership, including hands-on design work.
  • Demonstrated experience creating brand standards and guidelines (a brand book / brand system) from the ground up - not just working within an existing one.
  • Proven creative direction - the ability to set and hold a design system and a brand standard across channels.
  • Strong storytelling, copywriting, and brand-voice experience.
  • Experience leading and mentoring designers.
  • Brand strategy and insights experience - positioning, brand health, and translating insight into creative work.
  • Proficiency in Adobe Creative Suite and Figma.
  • Experience directing external creative, production, or research vendors to a brand standard.
  • Excellent communication and organization, with the ability to manage many projects in a fast-paced, scaling environment.
Preferred Qualifications
  • Experience scaling a brand or creative function from an early stage.
  • Background spanning experiential / physical and digital brand.
  • Experience in automotive, EV, mobility, or hardware-enabled consumer brands.
  • Familiarity with brand-health tracking and insights tools.
About IONNA
Founded by eight of the world's largest automakers, IONNA is reshaping EV charging across North America - the coverage drivers need, the reliability they deserve, and the experience they crave. This role puts your fingerprints on a category-defining brand at the forefront of the EV revolution.
IONNA is committed to fair and equitable compensation practices through a competitive base salary, as well as offering bonus programs and comprehensive benefits such as medical, dental, vision, life, 401(K), and paid holidays. Actual base salaries are based on several factors unique to each candidate, including but not limited to skill set, experience, certifications, and specific work location.
We are committed to an inclusive and diverse team. IONNA is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status, or any legally protected status.

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