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Strategic Brand Manager Jobs in Raleigh, NC (NOW HIRING)

Glad Manufacturing Company

Brand Manager

Durham, NC · Hybrid

The Brand Manager is responsible for driving the strategic growth, equity, and business performance of the Burt's Bees Face, Body, Club, and Gifting businesses. This role shapes business direction ...

New

Clorox

Brand Manager

Durham, NC · Hybrid

The Brand Manager is responsible for driving the strategic growth, equity, and business performance of the Burt's Bees Face, Body, Club, and Gifting businesses. This role shapes business direction ...

New

Aledade

Brand Manager, Remote

Raleigh, NC · On-site +1

$115K - $135K/yr

In partnership with the Director of Brand Strategy, the Brand Manager will lead Aledade's brand awareness campaign efforts, solutions positioning, co-branding initiatives, brand standard guidelines ...

IONNA LLC

Sr Brand Manager

Raleigh, NC · On-site

$100K/yr

Brand Strategy & Insights : Own brand strategy, positioning, and brand-health insights ... Manage and develop the Associate Brand Designers - allocate work, mentor craft, and grow the team ...

IONNA LLC

Sr Brand Manager

Raleigh, NC

$115/hr

Brand Strategy & Insights : Own brand strategy, positioning, and brand-health insights ... Manage and develop the Associate Brand Designers - allocate work, mentor craft, and grow the team ...

IONNA LLC

Sr Brand Manager

Raleigh, NC · On-site

$115/hr

Brand Strategy & Insights : Own brand strategy, positioning, and brand-health insights ... Manage and develop the Associate Brand Designers - allocate work, mentor craft, and grow the team ...

Butterball

Associate Brand Manager

Raleigh, NC

$84K - $109K/yr

Responsible for the execution of the core business strategies of the marketing team. Defines and ... brand. * Manages A&P (advertising & promotion) budget. Minimum Qualifications (Educations ...

Butterball

Associate Brand Manager

Raleigh, NC

$84K - $109K/yr

Responsible for the execution of the core business strategies of the marketing team. Defines and ... brand. * Manages A&P (advertising & promotion) budget. Minimum Qualifications (Educations ...

Butterball

Associate Brand Manager

Raleigh, NC

$84K - $109K/yr

Responsible for the execution of the core business strategies of the marketing team. Defines and ... brand. * Manages A&P (advertising & promotion) budget. Minimum Qualifications (Educations ...

Butterball

Associate Brand Manager

Raleigh, NC

$84K - $109K/yr

Responsible for the execution of the core business strategies of the marketing team. Defines and ... brand. * Manages A&P (advertising & promotion) budget. Minimum Qualifications (Educations ...

Butterball

Associate Brand Manager

Raleigh, NC

$84K - $109K/yr

Responsible for the execution of the core business strategies of the marketing team. Defines and ... brand. * Manages A&P (advertising & promotion) budget. Minimum Qualifications (Educations ...

Butterball

Associate Brand Manager

Raleigh, NC

$84K - $109K/yr

Responsible for the execution of the core business strategies of the marketing team. Defines and ... brand. * Manages A&P (advertising & promotion) budget. Minimum Qualifications (Educations ...

Butterball

Associate Brand Manager

Raleigh, NC

$84K - $109K/yr

Responsible for the execution of the core business strategies of the marketing team. Defines and ... brand. * Manages A&P (advertising & promotion) budget. Minimum Qualifications (Educations ...

Butterball

Associate Brand Manager

Raleigh, NC

$77K - $100K/yr

Responsible for the execution of the core business strategies of the marketing team. Defines and ... brand. * Manages A&P (advertising & promotion) budget. Minimum Qualifications (Educations ...

Butterball

Associate Brand Manager

Raleigh, NC

$84K - $109K/yr

Responsible for the execution of the core business strategies of the marketing team. Defines and ... brand. * Manages A&P (advertising & promotion) budget. Minimum Qualifications (Educations ...

Butterball

Associate Brand Manager

Raleigh, NC

$84K - $109K/yr

Responsible for the execution of the core business strategies of the marketing team. Defines and ... brand. * Manages A&P (advertising & promotion) budget. Minimum Qualifications (Educations ...

Butterball

Associate Brand Manager

Raleigh, NC

$84K - $109K/yr

Responsible for the execution of the core business strategies of the marketing team. Defines and ... brand. * Manages A&P (advertising & promotion) budget. Minimum Qualifications (Educations ...

Butterball

Associate Brand Manager

Raleigh, NC

$84K - $109K/yr

Responsible for the execution of the core business strategies of the marketing team. Defines and ... brand. * Manages A&P (advertising & promotion) budget. Minimum Qualifications (Educations ...

Butterball

Associate Brand Manager

Raleigh, NC

$84K - $109K/yr

Responsible for the execution of the core business strategies of the marketing team. Defines and ... brand. * Manages A&P (advertising & promotion) budget. Minimum Qualifications (Educations ...

Butterball

Associate Brand Manager

Raleigh, NC

$84K - $109K/yr

Responsible for the execution of the core business strategies of the marketing team. Defines and ... brand. * Manages A&P (advertising & promotion) budget. Minimum Qualifications (Educations ...

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All JobsStrategic Brand JobsStrategic Brand Manager JobsStrategic Brand Manager Jobs in Raleigh, NC

Strategic Brand Manager information

See Raleigh, NC salary details

$71.4K

$149.7K

$240.6K

How much do strategic brand manager jobs pay per year?

As of Aug 6, 2026, the average yearly pay for strategic brand manager in Raleigh, NC is $149,659.00, according to ZipRecruiter salary data. Most workers in this role earn between $87,500.00 and $192,500.00 per year, depending on experience, location, and employer.

What does a strategic brand manager do?

A Strategic Brand Manager is responsible for developing and implementing long-term strategies to build and maintain a strong brand image. They analyze market trends, oversee marketing campaigns, and ensure brand consistency across all channels. Their role includes collaborating with product development, sales, and creative teams to align brand messaging with business goals. Ultimately, Strategic Brand Managers work to enhance brand equity and drive customer loyalty.

How does a strategic brand manager typically collaborate with other departments to achieve brand objectives?

A Strategic Brand Manager works closely with cross-functional teams such as marketing, product development, sales, and market research to ensure brand consistency and alignment with overall business goals. They often lead brainstorming sessions, coordinate campaign launches, and analyze market data with these departments to refine brand strategies. Effective collaboration is essential, as it allows the brand manager to integrate customer insights, adapt messaging, and drive cohesive initiatives across all touchpoints. Strong communication and project management skills are key to successfully uniting diverse teams around a shared brand vision.

What are the key skills and qualifications needed to thrive as a strategic brand manager?

To thrive as a Strategic Brand Manager, you need expertise in brand strategy, market analysis, and marketing communications, often supported by a degree in marketing, business, or a related field. Familiarity with tools like Adobe Creative Suite, brand management software, and analytics platforms such as Google Analytics is typically required. Outstanding creativity, leadership, and strong interpersonal skills help you inspire teams and effectively communicate a brand’s vision. These capabilities ensure the brand remains competitive, resonates with target audiences, and drives sustained business growth.

What is the difference between Strategic Brand Manager vs Brand Manager?

AspectStrategic Brand ManagerBrand Manager
ResponsibilitiesDevelops long-term brand strategies, market positioning, and brand architectureOversees daily brand operations, marketing campaigns, and product promotions
Required SkillsStrategic planning, market research, brand positioningCampaign management, communication skills, product knowledge
Work EnvironmentStrategic planning teams, marketing departmentsMarketing teams, product teams, advertising agencies
Common UsageUsed in larger organizations focusing on long-term brand growthUsed across various industries for day-to-day brand management

The main difference between a Strategic Brand Manager and a Brand Manager lies in their focus. The Strategic Brand Manager concentrates on long-term brand strategy and positioning, while the Brand Manager handles daily marketing activities and campaign execution. Both roles require marketing expertise, but the Strategic Brand Manager's role is more focused on planning and market analysis to shape the brand's future.

What are popular job titles related to Strategic Brand Manager jobs in Raleigh, NC? For Strategic Brand Manager jobs in Raleigh, NC, the most frequently searched job titles are:
What job categories do people searching Strategic Brand Manager jobs in Raleigh, NC look for? The top searched job categories for Strategic Brand Manager jobs in Raleigh, NC are:
What cities near Raleigh, NC are hiring for Strategic Brand Manager jobs? Cities near Raleigh, NC with the most Strategic Brand Manager job openings:
Strategic Brand Manager jobs near you
Infographic showing various Strategic Brand Manager job openings in Raleigh, NC as of July 2026, with employment types broken down into 73% Full Time, 25% Part Time, 1% Temporary, and 1% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $149,668 per year, or $72 per hour.

Brand Manager

Glad Manufacturing Company

Durham, NC • Hybrid

Full-time

Medical, Retirement, PTO

Posted 2 days ago

New

Job description

Clorox is the place that's committed to growth - for our people and our brands. Guided by our purpose and values, and with people at the center of everything we do, we believe every one of us can make a positive impact on consumers, communities, and teammates. Join our team. #CloroxIsThePlace

Your role at Clorox:

The Brand Manager is responsible for driving the strategic growth, equity, and business performance of the Burt's Bees Face, Body, Club, and Gifting businesses. This role shapes business direction, develops and executes integrated marketing and communications strategies, leverages consumer and market insights, and leads portfolio growth initiatives that deliver sustainable business results. The Brand Manager owns business analysis and performance reporting, identifying opportunities and risks while translating data into actionable recommendations that strengthen brand health, consumer engagement, and financial performance.

In this role, you will:

  • Lead the strategic direction, growth, and performance of the Burt's Bees Face, Body, Club, and Gifting portfolio to deliver annual business, brand equity, market share, and financial objectives.
  • Own portfolio forecasting, business performance reporting, and monthly and quarterly business reviews, synthesizing sales, consumption, market share, profitability, distribution, and brand health data into actionable insights and recommendations that drive growth and inform leadership decision-making.
  • Leverage consumer insights, market trends, competitive intelligence, and business analytics to identify opportunities, mitigate risks, and inform strategic decision-making.
  • Develop annual operating plans and support long-range strategic planning to achieve growth and profitability targets.
  • Partner with Consumer Insights, Sales, Finance, R&D, Supply Chain, and Integrated Business Planning teams to align business priorities and deliver results.
  • Lead go-to-market planning and execution for core business initiatives, seasonal programs, and category growth opportunities.
  • Collaborate with agency partners to develop compelling consumer communications, media plans, creative assets, and retail activation strategies.
  • Partner closely with Sales to support customer planning and drive execution excellence across key retail channels.
  • Coach and develop 2 Associate Marketing Managers, fostering a high-performance, collaborative team culture

#LI- Hybrid

What we look for:

Required Qualifications

  • Bachelor's degree in Marketing, Business, Economics, or a related field.
  • 5+ years of progressive experience in Brand Management, Marketing, Category Management, or related commercial roles.
  • Demonstrated experience leading business strategy and delivering measurable growth results.
  • Strong analytical capabilities with experience leveraging syndicated data (Circana/IRI, Nielsen), consumer research, and business performance metrics.
  • Proven ability to influence and lead cross-functional teams without direct authority.
  • Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
  • Excellent written, verbal, and presentation skills.

Preferred Qualifications

  • MBA preferred.
  • Consumer Packaged Goods (CPG) experience strongly preferred.
  • Experience managing a portfolio of brands, categories, or businesses.
  • Previous people management or coaching experience.

Workplace type:

Hybrid

Our values-based culture connects to our purpose and empowers people to be their best, professionally and personally. We serve a diverse consumer base which is why we believe teams that reflect our consumers bring fresh perspectives, drive innovation, and help us stay attuned to the world around us. That's why we foster an inclusive culture where every person can feel respected, valued, and fully able to participate, and ultimately able to thrive. Learn more.


[U.S.]Additional Information:

At Clorox, we champion people to be well and thrive, starting with our own people. To help make this possible, we offer comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates' unique needs. This includes robust health plans, a market-leading 401(k) program with a company match, flexible time off benefits (including half-day summer Fridays depending on location), inclusive fertility/adoption benefits, and more.


We are committed to fair and equitable pay and are transparent with current and future teammates about our full salary ranges. We use broad salary ranges that reflect the competitive market for similar jobs, provide sufficient opportunity for growth as you gain experience and expand responsibilities, while also allowing for differentiation based on performance. Based on the breadth of our ranges, most new hires will start at Clorox in the first half of the applicable range. Your starting pay will depend on job-related factors, including relevant skills, knowledge, experience and location. The applicable salary range for every role in the U.S. is based on your work location and is aligned to one of three zones according to the cost of labor in your area.


-Zone A: $131,200 - $258,500

-Zone B: $120,300 - $237,000

-Zone C: $109,400 - $215,500


All ranges are subject to change in the future. Your recruiter can share more about the specific salary range for your location during the hiring process.


This job is also eligible for participation in Clorox's incentive plans, subject to the terms of the applicable plan documents and policies.

Please apply directly to our job postings and do not submit your resume to any person via text message. Clorox does not conduct text-based interviews and encourages you to be cautious of anyone posing as a Clorox recruiter via unsolicited texts during these uncertain times.

To all recruitment agencies: Clorox (and its brand families) does not accept agency resumes. Please do not forward resumes to Clorox employees, including any members of our leadership team. Clorox is not responsible for any fees related to unsolicited resumes.

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