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Cpg Brand Manager Jobs in Raleigh, NC (NOW HIRING)

Glad Manufacturing Company

Brand Manager

Durham, NC · Hybrid

The Brand Manager is responsible for driving the strategic growth, equity, and business performance ... Consumer Packaged Goods (CPG) experience strongly preferred. * Experience managing a portfolio of ...

New

Clorox

Brand Manager

Durham, NC · Hybrid

The Brand Manager is responsible for driving the strategic growth, equity, and business performance ... Consumer Packaged Goods (CPG) experience strongly preferred. * Experience managing a portfolio of ...

New

Clorox

Brand Experience Manager - eCommerce

Durham, NC · Hybrid

$83K - $108K/yr

Coaches and develops the Performance Marketing Associate Manager. What we look for ... Typically 5+ years of CPG experience with base Brand experience, ~10-15% Travel, and BS/BA Degree

Indie Consulting

Senior Digital Marketing Manager

NC · On-site

Indie has grown from a small team into a partner for some of the most exciting brands in CPG and ... brand strategy, or digital consulting, ideally in an agency or client-facing environment * Proven ...

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All JobsCpg Brand JobsCpg Brand Manager JobsCpg Brand Manager Jobs in Raleigh, NC

Cpg Brand Manager information

See Raleigh, NC salary details

$28.7K

$81.8K

$139K

How much do cpg brand manager jobs pay per year?

As of Aug 7, 2026, the average yearly pay for cpg brand manager in Raleigh, NC is $81,811.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,000.00 and $106,000.00 per year, depending on experience, location, and employer.

What do CPG brand managers do?

CPG (Consumer Packaged Goods) brand managers develop and implement strategies to promote and grow their company's brands. They analyze market trends, oversee advertising campaigns, manage product positioning, and coordinate with cross-functional teams such as marketing, sales, and product development to ensure brand consistency and achieve sales targets.

What are the key skills and qualifications needed to thrive as a CPG brand manager?

To thrive as a CPG Brand Manager, you need expertise in marketing strategy, market analysis, and product lifecycle management, often supported by a degree in marketing or business. Familiarity with data analytics tools, CRM platforms, and project management software is typically required, along with experience in consumer packaged goods. Strong communication, leadership, and creative problem-solving skills help set standout candidates apart. These skills and qualities are vital to effectively build brand equity, drive market share, and lead cross-functional teams in a highly competitive industry.

How does a CPG brand manager typically collaborate with cross-functional teams to launch new products?

As a CPG Brand Manager, you will work closely with teams such as product development, sales, supply chain, and marketing to bring new products to market. This involves coordinating timelines, aligning on product positioning, and ensuring consistency in messaging across channels. Regular meetings, shared project management tools, and open communication are essential to address challenges and meet launch objectives on schedule. The role is highly collaborative and requires strong organizational and interpersonal skills to balance differing priorities and drive successful product introductions.

What is a CPG brand manager?

CPG Brand Managers are professionals responsible for overseeing the development, marketing, and positioning of consumer packaged goods (CPG) brands. They analyze market trends, create marketing strategies, collaborate with cross-functional teams, and manage product life cycles to ensure their brands are competitive and profitable. CPG Brand Managers play a key role in building brand awareness, driving sales, and maintaining brand consistency across all channels. Their work often involves working closely with sales, research, and creative teams to execute campaigns and launch new products.
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Cpg Brand Manager jobs near you
Infographic showing various Cpg Brand Manager job openings in Raleigh, NC as of August 2026, with employment types broken down into 87% Full Time, and 13% Part Time. Highlights an 87% In-person, and 13% Hybrid job distribution, with an average salary of $81,811 per year, or $39.3 per hour.

Brand Manager

Glad Manufacturing Company

Durham, NC • Hybrid

Full-time

Medical, Retirement, PTO

Posted 3 days ago

New

Job description

Clorox is the place that's committed to growth - for our people and our brands. Guided by our purpose and values, and with people at the center of everything we do, we believe every one of us can make a positive impact on consumers, communities, and teammates. Join our team. #CloroxIsThePlace

Your role at Clorox:

The Brand Manager is responsible for driving the strategic growth, equity, and business performance of the Burt's Bees Face, Body, Club, and Gifting businesses. This role shapes business direction, develops and executes integrated marketing and communications strategies, leverages consumer and market insights, and leads portfolio growth initiatives that deliver sustainable business results. The Brand Manager owns business analysis and performance reporting, identifying opportunities and risks while translating data into actionable recommendations that strengthen brand health, consumer engagement, and financial performance.

In this role, you will:

  • Lead the strategic direction, growth, and performance of the Burt's Bees Face, Body, Club, and Gifting portfolio to deliver annual business, brand equity, market share, and financial objectives.
  • Own portfolio forecasting, business performance reporting, and monthly and quarterly business reviews, synthesizing sales, consumption, market share, profitability, distribution, and brand health data into actionable insights and recommendations that drive growth and inform leadership decision-making.
  • Leverage consumer insights, market trends, competitive intelligence, and business analytics to identify opportunities, mitigate risks, and inform strategic decision-making.
  • Develop annual operating plans and support long-range strategic planning to achieve growth and profitability targets.
  • Partner with Consumer Insights, Sales, Finance, R&D, Supply Chain, and Integrated Business Planning teams to align business priorities and deliver results.
  • Lead go-to-market planning and execution for core business initiatives, seasonal programs, and category growth opportunities.
  • Collaborate with agency partners to develop compelling consumer communications, media plans, creative assets, and retail activation strategies.
  • Partner closely with Sales to support customer planning and drive execution excellence across key retail channels.
  • Coach and develop 2 Associate Marketing Managers, fostering a high-performance, collaborative team culture

#LI- Hybrid

What we look for:

Required Qualifications

  • Bachelor's degree in Marketing, Business, Economics, or a related field.
  • 5+ years of progressive experience in Brand Management, Marketing, Category Management, or related commercial roles.
  • Demonstrated experience leading business strategy and delivering measurable growth results.
  • Strong analytical capabilities with experience leveraging syndicated data (Circana/IRI, Nielsen), consumer research, and business performance metrics.
  • Proven ability to influence and lead cross-functional teams without direct authority.
  • Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
  • Excellent written, verbal, and presentation skills.

Preferred Qualifications

  • MBA preferred.
  • Consumer Packaged Goods (CPG) experience strongly preferred.
  • Experience managing a portfolio of brands, categories, or businesses.
  • Previous people management or coaching experience.

Workplace type:

Hybrid

Our values-based culture connects to our purpose and empowers people to be their best, professionally and personally. We serve a diverse consumer base which is why we believe teams that reflect our consumers bring fresh perspectives, drive innovation, and help us stay attuned to the world around us. That's why we foster an inclusive culture where every person can feel respected, valued, and fully able to participate, and ultimately able to thrive. Learn more.


[U.S.]Additional Information:

At Clorox, we champion people to be well and thrive, starting with our own people. To help make this possible, we offer comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates' unique needs. This includes robust health plans, a market-leading 401(k) program with a company match, flexible time off benefits (including half-day summer Fridays depending on location), inclusive fertility/adoption benefits, and more.


We are committed to fair and equitable pay and are transparent with current and future teammates about our full salary ranges. We use broad salary ranges that reflect the competitive market for similar jobs, provide sufficient opportunity for growth as you gain experience and expand responsibilities, while also allowing for differentiation based on performance. Based on the breadth of our ranges, most new hires will start at Clorox in the first half of the applicable range. Your starting pay will depend on job-related factors, including relevant skills, knowledge, experience and location. The applicable salary range for every role in the U.S. is based on your work location and is aligned to one of three zones according to the cost of labor in your area.


-Zone A: $131,200 - $258,500

-Zone B: $120,300 - $237,000

-Zone C: $109,400 - $215,500


All ranges are subject to change in the future. Your recruiter can share more about the specific salary range for your location during the hiring process.


This job is also eligible for participation in Clorox's incentive plans, subject to the terms of the applicable plan documents and policies.

Please apply directly to our job postings and do not submit your resume to any person via text message. Clorox does not conduct text-based interviews and encourages you to be cautious of anyone posing as a Clorox recruiter via unsolicited texts during these uncertain times.

To all recruitment agencies: Clorox (and its brand families) does not accept agency resumes. Please do not forward resumes to Clorox employees, including any members of our leadership team. Clorox is not responsible for any fees related to unsolicited resumes.

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