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Cpg Brand Manager Jobs in Raleigh, NC (NOW HIRING)

Praxis, Inc.

AI Solutions Lead, CPG Brand Teams

Durham, NC · On-site

$90 - $130/hr

Be the voice of the customer, turning adoption insights into product improvements with our engineering team Who You Are * 2+ years in CPG brand management (ABM or similar): you have lived the monthly ...

New

Clorox

Brand Experience Manager - eCommerce

Durham, NC · Hybrid

$83K - $108K/yr

Coaches and develops the Performance Marketing Associate Manager. What we look for ... Typically 5+ years of CPG experience with base Brand experience, ~10-15% Travel, and BS/BA Degree

Murphy's Naturals

Wholesale Sales Manager

Raleigh, NC · On-site

Qualifications * 3+ years of experience in wholesale sales, account management, or broker management, preferably within a CPG or mission-driven brand. * Direct experience working with B2B platforms ...

Murphy's Naturals

Wholesale Sales Manager

Raleigh, NC · On-site

Skills, Knowledge and Expertise Qualifications * 3+ years of experience in wholesale sales, account management, or broker management, preferably within a CPG or mission-driven brand. * Direct ...

Murphy's Naturals

Wholesale Sales Manager

Raleigh, NC · On-site

Skills, Knowledge and Expertise Qualifications * 3+ years of experience in wholesale sales, account management, or broker management, preferably within a CPG or mission-driven brand. * Direct ...

GSK

HCP Marketing Manager

Durham, NC · On-site

... CPG or pharma company. Healthcare marketing can include brand marketing, market research, marketing operations, and/or provider marketing or a combination of these.) * Experience working in a matrix ...

GlaxoSmithKline

HCP Marketing Manager

Durham, NC · Hybrid

... CPG or pharma company. Healthcare marketing can include brand marketing, market research, marketing operations, and/or provider marketing or a combination of these.) * Experience working in a matrix ...

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Cpg Brand Manager information

See Raleigh, NC salary details

$28.7K

$81.8K

$139K

How much do cpg brand manager jobs pay per year?

As of Sep 4, 2026, the average yearly pay for cpg brand manager in Raleigh, NC is $81,811.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,000.00 and $106,000.00 per year, depending on experience, location, and employer.

What is a CPG brand manager?

CPG Brand Managers are professionals responsible for overseeing the development, marketing, and positioning of consumer packaged goods (CPG) brands. They analyze market trends, create marketing strategies, collaborate with cross-functional teams, and manage product life cycles to ensure their brands are competitive and profitable. CPG Brand Managers play a key role in building brand awareness, driving sales, and maintaining brand consistency across all channels. Their work often involves working closely with sales, research, and creative teams to execute campaigns and launch new products.

What are the key skills and qualifications needed to thrive as a CPG brand manager?

To thrive as a CPG Brand Manager, you need expertise in marketing strategy, market analysis, and product lifecycle management, often supported by a degree in marketing or business. Familiarity with data analytics tools, CRM platforms, and project management software is typically required, along with experience in consumer packaged goods. Strong communication, leadership, and creative problem-solving skills help set standout candidates apart. These skills and qualities are vital to effectively build brand equity, drive market share, and lead cross-functional teams in a highly competitive industry.

How does a CPG brand manager typically collaborate with cross-functional teams to launch new products?

As a CPG Brand Manager, you will work closely with teams such as product development, sales, supply chain, and marketing to bring new products to market. This involves coordinating timelines, aligning on product positioning, and ensuring consistency in messaging across channels. Regular meetings, shared project management tools, and open communication are essential to address challenges and meet launch objectives on schedule. The role is highly collaborative and requires strong organizational and interpersonal skills to balance differing priorities and drive successful product introductions.

Is a Cpg brand manager entry level?

A CPG (Consumer Packaged Goods) brand manager is typically an experienced role that requires several years of marketing or brand management experience. Entry-level positions in this field are usually titled assistant brand manager or associate brand manager, with the brand manager role often requiring a demonstrated track record in marketing, strategic planning, and project management.

What do CPG brand managers do?

CPG (Consumer Packaged Goods) brand managers develop and implement strategies to promote and grow their company's brands. They analyze market trends, oversee advertising campaigns, coordinate product development, and work with sales teams to increase market share. Strong communication, analytical skills, and familiarity with marketing tools are essential for success in this role.

What are popular job titles related to Cpg Brand Manager jobs in Raleigh, NC?

For Cpg Brand Manager jobs in Raleigh, NC, the most frequently searched job titles are:

What job categories do people searching Cpg Brand Manager jobs in Raleigh, NC look for?

The top searched job categories for Cpg Brand Manager jobs in Raleigh, NC are:

What cities near Raleigh, NC are hiring for Cpg Brand Manager jobs?

Cities near Raleigh, NC with the most Cpg Brand Manager job openings:

Cpg Brand Manager jobs near you
Infographic showing various Cpg Brand Manager job openings in Raleigh, NC as of August 2026, with employment types broken down into 86% Full Time, 13% Part Time, and 1% Contract. Highlights an 88% Physical, 2% Hybrid, and 10% Remote job distribution, with an average salary of $81,811 per year, or $39.3 per hour.

AI Solutions Lead, CPG Brand Teams

Praxis, Inc.

Durham, NC • On-site

$90 - $130/hr

Other

Posted 3 days ago

New

Key responsibilities

  • Develop AI solutions, including custom skills, agents, and workflows, tailored to the daily needs of brand teams.

  • Configure and launch customer environments by connecting various data sources such as syndicated retail, ecommerce, media, and internal systems.

  • Lead demos, training, and enablement sessions for brand teams to facilitate adoption and effective use of the AI solutions.

Job description

About BrandBase

BrandBase is an early-stage startup, led by experienced CPG and tech leaders, on a mission to create a new day for CPG brand teams: in how they work, in their relationships with each other, and in how they connect with their retailers and consumers. Founder Jeff Thompson spent 20+ years leading brands and marketing organizations at Procter & Gamble, Johnson & Johnson, Burt's Bees (Clorox), and Tropicana Brands Group (PepsiCo & PAI Private Equity), and his co-founders bring deep experience building AI companies.

Our product is an AI Operating System, built with leading agentic AI, designed around how brand teams actually work. It connects the data a team already has (syndicated retail, ecommerce, media, internal systems) into one view, then runs the loop every brand lives by: track performance, surface the “so what” behind every gap with root cause analysis in seconds instead of days, hand the team a clear menu of actions, and follow through so decisions actually happen and brand knowledge compounds instead of walking out the door.

The Role

If you have ever lost two weeks of a month assembling the business review and thought “AI should be doing this with me,” this role was written for you. As our first AI Solutions hire, you are the bridge between BrandBase and the brand teams who use it. You have sat in their seat, so you understand their workflows and needs, and you will translate that understanding into real AI solutions built on top of the BrandBase operating system, working directly with and mentored by our founding team.

What You Will Do

  • Develop AI solutions on top of the BrandBase operating system: custom skills, agents, and workflows built around the real jobs of a brand team, daily through quarterly, with the business review as the flagship

  • Build and maintain the example prompt and skill library that powers our demos and gives customers proven starting points

  • Configure and launch customer environments, connecting syndicated retail (Circana, NIQ, SPINS), ecommerce, media, and internal data sources

  • Lead demos, training, and hands-on enablement for brand teams at our design partner companies

  • Be the voice of the customer, turning adoption insights into product improvements with our engineering team

Who You Are

  • 2+ years in CPG brand management (ABM or similar): you have lived the monthly reporting, the root cause hunting, and the business reviews our customers run every day

  • A true AI power user, demonstrated by building workflows, skills, and automations with tools like Claude and/or vibe coding your own side projects

  • A fast learner and natural teacher who can meet non-technical teams where they are

  • Founding-team mentality: hungry, curious, and all-in on building something new

Why BrandBase

Get in on the ground floor of an exciting new AI startup. You will work daily with founders who have built and scaled companies in both CPG and tech, go deeper into AI than almost any role in the industry, build your network across CPG, and help shape how an entire industry works. Competitive early-stage package.

https://getbrandbase.com/careers/

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