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Senior Brand Manager Jobs in Raleigh, NC (NOW HIRING)

IONNA LLC

Sr Brand Manager

Raleigh, NC · On-site

$100K/yr

Sr. Brand Manager Reports To: Head of Brand Direct Reports: Associate Brand Designers (2) This role requires a full-time onsite presence in Durham, NC Target Base Range: $115 - 135k plus incentives ...

IONNA LLC

Sr Brand Manager

Raleigh, NC

$115/hr

Sr. Brand Manager Reports To: Head of Brand Direct Reports: Associate Brand Designers (2) This role requires a full-time onsite presence in Durham, NC Target Base Range: $115 - 135k plus incentives ...

IONNA LLC

Sr Brand Manager

Raleigh, NC · On-site

$115/hr

Sr. Brand Manager Reports To: Head of Brand Direct Reports: Associate Brand Designers (2) This role requires a full-time onsite presence in Durham, NC Target Base Range: $115 - 135k plus incentives ...

TriMark Digital

Send Us Your Resume

Raleigh, NC · On-site

Built for Performance. Driven by Results. We're not your average agency-we're a team of performance-obsessed marketers, data geeks, creative strategists, and growth-minded innovators. We live to ...

TriMark Digital

Send Us Your Resume

Raleigh, NC · On-site

Built for Performance. Driven by Results. We're not your average agency-we're a team of performance-obsessed marketers, data geeks, creative strategists, and growth-minded innovators. We live to ...

Now Optics

Sales Manager (Pipeline)

Fuquay Varina, NC

$16/hr

Brand (Store) Manager Location: On-Site Store Location Do you love encouraging others to achieve ... Senior Leadership, and more. About us: Stanton Optical is among the nations fastest growing, full ...

Now Optics

Sales Manager (Pipeline)

Fuquay Varina, NC · On-site

$16/hr

Brand (Store) Manager Location: On-Site Store Location Do you love encouraging others to achieve ... Senior Leadership, and more. About us: Stanton Optical is among the nation's fastest growing, full ...

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All JobsBrand JobsSenior Brand Manager JobsSenior Brand Manager Jobs in Raleigh, NC

Senior Brand Manager information

See Raleigh, NC salary details

$60.3K

$118.3K

$170.1K

How much do senior brand manager jobs pay per year?

As of Aug 6, 2026, the average yearly pay for senior brand manager in Raleigh, NC is $118,287.00, according to ZipRecruiter salary data. Most workers in this role earn between $95,300.00 and $143,400.00 per year, depending on experience, location, and employer.

What is the difference between Senior Brand Manager vs Brand Manager?

AspectSenior Brand ManagerBrand Manager
Required CredentialsBachelor's degree, 5+ years experience, marketing certificationsBachelor's degree, 3-5 years experience, marketing certifications
Work EnvironmentStrategic planning, team leadership, cross-department collaborationCampaign execution, market research, brand promotion
Employer & Industry UsageConsumer goods, retail, technology companiesConsumer goods, retail, technology companies

Senior Brand Managers typically have more experience, oversee larger teams, and focus on strategic brand development, while Brand Managers handle day-to-day marketing activities and campaign execution. Both roles are vital in brand management but differ in scope and responsibility.

What does a senior brand manager do?

A Senior Brand Manager is responsible for overseeing the development, implementation, and management of a company's brand strategy. They work to ensure the brand's image, message, and presence are consistent across all channels. This often includes conducting market research, managing campaigns, collaborating with cross-functional teams, and analyzing performance metrics to ensure brand growth and market relevance. Senior Brand Managers also mentor junior team members and play a key role in high-level decision-making related to product launches and brand positioning.

What are some common challenges senior brand managers face when launching a new product or campaign?

Senior Brand Managers often encounter challenges such as aligning cross-functional teams, managing tight timelines, and ensuring consistent brand messaging across multiple channels. Additionally, they must analyze market data to anticipate consumer reactions and adjust strategies accordingly, all while staying within budget constraints. Effective communication and collaboration with marketing, sales, and product development teams are crucial to successfully overcoming these obstacles and executing impactful campaigns.

What are the key skills and qualifications needed to thrive as a senior brand manager?

To thrive as a Senior Brand Manager, you need expertise in brand strategy, marketing analytics, and consumer behavior, typically supported by a degree in marketing or business and several years of relevant experience. Familiarity with digital marketing platforms, CRM systems, and data analysis tools is common, and certifications like the Chartered Institute of Marketing (CIM) can be advantageous. Strong leadership, creative thinking, and excellent communication skills help you inspire teams and drive brand initiatives. These competencies are crucial for building compelling brands, achieving business goals, and maintaining a competitive market presence.
What are popular job titles related to Senior Brand Manager jobs in Raleigh, NC? For Senior Brand Manager jobs in Raleigh, NC, the most frequently searched job titles are:
What job categories do people searching Senior Brand Manager jobs in Raleigh, NC look for? The top searched job categories for Senior Brand Manager jobs in Raleigh, NC are:
Senior Brand Manager jobs near you
Infographic showing various Senior Brand Manager job openings in Raleigh, NC as of August 2026, with employment types broken down into 100% Full Time. Highlights an 84% In-person, 8% Hybrid, and 8% Remote job distribution, with an average salary of $118,287 per year, or $56.9 per hour.

Sr Brand Manager

IONNA LLC

Raleigh, NC • On-site

$100K/yr

Full-time

Medical, Dental, Vision, Life, Retirement

Posted 15 days ago

Job description

Sr. Brand Manager
Reports To: Head of Brand
Direct Reports: Associate Brand Designers (2)
This role requires a full-time onsite presence in Durham, NC
Target Base Range: $115 - 135k plus incentives (Final compensation commensurate with experience and qualifications)
Please note: We are only able to consider candidates who are U.S. citizens or lawful permanent residents (green card holders) and who do not require current or future visa sponsorship of any sort.
Job Summary
IONNA is building the most reliable, driver-centric, and design-forward charging network in North America - and the Brand team is where that promise takes shape. We're looking for a Sr. Brand Manager to be the creative and brand engine of that team: the person who defines what the IONNA brand is and turns it into bold, consistent, unmistakably on-brand work across every touchpoint. Reporting to the Head of Brand and leading a small team of designers, you'll create and own IONNA's brand standards and guidelines, lead creative direction and the brand system, own the brand's storytelling and voice, the brand strategy and insights that keep the work grounded in why drivers choose IONNA, and the vendor relationships that extend the team's output. This is a hands-on senior role with real ownership and room to grow into the full creative lead as the brand scales.
Key Responsibilities
  • Brand Standards & Guidelines: Create, own, and evolve IONNA's brand standards and guidelines - the single source of truth for identity, logo usage, color, typography, voice, imagery, and how the brand is applied across print, digital, and physical touchpoints.
  • Creative & Art Direction: Set and hold the creative vision, taste, and aesthetic standard for all brand output; provide art direction to the design team and to external creative partners.
  • Brand System & Asset Library: Own and evolve the design system that puts the standards into practice - components, typography, color, and usage - and the organized, versioned brand asset library it lives in. Own the brand zone plus the library's structure and taxonomy; the digital-asset zone is owned by the Sr. Manager, Digital Experiences within one shared library.
  • Storytelling & Verbal Identity: Own how the IONNA brand sounds and is positioned including tone of voice, verbal identity, and the storytelling principles that shape our messaging. Define and govern the voice standard across campaigns, channels, and touchpoints (the how we sound), while message content on the comms side is owned by Communications.
  • Brand Strategy & Insights: Own brand strategy, positioning, and brand-health insights - understanding why drivers prefer IONNA and feeding that back into the creative work.
  • Creative Intake & QA: Own the intake and quality gate for brand requests - prioritize, brief, review, and approve work to the brand standard before it ships.
  • Team Leadership: Manage and develop the Associate Brand Designers - allocate work, mentor craft, and grow the team's output and consistency.
  • Vendor Management: Own IONNA's brand-related vendor relationships - today spanning creative and production studios, ecommerce / merch, online store, and brand strategy, research, and insights partners and brand health, and growing as the function scales. Brief, direct, and hold each to the brand standard.
Year 1 Success Plan
Year one is a foundational build. Success is measured by delivering the systems that make the brand function run - each defined below with its success metric, approved by the Head of Brand, and reported to executive leadership. Operational and brand-outcome metrics phase in as the systems and tracking below come online.
  • Brand Standards & Guidelines - delivered: Complete v1 brand guidelines (identity, logo, color, typography, voice, imagery, applications). Success metric: guidelines published, approved by the Head of Brand, and adopted as the single source of truth.
  • Brand System & Asset Library - built: Design system (components, templates, usage) and the organized, versioned brand asset library it lives in. Success metric: system and library live and in use by the team and vendors, with the brand zone and taxonomy established within the shared library, approved by the Head of Brand.
  • Brand-Health Tracking & Baseline - established: Stand up brand-health measurement - brand equity, preference, and consideration (distinct from social / marketing sentiment). Success metric: instrument live with an initial quantified baseline captured - preference, consideration, and awareness scores benchmarked against Electrify America and EVgo. (This baseline becomes the ongoing brand-health outcome KPI in year two.)
  • Department Operating System - stood up: Establish single-front-door intake, prioritization, and QA for the brand function. Success metric: intake process live and in use across requesters, producing a measurable on-time delivery rate of requests per the agreed-upon SLA.

Mission & KPI's
  • Mission: Build brand so that drivers choose IONNA.
  • KPI 1: Brand Health (Scale & target)
  • KPI 2: On time delivery of milestone & ticket items
  • KPI 3: Utilization

Required Qualifications
  • A minimum of 6* years in brand design, brand management, or creative leadership, including hands-on design work.
  • Demonstrated experience creating brand standards and guidelines (a brand book / brand system) from the ground up - not just working within an existing one.
  • Proven creative direction - the ability to set and hold a design system and a brand standard across channels.
  • Strong storytelling, copywriting, and brand-voice experience.
  • Experience leading and mentoring designers.
  • Brand strategy and insights experience - positioning, brand health, and translating insight into creative work.
  • Proficiency in Adobe Creative Suite and Figma.
  • Experience directing external creative, production, or research vendors to a brand standard.
  • Excellent communication and organization, with the ability to manage many projects in a fast-paced, scaling environment.
Preferred Qualifications
  • Experience scaling a brand or creative function from an early stage.
  • Background spanning experiential / physical and digital brand.
  • Experience in automotive, EV, mobility, or hardware-enabled consumer brands.
  • Familiarity with brand-health tracking and insights tools.
About IONNA
Founded by eight of the world's largest automakers, IONNA is reshaping EV charging across North America - the coverage drivers need, the reliability they deserve, and the experience they crave. This role puts your fingerprints on a category-defining brand at the forefront of the EV revolution.
IONNA is committed to fair and equitable compensation practices through a competitive base salary, as well as offering bonus programs and comprehensive benefits such as medical, dental, vision, life, 401(K), and paid holidays. Actual base salaries are based on several factors unique to each candidate, including but not limited to skill set, experience, certifications, and specific work location.
We are committed to an inclusive and diverse team. IONNA is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status, or any legally protected status.

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