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Brand Manager Jobs in Raleigh, NC (NOW HIRING)

Aledade

Brand Manager, Remote

Raleigh, NC · On-site +1

$115K - $135K/yr

In partnership with the Director of Brand Strategy, the Brand Manager will lead Aledade's brand awareness campaign efforts, solutions positioning, co-branding initiatives, brand standard guidelines ...

Aledade

Brand Manager, Remote

Raleigh, NC · Remote

$115K - $135K/yr

In partnership with the Director of Brand Strategy, the Brand Manager will lead Aledade's brand awareness campaign efforts, solutions positioning, co-branding initiatives, brand standard guidelines ...

IONNA LLC

Sr Brand Manager

Raleigh, NC · On-site

$100K/yr

Sr. Brand Manager Reports To: Head of Brand Direct Reports: Associate Brand Designers (2) This role requires a full-time onsite presence in Durham, NC Target Base Range: $115 - 135k plus incentives ...

IONNA LLC

Sr Brand Manager

Raleigh, NC · On-site

$115/hr

Sr. Brand Manager Reports To: Head of Brand Direct Reports: Associate Brand Designers (2) This role requires a full-time onsite presence in Durham, NC Target Base Range: $115 - 135k plus incentives ...

IONNA LLC

Sr Brand Manager

Raleigh, NC

$115/hr

Sr. Brand Manager Reports To: Head of Brand Direct Reports: Associate Brand Designers (2) This role requires a full-time onsite presence in Durham, NC Target Base Range: $115 - 135k plus incentives ...

Clayton Homes

Brand Experience Mgr

Oxford, NC · On-site

The Brand Experience Manager encourages coaches and inspires their team to meet and exceed sales goals through an innovative and customer-centric lens. With a focus on product, competition and the ...

Clayton Homes

Brand Experience Mgr

Oxford, NC

The Brand Experience Manager encourages coaches and inspires their team to meet and exceed sales goals through an innovative and customer-centric lens. With a focus on product, competition and the ...

Clorox

Brand Experience Manager - eCommerce

Durham, NC · Hybrid

$83K - $108K/yr

Coaches and develops the Performance Marketing Associate Manager. What we look for: * Typically 5+ years of CPG experience with base Brand experience, ~10-15% Travel, and BS/BA Degree * Brand ...

Now Optics

Clinical Services Manager

Fuquay Varina, NC · On-site

Brand Manager Location : On-site store location Do you have a passion to train and coach team members to deliver a remarkable patient experience? Are you a role model and leader that advocates for ...

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Showing results 1-20

All JobsBrand JobsBrand Manager JobsBrand Manager Jobs in Raleigh, NC

Brand Manager information

See Raleigh, NC salary details

$28.7K

$81.8K

$139K

How much do brand manager jobs pay per year?

As of Jul 30, 2026, the average yearly pay for brand manager in Raleigh, NC is $81,811.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,000.00 and $106,000.00 per year, depending on experience, location, and employer.

Do brand managers make good money?

Brand managers typically earn a competitive salary that varies by industry, experience, and location, with median annual pay often ranging from $70,000 to $130,000. Senior or specialized brand managers can earn higher compensation, especially in large companies or competitive markets. Strong skills in marketing, strategic planning, and data analysis can influence earning potential.

What is the difference between Brand Manager vs Marketing Manager?

AspectBrand ManagerMarketing Manager
Primary FocusBrand development, positioning, and long-term brand strategyMarketing campaigns, lead generation, and promotional activities
Required SkillsBrand strategy, market research, communicationAdvertising, digital marketing, analytics
Work EnvironmentBrand teams, creative agencies, cross-functional departmentsMarketing teams, advertising agencies, sales departments
Common CertificationsBrand management certifications, marketing degreesDigital marketing certifications, MBA in marketing

While both roles involve marketing, a Brand Manager focuses on building and maintaining the overall brand identity and long-term strategy. In contrast, a Marketing Manager concentrates on executing marketing campaigns and driving immediate sales. Understanding these differences helps organizations assign the right responsibilities and professionals to each role.

What are the key skills and qualifications needed to thrive as a Brand Manager, and why are they important?

To thrive as a Brand Manager, you need expertise in marketing strategy, brand positioning, and market analysis, typically supported by a degree in marketing, business, or a related field. Familiarity with marketing analytics platforms, CRM systems, and digital advertising tools is essential. Strong communication, leadership, and creative problem-solving skills help you effectively manage cross-functional teams and drive brand growth. These skills are vital for building strong brand identities, ensuring market competitiveness, and achieving business objectives.

What is the job of a Brand Manager?

A Brand Manager is responsible for developing and implementing strategies to build and maintain a company's brand image, ensuring consistent messaging across marketing channels. They analyze market trends, oversee advertising campaigns, and collaborate with creative teams to enhance brand recognition and customer loyalty.

What Is a Brand Manager?

A brand manager is in charge of creating and maintaining an organization’s brand image. Brand managers work directly with the marketing department to provide a cohesive advertising and promotional direction. Primary duties include developing marketing campaigns, producing print and online content, and overseeing social media strategies. This position is vital to the organization’s public reputation. All branding and marketing measures are designed to increase consumer trust.

How does a Brand Manager typically collaborate with other departments to execute brand strategies?

Brand Managers work closely with cross-functional teams such as marketing, sales, product development, and design to ensure brand consistency and effective execution of campaigns. They often lead meetings to align on messaging, coordinate timelines, and share feedback. This collaborative environment requires strong communication skills, as Brand Managers must balance input from various stakeholders while maintaining the brand’s vision. Regular interactions with external partners like advertising agencies are also common, making teamwork and adaptability key components of the role.

What are Brand Managers?

Brand Managers are professionals responsible for developing and implementing strategies that enhance a company's brand image, awareness, and market presence. They oversee brand marketing, manage campaigns, and ensure that all messaging aligns with the organization's values and goals. Brand Managers often collaborate with marketing, product development, and sales teams to create a consistent and appealing brand experience for customers. Their work helps to differentiate products or services in competitive markets and drives customer loyalty.

How much is a Brand Manager paid?

The average salary for a Brand Manager varies by experience and location but typically ranges from $70,000 to $130,000 annually. Senior or specialized Brand Managers with extensive experience or working in large companies can earn higher salaries, often exceeding $150,000. Compensation may also include bonuses, benefits, and performance incentives.

Is a Brand Manager higher than a marketing manager?

A Brand Manager and a Marketing Manager are distinct roles; a Brand Manager focuses on developing and maintaining a brand’s identity and positioning, while a Marketing Manager oversees broader marketing strategies and campaigns. Typically, a Brand Manager reports to a Marketing Director or Senior Management, and their level of seniority can vary depending on the organization, but neither role is universally higher than the other.
More about Brand Manager jobs
What are the most commonly searched types of Brand jobs in Raleigh, NC? The most popular types of Brand jobs in Raleigh, NC are:
What are popular job titles related to Brand Manager jobs in Raleigh, NC? For Brand Manager jobs in Raleigh, NC, the most frequently searched job titles are:
What job categories do people searching Brand Manager jobs in Raleigh, NC look for? The top searched job categories for Brand Manager jobs in Raleigh, NC are:
What cities near Raleigh, NC are hiring for Brand Manager jobs? Cities near Raleigh, NC with the most Brand Manager job openings:
Brand Manager jobs near you
Infographic showing various Brand Manager job openings in Raleigh, NC as of July 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $81,811 per year, or $39.3 per hour.

Brand Manager, Remote

Aledade

Raleigh, NC • On-site, Remote

$115K - $135K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 14 days ago

Aledade rating

8.6

Company rating: 8.6 out of 10

Based on 6 frontline employees who took The Breakroom Quiz

51st of 488 rated business services

Job description

In partnership with the Director of Brand Strategy, the Brand Manager will lead Aledade's brand awareness campaign efforts, solutions positioning, co-branding initiatives, brand standard guidelines and market research. As a skilled project manager on the Communications Team, this role will service the Aledade enterprise, working cross-functionally with internal and external partners, to execute promotional strategies that elevate Aledade's visibility and market presence in the healthcare technology sector. By leveraging AI tools and methodologies, the Brand Manager will scale brand governance, optimize asset workflows and maintain a consistent brand presence. 
 
 
Candidates should be comfortable working remotely from anywhere within the US, across all US time zones.
 
Primary Duties
  • Awareness Efforts: Lead the development and execution of brand awareness campaigns and promotional initiatives. Oversee creative concept development, manage budget, leverage AI tools for persona/audience/message testing and work with business partners on multi-channel distribution. Track performance metrics and ROI, and leverage AI analysis to extract actionable insights to optimize campaign impact.
  • Solution Business Partner: In coordination with cross-functional stakeholders, support new business solutions (e.g. Assist, Turnkey) by developing positioning and supporting promotional activities. Leverage generative AI tools for rapid prototyping, copy variations, and project planning to accelerate launches.
  • Co-branding: Serve as the primary point of contact for all co-branding inquiries. Evaluate requests with a brand-first mindset, flagging risks and identifying potential opportunities for additional activations.
  • tandards: Help define and implement brand guidelines. Oversee incoming brand requests and optimize workflows. Maintain brand consistency across assets and systems through regular audits, compliance monitoring, training and the strategic use of AI-driven governance tools.
  • Research: Assist in brand awareness research and pulse monitoring efforts. Gathering quantitative and qualitative evidence to inform key communication decisions.
Minimum Qualifications:
  • Bachelor's degree in Marketing, Communications, Business Administration, or related field
  • 5-7 years of experience in brand management, partnership marketing, or related role
  • Experience managing vendor relationships and external partnerships
  • Demonstrated knowledge of brand management principles and best practices
  • Hands-on experience utilizing generative AI tools (e.g. ChatGPT, Claude, etc.) for brand operations, testing, copywriting or creative direction.
  • Strong project management skills with ability to handle multiple initiatives simultaneously
  • Excellent written and verbal communication skills
Preferred KSA's:
  • Exceptional attention to detail and quality control
  • Strong analytical and problem-solving abilities
  • Ability to work independently and manage competing priorities
  • Cross-functional collaboration and relationship-building skills
  • Creative thinking with business-minded approach to brand challenges
  • Experience in health care, technology, or B2B industries preferred,
  • Experience working with Monday.com
  • Knowledge of digital asset management systems
$115,000 - $135,000 a year
Salary Range: $115,000 to $135,000 a year + bonus + equity
Compensation for the role will depend on a number of factors, including a candidate's qualifications, skills, competencies and experience.
Who We Are:
Aledade, a public benefit corporation, exists to empower the most transformational part of our health care landscape - independent primary care. We were founded in 2014, and since then, we've become the largest network of independent primary care in the country - helping practices, health centers and clinics deliver better care to their patients and thrive in value-based care. Additionally, by creating value-based contracts across a wide variety of health plans, we aim to flip the script on the traditional fee-for-service model. Our work strengthens continuity of care, aligns incentives and ensures primary care physicians are paid for what they do best - keeping patients healthy. If you want to help create a health care system that is good for patients, good for practices and good for society - and if you're eager to join a collaborative, inclusive and remote-first culture - you've come to the right place.

What Does This Mean for You?
At Aledade, you will be part of a creative culture that is driven by a passion for tackling complex issues with respect, open-mindedness and a desire to learn. You will collaborate with team members who bring a wide range of experiences, interests, backgrounds, beliefs and achievements to their work - and who are all united by a shared passion for public health and a commitment to the Aledade mission.

In addition to time off to support work-life balance and enjoyment, we offer the following comprehensive benefits package designed for the overall well-being of our team members:

Flexible work schedules and the ability to work remotely are available for many roles
Health, dental and vision insurance paid up to 80% for employees, dependents and domestic partners
Robust time-off plan (21 days of PTO in your first year)
Two paid volunteer days and 11 paid holidays
12 weeks paid parental leave for all new parents
Six weeks paid sabbatical after six years of service
Educational Assistant Program and Clinical Employee Reimbursement Program
401(k) with up to 4% match
Stock options
And much more!

At Aledade, we don't just accept differences, we celebrate them! We strive to attract, develop and retain highly qualified individuals representing the diverse communities where we live and work. Aledade is committed to creating a diverse environment and is proud to be an equal opportunity employer. Employment policies and decisions at Aledade are based on merit, qualifications, performance and business needs. All qualified candidates will receive consideration for employment without regard to age, race, color, national origin, gender (including pregnancy, childbirth or medical conditions related to pregnancy or childbirth), gender identity or expression, religion, physical or mental disability, medical condition, legally protected genetic information, marital status, veteran status, or sexual orientation.

Privacy Policy: By applying for this job, you agree to Aledade's Applicant Privacy Policy available at  https://www.aledade.com/privacy-policy-applicants
We may use automated tools, including artificial intelligence (AI), to help organize and evaluate application materials. These tools support our recruiters and hiring managers by helping manage large applicant pools. Human judgment plays an essential role in our hiring process, including in the oversight and use of any automated tools. If you would like more information about our screening and hiring process, please contact us.
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About Aledade

Sourced by ZipRecruiter

Aledade is a leader in population health that is using innovative, value based solutions to transform the way physicians interact with their patients. We are on a mission to change healthcare for the better and solve complex problems within the healthcare system. We follow the simple but radical idea that Aledade only succeeds when our partner practices succeed. From our cutting-edge technology platform to practice transformation services, we provide physicians with everything they need to create and run an accountable care organization (ACO), revamping the way they practice and getting them back to where they should be: quarterbacking their patients' health care! Our customized solutions help clinicians in communities across America preserve their autonomy, deliver better care to their patients, reduce overall costs, and keep independent physician practices flourishing.

Industry

Health care and social assistance

Company size

501 - 1,000 Employees

Headquarters location

Bethesda, MD, US

Year founded

2014

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