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Brand Strategy Jobs in Raleigh, NC (NOW HIRING)

R+M Agency

Brand Strategist

Cary, NC · Hybrid

Brand Strategist Are you a Brand Strategist with 2-4 years of experience, who thrives collaboratively but is also a motivated self-starter? Let's talk! To be successful in this position you must ...

Dollar Shave Club

Brand Manager

Durham, NC

Build and maintain the Strategic Growth Plan for the Women's portfolio * Own sales performance ... Ensure the Women's brand story is told with consistency and precision across every touchpoint ...

Dollar Shave Club

Brand Manager

Durham, NC · On-site

Build and maintain the Strategic Growth Plan for the Women's portfolio * Own sales performance ... Ensure the Women's brand story is told with consistency and precision across every touchpoint ...

Dollar Shave Club

Brand Manager

Durham, NC · On-site

Build and maintain the Strategic Growth Plan for the Women's portfolio * Own sales performance ... Ensure the Women's brand story is told with consistency and precision across every touchpoint ...

JT International S.A.

RRP Brand Manager

Raleigh, NC · On-site

You will work closely with Strategic Insights, Activation, and Digital teams to ensure brand assets are consistently applied across launch and deployment activities. Key Responsibilities * Develop U.

Relay

Art Director, Brand Systems

Raleigh, NC

Translate strategy into creative. Take direction from the Creative Director and stakeholders across the company and turn it into briefs, moodboards, and finished work that ladders back to brand and ...

Relay

Art Director, Brand Systems

Raleigh, NC · On-site

Translate strategy into creative. Take direction from the Creative Director and stakeholders across the company and turn it into briefs, moodboards, and finished work that ladders back to brand and ...

Superbeo

Brand Marketing Team Coordinator

Raleigh, NC · On-site

$41K - $56K/yr

This role will support Neocutis' brand strategy to increase the effectiveness of the sales channels and direct-to-consumer initiatives, inclusive of social media marketing, e-commerce management, and ...

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All JobsBrand Strategy JobsBrand Strategy Jobs in Raleigh, NC

Brand Strategy information

See Raleigh, NC salary details

$71.4K

$149.7K

$240.6K

How much do brand strategy jobs pay per year?

As of Jun 13, 2026, the average yearly pay for brand strategy in Raleigh, NC is $149,668.00, according to ZipRecruiter salary data. Most workers in this role earn between $87,500.00 and $192,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Brand Strategist, and why are they important?

To thrive as a Brand Strategist, you need expertise in market research, brand positioning, and a solid understanding of consumer behavior, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, Adobe Creative Suite, and brand management platforms is commonly expected. Strong creative thinking, communication, and collaboration skills help distinguish top performers in this role. These competencies are critical for building compelling brand identities, driving marketing success, and ensuring alignment with business objectives.

What does a brand strategist do?

A brand strategist develops and implements plans to build and strengthen a company's brand identity, positioning, and messaging. They analyze market trends, target audiences, and competitors to create strategies that differentiate the brand and support business goals, often using tools like market research and branding frameworks. Strong communication and analytical skills are essential for success in this role.

What skills do you need to be a brand strategist?

A brand strategist needs strong analytical skills to understand market trends and consumer behavior, as well as excellent communication and creative thinking abilities to develop compelling brand messages. Knowledge of marketing principles, branding tools, and data analysis software is also important for effective strategy development. Additionally, project management skills help in coordinating campaigns and working with cross-functional teams.

What degree do you need to be a brand strategist?

A brand strategist typically holds a bachelor's degree in marketing, communications, business, or a related field. Many professionals also pursue advanced degrees or certifications in branding, marketing, or advertising to enhance their skills and career prospects.

What is the difference between Brand Strategy vs Brand Marketing?

AspectBrand StrategyBrand Marketing
FocusDeveloping long-term brand vision and positioningPromoting the brand through campaigns and advertising
SkillsMarket research, brand positioning, strategic planningAdvertising, content creation, campaign management
Work EnvironmentStrategic teams, branding agencies, corporate branding departmentsMarketing teams, advertising agencies, digital platforms
GoalsEstablish a strong brand identity and differentiationIncrease brand awareness and sales

While both roles aim to build a strong brand, Brand Strategy focuses on defining the brand's core identity and long-term positioning. Brand Marketing, on the other hand, executes campaigns to promote the brand and attract customers. Both are essential but serve different purposes within the branding ecosystem.

How does a Brand Strategist typically collaborate with other departments to execute a brand vision?

Brand Strategists work closely with marketing, creative, product, and sales teams to ensure the brand message is consistently communicated across all channels. They often facilitate workshops, lead brainstorming sessions, and coordinate campaign rollouts, acting as the bridge between creative ideas and business objectives. Regular collaboration ensures everyone is aligned on brand guidelines, voice, and positioning, which is essential for cohesive brand experiences. This cross-functional teamwork also exposes Brand Strategists to diverse perspectives and can open up opportunities for leadership and professional growth within the organization.

How to start a career in brand strategy?

To start a career in brand strategy, gain relevant education such as a degree in marketing, communications, or business, and develop skills in market research, branding, and storytelling. Building a portfolio through internships or freelance projects and familiarizing yourself with tools like Adobe Creative Suite or analytics platforms can also be beneficial. Entry-level roles often require strong communication skills and an understanding of consumer behavior.

What is brand strategy?

Brand strategy is a long-term plan focused on the development and positioning of a brand to achieve specific business goals. It involves defining what the brand stands for, its core values, target audience, unique selling propositions, and overall messaging. A strong brand strategy helps differentiate a company from competitors, builds customer loyalty, and drives consistent marketing efforts. Effective brand strategies guide decisions across marketing, design, communications, and business development.
What are the most commonly searched types of Brand Strategy jobs in Raleigh, NC? The most popular types of Brand Strategy jobs in Raleigh, NC are:
What are popular job titles related to Brand Strategy jobs in Raleigh, NC? For Brand Strategy jobs in Raleigh, NC, the most frequently searched job titles are:
What job categories do people searching Brand Strategy jobs in Raleigh, NC look for? The top searched job categories for Brand Strategy jobs in Raleigh, NC are:
What cities near Raleigh, NC are hiring for Brand Strategy jobs? Cities near Raleigh, NC with the most Brand Strategy job openings:
Brand Strategy jobs near you

Brand Strategist

R+M Agency

Cary, NC • Hybrid

Full-time

Posted 20 days ago

Job description

Brand Strategist Are you a Brand Strategist with 2-4 years of experience, who thrives collaboratively but is also a motivated self-starter? Let’s talk! To be successful in this position you must cherish client service, love branding, have a passion for managing details, and have true respect for the power of creativity. An insatiable curiosity for discovery and drive for personal growth are critical qualities. Previous agency experience is a good match for us but we’re open to speaking with in-house experience. We search far and wide for smart, kind people who not only want the best for themselves but bring out the best in others. Your fellow R+Mers, dogs included, need you to have a sense of humor and humility, a team spirit, and the ability to lead with kindness. If this describes you, download the Brand Strategist (https://drive.google.com/file/d/1sHk9B67YHfXGr3wbhcdlMWdBl_2GQIQE/view?usp=sharing) job description for full details  Important note, R+M is currently operating within a hybrid environment of remote working and in-office collaboration days. As such, residing in the RTP, NC area is preferred. We will continue to prioritize the health, safety, and well-being of our team above all. Please, no phone calls or pop-ins. As a pet-friendly agency, our lazy dogs prefer not to be interrupted from nap time to ferociously lick unexpected visitors. Thank you for understanding.