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Brand Strategy Jobs in Raleigh, NC (NOW HIRING)

R+M Agency

Brand Strategist

Cary, NC · Hybrid

Brand Strategist Are you a Brand Strategist with 2-4 years of experience, who thrives collaboratively but is also a motivated self-starter? Let's talk! To be successful in this position you must ...

IONNA LLC

Sr Brand Manager

Raleigh, NC

$115/hr

Brand Strategy & Insights : Own brand strategy, positioning, and brand-health insights - understanding why drivers prefer IONNA and feeding that back into the creative work. * Creative Intake & QA: ...

IONNA LLC

Sr Brand Manager

Raleigh, NC · On-site

$100K/yr

Brand Strategy & Insights : Own brand strategy, positioning, and brand-health insights - understanding why drivers prefer IONNA and feeding that back into the creative work. * Creative Intake & QA: ...

IONNA LLC

Sr Brand Manager

Raleigh, NC

$115/hr

Brand Strategy & Insights : Own brand strategy, positioning, and brand-health insights - understanding why drivers prefer IONNA and feeding that back into the creative work. * Creative Intake & QA: ...

Teamwass

Associate Manager, Brand Consulting

Raleigh, NC · On-site

$84K - $109K/yr

This position is responsible for providing support to the larger Brand Strategy and Insights team along with the Brand account team members by assisting with research, brand measurement, client ...

Superbeo

Brand Marketing Team Coordinator

Raleigh, NC · On-site

This role will support Neocutis' brand strategy to increase the effectiveness of the sales channels and direct-to-consumer initiatives, inclusive of social media marketing, e-commerce management, and ...

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All JobsBrand Strategy JobsBrand Strategy Jobs in Raleigh, NC

Brand Strategy information

See Raleigh, NC salary details

$71.4K

$149.7K

$240.6K

How much do brand strategy jobs pay per year?

As of Aug 16, 2026, the average yearly pay for brand strategy in Raleigh, NC is $149,659.00, according to ZipRecruiter salary data. Most workers in this role earn between $87,500.00 and $192,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a brand strategist, and why are they important?

To thrive as a Brand Strategist, you need expertise in market research, brand positioning, and a solid understanding of consumer behavior, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, Adobe Creative Suite, and brand management platforms is commonly expected. Strong creative thinking, communication, and collaboration skills help distinguish top performers in this role. These competencies are critical for building compelling brand identities, driving marketing success, and ensuring alignment with business objectives.

What does a brand strategist do?

A brand strategist develops and implements plans to build and strengthen a company's brand identity, positioning, and messaging. They analyze market trends, target audiences, and competitors to create strategies that differentiate the brand and support business goals, often using tools like market research and branding frameworks. Strong communication and analytical skills are essential for success in this role.

What degree do you need to be a brand strategist?

A brand strategist typically holds a bachelor's degree in marketing, communications, business, or a related field. Many professionals also pursue advanced degrees or certifications in branding, marketing, or advertising to enhance their skills and career prospects.

What is the difference between Brand Strategy vs Brand Marketing?

AspectBrand StrategyBrand Marketing
FocusDeveloping long-term brand vision and positioningPromoting the brand through campaigns and advertising
SkillsMarket research, brand positioning, strategic planningAdvertising, content creation, campaign management
Work EnvironmentStrategic teams, branding agencies, corporate branding departmentsMarketing teams, advertising agencies, digital platforms
GoalsEstablish a strong brand identity and differentiationIncrease brand awareness and sales

While both roles aim to build a strong brand, Brand Strategy focuses on defining the brand's core identity and long-term positioning. Brand Marketing, on the other hand, executes campaigns to promote the brand and attract customers. Both are essential but serve different purposes within the branding ecosystem.

How do you become a brand strategist?

To become a brand strategist, individuals typically pursue a bachelor's degree in marketing, communications, or a related field, and gain experience in branding, marketing, or advertising roles. Developing skills in market research, consumer behavior, and strategic planning, along with proficiency in tools like Adobe Creative Suite or data analysis software, is also important. Some professionals pursue certifications in branding or marketing to enhance their credentials.

How does a brand strategist typically collaborate with other departments to execute a brand vision?

Brand Strategists work closely with marketing, creative, product, and sales teams to ensure the brand message is consistently communicated across all channels. They often facilitate workshops, lead brainstorming sessions, and coordinate campaign rollouts, acting as the bridge between creative ideas and business objectives. Regular collaboration ensures everyone is aligned on brand guidelines, voice, and positioning, which is essential for cohesive brand experiences. This cross-functional teamwork also exposes Brand Strategists to diverse perspectives and can open up opportunities for leadership and professional growth within the organization.

What is brand strategy?

Brand strategy is a long-term plan focused on the development and positioning of a brand to achieve specific business goals. It involves defining what the brand stands for, its core values, target audience, unique selling propositions, and overall messaging. A strong brand strategy helps differentiate a company from competitors, builds customer loyalty, and drives consistent marketing efforts. Effective brand strategies guide decisions across marketing, design, communications, and business development.

What are the most commonly searched types of Brand Strategy jobs in Raleigh, NC?

The most popular types of Brand Strategy jobs in Raleigh, NC are:

What are popular job titles related to Brand Strategy jobs in Raleigh, NC?

For Brand Strategy jobs in Raleigh, NC, the most frequently searched job titles are:

What job categories do people searching Brand Strategy jobs in Raleigh, NC look for?

The top searched job categories for Brand Strategy jobs in Raleigh, NC are:

What cities near Raleigh, NC are hiring for Brand Strategy jobs?

Cities near Raleigh, NC with the most Brand Strategy job openings:

Brand Strategy jobs near you
Infographic showing various Brand Strategy job openings in Raleigh, NC as of August 2026, with employment types broken down into 50% Full Time, and 50% Contract. Highlights an 50% In-person, and 50% Hybrid job distribution, with an average salary of $149,659 per year, or $72 per hour.

Manager, Brand Identity

Careers - North Carolina's Electric Cooperatives | North Carolina's Electric Cooperatives

Raleigh, NC • On-site

Full-time

Posted 23 days ago

Job description

Summary Description: The Brand Identity Manager is responsible for leading and evolving the organization’s visual identity across all channels. This role serves as the primary steward of brand standards, ensuring a consistent, high-quality brand presence while translating strategic objectives into compelling visual solutions. The Brand Identity Manager will develop a wide range of marketing collateral and materials—including corporate literature, presentations, event materials, program logos, social media graphics, email templates, digital ads, and more—for both internal and external audiences. This position is designed as a senior-level individual contributor with a defined path to team leadership. The Brand Identity Manager will initially lead projects and influence creative direction across the organization, with the opportunity to grow into a formal team lead/people manager as the function expands.

Academic and Trade Qualifications: Bachelor’s Degree or an equivalent combination of education, training, and experience from which comparable skills can be acquired.

Work Experience: Minimum of 7–10 years of progressive experience in graphic design, brand identity, or visual communications, with demonstrated leadership or project management experience preferred.

Responsibilities:

  • Brand Leadership & Governance: Lead the development, evolution, and enforcement of the organization’s visual identity. Ensure consistent application of brand standards across all platforms and initiatives.
  • Creative Direction & Execution: Provide creative direction while actively contributing to design work. Oversee the development of marketing and communication materials including corporate literature, presentations, event materials, program logos, digital assets, and more.
  • Project Leadership (Core Focus Year 1): Manage and prioritize a high volume of branded initiatives across the organization. Establish workflows, timelines, and quality standards to ensure efficient execution.
  • Cross-Functional Partnership: Collaborate with marketing, communications, and business stakeholders to translate brand strategy and organizational priorities into effective visual solutions.
  • Strategic Alignment: Work closely with the Director of Brand Strategy to operationalize brand strategy into scalable visual systems and campaigns.
  • Quality Assurance: Ensure all deliverables meet high standards for design quality, accuracy, and brand consistency.
  • Vendor Coordination: Partner with external agencies, printers, and vendors to execute projects while maintaining brand integrity.

 

Leadership Development (Future Team Lead Path)

This role is expected to evolve into a team leadership position. As the organization’s needs grow, responsibilities may expand to include:

  • Reviewing and approving creative work produced by others
  • Helping define team processes, workload management, and prioritization frameworks
  • Elevating the overall creative capability and consistency of the organization

Job Knowledge:

  • Deep understanding of branding, visual identity systems, and design principles in professional communications.
  • Advanced proficiency in design tools (Adobe Creative Suite: InDesign, Illustrator, Photoshop; Microsoft Office: PowerPoint, Word).

Abilities and Skills:

  • Strong creative direction skills with the ability to elevate brand quality
  • Ability to balance hands-on execution with strategic thinking
  • Proven ability to lead projects and influence outcomes without direct authority
  • Strong collaboration and stakeholder management skills
  • Excellent communication and presentation abilities
  • High attention to detail and commitment to brand consistency
  • Portfolio demonstrating expertise in brand identity work required

Relationships and Contacts:

Internal: Works closely with Brand Strategy team and cross-functional teams to support organization-wide branding and communications efforts. External: Manages and collaborates with agencies, printers, and other vendors as needed.

Reports to: Director of Brand Strategy

Company Profile: North Carolina’s Electric Cooperatives (http://ncemcs.com/about/ncemc.htm) is the brand for the family of organizations formed to support the state’s 26 local electric cooperatives, including: North Carolina Electric Membership Corporation, the power supplier to many of the electric cooperatives; North Carolina Association of Electric Cooperatives, the cooperatives’ trade association; and Tarheel Electric Membership Association, Inc. (TEMA), a central purchasing and materials-supply cooperative.

North Carolina Electric Membership Corporation provides equal employment opportunities (EEO) to all applicants for employment.

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