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Brand Strategy Jobs in Raleigh, NC (NOW HIRING)

R+M Agency

Brand Strategist

Cary, NC · Hybrid

Brand Strategist Are you a Brand Strategist with 2-4 years of experience, who thrives collaboratively but is also a motivated self-starter? Let's talk! To be successful in this position you must ...

IONNA LLC

Sr Brand Manager

Raleigh, NC · On-site

$100K/yr

Brand Strategy & Insights : Own brand strategy, positioning, and brand-health insights - understanding why drivers prefer IONNA and feeding that back into the creative work. * Creative Intake & QA: ...

IONNA LLC

Sr Brand Manager

Raleigh, NC

$115/hr

Brand Strategy & Insights : Own brand strategy, positioning, and brand-health insights - understanding why drivers prefer IONNA and feeding that back into the creative work. * Creative Intake & QA: ...

IONNA LLC

Sr Brand Manager

Raleigh, NC

$115/hr

Brand Strategy & Insights : Own brand strategy, positioning, and brand-health insights - understanding why drivers prefer IONNA and feeding that back into the creative work. * Creative Intake & QA: ...

Aledade

Brand Manager, Remote

Raleigh, NC · Remote

$115K - $135K/yr

In partnership with the Director of Brand Strategy, the Brand Manager will lead Aledade's brand awareness campaign efforts, solutions positioning, co-branding initiatives, brand standard guidelines ...

Aledade

Brand Manager, Remote

Raleigh, NC · On-site +1

$115K - $135K/yr

In partnership with the Director of Brand Strategy, the Brand Manager will lead Aledade's brand awareness campaign efforts, solutions positioning, co-branding initiatives, brand standard guidelines ...

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Showing results 1-20

All JobsBrand Strategy JobsBrand Strategy Jobs in Raleigh, NC

Brand Strategy information

See Raleigh, NC salary details

$71.4K

$149.7K

$240.6K

How much do brand strategy jobs pay per year?

As of Jul 26, 2026, the average yearly pay for brand strategy in Raleigh, NC is $149,668.00, according to ZipRecruiter salary data. Most workers in this role earn between $87,500.00 and $192,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Brand Strategist, and why are they important?

To thrive as a Brand Strategist, you need expertise in market research, brand positioning, and a solid understanding of consumer behavior, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, Adobe Creative Suite, and brand management platforms is commonly expected. Strong creative thinking, communication, and collaboration skills help distinguish top performers in this role. These competencies are critical for building compelling brand identities, driving marketing success, and ensuring alignment with business objectives.

What does a brand strategist do?

A brand strategist develops and implements plans to build and strengthen a company's brand identity, positioning, and messaging. They analyze market trends, target audiences, and competitors to create strategies that differentiate the brand and support business goals, often using tools like market research and branding frameworks. Strong communication and analytical skills are essential for this role.

How can I become a brand strategist?

To become a brand strategist, you typically need a bachelor's degree in marketing, communications, or a related field, along with experience in branding, marketing, or advertising. Developing skills in market research, consumer behavior, and strategic planning is essential, and proficiency with tools like Adobe Creative Suite or data analysis software can be beneficial. Gaining certifications such as the Brand Management Certification can also enhance your qualifications.

Is brand strategy a good career?

Brand strategy is a valuable career for individuals interested in shaping company identities, requiring skills in marketing, research, and communication. Professionals in this field often work in marketing agencies or corporate settings, and may pursue certifications like the Brand Management Certification to enhance their prospects. The role offers opportunities for creativity, strategic thinking, and career growth within marketing and advertising industries.

What kind of jobs in media bring in $150,000 a year?

High-paying media jobs such as senior brand strategists, media directors, or advertising executives often earn $150,000 or more annually. These roles typically require extensive experience, strong leadership skills, and proficiency with data analysis and marketing tools. Executive positions in media companies or large agencies tend to offer compensation at this level.

What is the difference between Brand Strategy vs Brand Marketing?

AspectBrand StrategyBrand Marketing
FocusDeveloping long-term brand vision and positioningPromoting the brand through campaigns and advertising
SkillsMarket research, brand positioning, strategic planningAdvertising, content creation, campaign management
Work EnvironmentStrategic teams, branding agencies, corporate branding departmentsMarketing teams, advertising agencies, digital platforms
GoalsEstablish a strong brand identity and differentiationIncrease brand awareness and sales

While both roles aim to build a strong brand, Brand Strategy focuses on defining the brand's core identity and long-term positioning. Brand Marketing, on the other hand, executes campaigns to promote the brand and attract customers. Both are essential but serve different purposes within the branding ecosystem.

How does a Brand Strategist typically collaborate with other departments to execute a brand vision?

Brand Strategists work closely with marketing, creative, product, and sales teams to ensure the brand message is consistently communicated across all channels. They often facilitate workshops, lead brainstorming sessions, and coordinate campaign rollouts, acting as the bridge between creative ideas and business objectives. Regular collaboration ensures everyone is aligned on brand guidelines, voice, and positioning, which is essential for cohesive brand experiences. This cross-functional teamwork also exposes Brand Strategists to diverse perspectives and can open up opportunities for leadership and professional growth within the organization.

What is brand strategy?

Brand strategy is a long-term plan focused on the development and positioning of a brand to achieve specific business goals. It involves defining what the brand stands for, its core values, target audience, unique selling propositions, and overall messaging. A strong brand strategy helps differentiate a company from competitors, builds customer loyalty, and drives consistent marketing efforts. Effective brand strategies guide decisions across marketing, design, communications, and business development.
What are the most commonly searched types of Brand Strategy jobs in Raleigh, NC? The most popular types of Brand Strategy jobs in Raleigh, NC are:
What are popular job titles related to Brand Strategy jobs in Raleigh, NC? For Brand Strategy jobs in Raleigh, NC, the most frequently searched job titles are:
What job categories do people searching Brand Strategy jobs in Raleigh, NC look for? The top searched job categories for Brand Strategy jobs in Raleigh, NC are:
What cities near Raleigh, NC are hiring for Brand Strategy jobs? Cities near Raleigh, NC with the most Brand Strategy job openings:
Brand Strategy jobs near you
Infographic showing various Brand Strategy job openings in Raleigh, NC as of July 2026, with employment types broken down into 50% Full Time, 25% Part Time, and 25% Contract. Highlights an 100% In-person job distribution, with an average salary of $149,668 per year, or $72 per hour.
SVP, Brand Strategy

SVP, Brand Strategy

Syneos Health/ inVentiv Health Commercial LLC

Morrisville, NC • On-site

Other

Medical, Dental, Vision, Life, Retirement, PTO

Posted 20 days ago

Syneos Health rating

8.1

Company rating: 8.1 out of 10

Based on 22 frontline employees who took The Breakroom Quiz

37th of 86 rated pharmaceutical

Job description

Description

We are seeking an SVP, Strategy to serve as a senior strategic partner and right hand to Central Strategy leadership across high-priority new business, predictive strategy, innovation, and enterprise growth initiatives.

This is a role for a sharp, commercially minded strategist who can move fluidly between big-picture thinking and hands-on execution. The right person will help lead critical pitches, shape strategic narratives, advance Predictive Storytelling capabilities, and bring greater focus, rigor, and momentum to complex client and agency opportunities.

This person must be equally comfortable building a compelling pitch story, pressure-testing data-driven insights, partnering with creative and account leaders, managing senior stakeholders, and turning ambiguity into clear direction. They should bring the judgment of a senior leader, the drive of a builder, and the polish of someone who can confidently represent strategy in rooms that matter.
The Ideal Candidate
The ideal candidate is a senior strategist who is highly capable, calm under pressure, and energized by building what does not yet exist. They are not just a thinker; they are a doer who can lead from the front, make the work better, and help teams win.

They should bring strong experience in healthcare, pharmaceutical, life sciences, or agency strategy, with a proven ability to lead complex strategic work across brands, pitches, and enterprise initiatives.
Key Responsibilities
Lead High-Stakes Pitch Strategy
  • Partner with agency and enterprise leaders to shape winning new business strategies across priority opportunities.
  • Own strategic workstreams for major pitches, including insight development, narrative architecture, strategic positioning, workshop facilitation, and presentation development.
  • Translate business challenges, market dynamics, audience behavior, and brand opportunities into clear, compelling pitch stories.
  • Bring structure and momentum to fast-moving pitch teams, helping teams stay focused, differentiated, and on-strategy.
  • Serve as a senior strategic voice in pitch meetings, rehearsals, client presentations, and executive reviews.
  • Help identify when Central Strategy support is needed and ensure the right level of strategic involvement is applied to the right opportunities.
Advance Predictive Strategy and Innovation
  • Help scale Predictive Storytelling as a practical, repeatable strategic capability across pitches, brand engagements, and client growth opportunities.
  • Partner with data, behavioral science, AI, creative, and account teams to apply predictive approaches in ways that are credible, useful, and commercially relevant.
  • Shape predictive strategy outputs, including audience hypotheses, behavioral insights, influence models, positioning territories, messaging implications, and activation opportunities.
  • Ensure predictive strategy work is translated into clear business value for clients, avoiding overpromising while increasing confidence, foresight, and strategic precision.
  • Help develop tools, frameworks, case studies, and ways of working that make predictive strategy easier for teams to understand, sell, and apply.
Serve as a Senior Strategic Partner
  • Act as a trusted advisor to senior leaders across agencies, capabilities, and client teams.
  • Bring strategic clarity to ambiguous, politically complex, or high-pressure business situations.
  • Identify stronger ways to frame client challenges, uncover growth opportunities, and connect strategy to measurable business impact.
  • Help teams move from scattered inputs to a focused recommendation, model, or story.
  • Provide constructive pressure-testing to strengthen work before it reaches clients or executive stakeholders.
  • Build strong cross-functional relationships while maintaining high standards for strategic quality and rigor.
Build Strategic Infrastructure
  • Help create reusable strategic frameworks, pitch models, predictive strategy tools, and training materials.
  • Contribute to the evolution of Central Strategy's offerings, operating model, and enterprise impact.
  • Support stronger intake, prioritization, and ways of working for high-value strategic requests.
  • Help mentor and coach strategists, account leaders, and cross-functional partners in more predictive, behaviorally informed, commercially useful strategy.
  • Spot patterns across pitches and client needs to inform new offerings, thought leadership, and growth opportunities.
Required Experience and Skills
  • Significant senior-level strategy experience in healthcare, pharmaceutical, life sciences, communications, advertising, consulting, or a related agency environment.
  • Proven track record leading or materially contributing to major new business pitches.
  • Strong ability to build persuasive strategic narratives, executive presentations, and client-ready recommendations.
  • Experience working with data, research, behavioral insights, audience segmentation, AI-enabled strategy, predictive analytics, or innovation-driven strategy.
  • Strong understanding of brand strategy, positioning, stakeholder engagement, influence, behavior change, and integrated communications.
  • Ability to translate complex inputs into simple, compelling strategic direction.
  • Excellent facilitation, presentation, writing, and storytelling skills.
  • Strong executive presence and the ability to advise senior leaders with confidence and diplomacy.
  • Ability to work quickly and independently in ambiguous, high-pressure environments.
  • Strong cross-functional leadership skills, with the ability to partner effectively across strategy, creative, account, analytics, medical, digital, and executive teams.
  • High standards for quality, detail, follow-through, and strategic discipline.
What Success Looks Like
In this role, success means:
  • Priority pitches are sharper, more differentiated, and better positioned to win.
  • Predictive Storytelling becomes easier for teams to understand, apply, and sell.
  • Strategic work moves faster without sacrificing rigor.
  • Senior leaders have greater confidence in the strategic direction of major opportunities.
  • Teams receive clearer frameworks, stronger narratives, and more useful strategic outputs.
  • Central Strategy has more leverage, visibility, and impact across the organization.
  • The SVP becomes a trusted extension of leadership: someone who can take ownership, represent the work, and drive meaningful progress without needing heavy oversight.
Compensation
The anticipated U.S. base salary range for this role is $185,000 to $225,000, based on experience, qualifications, location, and other relevant factors. Additional compensation and benefits may apply based on company policy.

At Syneos Health, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn't align perfectly, we encourage you to apply anyway. At times, we will consider transferable skills from previous roles. We also encourage you to join our Talent Network to stay connected to additional career opportunities.

Why Syneos Health Communications? We are powered by Syneos Health, a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life. We have a proven pedigree in health, with industry titans in every facet of healthcare. This eliminates guesswork and fuels our passion for total, life-changing solutions. At the heart of health, we're uniquely poised to predict what's next and respond to the market's demand for smarter and faster answers. We are able to help our customers make important decisions within their business due to our unique understanding of the complexities that come along with working in the healthcare industry. Syneos Health Communications is able to make the complex, simple.

Work Here Matters Everywhere | How are you inspired to change lives?

Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled)


At Syneos Health, we believe in providing an environment and culture in which Our People can thrive, develop and advance. We reward and recognize our people by providing valuable benefits and a quality-of-life balance. The benefits for this position will include a competitive compensation package, Health benefits to include Medical, Dental and Vision, Company match 401k, flexible paid time off (PTO) and sick time. Because certain states and municipalities have regulated paid sick time requirements, eligibility for paid sick time may vary depending on where you work. Syneos Health complies with all applicable federal, state, and municipal paid sick time requirements.

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