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Brand Strategy Jobs in Raleigh, NC (NOW HIRING)

Hearst

Brand Communications Manager

Durham, NC · On-site

Ability to translate brand strategy into day-to-day editorial decisions and content standards. * Collaborative style with strong cross-functional partnership across Product Marketing, Sales, Legal ...

New

0400 FBD USA LLP

Brand and Marketing Manager

Raleigh, NC · On-site

$80 - $100/hr

Some of us shape the client strategy, create campaigns that travel and lead our digital presence ... The Brand and Marketing Manager leads and coordinates marketing projects and campaigns that support ...

Superbeo

Brand Marketing Team Coordinator

Raleigh, NC · On-site

This role will support Neocutis' brand strategy to increase the effectiveness of the sales channels and direct-to-consumer initiatives, inclusive of social media marketing, e-commerce management, and ...

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Showing results 21-40

All JobsBrand Strategy JobsBrand Strategy Jobs in Raleigh, NC

Brand Strategy information

See Raleigh, NC salary details

$71.4K

$149.7K

$240.6K

How much do brand strategy jobs pay per year?

As of Sep 5, 2026, the average yearly pay for brand strategy in Raleigh, NC is $149,659.00, according to ZipRecruiter salary data. Most workers in this role earn between $87,500.00 and $192,500.00 per year, depending on experience, location, and employer.

What is brand strategy?

Brand strategy is a long-term plan focused on the development and positioning of a brand to achieve specific business goals. It involves defining what the brand stands for, its core values, target audience, unique selling propositions, and overall messaging. A strong brand strategy helps differentiate a company from competitors, builds customer loyalty, and drives consistent marketing efforts. Effective brand strategies guide decisions across marketing, design, communications, and business development.

How does a brand strategist typically collaborate with other departments to execute a brand vision?

Brand Strategists work closely with marketing, creative, product, and sales teams to ensure the brand message is consistently communicated across all channels. They often facilitate workshops, lead brainstorming sessions, and coordinate campaign rollouts, acting as the bridge between creative ideas and business objectives. Regular collaboration ensures everyone is aligned on brand guidelines, voice, and positioning, which is essential for cohesive brand experiences. This cross-functional teamwork also exposes Brand Strategists to diverse perspectives and can open up opportunities for leadership and professional growth within the organization.

What are the key skills and qualifications needed to thrive as a brand strategist, and why are they important?

To thrive as a Brand Strategist, you need expertise in market research, brand positioning, and a solid understanding of consumer behavior, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, Adobe Creative Suite, and brand management platforms is commonly expected. Strong creative thinking, communication, and collaboration skills help distinguish top performers in this role. These competencies are critical for building compelling brand identities, driving marketing success, and ensuring alignment with business objectives.

What is the difference between Brand Strategy vs Brand Marketing?

AspectBrand StrategyBrand Marketing
FocusDeveloping long-term brand vision and positioningPromoting the brand through campaigns and advertising
SkillsMarket research, brand positioning, strategic planningAdvertising, content creation, campaign management
Work EnvironmentStrategic teams, branding agencies, corporate branding departmentsMarketing teams, advertising agencies, digital platforms
GoalsEstablish a strong brand identity and differentiationIncrease brand awareness and sales

While both roles aim to build a strong brand, Brand Strategy focuses on defining the brand's core identity and long-term positioning. Brand Marketing, on the other hand, executes campaigns to promote the brand and attract customers. Both are essential but serve different purposes within the branding ecosystem.

How do you become a brand strategist?

To become a brand strategist, individuals typically pursue a bachelor's degree in marketing, communications, or a related field, and gain experience in branding, marketing, or advertising roles. Developing skills in market research, consumer behavior, and strategic planning, along with proficiency in tools like Adobe Creative Suite or data analysis software, is also important. Some professionals pursue certifications in branding or marketing to enhance their credentials.

What degree do you need to be a brand strategist?

A brand strategist typically holds a bachelor's degree in marketing, communications, business, or a related field. Many professionals also pursue advanced degrees or certifications in branding, marketing, or advertising to enhance their skills and career prospects.

What does a brand strategist do?

A brand strategist develops and implements plans to build and strengthen a company's brand identity, positioning, and messaging. They analyze market trends, target audiences, and competitors to create strategies that differentiate the brand and support business goals, often using tools like market research and branding frameworks. Strong communication and analytical skills are essential for success in this role.

What are the most commonly searched types of Brand Strategy jobs in Raleigh, NC?

The most popular types of Brand Strategy jobs in Raleigh, NC are:

What are popular job titles related to Brand Strategy jobs in Raleigh, NC?

For Brand Strategy jobs in Raleigh, NC, the most frequently searched job titles are:

What job categories do people searching Brand Strategy jobs in Raleigh, NC look for?

The top searched job categories for Brand Strategy jobs in Raleigh, NC are:

What cities near Raleigh, NC are hiring for Brand Strategy jobs?

Cities near Raleigh, NC with the most Brand Strategy job openings:

Brand Strategy jobs near you
Infographic showing various Brand Strategy job openings in Raleigh, NC as of August 2026, with employment types broken down into 75% Full Time, 24% Part Time, and 1% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $149,659 per year, or $72 per hour.

US Oncology Pricing & Contracting Strategy Manager

Scorpion Therapeutics

Durham, NC • On-site

$120 - $180/hr

Other

Posted 4 days ago

Job description

Responsibilities
  • Help develop, deploy, optimize, and monitor GSK’s key account strategy across payors, PBMs, IDNs, IHS, large group practices, and ancillary care providers.
  • Support list pricing research/strategy for pipeline, launch, and in-line brands.
  • Monitor contract performance and inform on business/competitive actions driven by market trends.
  • Produce monthly/quarterly WAC price market summaries.
  • Support ASP reimbursement trend management and ASP forecasting (as relevant).
  • Partner with stakeholders to execute contract strategy and ensure alignment with brand marketing/brand market access.
  • Support annual business planning for pricing, contracting guidelines, and contract operations.
  • Develop business cases for contract review/approval with legal, brand marketing, market access, and finance.
  • Conduct environmental/legislative assessments and coordinate analytic projects to inform brand strategy.
Basic qualifications
  • BS/BA; 5+ years relevant pharmaceutical experience (Market Access, Pricing, Contract Analytics, Brand Marketing, Market Research, Finance, etc.).
  • Location: Durham, NC or Philadelphia, PA.
  • Travel: up to 5%.
Preferred qualifications
  • MBA.
  • Strong written/verbal/presentation and influencing skills in matrixed organizations.
  • Trusted partner/teamwork skills; learning agility.
  • Ability to manage multiple complex analytic projects with shifting priorities.
  • US market access understanding (PBMs, health plans, providers, pharmacies, hospitals, clinics, ASP/mandated pricing, data analytics).
  • Experience in payer/contracting strategy/account management and payer/provider/legislative landscape.
  • Specialty trade channel and reimbursement strategy understanding; corporate finance fundamentals.
  • Therapeutic area experience (Anti-infective, Respiratory, Specialty, Oncology) preferred.
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