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Brand Strategy Jobs in Raleigh, NC (NOW HIRING)

In this role, you will be at the forefront of marketing transformation, utilizing your expertise in customer relationship management, brand strategy, and digital marketing to drive impactful results.

This position is ideal for a strategic leader who can operate as a peer to brand leadership while bringing a distinct market access lens to brand strategy, pipeline and launch planning, and ...

Are you an experienced, digital-forward Marketer with a passion for executing brand strategy? Do you get excited about insight-driven marketing to better connect with targeted audiences? Do you enjoy ...

Showing results 41-60

Brand Strategy information

See Raleigh, NC salary details

$71.4K

$149.7K

$240.6K

How much do brand strategy jobs pay per year?

As of Sep 5, 2026, the average yearly pay for brand strategy in Raleigh, NC is $149,659.00, according to ZipRecruiter salary data. Most workers in this role earn between $87,500.00 and $192,500.00 per year, depending on experience, location, and employer.

What is brand strategy?

Brand strategy is a long-term plan focused on the development and positioning of a brand to achieve specific business goals. It involves defining what the brand stands for, its core values, target audience, unique selling propositions, and overall messaging. A strong brand strategy helps differentiate a company from competitors, builds customer loyalty, and drives consistent marketing efforts. Effective brand strategies guide decisions across marketing, design, communications, and business development.

How does a brand strategist typically collaborate with other departments to execute a brand vision?

Brand Strategists work closely with marketing, creative, product, and sales teams to ensure the brand message is consistently communicated across all channels. They often facilitate workshops, lead brainstorming sessions, and coordinate campaign rollouts, acting as the bridge between creative ideas and business objectives. Regular collaboration ensures everyone is aligned on brand guidelines, voice, and positioning, which is essential for cohesive brand experiences. This cross-functional teamwork also exposes Brand Strategists to diverse perspectives and can open up opportunities for leadership and professional growth within the organization.

What are the key skills and qualifications needed to thrive as a brand strategist, and why are they important?

To thrive as a Brand Strategist, you need expertise in market research, brand positioning, and a solid understanding of consumer behavior, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, Adobe Creative Suite, and brand management platforms is commonly expected. Strong creative thinking, communication, and collaboration skills help distinguish top performers in this role. These competencies are critical for building compelling brand identities, driving marketing success, and ensuring alignment with business objectives.

What is the difference between Brand Strategy vs Brand Marketing?

AspectBrand StrategyBrand Marketing
FocusDeveloping long-term brand vision and positioningPromoting the brand through campaigns and advertising
SkillsMarket research, brand positioning, strategic planningAdvertising, content creation, campaign management
Work EnvironmentStrategic teams, branding agencies, corporate branding departmentsMarketing teams, advertising agencies, digital platforms
GoalsEstablish a strong brand identity and differentiationIncrease brand awareness and sales

While both roles aim to build a strong brand, Brand Strategy focuses on defining the brand's core identity and long-term positioning. Brand Marketing, on the other hand, executes campaigns to promote the brand and attract customers. Both are essential but serve different purposes within the branding ecosystem.

How do you become a brand strategist?

To become a brand strategist, individuals typically pursue a bachelor's degree in marketing, communications, or a related field, and gain experience in branding, marketing, or advertising roles. Developing skills in market research, consumer behavior, and strategic planning, along with proficiency in tools like Adobe Creative Suite or data analysis software, is also important. Some professionals pursue certifications in branding or marketing to enhance their credentials.

What degree do you need to be a brand strategist?

A brand strategist typically holds a bachelor's degree in marketing, communications, business, or a related field. Many professionals also pursue advanced degrees or certifications in branding, marketing, or advertising to enhance their skills and career prospects.

What does a brand strategist do?

A brand strategist develops and implements plans to build and strengthen a company's brand identity, positioning, and messaging. They analyze market trends, target audiences, and competitors to create strategies that differentiate the brand and support business goals, often using tools like market research and branding frameworks. Strong communication and analytical skills are essential for success in this role.

What are the most commonly searched types of Brand Strategy jobs in Raleigh, NC?

The most popular types of Brand Strategy jobs in Raleigh, NC are:

What are popular job titles related to Brand Strategy jobs in Raleigh, NC?

For Brand Strategy jobs in Raleigh, NC, the most frequently searched job titles are:

What cities near Raleigh, NC are hiring for Brand Strategy jobs?

Cities near Raleigh, NC with the most Brand Strategy job openings:

Infographic showing various Brand Strategy job openings in Raleigh, NC as of August 2026, with employment types broken down into 75% Full Time, 24% Part Time, and 1% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $149,659 per year, or $72 per hour.

US Oncology Pricing & Contracting Strategy Manager

GlaxoSmithKline

Durham, NC

Full-time

Posted 12 days ago


GlaxoSmithKline rating

8.9

Company rating: 8.9 out of 10

Based on 19 frontline employees who took The Breakroom Quiz

9th of 86 rated pharmaceutical


Job description

US Oncology Pricing & Contracting Strategy Manager
Description:
Reporting to the Director, Pricing & Contracting Strategy, the Manager, Oncology Pricing & Contracting Strategy is responsible to help develop, deploy, optimize, and monitor GSK's overall strategic direction within the key accounts sectors, including Payors, PBMs, Integrated Delivery Networks (IDNs), Integrated Health Systems (IHS), large group practices (community and institutional based), and other ancillary care providers impacting our business. Additional responsibilities include aiding in list pricing strategy for in-line and pipeline brands, management of ASP and reimbursement forecasting, and assessments of legislative changes to brands. These activities include helping shape value propositions, value evidence recommendations, environmental assessments and alignment with account-based resources, overall business planning, contracting, and other various activities across multiple customer channels. This role will coordinate closely with matrix stakeholders to ensure that the trends affecting the needs of our key customer base properly align with the brands' overall strategy and goals. This person will have a strong background in supporting and presenting complex analytic projects, which will be used to influence brand strategy and ensure that contracting needs are incorporated. This person will help provide marketing support to Account Leads, field teams, medical, and marketing as necessary. This individual will work closely with the Director, Pricing & Contracting Strategy, to develop business cases to optimize short and long-term contract strategies where needed.
We are seeking qualified candidates for two positions: One for Anti-Infectives & Respiratory (AIR) and one for Oncology Key Responsibilities:
Work closely with Director in development of list pricing research and strategies for pipeline, launch and in-line brands
Work closely with Director to monitor current contract performance and inform on current/future state of business and competitive actions/offers impacted by competition and market trends
Produce monthly/quarterly WAC price market summaries
Work closely with Director to support management of ASP reimbursement trends as well as ASP forecasting (as relevant to supported brands/business units)
Work closely with Director to partner with all relevant stakeholders for tactical execution of contract strategy
Focus of strong partnership with brand marketing and brand market access to ensure key account strategic and tactical alignment
Work closely with Director to partner with all stakeholders to help shape the annual business planning process for strategic customer engagement including pricing, contracting guidelines, and contract operations
Work closely with Director to develop business cases to support the contract review and approval processes including partnership with legal, brand marketing, market access, and finance
Collaborate with other relevant stakeholders to ensure enablers for key customer and environmental strategies are in place Why You?

Basic Qualifications:
BS/BA, 5+ years relevant pharmaceutical experience (e.g., Market Access, Pricing, Contract Analytics, Brand Marketing, Market Research, Finance, etc.)
Role can be located in Durham, NC or Philadelphia, PA
Travel Required: Yes, up to 5%.

Preferred Qualifications:
MBA is preferred
Excellent communication (written, verbal and presentation), interpersonal influencing and prioritization skills required with proven ability to influence across matrixed organizations including influencing without authority
Proven ability to develop and maintain trusted relationships with internal partners and effectively work well in teams
Proven learning agility with a high-level of motivation and a strong ability to find creative solutions to challenging, unstructured situations
Demonstrated ability to manage multiple complex analytic projects with shifting priorities and timeline
Seeks to continuously improve team's level of analytics and partnership with key stakeholders involved in market access contracting and pricing process.
Experience and basic understanding of US market access business dynamics and customer business models (PBMs, Health Plans, Providers, Pharmacies, Hospitals, Clinics, ASOCs etc.), mandated government pricing and US market access data analytics
Previous experience in payer, contracting strategy and development, brand marketing, and/or account management
Experience in navigating payer, provider, and legislative landscape and application of Pharmaceutical Marketing Competences (i.e., segmentation, customer insight, positioning, marketing mix)
Understanding of specialty trade channels, pricing, reimbursement, and appropriate market access strategies
Basic understanding of provider reimbursement dynamics
Ability to combine data analysis with qualitative insights to identify and explain market access, brand and above-brand drivers of business performance
Basic understanding of corporate finance fundamentals (gross & net sales, P&L inputs, gross margin, COGs, working capital, etc.)
Experience in one or more of the following therapeutic areas is preferred: Anti-infective, Respiratory, Specialty, Oncology
How to apply
We want to hear from you. Please apply and tell us how your experience and values align with this role. Highlight examples of pricing work that created measurable impact for patients and business. We look forward to learning about what you can bring to the team.

#GSKCommercial

#LI-GSK


Skills

Data to Insights, Digital Fluency, Pricing Management, Pricing Policy, Pricing Strategies, Scientific Literacy, Stakeholder Management

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases - to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we're committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

If you require an accommodation or other assistance to apply for a job at GSK, please contact the appropriate Recruitment Staff by emailing us at -usrecruitment.adjustments@gsk.com

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

Important notice to Employment businesses/ Agencies

GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK's compliance to all federal and state US Transparency requirements. For more information, please visit the Centers for Medicare and Medicaid Services (CMS) website at https://openpaymentsdata.cms.gov/


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About GlaxoSmithKline

Sourced by ZipRecruiter

GlaxoSmithKline is a globally recognized pharmaceutical and healthcare company based in Philadelphia, PA, USA. Originated from a merger between Glaxo Wellcome and SmithKline Beecham in 2000, the company excels in the pharmaceutical industry and holds a leading position in making medicines, vaccines, and consumer healthcare products. GSK's mission is to improve the quality of human life by enabling people to do more, feel better, and live longer. They adhere to core values of transparency, integrity, respect for people, and patient-focus, reflecting in their endeavors to conduct research and deliver innovative healthcare solutions to patients and consumers worldwide.

Industry

Scientific research and development services

Company size

10,000+ Employees

Headquarters location

Philadelphia, PA, US