This person will have a strong background in supporting and presenting complex analytic projects, which will be used to influence brand strategy and ensure that contracting needs are incorporated.
This person will have a strong background in supporting and presenting complex analytic projects, which will be used to influence brand strategy and ensure that contracting needs are incorporated.
Serve as the market access strategy lead for assigned brand(s), accountable for the integrated access strategy across payer, provider, patient support, pricing/contracting, trade/distribution, and ...
Serve as the market access strategy lead for assigned brand(s), accountable for the integrated access strategy across payer, provider, patient support, pricing/contracting, trade/distribution, and ...
Director, Access Optimization Lead - Hepatology /Immunology
Durham, NC · On-site
$170 - $230/hr
Serve as the market access strategy lead for assigned brand(s), accountable for the integrated access strategy across payer, provider, patient support, pricing/contracting, trade/distribution, and ...
New
Director, Access Optimization Lead - Hepatology /Immunology
Durham, NC · On-site
$170 - $230/hr
Serve as the market access strategy lead for assigned brand(s), accountable for the integrated access strategy across payer, provider, patient support, pricing/contracting, trade/distribution, and ...
New
Serve as the market access strategy lead for assigned brand(s), accountable for the integrated access strategy across payer, provider, patient support, pricing/contracting, trade/distribution, and ...
Serve as the market access strategy lead for assigned brand(s), accountable for the integrated access strategy across payer, provider, patient support, pricing/contracting, trade/distribution, and ...
This role is accountable for generating strategic insights, translating science to actionability, and building brand advocacy. This includes leading strategic engagement with key external experts ...
This role is accountable for generating strategic insights, translating science to actionability, and building brand advocacy. This includes leading strategic engagement with key external experts ...
Brand Strategy & Execution * Oversee marketing activities for all products within the Oncology Franchise and manage the brand team * Lead annual brand planning process, develop and execute integrated ...
Brand Strategy & Execution * Oversee marketing activities for all products within the Oncology Franchise and manage the brand team * Lead annual brand planning process, develop and execute integrated ...
Director, US Marketing Inbrija/Ampyra (Brand Lead)
Raleigh, NC · On-site
$180 - $240/hr
Brand Strategy: Leads and delivers annual brand plans and strategies for the assigned neurosciences brands stemming from global plans co-created with the global brand team. * Strategy & Tactics:
Director, US Marketing Inbrija/Ampyra (Brand Lead)
Raleigh, NC · On-site
$180 - $240/hr
Brand Strategy: Leads and delivers annual brand plans and strategies for the assigned neurosciences brands stemming from global plans co-created with the global brand team. * Strategy & Tactics:
Brand Strategy: Leads and delivers annual brand plans and strategies for the assigned neurosciences brands stemming from global plans co-created with the global brand team. * Strategy & Tactics
Brand Strategy: Leads and delivers annual brand plans and strategies for the assigned neurosciences brands stemming from global plans co-created with the global brand team. * Strategy & Tactics
This role is accountable for generating strategic insights, translating science to actionability, and building brand advocacy. This includes leading strategic engagement with key external experts ...
This role is accountable for generating strategic insights, translating science to actionability, and building brand advocacy. This includes leading strategic engagement with key external experts ...
MarTech Strategist - Senior Associate
Raleigh, NC · On-site
$77K - $202K/yr
In this role, you will be at the forefront of marketing transformation, utilizing your expertise in customer relationship management, brand strategy, and digital marketing to drive impactful results.
MarTech Strategist - Senior Associate
Raleigh, NC · On-site
$77K - $202K/yr
In this role, you will be at the forefront of marketing transformation, utilizing your expertise in customer relationship management, brand strategy, and digital marketing to drive impactful results.
Brand Strategy & Execution * Oversee marketing activities for all products within the Oncology Franchise and manage the brand team * Lead annual brand planning process, develop and execute integrated ...
Brand Strategy & Execution * Oversee marketing activities for all products within the Oncology Franchise and manage the brand team * Lead annual brand planning process, develop and execute integrated ...
Brand Strategy & Execution * Oversee marketing activities for all products within the Oncology Franchise and manage the brand team * Lead annual brand planning process, develop and execute integrated ...
Quick apply
Brand Strategy & Execution * Oversee marketing activities for all products within the Oncology Franchise and manage the brand team * Lead annual brand planning process, develop and execute integrated ...
Access Optimization Director, Pipeline
Durham, NC · On-site
$180 - $240/hr
This position is ideal for a strategic leader who can operate as a peer to brand leadership while bringing a distinct market access lens to brand strategy, pipeline and launch planning, and ...
New
Access Optimization Director, Pipeline
Durham, NC · On-site
$180 - $240/hr
This position is ideal for a strategic leader who can operate as a peer to brand leadership while bringing a distinct market access lens to brand strategy, pipeline and launch planning, and ...
New
This position is ideal for a strategic leader who can operate as a peer to brand leadership while bringing a distinct market access lens to brand strategy, pipeline and launch planning, and ...
This position is ideal for a strategic leader who can operate as a peer to brand leadership while bringing a distinct market access lens to brand strategy, pipeline and launch planning, and ...
This position is ideal for a strategic leader who can operate as a peer to brand leadership while bringing a distinct market access lens to brand strategy, pipeline and launch planning, and ...
This position is ideal for a strategic leader who can operate as a peer to brand leadership while bringing a distinct market access lens to brand strategy, pipeline and launch planning, and ...
Marketing Manager
Raleigh, NC · On-site
Are you an experienced, digital-forward Marketer with a passion for executing brand strategy? Do you get excited about insight-driven marketing to better connect with targeted audiences? Do you enjoy ...
Marketing Manager
Raleigh, NC · On-site
Are you an experienced, digital-forward Marketer with a passion for executing brand strategy? Do you get excited about insight-driven marketing to better connect with targeted audiences? Do you enjoy ...
This hands-on executive will own upstream and downstream marketing, demand generation, sales enablement, brand strategy, and commercial operations. Location: Raleigh, NC or Remote. The ideal ...
This hands-on executive will own upstream and downstream marketing, demand generation, sales enablement, brand strategy, and commercial operations. Location: Raleigh, NC or Remote. The ideal ...
Global Pipeline Strategy, Poultry
Durham, NC · On-site
$164K - $215K/yr
Work in partnership with Portfolio Strategy Lead to support across both marketing and medical ... Responsible for managing marketing related global launch activities including global brand ...
Global Pipeline Strategy, Poultry
Durham, NC · On-site
$164K - $215K/yr
Work in partnership with Portfolio Strategy Lead to support across both marketing and medical ... Responsible for managing marketing related global launch activities including global brand ...
Strong background in commercial strategy, brand planning, professional education, and society engagement preferred. * Successful product launch experience strongly preferred; experience with first-in ...
Strong background in commercial strategy, brand planning, professional education, and society engagement preferred. * Successful product launch experience strongly preferred; experience with first-in ...
ViiV Healthcare (GSK) Director, Learning & Development, Field Reimbursement (FRM)
Durham, NC · On-site
$120 - $150/hr
Partner across the FRM team to develop and deliver training consistent with brand strategy that prepares the reimbursement team to deliver on appropriate needs of their customers and patients.
ViiV Healthcare (GSK) Director, Learning & Development, Field Reimbursement (FRM)
Durham, NC · On-site
$120 - $150/hr
Partner across the FRM team to develop and deliver training consistent with brand strategy that prepares the reimbursement team to deliver on appropriate needs of their customers and patients.
Brand Strategy information
See Raleigh, NC salary details
$86.1K is the 25th percentile. Wages below this are outliers.
$71.4K - $86.8K
26% of jobs
$86.8K - $102.2K
14% of jobs
$102.2K - $117.6K
0% of jobs
$117.6K - $132.9K
0% of jobs
$132.9K - $148.3K
1% of jobs
The median wage is $159.2K / yr.
$148.3K - $163.7K
13% of jobs
$163.7K - $179.1K
16% of jobs
$186.4K is the 75th percentile. Wages above this are outliers.
$179.1K - $194.4K
12% of jobs
$194.4K - $209.8K
9% of jobs
$209.8K - $225.2K
5% of jobs
$225.2K - $240.6K
4% of jobs
$71.4K
$149.7K
$240.6K
How much do brand strategy jobs pay per year?
What is brand strategy?
How does a brand strategist typically collaborate with other departments to execute a brand vision?
What are the key skills and qualifications needed to thrive as a brand strategist, and why are they important?
What is the difference between Brand Strategy vs Brand Marketing?
| Aspect | Brand Strategy | Brand Marketing |
|---|---|---|
| Focus | Developing long-term brand vision and positioning | Promoting the brand through campaigns and advertising |
| Skills | Market research, brand positioning, strategic planning | Advertising, content creation, campaign management |
| Work Environment | Strategic teams, branding agencies, corporate branding departments | Marketing teams, advertising agencies, digital platforms |
| Goals | Establish a strong brand identity and differentiation | Increase brand awareness and sales |
While both roles aim to build a strong brand, Brand Strategy focuses on defining the brand's core identity and long-term positioning. Brand Marketing, on the other hand, executes campaigns to promote the brand and attract customers. Both are essential but serve different purposes within the branding ecosystem.
How do you become a brand strategist?
What degree do you need to be a brand strategist?
What does a brand strategist do?
What are the most commonly searched types of Brand Strategy jobs in Raleigh, NC?
The most popular types of Brand Strategy jobs in Raleigh, NC are:
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For Brand Strategy jobs in Raleigh, NC, the most frequently searched job titles are:
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The top searched job categories for Brand Strategy jobs in Raleigh, NC are:
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Cities near Raleigh, NC with the most Brand Strategy job openings:

Full-time
Posted 12 days ago
GlaxoSmithKline rating
8.9
Based on 19 frontline employees who took The Breakroom Quiz
9th of 86 rated pharmaceutical
Job description
US Oncology Pricing & Contracting Strategy Manager
Description:
Reporting to the Director, Pricing & Contracting Strategy, the Manager, Oncology Pricing & Contracting Strategy is responsible to help develop, deploy, optimize, and monitor GSK's overall strategic direction within the key accounts sectors, including Payors, PBMs, Integrated Delivery Networks (IDNs), Integrated Health Systems (IHS), large group practices (community and institutional based), and other ancillary care providers impacting our business. Additional responsibilities include aiding in list pricing strategy for in-line and pipeline brands, management of ASP and reimbursement forecasting, and assessments of legislative changes to brands. These activities include helping shape value propositions, value evidence recommendations, environmental assessments and alignment with account-based resources, overall business planning, contracting, and other various activities across multiple customer channels. This role will coordinate closely with matrix stakeholders to ensure that the trends affecting the needs of our key customer base properly align with the brands' overall strategy and goals. This person will have a strong background in supporting and presenting complex analytic projects, which will be used to influence brand strategy and ensure that contracting needs are incorporated. This person will help provide marketing support to Account Leads, field teams, medical, and marketing as necessary. This individual will work closely with the Director, Pricing & Contracting Strategy, to develop business cases to optimize short and long-term contract strategies where needed.
We are seeking qualified candidates for two positions: One for Anti-Infectives & Respiratory (AIR) and one for Oncology Key Responsibilities:
Work closely with Director in development of list pricing research and strategies for pipeline, launch and in-line brands
Work closely with Director to monitor current contract performance and inform on current/future state of business and competitive actions/offers impacted by competition and market trends
Produce monthly/quarterly WAC price market summaries
Work closely with Director to support management of ASP reimbursement trends as well as ASP forecasting (as relevant to supported brands/business units)
Work closely with Director to partner with all relevant stakeholders for tactical execution of contract strategy
Focus of strong partnership with brand marketing and brand market access to ensure key account strategic and tactical alignment
Work closely with Director to partner with all stakeholders to help shape the annual business planning process for strategic customer engagement including pricing, contracting guidelines, and contract operations
Work closely with Director to develop business cases to support the contract review and approval processes including partnership with legal, brand marketing, market access, and finance
Collaborate with other relevant stakeholders to ensure enablers for key customer and environmental strategies are in place Why You?
Basic Qualifications:
BS/BA, 5+ years relevant pharmaceutical experience (e.g., Market Access, Pricing, Contract Analytics, Brand Marketing, Market Research, Finance, etc.)
Role can be located in Durham, NC or Philadelphia, PA
Travel Required: Yes, up to 5%.
Preferred Qualifications:
MBA is preferred
Excellent communication (written, verbal and presentation), interpersonal influencing and prioritization skills required with proven ability to influence across matrixed organizations including influencing without authority
Proven ability to develop and maintain trusted relationships with internal partners and effectively work well in teams
Proven learning agility with a high-level of motivation and a strong ability to find creative solutions to challenging, unstructured situations
Demonstrated ability to manage multiple complex analytic projects with shifting priorities and timeline
Seeks to continuously improve team's level of analytics and partnership with key stakeholders involved in market access contracting and pricing process.
Experience and basic understanding of US market access business dynamics and customer business models (PBMs, Health Plans, Providers, Pharmacies, Hospitals, Clinics, ASOCs etc.), mandated government pricing and US market access data analytics
Previous experience in payer, contracting strategy and development, brand marketing, and/or account management
Experience in navigating payer, provider, and legislative landscape and application of Pharmaceutical Marketing Competences (i.e., segmentation, customer insight, positioning, marketing mix)
Understanding of specialty trade channels, pricing, reimbursement, and appropriate market access strategies
Basic understanding of provider reimbursement dynamics
Ability to combine data analysis with qualitative insights to identify and explain market access, brand and above-brand drivers of business performance
Basic understanding of corporate finance fundamentals (gross & net sales, P&L inputs, gross margin, COGs, working capital, etc.)
Experience in one or more of the following therapeutic areas is preferred: Anti-infective, Respiratory, Specialty, Oncology
How to apply
We want to hear from you. Please apply and tell us how your experience and values align with this role. Highlight examples of pricing work that created measurable impact for patients and business. We look forward to learning about what you can bring to the team.
#GSKCommercial
#LI-GSK
Skills
Data to Insights, Digital Fluency, Pricing Management, Pricing Policy, Pricing Strategies, Scientific Literacy, Stakeholder ManagementPlease visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.
Why GSK?
Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases - to impact health at scale.
People and patients around the world count on the medicines and vaccines we make, so we're committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.
If you require an accommodation or other assistance to apply for a job at GSK, please contact the appropriate Recruitment Staff by emailing us at -usrecruitment.adjustments@gsk.com
GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.
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GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK's compliance to all federal and state US Transparency requirements. For more information, please visit the Centers for Medicare and Medicaid Services (CMS) website at https://openpaymentsdata.cms.gov/
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About GlaxoSmithKline
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GlaxoSmithKline is a globally recognized pharmaceutical and healthcare company based in Philadelphia, PA, USA. Originated from a merger between Glaxo Wellcome and SmithKline Beecham in 2000, the company excels in the pharmaceutical industry and holds a leading position in making medicines, vaccines, and consumer healthcare products. GSK's mission is to improve the quality of human life by enabling people to do more, feel better, and live longer. They adhere to core values of transparency, integrity, respect for people, and patient-focus, reflecting in their endeavors to conduct research and deliver innovative healthcare solutions to patients and consumers worldwide.
Industry
Scientific research and development services
Company size
10,000+ Employees
Headquarters location
Philadelphia, PA, US