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Brand Strategy Jobs in Raleigh, NC (NOW HIRING)

B2B Marketing Strategy Director

Raleigh, NC · On-site

$94K - $293K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

You'll champion and oversee a wide range of marketing activities across the funnel, including research, web experience design, brand strategy, digital strategy, marketing planning, and reporting.

Field Marketing Manager (Remote)

Durham, NC · Remote

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

This role will lead the field marketing strategy in an assigned priority market for Aledade and will bridge Network Development (Sales), Performance Network (PN), Marketing, and Brand Strategy teams ...

Field Marketing Manager (Remote)

Durham, NC · Remote

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

This role will lead the field marketing strategy in an assigned priority market for Aledade and will bridge Network Development (Sales), Performance Network (PN), Marketing, and Brand Strategy teams ...

Seasonal Part-Time Associate

Raleigh, NC · On-site

$14.50 - $16/hr

  • Medical

  • Retirement

  • PTO

Seasonal Brand Strategy Our Brand mission is to inspire confidence and optimism, inviting everyone to shine bright and stand out. Our Brand vision statement is: "Create Your Sunshine, A Resort State ...

Regular Brand Strategy Our Brand mission is to inspire confidence and optimism, inviting everyone to shine bright and stand out. Our Brand vision statement is: "Create Your Sunshine, A Resort State ...

Wellness Brand Ambassador

Raleigh, NC · On-site

$12 - $14/hr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Ideal candidates will also have experience with hands on marketing and creative yet strategic ... As a Wellness Brand Ambassador, you will also work in the salon at Sun Tan City, developing your ...

Associate Brand Manager

Garner, NC · On-site

$77K - $100K/yr

Responsible for the execution of the core business strategies of the marketing team. Defines and ... As the most recognized name in turkey, the brand represents more than 60 years of cherished ...

Creative Director

Morrisville, NC · On-site

$120 - $180/hr

Strong understanding of brand strategy, design principles, and digital marketing trends. * Excellent collaboration and communication skills with the ability to influence stakeholders at all levels.

Wellness Brand Ambassador

Raleigh, NC · On-site

$12 - $14/hr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

The Wellness Brand Ambassador will serve as a local representation of national brands and is ... Ideal candidates will also have experience with hands on marketing and creative yet strategic ...

Brand Ambassador

Raleigh, NC · On-site

$80K/yr

  • Medical

  • Dental

  • Vision

  • PTO

Passion for career growth and learning sales and marketing strategies first-hand * Availability to ... brand to build the future of home improvement. With a winning mentality, we continue to grow ...

Showing results 41-60

Brand Strategy information

See Raleigh, NC salary details

$71.4K

$149.7K

$240.6K

How much do brand strategy jobs pay per year?

As of Aug 16, 2026, the average yearly pay for brand strategy in Raleigh, NC is $149,659.00, according to ZipRecruiter salary data. Most workers in this role earn between $87,500.00 and $192,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a brand strategist, and why are they important?

To thrive as a Brand Strategist, you need expertise in market research, brand positioning, and a solid understanding of consumer behavior, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, Adobe Creative Suite, and brand management platforms is commonly expected. Strong creative thinking, communication, and collaboration skills help distinguish top performers in this role. These competencies are critical for building compelling brand identities, driving marketing success, and ensuring alignment with business objectives.

What does a brand strategist do?

A brand strategist develops and implements plans to build and strengthen a company's brand identity, positioning, and messaging. They analyze market trends, target audiences, and competitors to create strategies that differentiate the brand and support business goals, often using tools like market research and branding frameworks. Strong communication and analytical skills are essential for success in this role.

What degree do you need to be a brand strategist?

A brand strategist typically holds a bachelor's degree in marketing, communications, business, or a related field. Many professionals also pursue advanced degrees or certifications in branding, marketing, or advertising to enhance their skills and career prospects.

What is the difference between Brand Strategy vs Brand Marketing?

AspectBrand StrategyBrand Marketing
FocusDeveloping long-term brand vision and positioningPromoting the brand through campaigns and advertising
SkillsMarket research, brand positioning, strategic planningAdvertising, content creation, campaign management
Work EnvironmentStrategic teams, branding agencies, corporate branding departmentsMarketing teams, advertising agencies, digital platforms
GoalsEstablish a strong brand identity and differentiationIncrease brand awareness and sales

While both roles aim to build a strong brand, Brand Strategy focuses on defining the brand's core identity and long-term positioning. Brand Marketing, on the other hand, executes campaigns to promote the brand and attract customers. Both are essential but serve different purposes within the branding ecosystem.

How do you become a brand strategist?

To become a brand strategist, individuals typically pursue a bachelor's degree in marketing, communications, or a related field, and gain experience in branding, marketing, or advertising roles. Developing skills in market research, consumer behavior, and strategic planning, along with proficiency in tools like Adobe Creative Suite or data analysis software, is also important. Some professionals pursue certifications in branding or marketing to enhance their credentials.

How does a brand strategist typically collaborate with other departments to execute a brand vision?

Brand Strategists work closely with marketing, creative, product, and sales teams to ensure the brand message is consistently communicated across all channels. They often facilitate workshops, lead brainstorming sessions, and coordinate campaign rollouts, acting as the bridge between creative ideas and business objectives. Regular collaboration ensures everyone is aligned on brand guidelines, voice, and positioning, which is essential for cohesive brand experiences. This cross-functional teamwork also exposes Brand Strategists to diverse perspectives and can open up opportunities for leadership and professional growth within the organization.

What is brand strategy?

Brand strategy is a long-term plan focused on the development and positioning of a brand to achieve specific business goals. It involves defining what the brand stands for, its core values, target audience, unique selling propositions, and overall messaging. A strong brand strategy helps differentiate a company from competitors, builds customer loyalty, and drives consistent marketing efforts. Effective brand strategies guide decisions across marketing, design, communications, and business development.

What are the most commonly searched types of Brand Strategy jobs in Raleigh, NC?

The most popular types of Brand Strategy jobs in Raleigh, NC are:

What are popular job titles related to Brand Strategy jobs in Raleigh, NC?

For Brand Strategy jobs in Raleigh, NC, the most frequently searched job titles are:

What cities near Raleigh, NC are hiring for Brand Strategy jobs?

Cities near Raleigh, NC with the most Brand Strategy job openings:

Infographic showing various Brand Strategy job openings in Raleigh, NC as of August 2026, with employment types broken down into 50% Full Time, and 50% Contract. Highlights an 50% In-person, and 50% Hybrid job distribution, with an average salary of $149,659 per year, or $72 per hour.

B2B Marketing Strategy Director

Accenture

Raleigh, NC • On-site

$94K - $293K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 9 days ago


Accenture Federal Services rating

8.7

Company rating: 8.7 out of 10

Based on 20 frontline employees who took The Breakroom Quiz

47th of 492 rated business services


Job description

We are:

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song

You are:

As a B2B Strategy Director in Digital Marketing Strategy, this role will be focused on crafting integrated marketing strategies and orchestrating plans that build brand experiences and drive demand for our clients. You'll champion and oversee a wide range of marketing activities across the funnel, including research, web experience design, brand strategy, digital strategy, marketing planning, and reporting.

Externally, you'll help us grow long-term relationships with our clients, become a go-to marketing consultant and advisor, and lead teams to deliver successful work. Internally, you'll inspire and mentor junior talent on the team as you help grow our B2B practice and capabilities. You'll also collaborate and work hand-in-hand with others at Accenture as you integrate related business activity, particularly in creative agency services, marketing operations, media, and data and analytics.

We're looking for strategists who are seeking a career opportunity to go above and beyond their current day-to-day. You're someone who wants to solve complex client challenges and can see the big picture for what the future can and should be, while being able to act upon that vision and drive the work forward today. A strategic thinker who loves to pull together disparate thoughts, ideas, and activities and bring them together in your own unique solution. You love the pitch and are an amazing storyteller who inspires others. You must have an entrepreneurial spirit and love to collaborate with others to build new things. You thrive in a fast-moving environment where you can jump in, quickly figure things out, roll up your sleeves, and actively push the boundaries.

The work:

  • Develop and champion key B2B marketing-led strategies and capabilities such as ABM, demand generation, lead profiling, lead scoring, and lead nurture for our clients

  • Lead teams of strategy, UX and creative resources in the execution of multi-channel integrated campaigns to drive customer acquisition, conversion, and retention

  • Gather and analyze insights and data to determine the most valuable opportunities to improve design and/or campaign performance

  • Build trusted relationships with clients and colleagues; viewed as a strategic advisor to help them understand how to grow brands through marketing channels and experiences

  • Play an integral role within the practice to create and expand practice offerings

  • Nurture and mentor junior talent to grow the digital marketing strategy practice

Here's what you'll need:

  • Minimum 10+ years of B2B Marketing Strategy experience with extensive experience in marketing design, especially web experiences and other digital touchpoints including CRM, media, and communication/content strategy

Bonus points if:

  • Bachelor's degree or equivalent (minimum 10 years) work experience

  • Experience leading strategy and/or marketing programs in a complex business and enterprise marketing environment

  • Strategic planning skills: strong strategic thinker, good researcher, and shepherd of strategic ideas in design and client review processes

  • Subject matter expert in digital strategy and integrated marketing with expertise in demand generation, lead generation and nurture strategy

  • Experience building out assets for client workshops and business development

  • Familiar with digital marketing best practices

  • Demonstrated ability to work in a fast-paced dynamic environment with limited guidance


Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below.
We anticipate this job posting will be posted until 09/15/2026.
Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long-term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off. See more information on our benefits here:

U.S. Employee Benefits | Accenture


Role Location Annual Salary Range
California $94,400 to $293,800
Cleveland $87,400 to $235,000
Colorado $94,400 to $253,800
District of Columbia $100,500 to $270,300
Illinois $87,400 to $253,800
Maine $80,400 to $216,200
Maryland $94,400 to $253,800
Massachusetts $94,400 to $270,300
Minnesota $94,400 to $253,800
New York $87,400 to $293,800
New Jersey $100,500 to $293,800
Virginia $87,400 to $270,300
Washington $100,500 to $270,300

About Accenture

Accenture is a leading global professional services company that helps the world's leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services-creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world's leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360 value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360 value we create for our clients, each other, our shareholders, partners and communities.

Visit us atwww.accenture.com

What We Believe

We have an unwavering commitment to diversity with the aim that every one of our people has a full sense of belonging within our organization. As a business imperative, every person at Accenture has the responsibility to create and sustain an inclusive environment.

Inclusion and diversity are fundamental to our culture and core values. Our rich diversity makes us more innovative and more creative, which helps us better serve our clients and our communities.Read more here

Requesting An Accommodation

Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.

If you would like to be considered for employment opportunities with Accenture and have accommodation needs such as for a disability or religious observance, please call us toll free at 1 (877) 889-9009 or send us anemailor speak with your recruiter.

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences.All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law.Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.

For details, view a copy of the Accenture Equal Opportunity Statement

Accenture is an EEO and Affirmative Action Employer of Veterans/Individuals with Disabilities.

Accenture is committed to providing veteran employment opportunities to our service men and women.

Other Employment Statements

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.

Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process. Further, at Accenture a criminal conviction history is not an absolute bar to employment.

The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.

California requires additional notifications for applicants and employees. If you are a California resident, live in or plan to work from Los Angeles County upon being hired for this position, pleaseclick herefor additional important information.

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