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Manager Brand Strategy Jobs in Raleigh, NC (NOW HIRING)

Butterball

Associate Brand Manager

Garner, NC · On-site

$77K - $100K/yr

Responsible for the execution of the core business strategies of the marketing team. Defines and ... brand. * Manages A&P (advertising & promotion) budget. Minimum Qualifications (Educations ...

Clorox

Brand Experience Manager - eCommerce

Durham, NC · Hybrid

$83K - $108K/yr

Executes creative strategy and marketing campaigns for eCommerce across the BU, leveraging eComm as ... Associate Manager. What we look for: * Typically 5+ years of CPG experience with base Brand ...

Accenture

B2B Marketing Strategy Director

Raleigh, NC · On-site

$94K - $293K/yr

... brand strategy, digital strategy, marketing planning, and reporting. Externally, you'll help us ... , media, and communication/content strategy Bonus points if: * Bachelor's degree or equivalent ...

Oxford Industries

Seasonal Part-Time Associate

Raleigh, NC

$14.50 - $16/hr

Seasonal Brand Strategy Our Brand mission is to inspire confidence and optimism, inviting everyone ... Provide continuous feedback to store management team on store selling opportunities and successes.

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Manager Brand Strategy information

See Raleigh, NC salary details

$71.4K

$149.7K

$240.6K

How much do manager brand strategy jobs pay per year?

As of Aug 15, 2026, the average yearly pay for manager brand strategy in Raleigh, NC is $149,668.00, according to ZipRecruiter salary data. Most workers in this role earn between $87,500.00 and $192,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a manager brand strategy?

To thrive as a Manager Brand Strategy, you need expertise in brand management, market research, and strategic planning, often supported by a degree in marketing or business. Familiarity with analytics platforms, digital marketing tools, and brand tracking systems is typically required. Strong leadership, creative thinking, and persuasive communication are standout soft skills in this position. These capabilities enable the effective development and execution of brand strategies that drive business growth and market differentiation.

What does a manager brand strategy do?

A Manager of Brand Strategy is responsible for developing and implementing plans to position and promote a company's brand in the marketplace. They analyze market trends, identify target audiences, and work with cross-functional teams to ensure consistent brand messaging across all channels. Their goal is to enhance brand awareness, drive customer engagement, and support business growth by differentiating the brand from competitors.

What is the difference between Manager Brand Strategy vs Brand Manager?

AspectManager Brand StrategyBrand Manager
Primary FocusDeveloping long-term brand strategies and positioningManaging day-to-day brand activities and campaigns
ResponsibilitiesMarket research, strategic planning, brand architectureAdvertising, promotions, product launches
Required SkillsStrategic thinking, market analysis, branding expertiseCreativity, project management, communication skills
Work EnvironmentStrategic teams, marketing departmentsMarketing, advertising agencies, product teams

While both roles focus on branding, the Manager Brand Strategy emphasizes long-term strategic planning and positioning, whereas the Brand Manager handles the execution of marketing campaigns and daily brand activities. Understanding these differences helps clarify career paths and employer expectations in branding roles.

What are some common challenges faced by a manager brand strategy when aligning teams around a unified brand vision?

A Manager Brand Strategy often encounters the challenge of uniting cross-functional teams—such as marketing, sales, product, and design—around a cohesive brand vision. Differences in departmental goals and perspectives can lead to misalignment or inconsistent messaging. Overcoming these challenges requires strong communication skills, regular cross-team workshops, and clear brand guidelines. Building consensus and fostering collaboration are key to ensuring that all teams represent the brand consistently and effectively, which ultimately strengthens brand equity.

What are the most commonly searched types of Brand Strategy jobs in Raleigh, NC?

The most popular types of Brand Strategy jobs in Raleigh, NC are:

What are popular job titles related to Manager Brand Strategy jobs in Raleigh, NC?

For Manager Brand Strategy jobs in Raleigh, NC, the most frequently searched job titles are:

What job categories do people searching Manager Brand Strategy jobs in Raleigh, NC look for?

The top searched job categories for Manager Brand Strategy jobs in Raleigh, NC are:

What cities near Raleigh, NC are hiring for Manager Brand Strategy jobs?

Cities near Raleigh, NC with the most Manager Brand Strategy job openings:

Manager Brand Strategy jobs near you

Associate Brand Manager

Butterball

Garner, NC • On-site

$77K - $100K/yr

Full-time

Re-posted 3 days ago

Butterball rating

6.4

Company rating: 6.4 out of 10

Based on 43 frontline employees who took The Breakroom Quiz

295th of 438 rated food and drinks producers

Job description

Responsible for the execution of the core business strategies of the marketing team. Defines and refines the product offering across all assigned categories. Supports key sales opportunities through the development of fact-based selling stories using secondary and custom research, and execution of promotional programs for key accounts.
At Butterball, we exist to help people pass love on. As the most recognized name in turkey, the brand represents more than 60 years of cherished memories, providing quality, great tasting products that make meals something to celebrate every day. We proudly believe that life at Butterball means having a team who supports you, having the opportunity to grow personally and professionally, and making an impact on the health of others daily.
Whether you choose to work at one of our five (5) manufacturing facilities in NC, AR, MO, farms in AR, NC, and KS, corporate office in NC, IL, or in the field, we believe we have an opportunity for everyone to succeed. At Butterball, we believe in fostering a culture where every team member is valued, has the opportunity to grow professionally and contribute to our success. Join us in our Purpose and apply for an opportunity today!
Key Responsibilities
  • Guides and collaborates with R&D and other cross-functional teams on the development of line extensions and continuous improvement of current items.
  • Supports branding efforts such that all consumer and trade communications reinforce the brand's positioning.
  • Partners to develop marketing plans for key accounts to guide trial, improve awareness, and support the execution of those plans.
  • Evaluates syndicated data monthly and understand the implications of trends against strategies.
  • Evaluates marketing plan effectiveness, such as program tracking, sales impact and next-step action plans, etc.
  • Responsible for the packaging development process for product offerings, ensuring all products are designed to brand standard and consistently live up to the brand.
  • Manages A&P (advertising & promotion) budget.

Minimum Qualifications (Educations & Experience)
  • Bachelor's degree in related field or equivalent (i.e., Business, Marketing, Communications, etc.)
  • 3+ years of relevant experience or the knowledge, skills, and abilities to succeed in the role

Knowledge, Skills, and Abilities
Butterball Core Competencies
Caring about people, valuing contributions, and empowering to succeed is the Butterball Way. We recognize the value that different perspectives and cultures bring to Butterball and seek to create an environment where everyone can thrive. Everyone has a seat at the table and is expected to embody our core competencies:
  • Safety First: We put safety first. The health, safety, and well-being of our people, products, and turkeys is everyone's responsibility and everyone's jobs.
  • Integrity: We trust each other to do the right thing. We act with integrity and gain the confidence and trust of others through honesty, respect, and authenticity.
  • Stewardship: We take care of what matters. We are accountable to our commitments and take responsibility for the well-being of our teams, our quality, our customers, our business, our brand, and our communities. We are always answerable for our actions and those we lead.
  • Enthusiastic Attitudes: We create a climate where everyone feels they belong and can be engaged, every day. Where our people are enthusiastic and motivated to do their best and work together to make great things happen.
  • Continuous Improvement: We are committed to continuous improvement. We challenge ourselves and our company to constantly learn, develop, grow, improve, and innovate.

Essential Knowledge, Skills, and Abilities
  • Working knowledge of product development, digital marketing, social media, consumer research, category management, and/or brand management best practices
  • Familiarity with commonly used consumer research methodologies and the ability to draw conclusions from research and translate learnings into successful new initiatives
  • Solid communication, presentation, and interpersonal skills
  • Skilled at creative problem-solving and critical thinking with the ability to promote initiatives with the company's growth goals and brand equity
  • Familiarity in profit and loss (P&L) analysis and management, including utilizing category budgets to wisely invest the funds and maximize returns
  • Ability to synthesize diverse information to draw relevant conclusions and make actionable recommendations
  • Skilled at evaluating data, deriving insights, and making data-informed recommendations
  • Ability to effectively advocate for new initiatives, secure the necessary buy-ins, and gain full organizational support
  • Good project management skills with the ability to handle multiple projects simultaneously, under tight time constraints and within budget parameters
  • Proficient with Microsoft Suite (i.e., Word, Excel, PowerPoint, Teams, Outlook, SharePoint, etc.) and the ability to learn and apply new technologies (i.e., Power BI, content management systems, etc.)

Preferred Knowledge, Skills, and Abilities
  • Advanced degree such as MBA
  • Experience using Circana
  • Experience in industries such as Manufacturing, Food Manufacturing, or Retail

Physical Demands
  • While performing the duties of this job, the employee may be regularly required to stand, sit, talk, hear, reach, stoop, kneel, and use hands and fingers to operate a computer, telephone, keyboard, and occasionally lift up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, depth perception, color vision and the ability to adjust focus

Working Conditions
  • Work is performed in a climate-controlled office environment.
  • The noise level of the environment is usually moderate.
  • Required travel up to 10% of the time.

Disclaimer
We embrace equal opportunity employment. Butterball is committed to the fair and impartial treatment of all employees and applicants for employment without regard to gender, age, race, religion, color, national origin, physical or mental disability, military/veteran status, sexual orientation, gender identity and expression, genetic information, marital status, parental status, pregnancy, or any other status protected by law.
This position is deemed Safety Sensitive for purposes of Butterball's Drug/Alcohol Screening & Testing Policy. Details will be provided to individuals who receive a conditional job offer, or upon request.
The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of what is required of personnel so classified. Furthermore, they do not imply or establish a contract for employment and are subject to change at the discretion of the employer.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.

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About Butterball

Sourced by ZipRecruiter

Butterball, LLC, one of America's most iconic brands, helps consumers celebrate Thanksgiving and every day in between. Located in the thriving Raleigh-Durham, North Carolina area, our goal is to provide a diverse array of career opportunities and paths which include our farms, processing facilities and support offices. We are the largest producer of turkey products in the U.S., and we make a lot more than Thanksgiving turkeys. Our company's measurable growth is in no small part due to our team members in North Carolina, Arkansas, Illinois, and Missouri, who each have a seat at the table to contribute to our success

Industry

Food and beverage wholesalers

Company size

5,001 - 10,000 Employees

Headquarters location

Garner, NC, US

Year founded

1954

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