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$12

How much do direct to consumer jobs pay per hour?

As of Jun 10, 2026, the average hourly pay for direct to consumer in the United States is $12.02, according to ZipRecruiter salary data. Most workers in this role earn between $12.02 and $12.02 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Direct to Consumer (DTC) Manager, and why are they important?

To thrive as a Direct to Consumer (DTC) Manager, you need a solid background in e-commerce strategy, digital marketing, and analytics, often supported by a degree in marketing, business, or a related field. Familiarity with e-commerce platforms (such as Shopify or Magento), CRM systems, and digital advertising tools like Google Analytics and Facebook Ads Manager is essential. Strong communication, data-driven decision-making, and problem-solving abilities help you stand out in this role. These skills ensure successful customer acquisition, retention, and revenue growth in a rapidly evolving digital marketplace.

What is a Direct To Consumer (DTC) job?

A Direct To Consumer (DTC) job involves working for a company that sells products or services directly to customers, bypassing traditional retail channels or intermediaries. Professionals in DTC roles focus on building brand relationships, managing online sales channels, optimizing customer experiences, and using data-driven strategies to attract and retain customers. These roles can span marketing, e-commerce, customer support, logistics, and more, all with the goal of delivering a seamless and personalized experience from brand to buyer.

What is the difference between Direct To Consumer vs Customer Service Representative?

AspectDirect To ConsumerCustomer Service Representative
Required CredentialsVaries; often includes marketing, sales, or business backgroundCustomer service training, communication skills
Work EnvironmentOnline platforms, e-commerce settingsCall centers, retail stores, online support
Employer & IndustryDirect-to-consumer brands, e-commerce companiesAny industry with customer interaction
Search & Comparison IntentUnderstanding sales channels, marketing rolesCustomer support, communication skills

While both roles involve customer interaction, a Direct To Consumer professional focuses on marketing and sales directly to consumers through online channels, whereas a Customer Service Representative handles customer inquiries and support across various industries. The roles differ in skills, environment, and primary objectives but both are essential for customer engagement.

What are some common challenges faced by professionals in Direct To Consumer (DTC) roles, and how can they be addressed?

Professionals in Direct To Consumer roles often encounter challenges such as rapidly shifting consumer preferences, the need for robust digital marketing strategies, and maintaining seamless customer experiences across online platforms. Staying agile and leveraging data analytics to understand customer behavior are key to addressing these challenges. Additionally, close collaboration with marketing, operations, and customer service teams helps ensure consistent messaging and efficient fulfillment, which are crucial for DTC success.
More about Direct To Consumer jobs
What cities are hiring for Direct To Consumer jobs? Cities with the most Direct To Consumer job openings:
What states have the most Direct To Consumer jobs? States with the most job openings for Direct To Consumer jobs include:
What job categories do people searching Direct To Consumer jobs look for? The top searched job categories for Direct To Consumer jobs are:
Direct To Consumer jobs near you
Infographic showing various Direct To Consumer job openings in the United States as of June 2026, with employment types broken down into 1% Internship, 8% Full Time, 86% Part Time, and 5% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $25,000 per year, or $12 per hour.
Director, Direct to Consumer

Director, Direct to Consumer

Entertainment Earth

Simi Valley, CA • On-site

$120K - $140K/yr

Other

Posted 17 days ago

Job description

Description
The Director - Direct to Consumer is responsible for the strategic leadership and day-to-day management of Entertainment Earth's DTC eCommerce channel. This role owns the DTC P&L, site performance, customer experience, and channel growth strategy. The Director - DTC works cross-functionally with Marketing, Client Services, Technology, Operations, and Purchasing to drive revenue, improve conversion, and deliver a best-in-class customer experience across all DTC touchpoints.
Essential Duties & Responsibilities
Channel Strategy & P&L Ownership
  • Develop and execute the annual DTC channel strategy and operating plan
  • Own DTC revenue, margin, conversion, and customer retention targets
  • Manage the DTC P&L and provide regular reporting to senior leadership
  • Determine appropriate product mix and prioritization to service consumers as well as drive profitable growth
  • Identify and prioritize additional DTC growth opportunities across product mix, pricing, promotions, and customer segments

eCommerce & Site Performance
  • Oversee the DTC website experience including site merchandising, navigation, product mix, and product presentation
  • Partner with Merchandising team to provide relevant, authentic, and quality product offering
  • Partner with the Technology team on platform roadmap, Shopify initiatives, and integration priorities
  • Track and monitor competitive DTC propositions (both within the toy / collectible space, and overall DTC)
  • Drive continuous improvement through analytics, A/B testing, and customer behavior data
  • Own conversion rate optimization strategy and execution

Customer Experience
  • Oversee the end-to-end DTC customer journey from acquisition through post-purchase
  • Partner with Client Services on customer satisfaction, resolution workflows, and CSAT improvement
  • Own pre-order and waitlist strategy, a core component of the DTC business model
  • Champion customer feedback loops and translate insights into actionable improvements

Marketing & Acquisition
  • Collaborate with the Marketing Performance Manager on paid media, email, SMS, and retention programs
  • Own DTC promotional strategy and campaign calendar in partnership with the broader Marketing team
  • Monitor and optimize customer acquisition economics including CAC, LTV, and ROAS

Team Leadership & Development
  • Lead, manage, and develop the DTC team
  • Establish clear performance expectations, goals, and accountability structures
  • Foster a culture of ownership, collaboration, and data-driven decision-making

Cross-Functional Collaboration
  • Partner with Purchasing and Merchandising on product assortment and inventory strategy for the DTC channel
  • Collaborate with Operations and Fulfillment on order SLAs, capacity planning, and customer satisfaction
  • Work closely with Technology and ERP project teams on system integrations and platform decisions
  • Serve as the DTC representative in cross-departmental planning and leadership discussions

Requirements
Education
  • Bachelor's degree in Business, Marketing, eCommerce, or a related field required
  • MBA or equivalent advanced degree preferred

Experience
  • Minimum 7 years of eCommerce experience, with at least 3 years in a leadership role with direct ownership of a DTC channel or business unit
  • Demonstrated track record of driving eCommerce revenue growth and improving key performance metrics including conversion rate, AOV, LTV, and customer retention
  • Experience owning or significantly contributing to a DTC P&L
  • Hands-on experience with Shopify or comparable eCommerce platforms required
  • Familiarity with ERP systems preferred; experience with NetSuite a plus
  • Experience working within a cross-functional environment alongside Marketing, Technology, and Operations teams

Skills & Competencies
  • Strong analytical and financial acumen; ability to translate data into actionable strategy
  • Excellent communication and presentation skills; ability to influence across functions and levels
  • Proven leadership and team development capabilities
  • High degree of ownership and accountability; comfortable operating in both strategic and executional capacities
  • Familiarity with pop culture, collectibles, toys, or specialty retail preferred

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