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Direct To Consumer Jobs in Texas (NOW HIRING)

GAINSCO

AVP Direct to Consumer

Richardson, TX · On-site

GAINSCO is seeking an AVP, Direct to Consumer Sales to lead the strategy, development, growth, and evolution of our direct-to-consumer channel. This leader will have accountability for channel ...

GAINSCO

AVP Direct to Consumer

Richardson, TX

GAINSCO is seeking an AVP, Direct to Consumer Sales to lead the strategy, development, growth, and evolution of our direct-to-consumer channel. This leader will have accountability for channel ...

Socket.dev

Director of E-Commerce

Irving, TX · On-site

$150 - $200/hr

Oversee the day-to-day performance of GSM Outdoors\' direct-to-consumer websites across multiple outdoor brands. * Ensure products are accurately merchandised with optimized pricing, inventory ...

GSM Outdoors

Director of E-Commerce

Irving, TX · On-site

Oversee the day-to-day performance of GSM Outdoors' direct-to-consumer websites across multiple outdoor brands. * Ensure products are accurately merchandised with optimized pricing, inventory ...

Roku

Senior Device Sales Marketing Manager

Austin, TX · On-site

About the Role We're looking for a Senior Device Sales Marketing Manager to lead our marketing strategy, driving device sell-through across retail, e-tail, and direct-to-consumer channels. This is a ...

Cetera

Senior Marketing Specialist

Dallas, TX · On-site

$77K - $95K/yr

This role is responsible for leading client-facing communications and supporting the development of Cetera's direct-to-consumer (DTC) marketing capabilities across Cetera Planning Partners. The ...

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Direct To Consumer information

What is a direct to consumer job?

A Direct To Consumer (DTC) job involves working for a company that sells products or services directly to customers, bypassing traditional retail channels or intermediaries. Professionals in DTC roles focus on building brand relationships, managing online sales channels, optimizing customer experiences, and using data-driven strategies to attract and retain customers. These roles can span marketing, e-commerce, customer support, logistics, and more, all with the goal of delivering a seamless and personalized experience from brand to buyer.

What are the key skills and qualifications needed to thrive as a direct to consumer manager?

To thrive as a Direct to Consumer (DTC) Manager, you need a solid background in e-commerce strategy, digital marketing, and analytics, often supported by a degree in marketing, business, or a related field. Familiarity with e-commerce platforms (such as Shopify or Magento), CRM systems, and digital advertising tools like Google Analytics and Facebook Ads Manager is essential. Strong communication, data-driven decision-making, and problem-solving abilities help you stand out in this role. These skills ensure successful customer acquisition, retention, and revenue growth in a rapidly evolving digital marketplace.

What are some common challenges faced by professionals in direct to consumer roles, and how can they be addressed?

Professionals in Direct To Consumer roles often encounter challenges such as rapidly shifting consumer preferences, the need for robust digital marketing strategies, and maintaining seamless customer experiences across online platforms. Staying agile and leveraging data analytics to understand customer behavior are key to addressing these challenges. Additionally, close collaboration with marketing, operations, and customer service teams helps ensure consistent messaging and efficient fulfillment, which are crucial for DTC success.

What is the difference between Direct To Consumer vs Customer Service Representative?

AspectDirect To ConsumerCustomer Service Representative
Required CredentialsVaries; often includes marketing, sales, or business backgroundCustomer service training, communication skills
Work EnvironmentOnline platforms, e-commerce settingsCall centers, retail stores, online support
Employer & IndustryDirect-to-consumer brands, e-commerce companiesAny industry with customer interaction
Search & Comparison IntentUnderstanding sales channels, marketing rolesCustomer support, communication skills

While both roles involve customer interaction, a Direct To Consumer professional focuses on marketing and sales directly to consumers through online channels, whereas a Customer Service Representative handles customer inquiries and support across various industries. The roles differ in skills, environment, and primary objectives but both are essential for customer engagement.

What are popular job titles related to Direct To Consumer jobs in Texas?

For Direct To Consumer jobs in Texas, the most frequently searched job titles are:

What job categories do people searching Direct To Consumer jobs in Texas look for?

The top searched job categories for Direct To Consumer jobs in Texas are:

What cities in Texas are hiring for Direct To Consumer jobs?

Cities in Texas with the most Direct To Consumer job openings:

Direct To Consumer jobs near you
Infographic showing various Direct To Consumer job openings in Texas as of August 2026, with employment types broken down into 87% Full Time, and 13% Part Time. Highlights an 100% In-person job distribution.

AVP Direct to Consumer

GAINSCO

Richardson, TX • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 12 days ago

Job description

About GAINSCO
Founded in 1978, GAINSCO offers property and casualty insurance with an emphasis on non-standard personal auto policies. It serves drivers nationwide by providing minimum-limits personal auto coverage, making insurance more accessible to a broader market. In 2020 GAINSCO, Inc. and its subsidiaries were acquired, making a significant milestone that strengthened GAINSCO's ability to grow and expand its reach in the personal auto industry market while continuing to build on its decades of specialized expertise.
Join a team that is dedicated to supporting your professional growth and long-term success.
Who We Are
At GAINSCO, we are a team driven by passion, creativity, and a commitment to excellence. We celebrate achievements, encourage innovative thinking, and recognize the unique strengths each person brings. Our people truly set us apart.
GAINSCO is seeking an AVP, Direct to Consumer Sales to lead the strategy, development, growth, and evolution of our direct-to-consumer channel. This leader will have accountability for channel strategy, digital acquisition performance, profitability, vendor partnerships, and the customer experience across the D2C funnel.
This is a highly visible, hands-on leadership opportunity to help build and scale a strategically important distribution channel within an established property and casualty insurance carrier. The AVP will shape the operating model, influence technology and platform development, guide marketing and acquisition investments, and build the talent and capabilities needed to support profitable long-term growth.
The role partners closely with Field Operations, Marketing, Product, PMO, IT, Legal, Compliance, Finance, and Sales. The successful candidate will combine strong D2C and digital acquisition expertise with property and casualty insurance experience, financial discipline, executive presence, and the ability to lead through ambiguity while remaining close to execution.
What does the AVP, Direct to Consumer Sales do at GAINSCO?
  • Lead the strategy, development, performance, and day-to-day direction of GAINSCO's direct-to-consumer channel, with accountability for growth, acquisition cost, funnel conversion, profitability, and customer experience.
  • Partner with IT, PMO, Product, and other stakeholders to define business requirements and help build scalable technology and operational capabilities supporting the D2C channel.
  • Translate proof-of-concept findings, market performance, and customer data into recommendations for future-state expansion, platform enhancements, and channel investment.
  • Develop testing and acquisition strategies across digital marketing channels, lead sources, and customer segments to support profitable growth.
  • Maintain full accountability for D2C financial performance while partnering across the organization on shared technology, platform, compliance, and execution responsibilities.
  • Build and lead a small, growing team while remaining directly involved in channel analysis, decision-making, vendor oversight, and performance improvement during the channel's build stage.

What is required?
Education:
  • Bachelor's degree required, preferably in Business, Marketing, Finance, or a related field.

Experience:
  • 10 or more years of progressive experience in digital channel strategy, direct-to-consumer operations, or digital acquisition, including experience in strategic leadership roles.
  • 5 or more years of people leadership experience in a supervisor, manager, or senior leadership capacity.
  • Property and casualty insurance industry experience is required. Experience within personal auto insurance and direct-to-consumer distribution is strongly preferred.
  • Demonstrated experience building, rebuilding, or scaling a direct-to-consumer or digital acquisition channel, either through direct ownership or significant leadership participation.
  • Proven experience managing channel economics and financial performance, including accountability for acquisition cost, funnel conversion, growth, profitability, and P&L or comparable business results.
  • Experience managing complex digital acquisition channels, vendors, platforms, or external partner relationships, including accountability for performance, timelines, and business outcomes.
  • Experience leading or playing a significant role in digital experimentation, including A/B testing, holdout groups, funnel optimization, and using results to inform business decisions.
  • Experience building, scaling, or leading teams in a high-growth, startup, transformation, or channel build-stage environment.
  • Demonstrated success leading cross-functional initiatives involving teams such as Marketing, Product, Technology, Finance, Legal, Compliance, Sales, and Operations.
  • Experience leading in an environment where systems, processes, technology, and channel capabilities were still being developed.
  • Familiarity with TCPA requirements, consent management, digital lead acquisition, and related regulatory or compliance considerations.

Other skills and abilities:
  • Strong working knowledge of Power BI and Excel, with the ability to interpret channel reporting, analyze large datasets, identify performance trends, and make data-informed business decisions.
  • Strategic thinker who looks beyond current targets to identify the next opportunity for channel growth and improvement.
  • Strong data literacy, with the ability to independently interpret funnel performance, identify issues, and make operational decisions.
  • Comfortable operating in an environment where infrastructure and channel capabilities are being built at the same time.
  • Executive presence, with the ability to represent the D2C channel credibly with senior leaders and external partners.
  • Strong cross-functional collaboration skills, with the ability to maintain momentum across multiple workstreams in a matrixed environment.
  • Clear, direct communication skills, including the ability to translate operational complexity into executive-ready reporting.
  • Customer-centric mindset with a focus on delivering a differentiated consumer experience.
  • Demonstrated ability to build teams, develop talent, and lead through change with accountability and strong performance standards

What else do you need to know?
  • This is a hybrid position requiring regular onsite presence two to three days per week.
  • Excellent benefits package: medical & dental, vision insurance, life insurance, short-term and long-term disability insurance
  • Parental Leave Policy
  • 401K + Company Match
  • PTO Plan + Paid Company determined Holidays

**Applicants are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work authorization (e.g. H-1B visa) for this opportunity**
All offers are contingent upon a successful background investigation (including employment, education, criminal and DMV verification- when applicable) and a pre-employment drug test with results satisfactory to GAINSCO.
GAINSCO is an Equal Employment Opportunity Employer
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.

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