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Digital Marketing Operations Jobs (NOW HIRING)

PPG

Digital Marketing Manager

Pittsburgh, PA

PPG is seeking a Digital Marketing Manager to join our Digital team! You will lead the Digital ... Blending strategy, operations, and hands-on execution, you will standardize best practices, enable ...

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$30K

$61.7K

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How much do digital marketing operations jobs pay per year?

As of Jun 18, 2026, the average yearly pay for digital marketing operations in the United States is $61,690.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,500.00 and $71,000.00 per year, depending on experience, location, and employer.

What is the highest paid job in digital marketing?

The highest paid roles in digital marketing are typically senior executive positions such as Chief Marketing Officer (CMO) or Vice President of Marketing, with salaries often exceeding six figures. These roles require extensive experience, strategic leadership skills, and a deep understanding of digital channels and analytics tools.

What is a digital marketing operation?

A digital marketing operation involves managing and executing online marketing activities such as content creation, campaign management, data analysis, and the use of tools like marketing automation platforms. A Digital Marketing Operations professional ensures these processes run efficiently to support overall marketing strategies.

What are the 4 types of digital marketing?

Digital marketing encompasses four main types: search engine optimization (SEO), which improves website visibility; content marketing, focusing on creating valuable content; social media marketing, leveraging platforms like Facebook and Instagram; and email marketing, which involves direct communication with audiences. A digital marketing operations role often involves managing these channels and analyzing performance metrics.

What is the difference between Digital Marketing Operations vs Digital Marketing Specialist?

AspectDigital Marketing OperationsDigital Marketing Specialist
Primary FocusManaging marketing processes, tools, and technology infrastructureCreating and executing marketing campaigns and content
Required SkillsMarketing technology, data analysis, project managementContent creation, SEO, social media, campaign management
Work EnvironmentCross-functional teams, marketing operations, analyticsMarketing teams, content teams, client-facing roles
Common CertificationsGoogle Analytics, HubSpot, PMPGoogle Ads, HubSpot Content Marketing, SEO certifications

Digital Marketing Operations professionals focus on streamlining marketing processes, managing marketing technology, and analyzing data to optimize campaigns. In contrast, Digital Marketing Specialists are more involved in creating and executing marketing campaigns, content, and social media strategies. Both roles often collaborate but serve different functions within marketing teams.

Do digital marketers get paid well?

Digital marketing operations roles typically offer competitive salaries that vary based on experience, location, and skill level. Professionals with expertise in data analysis, SEO, and marketing automation often earn higher wages, especially with certifications and proven results.

What are Digital Marketing Operations?

Digital Marketing Operations refers to the processes, technologies, and personnel that support and optimize a company's digital marketing activities. This includes managing marketing technology platforms, automating campaigns, analyzing data, ensuring data quality, and facilitating collaboration across teams. The goal is to make digital marketing efforts more efficient, measurable, and aligned with business objectives. Professionals in this field often bridge the gap between marketing strategy and technical execution.

What are the key skills and qualifications needed to thrive as a Digital Marketing Operations professional, and why are they important?

To thrive in Digital Marketing Operations, you need a strong grasp of digital marketing strategies, campaign management, analytics, and often a relevant degree in marketing or business. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and digital analytics tools such as Google Analytics is typically required. Exceptional organizational skills, attention to detail, and strong communication make someone stand out in this role. These skills ensure effective execution, accurate measurement, and continuous optimization of digital marketing initiatives for business growth.

How does a Digital Marketing Operations professional typically collaborate with other teams to execute campaigns?

Digital Marketing Operations professionals frequently work cross-functionally, partnering with creative, content, analytics, and product teams to ensure campaigns are delivered smoothly and on schedule. They coordinate timelines, manage marketing technology platforms, and facilitate the flow of assets and information between departments. Strong project management and communication skills are essential, as they often act as the bridge between strategy and execution, ensuring all stakeholders are aligned and campaign objectives are met.
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What cities are hiring for Digital Marketing Operations jobs? Cities with the most Digital Marketing Operations job openings:
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Digital Marketing Operations jobs near you
Infographic showing various Digital Marketing Operations job openings in the United States as of June 2026, with employment types broken down into 88% Full Time, 6% Part Time, and 6% Contract. Highlights an 83% In-person, 6% Hybrid, and 11% Remote job distribution, with an average salary of $61,690 per year, or $29.7 per hour.

Digital Marketing Operations Manager

ASSA ABLOY

Winston Salem, NC • On-site

Other

Medical, Dental, Vision, Retirement, PTO

Posted 13 days ago

Job description

Amarr Garage Doors, a leading manufacturer and part of global opening solutions company ASSA ABLOY, is seeking a Digital Marketing Operations Manager to join our team in Winston Salem, NC to strengthen and scale our digital marketing capabilities. This role is the operational backbone of our digital marketing team, ensuring that digital initiatives-from websites to campaigns-are delivered accurately, consistently, and on time.

 

The Digital Marketing Operations Manager will play a key role in establishing processes, standards, and operational foundations, with responsibilities shifting over time as specialized teams and capabilities are introduced. While primary production is executed through agencies and partners, this role requires hands-on digital marketing expertise and the ability to step into execution, editing, troubleshooting, or quality assurance when necessary to maintain quality, speed, and alignment.

 

 

ESSENTIAL FUNCTIONS:

Marketing Operations & Execution Management

  • Serve as the central point of intake, prioritization, and coordination for digital marketing initiatives.
  • Translate strategic objectives into clear execution plans, timelines, and requirements.

 

Web and Digital Experience Operations

  • Own day-to-day operational oversight of the web properties and related digital touchpoints across the web and social media platforms.
  • Coordinate content publishing, page updates, navigation changes, SEO implementations, form updates, and UX enhancements across stakeholders, teams, and external partners.

Customer Journey, Lead Lifecycle & Digital Workflow Governance

  • Oversee end-to-end lead capture workflows, including forms, source tracking, routing rules, and destination logic.
  • Support definition and governance of lead-related, Customer Journey and digital marketing automation processes, including required touchpoint strategies, data fields, routing logic, escalation paths, and follow-up flows.

Vendor & Agency Coordination

  • Manage day-to-day relationships with marketing agencies and external partners.
  • Review deliverables for accuracy, completeness, brand alignment, and adherence to UX, SEO, and tracking standards.

Platform, MarTech & Integration Coordination

  • Act as the business owner for marketing platforms and tools, including the website CMS, content workflows, SEO tools, and social publishing platforms.
  • Own business requirements and coordination for marketing technology integrations (e.g., website forms to lead destinations, analytics tagging, vendor systems).

Data Quality, Tracking & Reporting Cadence

  • Partner with Analytics and internal stakeholders to improve data quality across digital initiatives.
  • Maintain governance standards for campaign tracking, naming conventions, and source attribution.

Quality Assurance, Audits & Release Management

  • Maintain QA and launch readiness checklists for website updates, campaigns, forms, tracking, and vendor deliverables.
  • Conduct periodic audits of digital workflows, forms, and tracking to identify and resolve issues before they impact performance.

 

AI Tools & Operational Enablement

  • Leverage AI-powered tools to improve efficiency across marketing operations, including content review, workflow optimization, quality assurance, analysis, and documentation.
  • Evaluate and recommend AI-enabled solutions that support scalability, speed, and consistency in marketing execution.

 

Experience and Requirements

  • Bachelor's degree in marketing, Business, Communications, or a related field (or equivalent experience).
  • Minimum of 6-10 years of experience in digital marketing, marketing operations, or related roles.
  • Demonstrated hands-on experience across digital marketing disciplines, including website content management, SEO fundamentals, CMS platforms, campaign workflows, and analytics tagging.
  • Experience managing agencies or external vendors.
  • Strong understanding of lead workflows, campaign operations, and digital execution dependencies.
  • Familiarity with modern AI tools and platforms used in marketing operations and content workflows.
  • Overnight and extended travel - approximately 2-3 nights per quarter.

Benefits include Medical/Dental/Vision, Paid Time Off, Paid Holidays from day one, tuition reimbursement, and a 401k plan (with an automatic 3% company contribution, regardless of your contribution) among others.

Our goal is to be a world-leading company that attracts diverse talent, where all team members feel safe being their true selves and are able to thrive in a work environment that promotes change, innovation, and provides equal access and opportunity.

As one of North America's leading garage door manufacturers, Amarr Company takes pride in fostering a culture where employees enjoy many opportunities for career growth, rapid advancement, and relocation to some of America's most desired cities.  Although Amarr Company is an international business, employees enjoy a family-oriented, caring culture and rewarding work environment.  Amarr Company offers competitive wages, generous benefits, and a bonus program for every employee.  At Amarr Company, the door is always open and there is no ceiling to your career growth.

#amarrcareers

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Amarr is an E-Verify participant.

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