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Digital Marketing Operations Jobs (NOW HIRING)

ROLE OVERVIEW If you live and breathe digital marketing and marketing operations, we want to talk to you. We are looking for a self-starter Digital Marketing Manager with a passion for the customer ...

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Digital Marketing Operations information

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$30K

$61.7K

$110.5K

How much do digital marketing operations jobs pay per year?

As of Aug 24, 2026, the average yearly pay for digital marketing operations in the United States is $61,690.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,500.00 and $71,000.00 per year, depending on experience, location, and employer.

What is digital marketing operations?

Digital Marketing Operations refers to the processes, technologies, and personnel that support and optimize a company's digital marketing activities. This includes managing marketing technology platforms, automating campaigns, analyzing data, ensuring data quality, and facilitating collaboration across teams. The goal is to make digital marketing efforts more efficient, measurable, and aligned with business objectives. Professionals in this field often bridge the gap between marketing strategy and technical execution.

How does a digital marketing operations professional typically collaborate with other teams to execute campaigns?

Digital Marketing Operations professionals frequently work cross-functionally, partnering with creative, content, analytics, and product teams to ensure campaigns are delivered smoothly and on schedule. They coordinate timelines, manage marketing technology platforms, and facilitate the flow of assets and information between departments. Strong project management and communication skills are essential, as they often act as the bridge between strategy and execution, ensuring all stakeholders are aligned and campaign objectives are met.

What are the key skills and qualifications needed to thrive as a digital marketing operations professional, and why are they important?

To thrive in Digital Marketing Operations, you need a strong grasp of digital marketing strategies, campaign management, analytics, and often a relevant degree in marketing or business. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and digital analytics tools such as Google Analytics is typically required. Exceptional organizational skills, attention to detail, and strong communication make someone stand out in this role. These skills ensure effective execution, accurate measurement, and continuous optimization of digital marketing initiatives for business growth.

What is the difference between Digital Marketing Operations vs Digital Marketing Specialist?

AspectDigital Marketing OperationsDigital Marketing Specialist
Primary FocusManaging marketing processes, tools, and technology infrastructureCreating and executing marketing campaigns and content
Required SkillsMarketing technology, data analysis, project managementContent creation, SEO, social media, campaign management
Work EnvironmentCross-functional teams, marketing operations, analyticsMarketing teams, content teams, client-facing roles
Common CertificationsGoogle Analytics, HubSpot, PMPGoogle Ads, HubSpot Content Marketing, SEO certifications

Digital Marketing Operations professionals focus on streamlining marketing processes, managing marketing technology, and analyzing data to optimize campaigns. In contrast, Digital Marketing Specialists are more involved in creating and executing marketing campaigns, content, and social media strategies. Both roles often collaborate but serve different functions within marketing teams.

Do digital marketing operations get paid well?

Digital marketing operations roles typically offer competitive salaries that vary based on experience, location, and company size. Professionals with skills in data analysis, marketing automation tools, and campaign management tend to earn higher wages, especially at senior levels or with specialized certifications.

What careers are in digital marketing operations?

Careers in digital marketing operations include roles such as digital marketing manager, marketing analyst, campaign manager, SEO specialist, content strategist, and marketing automation specialist. These roles typically require skills in data analysis, marketing tools, and understanding of digital channels to optimize marketing efforts and improve campaign performance.

Which is the highest paid job in digital marketing?

The highest paid roles in digital marketing are typically senior positions such as Digital Marketing Director, Chief Marketing Officer, or Head of Digital, often requiring extensive experience, strategic skills, and leadership abilities. These roles can command six-figure salaries, especially in large organizations or industries with high competition for digital expertise.
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What cities are hiring for Digital Marketing Operations jobs?

Cities with the most Digital Marketing Operations job openings:

What are the most commonly searched types of Digital Marketing Operations jobs?

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What states have the most Digital Marketing Operations jobs?

States with the most job openings for Digital Marketing Operations jobs include:

Infographic showing various Digital Marketing Operations job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $61,690 per year, or $29.7 per hour.

Digital Marketing Operations Specialist (PH)

The Walt Disney Company

Burbank, CA

Full-time

Posted 13 days ago


Walt Disney Company rating

7.8

Company rating: 7.8 out of 10

Based on 129 frontline employees who took The Breakroom Quiz

3rd of 52 rated entertainment


Job description

Job Posting Title:

Digital Marketing Operations Specialist (PH)

Req ID:

10157314

Job Description:

The Digital Marketing Center of Excellence (COE) Operations team supports Disney Entertainment Studios, Disney Entertainment Television, Direct-to-Consumer, and Disney Parks by delivering the operational foundation behind Disney's global digital marketing ecosystem.

The team oversees Business Operations, YouTube Operations, and Social Platform Operations while driving the centralization of tools, vendors, systems, and operational best practices. Working across Marketing, Technology, IT, Finance, Legal, Anti-Piracy, and platform partners, the team enables secure, scalable, and efficient digital marketing operations across The Walt Disney Company.

Reporting to the Senior Manager, Social Operations, the Digital Marketing Operations Specialist will support day-to-day social platform operations, YouTube administration, creator program operations, vendor management, and cross-functional business processes. This role is instrumental in ensuring Disney's social and YouTube ecosystem operates efficiently while supporting marketing teams with the operational infrastructure needed to execute campaigns at scale.

The ideal candidate is collaborative, highly organized, detail-oriented, and passionate about digital marketing operations. They thrive in a fast-paced environment, enjoy solving complex operational challenges, and continuously seek opportunities to improve processes and workflows.

What You Will Do

Social Platform Operations

  • Support day-to-day social operations, including account acquisition, setup, verification, permissions, and access management across social platforms.
  • Coordinate quarterly account audits, password resets, and permission reviews in accordance with Disney Cybersecurity and brand safety standards.
  • Support third-party platform integrations and ongoing maintenance for social management and reporting tools, including Sprinklr, Crisp, and similar platforms.
  • Create and maintain marketing distribution lists supporting the broader Digital Marketing COE.
  • Conduct regular audits of owned social channels to ensure account accuracy, compliance, and operational consistency.
  • Partner with internal stakeholders and platform representatives to troubleshoot technical issues and escalate platform-related concerns.

YouTube & Creator Operations

  • Support YouTube operations, including CMS administration, channel management, monetization, policy settings, geo-targeting, and publishing workflows.
  • Coordinate YouTube and Creator program contracts, purchase orders, invoicing, payments, and budget tracking.
  • Ensure accurate financial coding and allocation across Lines of Business while maintaining regular reporting for business stakeholders.
  • Partner with Finance, Legal, Procurement, and business leaders to facilitate contract execution and proactively resolve operational roadblocks.
  • Track creator program budgets, monitor spend pacing, reconcile accruals and actuals, and provide reporting to business leaders.
  • Manage asset metadata, including series codes within Rightsline or similar asset management systems.
  • Serve as an operational liaison across Marketing, Legal, Privacy, Global Information Security, platform partners, agencies, and domestic and international teams to support campaign execution.

Operational Excellence

  • Partner with cross-functional stakeholders to gather business requirements, coordinate project timelines, and communicate operational updates.
  • Identify opportunities to improve workflows, increase efficiency, and standardize operational best practices across the Digital Marketing COE.
  • Support reporting and operational metrics that help inform business decisions and improve team effectiveness.
  • Contribute to scalable operational processes that support Disney's expanding digital marketing ecosystem.

Required Qualifications

  • 3+ years of experience supporting digital marketing, social media operations, marketing operations, YouTube operations, or a related field.
  • Working knowledge of major social media platforms, including YouTube, Instagram, Facebook, TikTok, and X.
  • Experience working within the YouTube CMS ecosystem, including channel administration or backend operations.
  • Experience supporting contracts, purchase orders, invoicing, vendor management, or budget tracking.
  • Strong organizational, analytical, and project management skills with exceptional attention to detail.
  • Ability to manage multiple priorities and meet deadlines in a fast-paced environment.
  • Excellent written and verbal communication skills with the ability to collaborate across diverse stakeholder groups.
  • Demonstrated problem-solving skills with a continuous improvement mindset.
  • High level of professionalism, discretion, and ability to handle confidential information.

Preferred Qualifications

  • Experience supporting creator or influencer marketing programs.
  • Experience with Airtable, Sprinklr, Crisp, Salesforce, Zendesk, Dash Social or similar workflow and CRM platforms.
  • Experience working within a large, matrixed media, entertainment, or technology organization.
  • Knowledge of social platform governance, digital rights management, or content monetization.

Preferred Education

  • Bachelor's degree in Marketing, Digital Marketing, Business Administration, Communications, or a related field, or equivalent professional experience.
The hiring range for this position in Burbank, CA is $72,000 to $96,500 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Job Posting Segment:

DEMRKTG

Job Posting Primary Business:

Studio Marketing - Digital

Primary Job Posting Category:

Production Management - Marketing - Studios

Employment Type:

Full time

Primary City, State, Region, Postal Code:

Burbank, CA, USA

Alternate City, State, Region, Postal Code:

Date Posted:

2026-08-10

What Walt Disney Company employees say

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Benefits

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Get the full story on Breakroom


Walt Disney logo

About Walt Disney

Sourced by ZipRecruiter

At Disney, we're storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world. "We create happiness." That's our motto at Walt Disney Parks and Resorts. And it permeates everything we do. At Disney, you'll help inspire that magic by enabling our teams to push the limits of entertainment and create the never-before-seen!

Industry

Amusement, gambling, and recreation

Company size

10,000+ Employees

Headquarters location

Burbank, CA, US

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