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Digital Marketing Operations Jobs (NOW HIRING)

PPG

Digital Marketing Manager

Pittsburgh, PA · On-site

PPG is seeking a Digital Marketing Manager to join our Digital team! You will lead the Digital ... Blending strategy, operations, and hands-on execution, you will standardize best practices, enable ...

CertaSite

Digital Marketing Manager

Zionsville, IN

ROLE OVERVIEW If you live and breathe digital marketing and marketing operations, we want to talk to you. We are looking for a self-starter Digital Marketing Manager with a passion for the customer ...

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How much do digital marketing operations jobs pay per year?

As of Jul 14, 2026, the average yearly pay for digital marketing operations in the United States is $61,690.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,500.00 and $71,000.00 per year, depending on experience, location, and employer.

What is a digital marketing operation?

A digital marketing operation involves managing and executing online marketing activities such as content creation, campaign management, data analysis, and the use of tools like marketing automation platforms. Professionals in this field coordinate strategies to improve brand visibility, lead generation, and customer engagement across digital channels.

What are the 4 types of digital marketing?

Digital marketing encompasses four main types: search engine optimization (SEO), which improves website visibility; content marketing, focusing on creating valuable content; social media marketing, leveraging platforms like Facebook and Instagram; and email marketing, which involves direct communication with audiences. A digital marketing operations role often involves managing these channels and analyzing performance metrics.

What is the difference between Digital Marketing Operations vs Digital Marketing Specialist?

AspectDigital Marketing OperationsDigital Marketing Specialist
Primary FocusManaging marketing processes, tools, and technology infrastructureCreating and executing marketing campaigns and content
Required SkillsMarketing technology, data analysis, project managementContent creation, SEO, social media, campaign management
Work EnvironmentCross-functional teams, marketing operations, analyticsMarketing teams, content teams, client-facing roles
Common CertificationsGoogle Analytics, HubSpot, PMPGoogle Ads, HubSpot Content Marketing, SEO certifications

Digital Marketing Operations professionals focus on streamlining marketing processes, managing marketing technology, and analyzing data to optimize campaigns. In contrast, Digital Marketing Specialists are more involved in creating and executing marketing campaigns, content, and social media strategies. Both roles often collaborate but serve different functions within marketing teams.

Do digital marketers get paid well?

Digital marketing operations roles typically offer competitive salaries that vary based on experience, location, and skill level. Professionals with expertise in data analysis, SEO, and marketing automation often earn higher wages, especially with certifications and proven results.

What are Digital Marketing Operations?

Digital Marketing Operations refers to the processes, technologies, and personnel that support and optimize a company's digital marketing activities. This includes managing marketing technology platforms, automating campaigns, analyzing data, ensuring data quality, and facilitating collaboration across teams. The goal is to make digital marketing efforts more efficient, measurable, and aligned with business objectives. Professionals in this field often bridge the gap between marketing strategy and technical execution.

What are the key skills and qualifications needed to thrive as a Digital Marketing Operations professional, and why are they important?

To thrive in Digital Marketing Operations, you need a strong grasp of digital marketing strategies, campaign management, analytics, and often a relevant degree in marketing or business. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and digital analytics tools such as Google Analytics is typically required. Exceptional organizational skills, attention to detail, and strong communication make someone stand out in this role. These skills ensure effective execution, accurate measurement, and continuous optimization of digital marketing initiatives for business growth.

How does a Digital Marketing Operations professional typically collaborate with other teams to execute campaigns?

Digital Marketing Operations professionals frequently work cross-functionally, partnering with creative, content, analytics, and product teams to ensure campaigns are delivered smoothly and on schedule. They coordinate timelines, manage marketing technology platforms, and facilitate the flow of assets and information between departments. Strong project management and communication skills are essential, as they often act as the bridge between strategy and execution, ensuring all stakeholders are aligned and campaign objectives are met.

What is the highest paying job role in digital marketing?

The highest paying roles in digital marketing are typically senior executive positions such as Chief Marketing Officer (CMO) or Vice President of Marketing, which can earn six-figure salaries or higher. These roles require extensive experience, strategic leadership skills, and often involve overseeing large teams and budgets.
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Digital Marketing Operations jobs near you
Infographic showing various Digital Marketing Operations job openings in the United States as of July 2026, with employment types broken down into 87% Full Time, 11% Part Time, and 2% Contract. Highlights an 90% Physical, 2% Hybrid, and 8% Remote job distribution, with an average salary of $61,690 per year, or $29.7 per hour.
Digital Marketing Operations & Activation Specialist

Digital Marketing Operations & Activation Specialist

LALA US, Inc

Dallas, TX • On-site

Full-time

Re-posted 13 days ago

Job description

WHY LALA?
At LALA U.S., we are building brands at the intersection of culture, quality, and growth. As we scale our marketing and commercial capabilities, strong operational execution is essential to turning strategy into results. This role sits at the core of that effort, ensuring our plans are well coordinated, efficiently executed, and grounded in clear performance visibility.
You will play a central role in enabling the broader marketing and activation team, driving digital execution, campaign coordination, and financial governance across initiatives. In a fast-paced, entrepreneurial environment, your work will help bring structure, discipline, and clarity to how we operate, ensuring our brands show up consistently and our investments deliver impact.
JOB PURPOSE (SUMMARY)
The Digital Marketing Operations & Activation Specialist is the operational backbone of the Commercial Activation & Engagement team. This role supports the Integrated Marketing Manager, both Shopper Marketing Associate Managers, and Brand Managers by driving campaign coordination, digital execution, financial governance, and performance reporting across the team.
This role is responsible for financial governance across Shopper and Marketing investments, coordinates social and owned digital platform execution, and provides operational planning and execution logistics support for campaigns, activations, and agency workflows.
The Specialist serves as the central point of coordination for budget pacing, creative asset management, and integrated marketing and shopper calendar alignment.
The ideal candidate is highly organized, detail-oriented, comfortable with numbers and systems, and excited to sit at the intersection of executing marketing, digital, and operational plans.
KEY RESPONSIBILITIES
Financial Governance & Marketing Operations
• Manage invoices, POs, accruals, agency contracts, and monthly reconciliations with Finance
• Track budget pacing across Shopper Marketing and Creative & Media and provide visibility into spend vs. plan
• Maintain integrated marketing calendar across brand, shopper, and digital programs
• Coordinate demo logistics and collateral distribution
• Maintain creative asset library and approval workflows
Digital & Social Execution
• Maintain brand website, social, and digital asset consistency
• Support omnichannel campaigns through paid social and retailer digital media integration
• Coordinate social and owned digital platform execution
Performance Reporting & Insights
• Monitor digital shelf analytics and track retail media KPIs in partnership with agencies and Insights
• Coordinate campaign trafficking and reporting cadence
• Consolidate campaign KPI reports, dashboards, and support executive-ready summaries
• Provide performance insights to Brand and Activation leadership
EXPERIENCE / QUALIFICATIONS
• 2-4 years of experience in marketing operations, digital marketing, campaign coordination, project management, or a related function
• Experience managing budgets, POs, invoices, and financial reconciliation (ideally in partnership with a Finance team)
• Hands-on experience with social media platforms, website content management, and creative asset workflows
• Familiarity with digital shelf analytics, retail media reporting, and paid social reporting preferred
• Experience working with agencies on campaign trafficking and reporting preferred
• Bilingual (English/Spanish) preferred
SKILLS & ATTRIBUTES
• Exceptional organizational skills and attention to detail
• Strong analytical skills with comfort in Excel, dashboards, and financial tracking
• Ability to manage multiple workstreams and stakeholders simultaneously
• Strong written and verbal communication skills
• Proactive, entrepreneurial spirit, solutions-oriented mindset with a bias for action
• Comfortable with dynamic environments and navigating uncertainty, able to bring structure to unstructured workflows
EDUCATION
• Bachelor's degree required
WORKING CONDITIONS
• Hybrid role based in Dallas, TX (Tuesday-Wednesday-Thursday in office)
• Regular office environment; ability to lift up to 10 pounds
• Travel 0-10% of the time based on business needs
Skills & Requirements Qualifications

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