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Digital Marketing Operations Jobs in Michigan (NOW HIRING)

Carhartt

Digital Marketing Coordinator D2C

Dearborn, MI · On-site

$41K - $53K/yr

Digital Marketing Coordinator D2C Department: D2C Reports to: D2C Digital Marketing Manager ... This role will help manage campaign operations, creative and asset delivery, reporting, calendar ...

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All JobsDigital Marketing Operations JobsDigital Marketing Operations Jobs in Michigan

Digital Marketing Operations information

See Michigan salary details

$26.1K

$53.8K

$96.3K

How much do digital marketing operations jobs pay per year?

As of Aug 18, 2026, the average yearly pay for digital marketing operations in Michigan is $53,768.00, according to ZipRecruiter salary data. Most workers in this role earn between $37,000.00 and $61,900.00 per year, depending on experience, location, and employer.

What is digital marketing operations?

Digital Marketing Operations refers to the processes, technologies, and personnel that support and optimize a company's digital marketing activities. This includes managing marketing technology platforms, automating campaigns, analyzing data, ensuring data quality, and facilitating collaboration across teams. The goal is to make digital marketing efforts more efficient, measurable, and aligned with business objectives. Professionals in this field often bridge the gap between marketing strategy and technical execution.

How does a digital marketing operations professional typically collaborate with other teams to execute campaigns?

Digital Marketing Operations professionals frequently work cross-functionally, partnering with creative, content, analytics, and product teams to ensure campaigns are delivered smoothly and on schedule. They coordinate timelines, manage marketing technology platforms, and facilitate the flow of assets and information between departments. Strong project management and communication skills are essential, as they often act as the bridge between strategy and execution, ensuring all stakeholders are aligned and campaign objectives are met.

What are the key skills and qualifications needed to thrive as a digital marketing operations professional, and why are they important?

To thrive in Digital Marketing Operations, you need a strong grasp of digital marketing strategies, campaign management, analytics, and often a relevant degree in marketing or business. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and digital analytics tools such as Google Analytics is typically required. Exceptional organizational skills, attention to detail, and strong communication make someone stand out in this role. These skills ensure effective execution, accurate measurement, and continuous optimization of digital marketing initiatives for business growth.

What is the difference between Digital Marketing Operations vs Digital Marketing Specialist?

AspectDigital Marketing OperationsDigital Marketing Specialist
Primary FocusManaging marketing processes, tools, and technology infrastructureCreating and executing marketing campaigns and content
Required SkillsMarketing technology, data analysis, project managementContent creation, SEO, social media, campaign management
Work EnvironmentCross-functional teams, marketing operations, analyticsMarketing teams, content teams, client-facing roles
Common CertificationsGoogle Analytics, HubSpot, PMPGoogle Ads, HubSpot Content Marketing, SEO certifications

Digital Marketing Operations professionals focus on streamlining marketing processes, managing marketing technology, and analyzing data to optimize campaigns. In contrast, Digital Marketing Specialists are more involved in creating and executing marketing campaigns, content, and social media strategies. Both roles often collaborate but serve different functions within marketing teams.

Do digital marketing operations get paid well?

Digital marketing operations roles typically offer competitive salaries that vary based on experience, location, and company size. Professionals with skills in data analysis, marketing automation tools, and campaign management tend to earn higher wages, especially at senior levels or with specialized certifications.

What careers are in digital marketing operations?

Careers in digital marketing operations include roles such as digital marketing manager, marketing analyst, campaign manager, SEO specialist, content strategist, and marketing automation specialist. These roles typically require skills in data analysis, marketing tools, and understanding of digital channels to optimize marketing efforts and improve campaign performance.

Which is the highest paid job in digital marketing?

The highest paid roles in digital marketing are typically senior positions such as Digital Marketing Director, Chief Marketing Officer, or Head of Digital, often requiring extensive experience, strategic skills, and leadership abilities. These roles can command six-figure salaries, especially in large organizations or industries with high competition for digital expertise.

What are the most commonly searched types of Digital Marketing Operations jobs in Michigan?

The most popular types of Digital Marketing Operations jobs in Michigan are:

What are popular job titles related to Digital Marketing Operations jobs in Michigan?

For Digital Marketing Operations jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Digital Marketing Operations jobs in Michigan look for?

The top searched job categories for Digital Marketing Operations jobs in Michigan are:

Digital Marketing Operations jobs near you
Infographic showing various Digital Marketing Operations job openings in Michigan as of August 2026, with employment types broken down into 1% As Needed, 78% Full Time, 13% Part Time, 3% Temporary, 3% Contract, and 2% Nights. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $53,768 per year, or $25.9 per hour.

Marketing Operations Specialist

Town Square Health

Ann Arbor, MI • On-site

Full-time

Medical, Dental, Vision, Retirement

Posted 12 days ago

Job description

Marketing Operations Specialist
Location: Ann Arbor, MI (preferred) or Chicago, IL
Reports to: VP, Community & Patient Engagement
About Town Square Health
Town Square Health is reimagining what healthcare can be. We're building a first-of-its-kind value-based care model with a singular mission: to set the gold standard for how Americans experience healthcare. Our primary care locations offer comprehensive primary care with coordinated specialty support for Medicare-eligible patients, and we're growing fast, with expansion into multiple markets on the horizon. If you're bold, collaborative, and driven to make a real difference in people's lives, we'd love to have you on our team!
The Opportunity
This is not a traditional marketing operations role.
As our Marketing Operations Specialist, you'll own the strategy, execution, and optimization of Town Square Health's HubSpot CRM and WordPress website, with a strong emphasis on segmentation, forms, customer journeys, and website maintenance. You'll be the internal expert on our HubSpot instance, the person who makes sure the right message reaches the right person at the right time, and the one who keeps our digital presence accurate, on-brand, and running smoothly.
This is a great fit for someone who understands the nuances of marketing in a healthcare setting, enjoys the technical and operational side of marketing, and wants to make a direct impact on how we reach and engage our audience. You're equally comfortable architecting a lifecycle journey as you are troubleshooting a form or updating a webpage.
You'll have the opportunity to:
  • Own Town Square Health's HubSpot instance end to end, from segmentation strategy to journey design to data hygiene
  • Shape how we reach and engage Medicare-eligible patients and their families across digital channels
  • Build the marketing operations infrastructure for a first-of-its-kind value-based care organization
  • Work cross-functionally with clinical, product, and marketing teams in a high-visibility, high-impact role

What You'll Do
HubSpot CRM & Marketing Automation
  • Serve as the internal expert on HubSpot, managing and optimizing the platform to support marketing and business goals
  • Build and refine audience segmentation strategies to ensure the right message reaches the right people at the right time
  • Design, build, and test forms to support lead capture and conversion across the website and campaigns
  • Develop and manage automated customer journeys and workflows, from lead nurturing to onboarding to retention
  • Monitor and report on campaign performance, using data to continuously improve segmentation, targeting, and journey design
  • Maintain data hygiene and best practices within the CRM, including list management, lifecycle stages, and properties
  • Support and optimize integrations between HubSpot and other systems, including EHR platforms, to ensure accurate data flow and compliant, coordinated patient communications
  • Triage and respond to messages from forms and external requests

Website Maintenance (WordPress)
  • Perform routine updates and maintenance on the Town Square Health WordPress website, including publishing blog posts, updating pages, and managing media
  • Monitor site performance and troubleshoot basic issues (broken links, formatting, plugin updates), escalating more complex technical issues as needed
  • Ensure website content stays current, on-brand, and aligned with SEO best practices
  • Coordinate with developers or technical support for larger site changes, integrations, or issues beyond routine maintenance

Cross-Functional Collaboration
  • Partner with sales, product, marketing, and clinical teams to align CRM strategy, segmentation, and journeys with broader business and campaign goals
  • Work closely with content and campaign owners to implement emails, landing pages, and forms within HubSpot, ensuring technical execution matches strategic intent
  • Serve as the technical liaison between marketing, IT, and external vendors on HubSpot and WordPress-related projects, including EHR integration work
  • Support broader digital marketing initiatives as needed, including campaign builds, landing page development, and website updates

Who You Are
You're a technical marketer who thrives in the details without losing sight of the strategy. You bring genuine expertise in HubSpot and WordPress, a strong instinct for data and segmentation, and enough healthcare marketing experience to understand what compliance-conscious communication looks like in practice.
You're self-directed, organized, and comfortable managing multiple projects at once. You don't wait to be told what needs fixing; you notice it, flag it, and handle it. You take pride in work that is accurate, on-brand, and built to scale.
Most importantly, you believe healthcare can be better - and you want to be part of the team proving it.
Qualifications
Required
  • 5+ years of digital marketing experience, with hands-on experience in HubSpot and WordPress
  • Experience in healthcare marketing (e.g., healthcare provider, health system, health tech, payer, or related regulated industry)
  • Demonstrated expertise in HubSpot CRM functionality, specifically audience segmentation and list building, form creation and optimization, and customer journey and workflow development
  • Demonstrated experience maintaining or updating a WordPress website, including page and post editing, media management, and plugin updates
  • Strong writing skills with samples demonstrating copywriting across email, blog, and social formats
  • Experience developing and executing content marketing strategy, not just writing individual pieces
  • Strong understanding of email marketing best practices, including deliverability, A/B testing, and segmentation strategy
  • Familiarity with basic SEO principles as they apply to blog and web content
  • Understanding of healthcare compliance considerations relevant to marketing communications, including HIPAA
  • Experience with social media scheduling and management tools
  • Comfortable working independently, managing multiple projects, and meeting deadlines in a fast-paced environment

Nice to Have
  • Experience with HubSpot integrations with EHR systems (e.g., Athena, Epic) strongly preferred
  • Experience marketing Medicare services and familiarity with CMS marketing regulations
  • HubSpot certification(s)
  • Experience deploying and monitoring Meta and Google ads

What We Offer
  • Salary range of $70-80k
  • Comprehensive benefits package (medical, dental, vision, 401K)
  • Opportunity to build something from the ground up
  • Direct impact on how patients find and engage with Town Square Health
  • High visibility and influence in a growing organization
  • Collaborative, mission-driven team

Equal Opportunity Employer
Town Square Health is proud to be an equal opportunity employer. We believe that diverse perspectives and backgrounds make our team stronger and our mission more powerful. We welcome and encourage applications from all qualified individuals regardless of race, color, religion, sex, national origin, age, disability, veteran status, or any other legally protected characteristic. At Town Square Health, everyone belongs.

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