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Digital Marketing Operations Jobs in Michigan (NOW HIRING)

Pwc

Cyber & Tech Risk Marketing Senior Manager

Detroit, MI · On-site

$91K - $321K/yr

You will utilize market research, digital marketing, and creative campaigns to engage clients and ... operations Travel Requirements Up to 20% Job Posting End Date The salary range for this position is ...

Pwc

MarTech Strategist - Senior Associate

Detroit, MI · On-site

$77K - $202K/yr

... marketing campaign development - Leading digital merchandising efforts to increase product visibility and conversion rates across online platforms - Managing marketing operations to validate ...

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Digital Marketing Operations information

See Michigan salary details

$26.1K

$53.8K

$96.3K

How much do digital marketing operations jobs pay per year?

As of Sep 5, 2026, the average yearly pay for digital marketing operations in Michigan is $53,768.00, according to ZipRecruiter salary data. Most workers in this role earn between $37,000.00 and $61,900.00 per year, depending on experience, location, and employer.

What is digital marketing operations?

Digital Marketing Operations refers to the processes, technologies, and personnel that support and optimize a company's digital marketing activities. This includes managing marketing technology platforms, automating campaigns, analyzing data, ensuring data quality, and facilitating collaboration across teams. The goal is to make digital marketing efforts more efficient, measurable, and aligned with business objectives. Professionals in this field often bridge the gap between marketing strategy and technical execution.

How does a digital marketing operations professional typically collaborate with other teams to execute campaigns?

Digital Marketing Operations professionals frequently work cross-functionally, partnering with creative, content, analytics, and product teams to ensure campaigns are delivered smoothly and on schedule. They coordinate timelines, manage marketing technology platforms, and facilitate the flow of assets and information between departments. Strong project management and communication skills are essential, as they often act as the bridge between strategy and execution, ensuring all stakeholders are aligned and campaign objectives are met.

What are the key skills and qualifications needed to thrive as a digital marketing operations professional, and why are they important?

To thrive in Digital Marketing Operations, you need a strong grasp of digital marketing strategies, campaign management, analytics, and often a relevant degree in marketing or business. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and digital analytics tools such as Google Analytics is typically required. Exceptional organizational skills, attention to detail, and strong communication make someone stand out in this role. These skills ensure effective execution, accurate measurement, and continuous optimization of digital marketing initiatives for business growth.

What is the difference between Digital Marketing Operations vs Digital Marketing Specialist?

AspectDigital Marketing OperationsDigital Marketing Specialist
Primary FocusManaging marketing processes, tools, and technology infrastructureCreating and executing marketing campaigns and content
Required SkillsMarketing technology, data analysis, project managementContent creation, SEO, social media, campaign management
Work EnvironmentCross-functional teams, marketing operations, analyticsMarketing teams, content teams, client-facing roles
Common CertificationsGoogle Analytics, HubSpot, PMPGoogle Ads, HubSpot Content Marketing, SEO certifications

Digital Marketing Operations professionals focus on streamlining marketing processes, managing marketing technology, and analyzing data to optimize campaigns. In contrast, Digital Marketing Specialists are more involved in creating and executing marketing campaigns, content, and social media strategies. Both roles often collaborate but serve different functions within marketing teams.

Do digital marketing operations get paid well?

Digital marketing operations roles typically offer competitive salaries that vary based on experience, location, and company size. Professionals with skills in data analysis, marketing automation tools, and campaign management tend to earn higher wages, especially at senior levels or with specialized certifications.

What careers are in digital marketing operations?

Careers in digital marketing operations include roles such as digital marketing manager, marketing analyst, campaign manager, SEO specialist, content strategist, and marketing automation specialist. These roles typically require skills in data analysis, marketing tools, and understanding of digital channels to optimize marketing efforts and improve campaign performance.

Which is the highest paid job in digital marketing?

The highest paid roles in digital marketing are typically senior positions such as Digital Marketing Director, Chief Marketing Officer, or Head of Digital, often requiring extensive experience, strategic skills, and leadership abilities. These roles can command six-figure salaries, especially in large organizations or industries with high competition for digital expertise.

What are the most commonly searched types of Digital Marketing Operations jobs in Michigan?

The most popular types of Digital Marketing Operations jobs in Michigan are:

What are popular job titles related to Digital Marketing Operations jobs in Michigan?

For Digital Marketing Operations jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Digital Marketing Operations jobs in Michigan look for?

The top searched job categories for Digital Marketing Operations jobs in Michigan are:

Digital Marketing Operations jobs near you
Infographic showing various Digital Marketing Operations job openings in Michigan as of August 2026, with employment types broken down into 1% As Needed, 78% Full Time, 13% Part Time, 3% Temporary, 3% Contract, and 2% Nights. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $53,768 per year, or $25.9 per hour.

Director, Digital Marketing & Ecommerce

C3 Industries

Ann Arbor, MI • On-site

$120 - $170/hr

Other

This job post has expired 3 days ago. Applications are no longer accepted.

C3 Industries rating

5.8

Company rating: 5.8 out of 10

Based on 6 frontline employees who took The Breakroom Quiz

24th of 33 rated cannabis dispensaries

Job description

JOB SUMMARY:

The Director of Digital Marketing & Ecommerce is responsible for developing and executing a comprehensive digital marketing strategy to increase brand visibility, customer engagement, acquisition, retention, and revenue across C3 Industries and High Profile Cannabis Shops. This role oversees all digital touchpoints, including website management, SEO/SEM, paid digital media, social media, and e-commerce. A hands-on leader, this individual will manage a team and collaborate closely with cross-functional partners to deliver a best-in-class digital experience in a highly regulated and evolving industry.

JOB DUTIES:

Core duties and responsibilities include the following.

  • Serve as the primary strategist for all digital marketing initiatives, establishing KPIs, measurement frameworks, and attribution models across all channels.
  • Oversee paid media strategy and performance across Meta and Google Ads, guiding vendors and internal teams on segmentation, testing frameworks, and conversion tracking to meet growth targets.
  • Architect reporting requirements, in conjunction with data insights team, needed to evaluate digital marketing and ecommerce performance
  • Support and report on comprehensive analytics using Google Analytics 4, Meta Business Manager, Google Ads, and other platforms to track customer journey, ROAS, CAC, LTV, and attribution modeling.
  • Conduct deep-dive performance analysis on paid media campaigns, identifying optimization opportunities through testing, cohort analysis, and predictive modeling.
  • Lead the development and execution of a holistic, data-informed digital marketing strategy that drives measurable traffic to stores and websites while increasing customer engagement and revenue
  • Manage substantial paid media budgets across Meta and Google platforms, with responsibility for budget allocation, performance forecasting, and ROI optimization.
  • Design and oversee execution of sophisticated A/B and multivariate testing programs across ad creative, landing pages, audience targeting, and campaign structures to build a culture of data-informed iteration and optimization.
  • Partner with the Retail leadership team to support digital marketing for retail locations, using location-based data and local market insights to drive traffic and retention.
  • Act as a strategic partner across marketing functions on inbound and outbound campaigns, ensuring all initiatives are measurable and data-supported.
  • Lead e-commerce analytics and conversion rate optimization, including funnel analysis, user behavior tracking, cart abandonment analysis, and checkout optimization.
  • Develop and oversee advanced e-commerce analytics frameworks, ensuring robust tracking of customer behavior, product performance, and segmentation to support personalization and conversion goals.
  • Oversee SEO strategy execution in partnership with external SEO agency and digital PR agency, with emphasis on technical SEO analytics and performance measurement.
  • Provide strategic oversight for digital merchandising and content optimization on Dutchie, aligning platform performance with broader business objectives for customer acquisition and revenue growth.
  • Own the digital experience roadmap in partnership with Retail and IT teams with focus on conversion tracking, user experience analytics, and mobile performance measurement.
  • Ensure cannabis and data privacy compliance and regulations while maintaining robust analytics capabilities across all digital touchpoints.

SUPERVISORY RESPONSIBILITIES:

Directly manages Ecommerce Merchandising Manager, Digital Marketing Specialist, and Ecommerce Operations Specialist. Also leads key vendor relationships and partners closely with the Data & Analytics team.

JOB REQUIREMENTS:

  • Bachelor's degree in Marketing, Communications, Computer Science, or a related field.
  • 5+ years of digital marketing experience, with at least 3 years in a leadership role.
  • Cannabis industry experience preferred.
  • Familiarity with cannabis-specific platforms (Dutchie, AIQ, Weedmaps, Leafly) is desirable.
  • Advanced proficiency in Google Analytics 4, Google Tag Manager, Meta Business Manager, and Google Ads platform.
  • Deep understanding of digital marketing channels including SEO, SEM, paid social, and web UX.
  • Excellent written and verbal communication skills.
  • Strong analytical and project management abilities.
  • Proactive, adaptable, and able to thrive in a dynamic, fast-paced, and highly regulated industry.
  • A strategic thinker and collaborative leader who also enjoys rolling up their sleeves to execute.
  • A driver, able to move with urgency, properly scope and manage projects to timelines, manage and hit commitments to deliver results
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