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Digital Marketing Operations Manager Jobs in Michigan

Corporate Headquarters

Digital Marketing

Saginaw, MI · On-site

A qualified candidate will be expected to: * Assist the Digital Marketing Manager in day-to-day marketing activities relevant to job role * Aid in the development of creative marketing campaigns and ...

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All JobsDigital Marketing Operations JobsDigital Marketing Operations Manager JobsDigital Marketing Operations Manager Jobs in Michigan

Digital Marketing Operations Manager information

See Michigan salary details

$31.8K

$76.5K

$120.7K

How much do digital marketing operations manager jobs pay per year?

As of Aug 23, 2026, the average yearly pay for digital marketing operations manager in Michigan is $76,455.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,700.00 and $87,200.00 per year, depending on experience, location, and employer.

What does a digital marketing operations manager do?

A Digital Marketing Operations Manager oversees the processes, technology, and teams that support digital marketing campaigns. They are responsible for streamlining workflows, managing marketing platforms, ensuring data quality, and tracking performance metrics. Their role bridges the gap between marketing strategy and execution by improving efficiency, integrating new tools, and enabling better decision-making through analytics. They also work closely with cross-functional teams to ensure marketing initiatives run smoothly and deliver measurable results.

What are the key skills and qualifications needed to thrive as a digital marketing operations manager?

To thrive as a Digital Marketing Operations Manager, you need expertise in digital marketing strategies, campaign management, and analytics, typically supported by a bachelor's degree in marketing, business, or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and data analysis tools such as Google Analytics is essential. Strong organizational skills, leadership, and effective communication help drive cross-functional collaboration and project execution. These skills and qualities enable efficient management of complex digital campaigns, ensuring alignment with business goals and measurable results.

What are some common challenges faced by a digital marketing operations manager, and how can they be addressed?

Digital Marketing Operations Managers often encounter challenges such as coordinating complex campaigns across multiple channels, managing evolving marketing technologies, and ensuring effective collaboration between creative, analytics, and IT teams. To address these, managers typically implement robust project management tools, standardize processes, and foster open communication among stakeholders. Staying updated on digital trends and investing in ongoing training also helps in overcoming operational hurdles and driving campaign success.

What is the difference between Digital Marketing Operations Manager vs Digital Marketing Specialist?

AspectDigital Marketing Operations ManagerDigital Marketing Specialist
CredentialsTypically requires a bachelor’s degree in marketing, business, or related field; certifications like Google Analytics or HubSpot are commonSimilar credentials; often holds marketing or digital certifications
Work EnvironmentOversees marketing processes, manages teams, and coordinates campaignsExecutes marketing tasks, creates content, and manages specific campaigns
Employer & Industry UsageUsed across industries for managing marketing operations and workflowsCommonly employed in marketing departments for campaign execution

The Digital Marketing Operations Manager focuses on overseeing marketing processes and team coordination, while the Digital Marketing Specialist handles campaign execution and content creation. Both roles require similar credentials and are integral to marketing teams, but differ in scope and responsibilities.

What are popular job titles related to Digital Marketing Operations Manager jobs in Michigan?

For Digital Marketing Operations Manager jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Digital Marketing Operations Manager jobs in Michigan look for?

The top searched job categories for Digital Marketing Operations Manager jobs in Michigan are:

What cities in Michigan are hiring for Digital Marketing Operations Manager jobs?

Cities in Michigan with the most Digital Marketing Operations Manager job openings:

Digital Marketing Operations Manager jobs near you
Infographic showing various Digital Marketing Operations Manager job openings in Michigan as of August 2026, with employment types broken down into 87% Full Time, and 13% Contract. Highlights an 74% In-person, 13% Hybrid, and 13% Remote job distribution, with an average salary of $76,455 per year, or $36.8 per hour.

Marketing Operations Manager

Public Service Credit Union

Romulus, MI

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 7 days ago

Job description

Description

Reports to: VP of Marketing


We are seeking a dynamic and results-driven Marketing Operations Manager to lead the day-to-day execution of marketing initiatives that drive member growth, engagement and retention. This role is responsible for strengthening brand presence, ensuring consistency across all channels, and delivering measurable results aligned with organizational objectives. 

The Marketing Operations Manager will oversee the marketing team, providing leadership, coaching, and operational direction while managing a wide range of marketing activities including digital campaigns, member communications, and vendor partnerships.


Key Responsibilities

  • Develop and execute integrated marketing campaigns to promote products and services, driving member acquisition and retention. 
  • Translate brand strategy into effective omnichannel marketing plans. 
  • Lead the development and execution of marketing initiatives across social media, email, SEO/SEM, and digital platforms (paid and organic). 
  • Manage and mentor the marketing team, supporting professional development and daily execution of objectives. 
  • Collaborate cross-functionally to build and optimize marketing systems and channel performance. 
  • Conduct market research and analyze trends to identify growth opportunities and competitive positioning. 
  • Track and analyze campaign performance, adjusting strategies to maximize ROI. 
  • Oversee website content management and ensure a consistent, user-friendly brand experience. 
  • Monitor competitors to identify gaps and opportunities in product and service offerings. 
  • Maintain brand consistency across digital and physical touchpoints. 
  • Manage social media strategy and content, partnering with internal stakeholders. 
  • Oversee marketing project intake and workflow, ensuring efficient project assignment and delivery. 
  • Leverage data tools and systems to identify opportunities for growth and product penetration. 
  • Manage relationships with external vendors, agencies, and partners. 
  • Prepare and publish marketing materials including newsletters, promotional content, and the annual report. 
  • Make informed, independent decisions aligned with organizational goals. 
  • Ensure compliance with all applicable regulations, including the Bank Secrecy Act. 
  • Perform additional duties as assigned.

Requirements

Education & Experience 

  • Bachelor's degree in Marketing or a related field (or equivalent experience)
  • 5+ years of marketing experience 
  • 3+ years of experience within a financial institution preferred
  • 1+ year of leadership experience 

Qualifications

  • Strong knowledge of marketing regulations within the financial industry
  • Proficiency in Microsoft Office 365 (SharePoint, Teams, Word, Excel, Outlook, PowerPoint)
  • Experience with digital marketing, web design, social media, and print media
  • Excellent verbal and written communication skills
  • Strong analytical skills with the ability to interpret market data and trends
  • Proven ability to lead, train, and motivate a team
  • Highly organized with strong project management capabilities
  • Proactive, results-oriented mindset with strong ethical standards
  • Ability to work independently and collaboratively 

What we offer

  • Competitive wages
  • Career Growth / Robust Training Program
  • Work Life Balance
  • Top quality health insurance (Full Time)
  • Paid Time Off (accrued and available for use immediately)
  • Paid holidays
  • Banking hours / Closed on Sunday's
  • Tuition Reimbursement
  • Employer Provided Retirement Benefits
  • 401(K) Plan
  • Dental & Vision Insurance (Full Time)
  • Short & Long-Term Disability (Full Time)
  • Life Insurance (Full Time)

Why join us? At PSCU, we are dedicated to our mission of educating, equipping, and empowering both our team and the communities we serve. By joining us, you'll be part of a culture that listens to your ideas, supports your growth, elevates and celebrates your achievements, cares for your well-being, and serves with purpose. Together, we create a meaningful impact, and we invite you to be a part of our journey! 


To apply, please complete the online application and attach an up-to-date resume. 


Apply