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Digital Marketing Operations Manager Jobs (NOW HIRING)

tesa SE

Marketing Operations Manager

Grand Rapids, MI · On-site

The Marketing Operations Manager is responsible for optimizing marketing processes, technology, and ... This role will oversee marketing operations and digital marketing, with strategic responsibility ...

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Digital Marketing Operations Manager information

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$36.5K

$87.7K

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How much do digital marketing operations manager jobs pay per year?

As of Jun 18, 2026, the average yearly pay for digital marketing operations manager in the United States is $87,719.00, according to ZipRecruiter salary data. Most workers in this role earn between $68,500.00 and $100,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Digital Marketing Operations Manager, and why are they important?

To thrive as a Digital Marketing Operations Manager, you need expertise in digital marketing strategies, campaign management, and analytics, typically supported by a bachelor's degree in marketing, business, or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and data analysis tools such as Google Analytics is essential. Strong organizational skills, leadership, and effective communication help drive cross-functional collaboration and project execution. These skills and qualities enable efficient management of complex digital campaigns, ensuring alignment with business goals and measurable results.

What are some common challenges faced by a Digital Marketing Operations Manager, and how can they be addressed?

Digital Marketing Operations Managers often encounter challenges such as coordinating complex campaigns across multiple channels, managing evolving marketing technologies, and ensuring effective collaboration between creative, analytics, and IT teams. To address these, managers typically implement robust project management tools, standardize processes, and foster open communication among stakeholders. Staying updated on digital trends and investing in ongoing training also helps in overcoming operational hurdles and driving campaign success.

What does a Digital Marketing Operations Manager do?

A Digital Marketing Operations Manager oversees the processes, technology, and teams that support digital marketing campaigns. They are responsible for streamlining workflows, managing marketing platforms, ensuring data quality, and tracking performance metrics. Their role bridges the gap between marketing strategy and execution by improving efficiency, integrating new tools, and enabling better decision-making through analytics. They also work closely with cross-functional teams to ensure marketing initiatives run smoothly and deliver measurable results.

What is the difference between Digital Marketing Operations Manager vs Digital Marketing Specialist?

AspectDigital Marketing Operations ManagerDigital Marketing Specialist
CredentialsTypically requires a bachelor’s degree in marketing, business, or related field; certifications like Google Analytics or HubSpot are commonSimilar credentials; often holds marketing or digital certifications
Work EnvironmentOversees marketing processes, manages teams, and coordinates campaignsExecutes marketing tasks, creates content, and manages specific campaigns
Employer & Industry UsageUsed across industries for managing marketing operations and workflowsCommonly employed in marketing departments for campaign execution

The Digital Marketing Operations Manager focuses on overseeing marketing processes and team coordination, while the Digital Marketing Specialist handles campaign execution and content creation. Both roles require similar credentials and are integral to marketing teams, but differ in scope and responsibilities.

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What states have the most Digital Marketing Operations Manager jobs? States with the most job openings for Digital Marketing Operations Manager jobs include:
What job categories do people searching Digital Marketing Operations Manager jobs look for? The top searched job categories for Digital Marketing Operations Manager jobs are:
Digital Marketing Operations Manager jobs near you

Digital Marketing Operations Manager

ASSA ABLOY

Winston Salem, NC

Other

Medical, Dental, Vision, Retirement, PTO

Posted 13 days ago

Job description

Amarr Garage Doors, a leading manufacturer and part of global opening solutions company ASSA ABLOY, is seeking a Digital Marketing Operations Manager to join our team in Winston Salem, NC to strengthen and scale our digital marketing capabilities. This role is the operational backbone of our digital marketing team, ensuring that digital initiatives-from websites to campaigns-are delivered accurately, consistently, and on time.

 

The Digital Marketing Operations Manager will play a key role in establishing processes, standards, and operational foundations, with responsibilities shifting over time as specialized teams and capabilities are introduced. While primary production is executed through agencies and partners, this role requires hands-on digital marketing expertise and the ability to step into execution, editing, troubleshooting, or quality assurance when necessary to maintain quality, speed, and alignment.

 

 

ESSENTIAL FUNCTIONS:

Marketing Operations & Execution Management

  • Serve as the central point of intake, prioritization, and coordination for digital marketing initiatives.
  • Translate strategic objectives into clear execution plans, timelines, and requirements.

 

Web and Digital Experience Operations

  • Own day-to-day operational oversight of the web properties and related digital touchpoints across the web and social media platforms.
  • Coordinate content publishing, page updates, navigation changes, SEO implementations, form updates, and UX enhancements across stakeholders, teams, and external partners.

Customer Journey, Lead Lifecycle & Digital Workflow Governance

  • Oversee end-to-end lead capture workflows, including forms, source tracking, routing rules, and destination logic.
  • Support definition and governance of lead-related, Customer Journey and digital marketing automation processes, including required touchpoint strategies, data fields, routing logic, escalation paths, and follow-up flows.

Vendor & Agency Coordination

  • Manage day-to-day relationships with marketing agencies and external partners.
  • Review deliverables for accuracy, completeness, brand alignment, and adherence to UX, SEO, and tracking standards.

Platform, MarTech & Integration Coordination

  • Act as the business owner for marketing platforms and tools, including the website CMS, content workflows, SEO tools, and social publishing platforms.
  • Own business requirements and coordination for marketing technology integrations (e.g., website forms to lead destinations, analytics tagging, vendor systems).

Data Quality, Tracking & Reporting Cadence

  • Partner with Analytics and internal stakeholders to improve data quality across digital initiatives.
  • Maintain governance standards for campaign tracking, naming conventions, and source attribution.

Quality Assurance, Audits & Release Management

  • Maintain QA and launch readiness checklists for website updates, campaigns, forms, tracking, and vendor deliverables.
  • Conduct periodic audits of digital workflows, forms, and tracking to identify and resolve issues before they impact performance.

 

AI Tools & Operational Enablement

  • Leverage AI-powered tools to improve efficiency across marketing operations, including content review, workflow optimization, quality assurance, analysis, and documentation.
  • Evaluate and recommend AI-enabled solutions that support scalability, speed, and consistency in marketing execution.

 

Experience and Requirements

  • Bachelor's degree in marketing, Business, Communications, or a related field (or equivalent experience).
  • Minimum of 6-10 years of experience in digital marketing, marketing operations, or related roles.
  • Demonstrated hands-on experience across digital marketing disciplines, including website content management, SEO fundamentals, CMS platforms, campaign workflows, and analytics tagging.
  • Experience managing agencies or external vendors.
  • Strong understanding of lead workflows, campaign operations, and digital execution dependencies.
  • Familiarity with modern AI tools and platforms used in marketing operations and content workflows.
  • Overnight and extended travel - approximately 2-3 nights per quarter.

Benefits include Medical/Dental/Vision, Paid Time Off, Paid Holidays from day one, tuition reimbursement, and a 401k plan (with an automatic 3% company contribution, regardless of your contribution) among others.

Our goal is to be a world-leading company that attracts diverse talent, where all team members feel safe being their true selves and are able to thrive in a work environment that promotes change, innovation, and provides equal access and opportunity.

As one of North America's leading garage door manufacturers, Amarr Company takes pride in fostering a culture where employees enjoy many opportunities for career growth, rapid advancement, and relocation to some of America's most desired cities.  Although Amarr Company is an international business, employees enjoy a family-oriented, caring culture and rewarding work environment.  Amarr Company offers competitive wages, generous benefits, and a bonus program for every employee.  At Amarr Company, the door is always open and there is no ceiling to your career growth.

#amarrcareers

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Amarr is an E-Verify participant.

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