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Digital Marketing Operations Manager Jobs (NOW HIRING)

CertaSite

Digital Marketing Manager

Zionsville, IN

ROLE OVERVIEW If you live and breathe digital marketing and marketing operations, we want to talk to you. We are looking for a self-starter Digital Marketing Manager with a passion for the customer ...

SkinSpirit

Marketing Operations Manager

Palo Alto, CA · On-site +1

$115K - $130K/yr

Marketing Operations Manager Department: Corporate Employment Type: Full Time Location: Remote ... Experience managing and maintaining digital marketing systems to ensure legal compliance (e.g ...

Neogen

Marketing Operations Manager

Oakdale, MN · On-site

This role serves as the Area leader for marketing operations and owns the digital architecture and ... Revenue Engine & Lead Management * Own the Area lead management process from inquiry through ...

SkinSpirit

Marketing Operations Manager

New York, NY · Remote

$115K - $130K/yr

The Marketing Operations Manager plays a critical role within the marketing team, focused on ... Experience managing and maintaining digital marketing systems to ensure legal compliance (e.g ...

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Digital Marketing Operations Manager information

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$36.5K

$87.7K

$138.5K

How much do digital marketing operations manager jobs pay per year?

As of Jul 14, 2026, the average yearly pay for digital marketing operations manager in the United States is $87,719.00, according to ZipRecruiter salary data. Most workers in this role earn between $68,500.00 and $100,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Digital Marketing Operations Manager, and why are they important?

To thrive as a Digital Marketing Operations Manager, you need expertise in digital marketing strategies, campaign management, and analytics, typically supported by a bachelor's degree in marketing, business, or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and data analysis tools such as Google Analytics is essential. Strong organizational skills, leadership, and effective communication help drive cross-functional collaboration and project execution. These skills and qualities enable efficient management of complex digital campaigns, ensuring alignment with business goals and measurable results.

What are some common challenges faced by a Digital Marketing Operations Manager, and how can they be addressed?

Digital Marketing Operations Managers often encounter challenges such as coordinating complex campaigns across multiple channels, managing evolving marketing technologies, and ensuring effective collaboration between creative, analytics, and IT teams. To address these, managers typically implement robust project management tools, standardize processes, and foster open communication among stakeholders. Staying updated on digital trends and investing in ongoing training also helps in overcoming operational hurdles and driving campaign success.

What does a Digital Marketing Operations Manager do?

A Digital Marketing Operations Manager oversees the processes, technology, and teams that support digital marketing campaigns. They are responsible for streamlining workflows, managing marketing platforms, ensuring data quality, and tracking performance metrics. Their role bridges the gap between marketing strategy and execution by improving efficiency, integrating new tools, and enabling better decision-making through analytics. They also work closely with cross-functional teams to ensure marketing initiatives run smoothly and deliver measurable results.

What is the difference between Digital Marketing Operations Manager vs Digital Marketing Specialist?

AspectDigital Marketing Operations ManagerDigital Marketing Specialist
CredentialsTypically requires a bachelor’s degree in marketing, business, or related field; certifications like Google Analytics or HubSpot are commonSimilar credentials; often holds marketing or digital certifications
Work EnvironmentOversees marketing processes, manages teams, and coordinates campaignsExecutes marketing tasks, creates content, and manages specific campaigns
Employer & Industry UsageUsed across industries for managing marketing operations and workflowsCommonly employed in marketing departments for campaign execution

The Digital Marketing Operations Manager focuses on overseeing marketing processes and team coordination, while the Digital Marketing Specialist handles campaign execution and content creation. Both roles require similar credentials and are integral to marketing teams, but differ in scope and responsibilities.

More about Digital Marketing Operations Manager jobs
What cities are hiring for Digital Marketing Operations Manager jobs? Cities with the most Digital Marketing Operations Manager job openings:
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Digital Marketing Operations Manager jobs near you
Infographic showing various Digital Marketing Operations Manager job openings in the United States as of July 2026, with employment types broken down into 87% Full Time, 11% Part Time, and 2% Contract. Highlights an 90% Physical, 2% Hybrid, and 8% Remote job distribution, with an average salary of $87,719 per year, or $42.2 per hour.
Digital Marketing Operations & Activation Specialist

Digital Marketing Operations & Activation Specialist

LALA US, Inc

Dallas, TX • On-site

Full-time

Re-posted 13 days ago

Job description

WHY LALA?
At LALA U.S., we are building brands at the intersection of culture, quality, and growth. As we scale our marketing and commercial capabilities, strong operational execution is essential to turning strategy into results. This role sits at the core of that effort, ensuring our plans are well coordinated, efficiently executed, and grounded in clear performance visibility.
You will play a central role in enabling the broader marketing and activation team, driving digital execution, campaign coordination, and financial governance across initiatives. In a fast-paced, entrepreneurial environment, your work will help bring structure, discipline, and clarity to how we operate, ensuring our brands show up consistently and our investments deliver impact.
JOB PURPOSE (SUMMARY)
The Digital Marketing Operations & Activation Specialist is the operational backbone of the Commercial Activation & Engagement team. This role supports the Integrated Marketing Manager, both Shopper Marketing Associate Managers, and Brand Managers by driving campaign coordination, digital execution, financial governance, and performance reporting across the team.
This role is responsible for financial governance across Shopper and Marketing investments, coordinates social and owned digital platform execution, and provides operational planning and execution logistics support for campaigns, activations, and agency workflows.
The Specialist serves as the central point of coordination for budget pacing, creative asset management, and integrated marketing and shopper calendar alignment.
The ideal candidate is highly organized, detail-oriented, comfortable with numbers and systems, and excited to sit at the intersection of executing marketing, digital, and operational plans.
KEY RESPONSIBILITIES
Financial Governance & Marketing Operations
• Manage invoices, POs, accruals, agency contracts, and monthly reconciliations with Finance
• Track budget pacing across Shopper Marketing and Creative & Media and provide visibility into spend vs. plan
• Maintain integrated marketing calendar across brand, shopper, and digital programs
• Coordinate demo logistics and collateral distribution
• Maintain creative asset library and approval workflows
Digital & Social Execution
• Maintain brand website, social, and digital asset consistency
• Support omnichannel campaigns through paid social and retailer digital media integration
• Coordinate social and owned digital platform execution
Performance Reporting & Insights
• Monitor digital shelf analytics and track retail media KPIs in partnership with agencies and Insights
• Coordinate campaign trafficking and reporting cadence
• Consolidate campaign KPI reports, dashboards, and support executive-ready summaries
• Provide performance insights to Brand and Activation leadership
EXPERIENCE / QUALIFICATIONS
• 2-4 years of experience in marketing operations, digital marketing, campaign coordination, project management, or a related function
• Experience managing budgets, POs, invoices, and financial reconciliation (ideally in partnership with a Finance team)
• Hands-on experience with social media platforms, website content management, and creative asset workflows
• Familiarity with digital shelf analytics, retail media reporting, and paid social reporting preferred
• Experience working with agencies on campaign trafficking and reporting preferred
• Bilingual (English/Spanish) preferred
SKILLS & ATTRIBUTES
• Exceptional organizational skills and attention to detail
• Strong analytical skills with comfort in Excel, dashboards, and financial tracking
• Ability to manage multiple workstreams and stakeholders simultaneously
• Strong written and verbal communication skills
• Proactive, entrepreneurial spirit, solutions-oriented mindset with a bias for action
• Comfortable with dynamic environments and navigating uncertainty, able to bring structure to unstructured workflows
EDUCATION
• Bachelor's degree required
WORKING CONDITIONS
• Hybrid role based in Dallas, TX (Tuesday-Wednesday-Thursday in office)
• Regular office environment; ability to lift up to 10 pounds
• Travel 0-10% of the time based on business needs
Skills & Requirements Qualifications

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