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Email Marketing Manager Jobs in Michigan (NOW HIRING)

burton

Retention Marketing Manager

Burton, MI · On-site +1

Own email automation workflows, including welcome series, abandoned cart flows, post-purchase ... sms marketing, or general CRM for a DTC business. * Experience with high-level strategy and ...

burton

Retention Marketing Manager

Burton, MI · On-site +1

Own email automation workflows, including welcome series, abandoned cart flows, post-purchase ... sms marketing, or general CRM for a DTC business. * Experience with high-level strategy and ...

burton

Retention Marketing Manager

Burton, MI · On-site +1

Own email automation workflows, including welcome series, abandoned cart flows, post-purchase ... sms marketing, or general CRM for a DTC business. * Experience with high-level strategy and ...

burton

Retention Marketing Manager

Burton, MI · On-site +1

Own email automation workflows, including welcome series, abandoned cart flows, post-purchase ... sms marketing, or general CRM for a DTC business. * Experience with high-level strategy and ...

Rapid Roofing

Marketing Manager

Ann Arbor, MI · On-site

$60K - $70K/yr

Coordinate email marketing campaigns and customer communications. * Maintain website promotions and basic website content. * Manage vendor marketing portals and available co-op marketing funds.

Lane Automotive

Marketing Manager

Watervliet, MI · On-site

Knowledge of email marketing platforms such as Mailchimp, Constant Contact, or similar. * Experience with digital media platforms, including Google Ads, Facebook Ads Manager, and YouTube Ads.

Lane Automotive

Marketing Manager

Watervliet, MI · On-site

Knowledge of email marketing platforms such as Mailchimp, Constant Contact, or similar. * Experience with digital media platforms, including Google Ads, Facebook Ads Manager, and YouTube Ads.

Crain

Marketing Manager

Detroit, MI · On-site

$70K - $100K/yr

Oversee campaign execution across email, web, social media, digital advertising, print and other marketing channels. * Manage integrated marketing plans, campaign calendars and project timelines ...

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All JobsEmail Marketing JobsEmail Marketing Manager JobsEmail Marketing Manager Jobs in Michigan

Email Marketing Manager information

See Michigan salary details

$35.3K

$76K

$138.6K

How much do email marketing manager jobs pay per year?

As of Aug 28, 2026, the average yearly pay for email marketing manager in Michigan is $76,035.00, according to ZipRecruiter salary data. Most workers in this role earn between $62,300.00 and $80,600.00 per year, depending on experience, location, and employer.

What does an Email Marketing Manager do?

An Email Marketing Manager is responsible for creating, executing, and optimizing email campaigns to engage customers, promote products or services, and drive business growth. They develop strategies for building email lists, segmenting audiences, crafting compelling email content, and analyzing campaign performance. Their role often involves using email marketing software, A/B testing, and ensuring compliance with privacy regulations. By leveraging analytics, they continuously improve the effectiveness of email communications and contribute to overall marketing objectives.

What does an Email Marketing Manager do?

As an email marketing manager, your main job duties are to create, implement, and monitor email marketing campaigns for your organization. You oversee all aspects of the marketing campaign. You manage team members, analyze metrics such as emails opened and links clicked, and play a major role in the design and content creation. This career requires extensive business and marketing experience. At least a bachelor’s degree in a related field is preferred by employers. Additional qualifications are strong communication skills, excellent problem-solving abilities, and technical experience with common industry software.

What are the key skills and qualifications needed to thrive as an Email Marketing Manager, and why are they important?

To thrive as an Email Marketing Manager, you need expertise in marketing strategy, content creation, audience segmentation, and analytics, typically supported by a degree in marketing, communications, or a related field. Familiarity with email marketing platforms (such as Mailchimp, HubSpot, or Salesforce Marketing Cloud), A/B testing tools, and email automation systems is essential. Strong copywriting, analytical thinking, and project management skills help you craft compelling campaigns and optimize results. These abilities are critical for driving engagement, nurturing leads, and achieving measurable business outcomes through effective email marketing.

What are some common challenges Email Marketing Managers face when coordinating campaigns with other departments?

Email Marketing Managers often collaborate closely with teams like design, content, and sales to develop effective campaigns. One common challenge is aligning timelines and priorities across departments, which can result in delays or last-minute changes. Additionally, ensuring consistent messaging and branding while accommodating input from multiple stakeholders requires strong communication and project management skills. Proactively setting clear expectations and maintaining open channels of communication can help navigate these challenges and deliver successful campaigns.

What is the difference between Email Marketing Manager vs Digital Marketing Specialist?

AspectEmail Marketing ManagerDigital Marketing Specialist
CredentialsMarketing degree, certifications in email marketing toolsMarketing or related degree, certifications in digital marketing
Work EnvironmentFocus on email campaigns, marketing automation platformsBroader digital channels including social media, SEO, PPC
Employer & Industry UsageUsed in retail, e-commerce, B2B companiesUsed across various industries for overall digital strategy

The Email Marketing Manager specializes in creating and managing email campaigns, focusing on email strategy, automation, and analytics. In contrast, the Digital Marketing Specialist handles a wider range of digital channels, including social media, SEO, and paid advertising. While both roles require marketing knowledge and certifications, the Email Marketing Manager's expertise is more concentrated on email platforms and automation tools, making it ideal for companies prioritizing email outreach.

How much do email marketing managers make?

Email marketing managers typically earn a median annual salary of around $65,000 to $85,000, with experienced professionals and those in larger organizations earning over $100,000. Salaries vary based on experience, location, industry, and the complexity of campaigns managed. Strong skills in analytics, copywriting, and marketing automation tools can influence compensation.

What is an email marketing manager?

An email marketing manager is a professional responsible for developing and executing email marketing campaigns to promote products or services, increase customer engagement, and drive sales. They analyze campaign performance, segment audiences, and use tools like email marketing platforms to optimize results, often requiring skills in copywriting, data analysis, and marketing strategy.
More about Email Marketing Manager jobs

What are the most commonly searched types of Email Marketing jobs in Michigan?

The most popular types of Email Marketing jobs in Michigan are:

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For Email Marketing Manager jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Email Marketing Manager jobs in Michigan look for?

The top searched job categories for Email Marketing Manager jobs in Michigan are:

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Cities in Michigan with the most Email Marketing Manager job openings:

What are popular job titles related to Email Marketing Manager jobs in MI?

For Email Marketing Manager jobs in MI, the most frequently searched job titles are:

Email Marketing Manager jobs near you
Infographic showing various Email Marketing Manager job openings in Michigan as of August 2026, with employment types broken down into 80% Full Time, 19% Part Time, and 1% Contract. Highlights an 79% Physical, 3% Hybrid, and 18% Remote job distribution, with an average salary of $76,035 per year, or $36.6 per hour.

Email Marketing Coordinator (Year-Round)

Interlochen Center for the Arts

Interlochen, MI

Full-time

Re-posted 6 days ago

Job description

Join our team as an Email Marketing Coordinator and play a key role in executing and supporting our digital marketing strategies. This role is responsible for building, testing, and deploying email campaigns, as well as managing website content updates, edits, and optimizations. The ideal candidate is organized, collaborative, and has a strong eye for detail, with basic technical skills and a passion for user-friendly digital experiences. This is a remote position with a complete benefits package.

Essential Duties & Responsibilities:

Email Marketing (Approximately 80%):

  • Build and format email campaigns using HubSpot.
  • Test emails across devices and email providers for quality assurance.
  • Seek email approval from applicable stakeholders.
  • Build, segment, and/or upload audience lists to ensure targeted email delivery.
  • Support the development of automated email workflows (e.g., nurture campaigns, lifecycle emails).
  • Schedule and send email campaigns according to the institutional communications calendar.
  • Collaborate with content creators and designers to ensure accuracy and consistency.
  • Track campaign performance and support basic reporting needs.
  • Other duties as assigned.

Website Support (Approximately 20%):

  • Execute basic website updates and content edits (e.g., copy changes, image replacements, link updates).
  • Coordinate with internal stakeholders to ensure website content remains current and accurate.
  • Perform routine checks to identify and fix broken links, outdated content, and formatting issues.
  • Support the launch of new web pages and landing pages as needed.
  • Assist with SEO best practices in web content entry.
  • Other duties as assigned.

  • Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
  • Equivalent work experience, certifications, or demonstrated expertise in email marketing platforms (e.g., HubSpot, Salesforce Marketing Cloud, Mailchimp) preferred.
  • 1-3 years of experience in digital marketing, email marketing, web content management, or a related field.
  • Familiarity with email marketing platforms and CMS platforms.
  • Basic understanding of HTML/CSS is a plus.
  • Experience with Mac laptops and Google Suite preferred. Must be able to work with technology
  • Strong attention to detail and commitment to quality assurance.
  • Excellent organizational and time management skills.
  • Ability to work independently and manage multiple priorities.
  • Comfortable working collaboratively with cross-functional teams.
  • Ability to follow and execute specific verbal and written instructions.
  • Ability to communicate effectively, both verbally and in writing.
  • Ability to promote and maintain positive interaction with all internal and external stakeholders.
  • Demonstrate respect for cultural, ethnic, spiritual, and linguistic diversity and values including differences in personal goals, lifestyle choices and varying family backgrounds and histories.

Application Materials Required:

  • Resume
  • Cover Letter