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Digital Marketing Operations Jobs (NOW HIRING)

usahs

Digital Marketing Specialist

San Marcos, CA

GENERAL SUMMARY The Digital Marketing Specialist supports the planning, execution, and optimization ... Marketing Operations and Enablement * * Ensure accurate tracking from ad platform to Marketo/CRM. ...

tesa SE

Marketing Operations Manager

Grand Rapids, MI · On-site

This role will oversee marketing operations and digital marketing, with strategic responsibility for ensuring alignment with business objectives, sales initiatives, and overall marketing performance.

Axinn

Digital Marketing Specialist

Manhattan, NY · On-site

This role collaborates closely with business development, communications, marketing operations, and practice groups to deploy integrated marketing campaigns, maintain digital platforms, and support ...

Axinn

Digital Marketing Specialist

Washington, DC · On-site

This role collaborates closely with business development, communications, marketing operations, and practice groups to deploy integrated marketing campaigns, maintain digital platforms, and support ...

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All JobsDigital Marketing Operations Jobs

Digital Marketing Operations information

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$30K

$61.7K

$110.5K

How much do digital marketing operations jobs pay per year?

As of Jul 14, 2026, the average yearly pay for digital marketing operations in the United States is $61,690.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,500.00 and $71,000.00 per year, depending on experience, location, and employer.

What is a digital marketing operation?

A digital marketing operation involves managing and executing online marketing activities such as content creation, campaign management, data analysis, and the use of tools like marketing automation platforms. Professionals in this field coordinate strategies to improve brand visibility, lead generation, and customer engagement across digital channels.

What are the 4 types of digital marketing?

Digital marketing encompasses four main types: search engine optimization (SEO), which improves website visibility; content marketing, focusing on creating valuable content; social media marketing, leveraging platforms like Facebook and Instagram; and email marketing, which involves direct communication with audiences. A digital marketing operations role often involves managing these channels and analyzing performance metrics.

What is the difference between Digital Marketing Operations vs Digital Marketing Specialist?

AspectDigital Marketing OperationsDigital Marketing Specialist
Primary FocusManaging marketing processes, tools, and technology infrastructureCreating and executing marketing campaigns and content
Required SkillsMarketing technology, data analysis, project managementContent creation, SEO, social media, campaign management
Work EnvironmentCross-functional teams, marketing operations, analyticsMarketing teams, content teams, client-facing roles
Common CertificationsGoogle Analytics, HubSpot, PMPGoogle Ads, HubSpot Content Marketing, SEO certifications

Digital Marketing Operations professionals focus on streamlining marketing processes, managing marketing technology, and analyzing data to optimize campaigns. In contrast, Digital Marketing Specialists are more involved in creating and executing marketing campaigns, content, and social media strategies. Both roles often collaborate but serve different functions within marketing teams.

Do digital marketers get paid well?

Digital marketing operations roles typically offer competitive salaries that vary based on experience, location, and skill level. Professionals with expertise in data analysis, SEO, and marketing automation often earn higher wages, especially with certifications and proven results.

What are Digital Marketing Operations?

Digital Marketing Operations refers to the processes, technologies, and personnel that support and optimize a company's digital marketing activities. This includes managing marketing technology platforms, automating campaigns, analyzing data, ensuring data quality, and facilitating collaboration across teams. The goal is to make digital marketing efforts more efficient, measurable, and aligned with business objectives. Professionals in this field often bridge the gap between marketing strategy and technical execution.

What are the key skills and qualifications needed to thrive as a Digital Marketing Operations professional, and why are they important?

To thrive in Digital Marketing Operations, you need a strong grasp of digital marketing strategies, campaign management, analytics, and often a relevant degree in marketing or business. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and digital analytics tools such as Google Analytics is typically required. Exceptional organizational skills, attention to detail, and strong communication make someone stand out in this role. These skills ensure effective execution, accurate measurement, and continuous optimization of digital marketing initiatives for business growth.

How does a Digital Marketing Operations professional typically collaborate with other teams to execute campaigns?

Digital Marketing Operations professionals frequently work cross-functionally, partnering with creative, content, analytics, and product teams to ensure campaigns are delivered smoothly and on schedule. They coordinate timelines, manage marketing technology platforms, and facilitate the flow of assets and information between departments. Strong project management and communication skills are essential, as they often act as the bridge between strategy and execution, ensuring all stakeholders are aligned and campaign objectives are met.

What is the highest paying job role in digital marketing?

The highest paying roles in digital marketing are typically senior executive positions such as Chief Marketing Officer (CMO) or Vice President of Marketing, which can earn six-figure salaries or higher. These roles require extensive experience, strategic leadership skills, and often involve overseeing large teams and budgets.
More about Digital Marketing Operations jobs
What cities are hiring for Digital Marketing Operations jobs? Cities with the most Digital Marketing Operations job openings:
What are the most commonly searched types of Digital Marketing Operations jobs? The most popular types of Digital Marketing Operations jobs are:
What states have the most Digital Marketing Operations jobs? States with the most job openings for Digital Marketing Operations jobs include:
What job categories do people searching Digital Marketing Operations jobs look for? The top searched job categories for Digital Marketing Operations jobs are:
Digital Marketing Operations jobs near you
Infographic showing various Digital Marketing Operations job openings in the United States as of July 2026, with employment types broken down into 87% Full Time, 11% Part Time, and 2% Contract. Highlights an 90% Physical, 2% Hybrid, and 8% Remote job distribution, with an average salary of $61,690 per year, or $29.7 per hour.

Marketing Operations Manager

tesa tape, inc.

Grand Rapids, MI • Hybrid

Full-time

Re-posted 15 days ago

Job description

Are you ready to revolutionize tape with us?
At tesa, we're not just colleagues; we're collaborators who thrive on pushing boundaries and challenging the status quo. Our mission is to create sustainable adhesive solutions that improve the work, products, and lives of our customers - we're passionate about making a difference!
The Marketing Operations Manager is responsible for optimizing marketing processes, technology, and data analytics to drive efficient and impactful marketing execution. This role will oversee marketing operations and digital marketing, with strategic responsibility for ensuring alignment with business objectives, sales initiatives, and overall marketing performance. In addition to overseeing key marketing functions, the Marketing Operations Manager will lead and develop a team by providing direct guidance, mentoring team members, and driving operational excellence and cross-functional collaboration.
Working cross-functionally and with global teams, this person will manage the marketing tech stack, campaign performance analytics, and process improvements. Additionally, this role will oversee digital marketing efforts, including CRM automation, website optimization, tesaSKY, email marketing, and paid media strategy, ensuring data-driven decision-making and ROI-focused execution.
This role combines technical expertise, strategic oversight, and executional leadership, making it ideal for a results-driven marketing professional who thrives in a fast-paced, collaborative environment.
How you'll help the formula:
  • Optimize Marketing Processes amp; Efficiency – Streamline marketing workflows, campaign execution, and lead management to enhance productivity.
  • Leverage Data amp; Analytics – Develop performance dashboards, track key marketing metrics, and provide actionable insights to improve ROI.
  • Own the Martech Stack – Manage and optimize marketing automation platforms, CRM, and analytics tools to ensure seamless execution.
  • Drive Digital Marketing Execution – Oversee email marketing, paid media, website optimization, and digital campaign performance.
  • Enhance Lead Generation amp; Nurturing – Collaborate with sales to improve lead scoring, nurturing, and conversion strategies.
  • Cross-Functional Collaboration – Partner with sales, IT, and leadership to align marketing operations with business goals.
  • Ensure Brand Consistency – Support campaign execution with automation, content distribution, and reporting to maintain strong brand presence.
  • Identify Opportunities for Innovation – Stay ahead of industry trends and implement best practices to optimize marketing effectiveness.
  • Other duties as assigned.
Key elements for your role:
  • Bachelor’s degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
  • 10+ years of experience in sales amp; marketing, marketing operations, CRM management, digital marketing, or a related field, preferably within a B2B environment.
  • Strong analytical skills with the ability to interpret data and derive actionable insights.
  • Ability to travel as required, up to 15% (valid driver's license required).
  • Excellent communication and collaboration skills, with the ability to work effectively across departments and with global teams.
  • Demonstrated ability to lead projects and initiatives without direct authority, fostering teamwork and collaboration.
  • Technically capable and a proactive approach to identifying process inefficiencies and implementing effective solutions.
Posted on: 5/29/26
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tesa tape

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