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Digital Engagement Manager Jobs (NOW HIRING)

Digital Engagement Strategist III

Arlington, VA · On-site

$94K - $108K/yr

Use and actively manage social media platforms including X (formerly Twitter), LinkedIn, Instagram ... The Digital Engagement Strategist III develops and implements strategies to increase traffic to the ...

$54K - $78K/yr

In this hybrid role, the Digital Engagement Strategist will work with a team to contribute to the ... Ability to manage multiple assignments with minimal supervision * Strong collaboration and ...

The Engagement Manager will collaborate with cross-functional teams (e.g., Acquisition, Experience, and Operations) to enhance site merchandising, user journeys, and overall digital experience ...

The Engagement Manager oversees complex client engagements related to cybersecurity, digital forensics, incident response, and post-breach remediation. This leadership role focuses on managing the ...

The Engagement Manager oversees complex client engagements related to cybersecurity, digital forensics, incident response, and post-breach remediation. This leadership role focuses on managing the ...

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Digital Engagement Manager information

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$27K

$77.8K

$136.5K

How much do digital engagement manager jobs pay per year?

As of Jul 25, 2026, the average yearly pay for digital engagement manager in the United States is $77,797.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,000.00 and $94,000.00 per year, depending on experience, location, and employer.

What kind of jobs in media bring in $150,000 a year?

In media, roles such as Senior Digital Engagement Manager, Media Director, or Content Strategy Lead often have salaries of $150,000 or more, especially with extensive experience, advanced skills in analytics and content management, and leadership responsibilities. These positions typically require a strong understanding of digital platforms, marketing strategies, and data-driven decision-making.

What is an engagement manager's salary?

An engagement manager's salary typically ranges from $70,000 to $130,000 annually, depending on experience, industry, and location. They often have strong project management and communication skills, with certifications like PMP or Agile being advantageous.

How does a Digital Engagement Manager typically collaborate with other departments to ensure cohesive digital campaigns?

Digital Engagement Managers regularly work cross-functionally with marketing, communications, design, and IT teams to align messaging, brand voice, and campaign objectives across digital platforms. They facilitate meetings to coordinate content calendars, analyze real-time engagement data with analytics teams, and provide feedback to creative teams for optimizing visuals and copy. This collaboration ensures that digital campaigns are consistent, timely, and effective in reaching target audiences, while also allowing for adaptability based on performance metrics.

What is a digital engagement manager?

A digital engagement manager is responsible for developing and implementing strategies to increase interaction and engagement with audiences across digital platforms such as social media, websites, and email campaigns. They analyze data, use tools like analytics software, and coordinate content creation to enhance brand presence and customer relationships. This role often requires strong communication skills, familiarity with digital marketing tools, and the ability to adapt to evolving online trends.

What is the difference between Digital Engagement Manager vs Social Media Manager?

AspectDigital Engagement ManagerSocial Media Manager
Primary FocusDeveloping overall digital engagement strategies across multiple channelsManaging social media platforms and content
Required SkillsDigital marketing, analytics, content strategyContent creation, social media tools, community management
Work EnvironmentMarketing teams, digital agencies, corporate settingsMarketing teams, social media agencies, brands
Common CertificationsDigital marketing certifications, analytics toolsSocial media certifications, content marketing

The Digital Engagement Manager focuses on creating comprehensive digital strategies to boost engagement across various online channels, while the Social Media Manager specializes in managing and curating content specifically for social media platforms. Both roles require digital marketing skills, but the Digital Engagement Manager has a broader scope that includes analytics and cross-channel coordination.

What does a Digital Engagement Manager do?

A Digital Engagement Manager is responsible for developing and executing strategies to engage audiences across digital channels such as social media, email, websites, and mobile platforms. They analyze user data, create compelling content, and foster online communities to increase brand awareness and drive audience participation. Their role often involves collaborating with marketing, communications, and analytics teams to ensure that digital campaigns meet organizational goals. Additionally, they monitor trends and use feedback to optimize ongoing engagement efforts.

What is the highest paying digital job?

The highest paying digital jobs often include roles such as Chief Digital Officer, Digital Director, or Senior Digital Strategist, which typically require extensive experience, leadership skills, and expertise in digital marketing, data analytics, or technology. These positions can offer six-figure salaries, especially in large organizations or tech-focused industries.

What are the key skills and qualifications needed to thrive as a Digital Engagement Manager, and why are they important?

To thrive as a Digital Engagement Manager, you need expertise in digital marketing, content strategy, data analytics, and a relevant degree in marketing or communications. Familiarity with tools such as Google Analytics, CRM platforms, social media management systems, and marketing automation software is typically required. Outstanding communication, creativity, and project management skills help you connect with diverse audiences and drive engagement. These abilities are essential for building brand presence, measuring campaign effectiveness, and fostering lasting relationships with online communities.
More about Digital Engagement Manager jobs
What cities are hiring for Digital Engagement Manager jobs? Cities with the most Digital Engagement Manager job openings:
What are the most commonly searched types of Digital Engagement jobs? The most popular types of Digital Engagement jobs are:
What states have the most Digital Engagement Manager jobs? States with the most job openings for Digital Engagement Manager jobs include:
Infographic showing various Digital Engagement Manager job openings in the United States as of July 2026, with employment types broken down into 85% Full Time, 12% Part Time, and 3% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $77,797 per year, or $37.4 per hour.

Director of Digital Engagement

The University of Texas at Austin Staff

Austin, TX • On-site

Other

This job post has expired today. Applications are no longer accepted.


Job description

Director Of Digital Engagement

Dell Medical School is seeking a Director of Digital Engagement.

As Dell Medical School embarks on the next chapter of its evolution building a truly integrated academic health system the Director of Digital Engagement plays a central leadership role in shaping how the institution connects with audiences in a fast-changing digital landscape. This position leads enterprise-wide efforts to strengthen visibility, reach and reputation.

The Director of Digital Engagement sets and drives digital strategy spanning paid and organic campaigns, cross-platform advertising, enterprise social media, analytics/insights, and the optimization of Adobe Experience Manager, Customer Data Platform, and CRM systems. The role also ensures that digital engagement strategies are aligned with patient access and clinical priorities, including environments integrated with Epic electronic health records and patient portals, and leverages SEO and GEO best practices to maximize visibility in competitive health and education markets. Serving as a strategist, innovator and convener of digital practitioners, this role is critical to advancing Dell Med's and UT Health Austin's missions through measurable, user-centered digital engagement.

Responsibilities

Digital Strategy & Leadership

  • Develop and execute a comprehensive digital engagement strategy aligned with institutional priorities, brand standards and business goals.
  • Lead integration of digital marketing, social media, web experience (AEM), and CRM/CDP-driven personalization to ensure cohesive, user-centered experiences.
  • Set performance benchmarks and oversee reporting to measure impact, optimize strategies and demonstrate ROI.
  • Stay at the forefront of emerging digital trends, tools and platforms including automation and generative AI and identify opportunities for innovation.

Platform & Campaign Management

  • Oversee enterprise use of Adobe Experience Manager, ensuring content governance, optimization and best practices in site performance and SEO.
  • Guide the use of Customer Data Platform capabilities for segmentation, targeting and personalized engagement.
  • Direct email marketing operations, including campaign design, automation, testing and performance analysis.
  • Ensure effective digital campaign execution across paid and owned channels, coordinating with creative/content teams and external partners.

Social Media & Community Engagement

  • Lead enterprise-wide social media strategy and governance, ensuring cohesive brand voice and effective risk management.
  • Provide consultation to leadership and internal clients managing affiliated or program-based social accounts.
  • Monitor trends, risks and engagement opportunities to inform proactive strategy adjustments.

Team Leadership & Collaboration

  • Directly supervise digital strategist(s), platform manager(s) and related staff/interns, ensuring alignment with departmental goals.
  • Foster a collaborative culture across the Marketing and Communications team, partnering with creative, content and other colleagues.
  • Manage vendor and agency relationships to ensure strategic alignment and timely execution of digital initiatives.
  • Contribute to the development of institutional digital policies, governance models and workflows.

Other Job Duties may apply as assigned

KNOWLEDGE/SKILLS/ABILITIES

  • Deep expertise in digital marketing, social media and content management systems, with strong knowledge of AEM, CDPs, CRMs, and email marketing platforms.
  • Strong understanding of SEO and GEO best practices, with the ability to integrate them into web, social and digital advertising strategies to maximize visibility and reach.
  • Proven ability to design and implement social media strategies that elevate brand visibility, foster community engagement, and manage institutional reputation across enterprise accounts.
  • Demonstrated success in planning, executing and optimizing cross-platform digital advertising campaigns (e.g., Google Ads, Meta, LinkedIn) with a focus on measurable performance outcomes.
  • Advanced proficiency with analytics platforms such as Google Analytics 4 (GA4), Adobe Analytics, and Meta Business Suite, with the ability to generate insights that guide strategy, optimize performance and demonstrate ROI.
  • Experience administering and optimizing CRM platforms to support segmentation, targeting, personalization and campaign performance.
  • Strong understanding of data-driven marketing, including segmentation, targeting, retargeting and automation.
  • Leadership skills with demonstrated experience supervising teams and managing vendor/agency partnerships.
  • Excellent collaboration and communication skills for engaging stakeholders at all levels, including senior leadership.
  • Curiosity and adaptability in applying emerging technologies (AI, automation, martech) to digital engagement challenges.
Required Qualifications
  • Bachelor's degree in marketing, communications, digital media or a related field.
  • At least seven years of progressively responsible experience in digital marketing, web/content management or related fields.
  • Demonstrated leadership experience managing digital strategy, teams and platforms at scale.
  • Proficiency with Adobe Experience Manager, Customer Data Platform and digital campaign management tools.
  • Experience administering and optimizing customer relationship management (CRM) systems to support audience engagement and campaign performance.
  • Strong project management and organizational skills with the ability to balance multiple priorities.
  • Relevant education and experience may be substituted as appropriate.
Preferred Qualifications
  • Master's degree in marketing, communications, business or a related field.
  • Experience in an academic medical center, higher education, or health care environment, including digital engagement in contexts integrated with Epic electronic health records or patient portals.
  • Advanced expertise in social media strategy, including editorial planning, community engagement, and governance for enterprise-level accounts.
  • Demonstrated success in managing cross-platform digital advertising campaigns (e.g., Google Ads, Meta, LinkedIn), with a focus on performance optimization and ROI.
  • Advanced expertise in using analytics tools to generate insights that guide strategy, optimize performance and demonstrate ROI.
  • Proven ability to oversee digital advertising and engagement budgets with a focus on impact and performance.
  • Demonstrated experience leading SEO and GEO strategies within a large, multi-site organization, with proven results in increasing organic visibility and local search performance.
  • Familiarity with UT Austin systems, policies and procurement processes.
  • Evidence of success in leading enterprise-level digital transformation or innovation initiatives.
  • Adobe Experience Manager
  • Adobe Analytics
Salary Range

$169,000 + depending on qualifications

Working Conditions
  • Standard office environment
  • Repetitive use of a keyboard
Required Materials
  • Resume/CV
  • 3 work references with their contact information; at least one reference should be from a supervisor
  • Letter of interest