ZipRecruiter

Log In

1

Digital Engagement Manager Jobs in Indiana (NOW HIRING)

Target

Service & Engagement Team Leader

Merrillville, IN · On-site

$21.50 - $36.55/hr

Advocatesofboth in-store and digital services and solutions who are knowledgeable about ... Retail business fundamentals,includingdepartment sales trends, inventory management, guest shopping ...

Target

Service & Engagement Team Leader

Muncie, IN

$20.50 - $34.85/hr

Advocatesofboth in-store and digital services and solutions who are knowledgeable about ... Retail business fundamentals,includingdepartment sales trends, inventory management, guest shopping ...

OmniSource

Business Systems Specialist

Fort Wayne, IN · On-site

Manage the organization's website, social media platforms, and digital content. * Plan, publish, and evaluate digital communications and engagement initiatives. * Maintain brand consistency across ...

next page

Showing results 1-20

All JobsDigital Engagement JobsDigital Engagement Manager JobsDigital Engagement Manager Jobs in Indiana

Digital Engagement Manager information

See Indiana salary details

$25.7K

$74K

$129.9K

How much do digital engagement manager jobs pay per year?

As of Aug 31, 2026, the average yearly pay for digital engagement manager in Indiana is $74,029.00, according to ZipRecruiter salary data. Most workers in this role earn between $51,400.00 and $89,400.00 per year, depending on experience, location, and employer.

What does a digital engagement manager do?

A Digital Engagement Manager is responsible for developing and executing strategies to engage audiences across digital channels such as social media, email, websites, and mobile platforms. They analyze user data, create compelling content, and foster online communities to increase brand awareness and drive audience participation. Their role often involves collaborating with marketing, communications, and analytics teams to ensure that digital campaigns meet organizational goals. Additionally, they monitor trends and use feedback to optimize ongoing engagement efforts.

What are the key skills and qualifications needed to thrive as a digital engagement manager, and why are they important?

To thrive as a Digital Engagement Manager, you need expertise in digital marketing, content strategy, data analytics, and a relevant degree in marketing or communications. Familiarity with tools such as Google Analytics, CRM platforms, social media management systems, and marketing automation software is typically required. Outstanding communication, creativity, and project management skills help you connect with diverse audiences and drive engagement. These abilities are essential for building brand presence, measuring campaign effectiveness, and fostering lasting relationships with online communities.

How does a digital engagement manager typically collaborate with other departments to ensure cohesive digital campaigns?

Digital Engagement Managers regularly work cross-functionally with marketing, communications, design, and IT teams to align messaging, brand voice, and campaign objectives across digital platforms. They facilitate meetings to coordinate content calendars, analyze real-time engagement data with analytics teams, and provide feedback to creative teams for optimizing visuals and copy. This collaboration ensures that digital campaigns are consistent, timely, and effective in reaching target audiences, while also allowing for adaptability based on performance metrics.

What is the difference between Digital Engagement Manager vs Social Media Manager?

AspectDigital Engagement ManagerSocial Media Manager
Primary FocusDeveloping overall digital engagement strategies across multiple channelsManaging social media platforms and content
Required SkillsDigital marketing, analytics, content strategyContent creation, social media tools, community management
Work EnvironmentMarketing teams, digital agencies, corporate settingsMarketing teams, social media agencies, brands
Common CertificationsDigital marketing certifications, analytics toolsSocial media certifications, content marketing

The Digital Engagement Manager focuses on creating comprehensive digital strategies to boost engagement across various online channels, while the Social Media Manager specializes in managing and curating content specifically for social media platforms. Both roles require digital marketing skills, but the Digital Engagement Manager has a broader scope that includes analytics and cross-channel coordination.

What are the most commonly searched types of Digital Engagement jobs in Indiana?

The most popular types of Digital Engagement jobs in Indiana are:

What are popular job titles related to Digital Engagement Manager jobs in Indiana?

For Digital Engagement Manager jobs in Indiana, the most frequently searched job titles are:

What job categories do people searching Digital Engagement Manager jobs in Indiana look for?

The top searched job categories for Digital Engagement Manager jobs in Indiana are:

What cities in Indiana are hiring for Digital Engagement Manager jobs?

Cities in Indiana with the most Digital Engagement Manager job openings:

Digital Engagement Manager jobs near you
Infographic showing various Digital Engagement Manager job openings in Indiana as of August 2026, with employment types broken down into 85% Full Time, 13% Part Time, and 2% Contract. Highlights an 83% Physical, 2% Hybrid, and 15% Remote job distribution, with an average salary of $74,029 per year, or $35.6 per hour.

Digital Marketing Director

Zionsville, IN • On-site

Wabash National Corporation
Manufacturing • 10K+ employees

7.4

Company rating: 7.4 out of 10

Based on 47 frontline employees who took The Breakroom Quiz

290th of 495 rated machine equipment manufacturers

People enjoy working here

Good employer

Paid breaks

Learn more about Wabash National Corporationexternal

Full-time

Posted 24 days ago

Job description

About the Role:
The Director, Digital Marketing leads Wabash's digital marketing strategy, customer engagement intelligence framework, marketing technology ecosystem, and digital governance practices. This role is responsible for creating greater visibility into how customers, dealers, prospects, and fleet decision-makers engage across digital and commercial touchpoints throughout the buying journey.
Working across Marketing, Sales, Dealer Sales, Customer Experience, Digital Enablement, IT, and Legal, this leader will connect customer engagement data, digital platforms, CRM systems, and commercial processes to provide actionable insights that help commercial teams engage customers more effectively and identify opportunities earlier in the buying cycle.
The Director serves as the business owner of the digital marketing ecosystem and is responsible for building the infrastructure, governance, operating disciplines, and analytics capabilities required to support customer engagement, dealer enablement, commercial visibility, and future digital growth initiatives.
Your Responsibilities:
Customer Journey Intelligence & Commercial Insights and Alignment
  • Develop a comprehensive view of customers, dealers, and prospect engagement across digital and commercial touchpoints.
  • Improve visibility into customer buying behavior, engagement trends, buying signals, and progression throughout the commercial journey.
  • Build customer intelligence capabilities that help sales teams prioritize opportunities and engage prospects more effectively.
  • Establish customer journey analytics that provide insight into how customers research, evaluate, and engage with Wabash solutions.
  • Deliver actionable engagement insights that support commercial decision-making and sales effectiveness.
  • Lead digital demand and lead generation strategies that support qualified pipelines, customer progression, and revenue contribution.
  • Define lead routing, follow-up, conversion, and reporting processes in partnership with Sales and dealer-facing teams.
  • Establish engagement analytics and reporting, budget and optimization routines that improve spend efficiency and executive visibility.
  • Other duties as assigned.

Digital Ecosystem Strategy/Demand Generation:
  • Own the strategy budget allocation, and performance optimization across paid media channels, including PPC, SEM, paid social, and programmatic display, to drive qualified pipeline and brand visibility.
  • Lead search engine marketing (SEM) programs - keyword strategy, bid management, ad copy testing, and landing page alignment - to maximize cost-per-lead efficiency and conversion quality.
  • Partner with agencies and internal teams to plan, execute, and continuously optimize paid campaigns, ensuring alignment between paid media spend and commercial pipeline goals.
  • Establish attribution and ROI reporting frameworks that connect paid media investment to lead quality, opportunity creation, and revenue outcomes.
  • Lead platform integration efforts across Martech stack: HubSpot and other CRM environments, websites, analytics tools, and customer engagement systems.
  • Ensure customer engagement data is accessible, actionable, and aligned across business functions.
  • Build scalable digital infrastructure capable of supporting future AI, personalization, account-based marketing, and customer intelligence initiatives.
  • Evaluate and recommend technology investments that improve customer visibility and commercial effectiveness
  • Evaluate and manage paid media technology and vendor partnerships (ad platforms, bid management tools, agencies) to ensure efficient spend and measurable performance.

Commercial Process Integration
  • Improve connections between digital engagement, lead management, sales activity, customer experience and event interactions, and reporting systems.
  • Streamline lead routing, qualification, follow-up, and handoff processes.
  • Partner with sales leadership to establish workflows that improve responsiveness to customer activity and buying signals.
  • Develop reporting and visibility tools that help commercial teams focus on the highest-value engagement opportunities.

Data Governance, Compliance & Risk Management
  • Establish enterprise standards for digital data governance, user access, privacy compliance, platform administration, and data quality.
  • Partner with IT and Legal to ensure digital practices align with cybersecurity policies, regulatory requirements, and customer data privacy expectations.
  • Lead vendor governance and technology compliance efforts across the digital ecosystem.
  • Develop operating disciplines that improve data integrity, reporting consistency, platform utilization, and accountability.

Leadership & Cross-Functional Influence
  • Lead and develop a high-performing digital marketing team with clear priorities, accountability, and measurable outcomes.
  • Lead digital marketing resources, external agencies, consultants, and technology partners.
  • Serve as a strategic advisor to Marketing and Commercial leadership regarding customer engagement trends and digital opportunities.
  • Influence enterprise decisions involving customer engagement technologies, commercial visibility, and digital capabilities.
  • Build cross-functional alignment between Marketing, Sales, Dealer Sales, Customer Experience, IT, Legal, Business Unit Leaders and Digital Enablement teams.

For Success Measures:
  • Improved paid media efficiency (cost-per-lead, cost-per-opportunity, ROAS).
  • Increased qualified pipeline contribution from paid channels.

Qualifications & Experience:
  • 10-12+ years of progressive experience in digital marketing, marketing operations, growth marketing, or related leadership roles.
  • Proven ability to connect marketing strategy, digital platforms, data, and performance reporting to commercial outcomes.
  • Hands-on experience managing PPC/SEM programs and paid media budgets in a B2B environment, with a track record of improving cost-per-lead, conversion rates, and pipeline contribution.
  • Proficiency with paid media platforms (Google Ads, LinkedIn Campaign Manager, Microsoft Advertising, programmatic DSPs) and marketing analytics tools for performance tracking.
  • Experience managing marketing technology ecosystems, including CRM, marketing automation, web/CMS, analytics, and data platforms.
  • Strong cross-functional leadership experience with Sales, IT, Product, Customer Experience, Legal, Security, and executive stakeholders.
  • Financial and analytical acumen, including ROI modeling, performance frameworks, and executive-level reporting.
  • Experience building digital paid and organic systems that drive growth, lower CAC, and increase brand/inbound inquiries
  • Experience leading teams and building digital marketing capabilities in a complex B2B environment and with channel partners.
  • Bachelor's degree in marketing, business, communications, or related field required; master's degree preferred.

Leadership Attributes:
At Wabash, we pride ourselves on being empowering, and there are some things we feel very strongly about:
  • Embrace Diversity and Inclusion -- Solicit and respect the input of others, celebrate differences, and strive for transparency and inclusiveness
  • Seek to Listen -- Actively listen to reach the best solution and make the strongest decisions
  • Always Learn -- Strive to improve; do not quit or settle for the status quo
  • Be Authentic -- Demonstrate honesty, incredible energy, and grit in everything you do
  • Win Together -- Collaborate, seek alignment, and excel at cross-group communication to success as one team and One Wabash

Join us in turning ideas into world-changing realities. Curate and build your high-impact professional career at Wabash!
Affirmative Action/EEO Statement:
Wabash is committed to providing equal employment opportunity for its associates and applicants without regard to race, color, religion, sex, age, national origin, veteran status, disability, or other protected class or activity under federal, state, or local law. All employment decisions must be based on neutral, legitimate criteria. All employment policies and rules shall be applied equally to similarly situated associates.
#LI-Onsite
#LI-HM1

What Wabash National employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

Apply