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Digital Engagement Manager information

See Indiana salary details

$25.7K

$74K

$129.9K

How much do digital engagement manager jobs pay per year?

As of Aug 6, 2026, the average yearly pay for digital engagement manager in Indiana is $74,029.00, according to ZipRecruiter salary data. Most workers in this role earn between $51,400.00 and $89,400.00 per year, depending on experience, location, and employer.

How does a digital engagement manager typically collaborate with other departments to ensure cohesive digital campaigns?

Digital Engagement Managers regularly work cross-functionally with marketing, communications, design, and IT teams to align messaging, brand voice, and campaign objectives across digital platforms. They facilitate meetings to coordinate content calendars, analyze real-time engagement data with analytics teams, and provide feedback to creative teams for optimizing visuals and copy. This collaboration ensures that digital campaigns are consistent, timely, and effective in reaching target audiences, while also allowing for adaptability based on performance metrics.

What is the difference between Digital Engagement Manager vs Social Media Manager?

AspectDigital Engagement ManagerSocial Media Manager
Primary FocusDeveloping overall digital engagement strategies across multiple channelsManaging social media platforms and content
Required SkillsDigital marketing, analytics, content strategyContent creation, social media tools, community management
Work EnvironmentMarketing teams, digital agencies, corporate settingsMarketing teams, social media agencies, brands
Common CertificationsDigital marketing certifications, analytics toolsSocial media certifications, content marketing

The Digital Engagement Manager focuses on creating comprehensive digital strategies to boost engagement across various online channels, while the Social Media Manager specializes in managing and curating content specifically for social media platforms. Both roles require digital marketing skills, but the Digital Engagement Manager has a broader scope that includes analytics and cross-channel coordination.

What does a digital engagement manager do?

A Digital Engagement Manager is responsible for developing and executing strategies to engage audiences across digital channels such as social media, email, websites, and mobile platforms. They analyze user data, create compelling content, and foster online communities to increase brand awareness and drive audience participation. Their role often involves collaborating with marketing, communications, and analytics teams to ensure that digital campaigns meet organizational goals. Additionally, they monitor trends and use feedback to optimize ongoing engagement efforts.

What are the key skills and qualifications needed to thrive as a digital engagement manager, and why are they important?

To thrive as a Digital Engagement Manager, you need expertise in digital marketing, content strategy, data analytics, and a relevant degree in marketing or communications. Familiarity with tools such as Google Analytics, CRM platforms, social media management systems, and marketing automation software is typically required. Outstanding communication, creativity, and project management skills help you connect with diverse audiences and drive engagement. These abilities are essential for building brand presence, measuring campaign effectiveness, and fostering lasting relationships with online communities.
What are the most commonly searched types of Digital Engagement jobs in Indiana? The most popular types of Digital Engagement jobs in Indiana are:
What job categories do people searching Digital Engagement Manager jobs in Indiana look for? The top searched job categories for Digital Engagement Manager jobs in Indiana are:
What cities in Indiana are hiring for Digital Engagement Manager jobs? Cities in Indiana with the most Digital Engagement Manager job openings:
Digital Engagement Manager jobs near you
Infographic showing various Digital Engagement Manager job openings in Indiana as of July 2026, with employment types broken down into 85% Full Time, 13% Part Time, and 2% Contract. Highlights an 83% Physical, 2% Hybrid, and 15% Remote job distribution, with an average salary of $74,029 per year, or $35.6 per hour.

Marketing & Engagement Manager (Taylor University)

AVI Foodsystems, Inc

Upland, IN • On-site

Full-time

Re-posted 6 days ago

AVI Foodsystems rating

6.2

Company rating: 6.2 out of 10

Based on 171 frontline employees who took The Breakroom Quiz

34th of 68 rated caterers

Job description

The Marketing & Engagement Manager at Taylor University is responsible for developing and executing engagement and marketing initiatives at the assigned account for AVI Foodsystems. This role focuses on elevating the guest experience through engagement, event, and marketing activities that result in increased customer satisfaction, strengthened client relations and increased revenue growth. The role also ensures company and marketing standards are consistently executed at their assigned account.
As a key member of the AVI marketing team, this position works closely with operations leaders at their assigned account as well as collaborates with their Regional Marketing Manager and Director of Field Marketing to ensure alignment with AVI's corporate standards while tailoring strategies to local customer needs.
Key Performance Indicators (KPIs):
  • Improved customer & client satisfaction and survey scores
  • Higher engagement and attendance at themed events, promotions, and programs
  • Increased social media engagement, reach, and presence
  • Increased meal plan participation and sales
  • Increased retail sales performance
  • AVI brand consistency and compliance across all locations
  • Exceeding marketing budget expectations

Responsibilities:
Marketing Programs & Engagement Execution
  • Plan, coordinate, and execute campus dining engagement events, including development and distribution of a monthly event calendar.
  • Collaborate with chefs, operations managers, and university partners to develop and promote food programs and initiatives.
  • Implement company-wide, regional, and unit-level marketing initiatives and promotional programs.
  • Develop and maintain marketing materials across all platforms, including menus, digital signage, physical signage, catering identifiers, and promotional collateral.
  • Coordinate design, development, and timely execution of advertising and POS materials.

Revenue Growth & Meal Plan Strategy
  • Own and drive voluntary meal plan growth initiatives, with full accountability for participation, revenue, and results.
  • Plan, execute, and measure promotions designed to increase engagement and satisfaction as well as sales, customer counts, check averages, and profitability.
  • Measure and report on promotion performance, customer engagement, satisfaction trends, and business impact.
  • Support merchandising strategies that enhance customer experience and drive incremental sales.

Digital, Social & Communication Management
  • Manage and maintain all campus dining social media channels.
  • Ensure campus dining website content is accurate, current, and aligned with brand standards.
  • Create and execute a comprehensive campus communication plan, including print and digital across entire campus.
  • Serve as a positive public relations ambassador to the campus community through proactive communication and engagement.

Guest Experience & Brand Standards
  • Cultivate and build relations on campus with various departments as well as with the day to day client(s) to elevate dining communication and collaboration as well as the the AVI brand story on campus.
  • Conduct regular audits of dining locations to ensure marketing, branding, and visual standards are met and continuously improved.
  • Facilitate informal roundtables and table touches to gather real-time customer feedback and maintain a pulse on campus sentiment.
  • Order and manage marketing and merchandising materials to uphold AVI's brand image and operational standards.

Insights, Measurement & Reporting
  • Conduct full customer, campus mapping, and demographic analysis of campus so we fully understand who our customers are so we can better meet their needs.
  • Assist with market research to identify and recommend product, pricing, and marketing enhancements to support an elevated customer experience as well as revenue growth.
  • Share insights and recommendations with account leadership to inform decision-making.

Team Support & Budget Management
  • Oversee and mentor marketing and social media interns, providing guidance, direction, and development.
  • Manage the account-level marketing budget, including promotions, giveaways, and signage.
  • Support additional marketing initiatives as assigned by the Regional Marketing Manager (RMM), Director of Field Marketing or Vice President of Marketing & Strategy.

Client Specific Responsibilities
  • Resident Director and District Manager to include account specific job requirements

Required Skills & Competencies
  • Has a bachelor's degree in marketing, communications or graphic arts.
  • 1 to 2 years experience in marketing, communication, advertising, design preferred
  • Understanding and experience with managing social media platforms and content strategy
  • Design skills with the ability to create and edit marketing collateral for events and promotions preferred
  • Creativity to execute and create fun interactive events with college aged students
  • Excellent verbal and written communication skills
  • Ability to collaborate with diverse teams and manage multiple directions effectively
  • Strong organizational and project management skills
  • Ability to plan and execute all stages of events throughout the academic year
  • Experience coordinating a wide range of events, from pop-ups and themed dinners to large-scale, fully branded campus campaigns
  • Technical proficiency, including managing and troubleshooting digital signage systems
  • Proficient in Microsoft Office and Adobe Creative Cloud software products

What AVI Foodsystems employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

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About AVI Foodsystems

Sourced by ZipRecruiter

Founded in 1960, AVI Foodsystems has evolved into one of the most respected and trusted food service companies in the nation. Providing comprehensive food services with a focus on the highest quality and freshest ingredients, impeccable service and total value is the reputation we have earned and live up to everyday.

Industry

Food services and drinking places

Company size

5,001 - 10,000 Employees

Headquarters location

Warren, OH, US

Year founded

1960

Social media

Twitter

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