ZipRecruiter

Log In

1

Digital Engagement Manager Jobs (NOW HIRING)

Mitratech

Program Manager, Digital Engagement

Austin, TX · On-site +1

$110K/yr

Job Overview We are seeking a strategic, data-driven Program Manager of Digital Engagement to lead our B2C and client digital engagement strategy across the full customer lifecycle. This role is ...

Mitratech

Program Manager, Digital Engagement

$110K/yr

Job Overview We are seeking a strategic, data-driven Program Manager of Digital Engagement to lead our B2C and client digital engagement strategy across the full customer lifecycle. This role is ...

WES

AD, Digital Engagement (Remote)

Manhattan, NY · Remote

$107K/yr

You will manage across a focused internal and external digital engagement team, leading and developing them to work as an effective, integrated, and innovative unit that meets the needs of the ...

next page

Showing results 1-20

All JobsDigital Engagement JobsDigital Engagement Manager Jobs

Digital Engagement Manager information

See salary details

$27K

$77.8K

$136.5K

How much do digital engagement manager jobs pay per year?

As of Jun 12, 2026, the average yearly pay for digital engagement manager in the United States is $77,797.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,000.00 and $94,000.00 per year, depending on experience, location, and employer.

How does a Digital Engagement Manager typically collaborate with other departments to ensure cohesive digital campaigns?

Digital Engagement Managers regularly work cross-functionally with marketing, communications, design, and IT teams to align messaging, brand voice, and campaign objectives across digital platforms. They facilitate meetings to coordinate content calendars, analyze real-time engagement data with analytics teams, and provide feedback to creative teams for optimizing visuals and copy. This collaboration ensures that digital campaigns are consistent, timely, and effective in reaching target audiences, while also allowing for adaptability based on performance metrics.

What is the difference between Digital Engagement Manager vs Social Media Manager?

AspectDigital Engagement ManagerSocial Media Manager
Primary FocusDeveloping overall digital engagement strategies across multiple channelsManaging social media platforms and content
Required SkillsDigital marketing, analytics, content strategyContent creation, social media tools, community management
Work EnvironmentMarketing teams, digital agencies, corporate settingsMarketing teams, social media agencies, brands
Common CertificationsDigital marketing certifications, analytics toolsSocial media certifications, content marketing

The Digital Engagement Manager focuses on creating comprehensive digital strategies to boost engagement across various online channels, while the Social Media Manager specializes in managing and curating content specifically for social media platforms. Both roles require digital marketing skills, but the Digital Engagement Manager has a broader scope that includes analytics and cross-channel coordination.

What does a Digital Engagement Manager do?

A Digital Engagement Manager is responsible for developing and executing strategies to engage audiences across digital channels such as social media, email, websites, and mobile platforms. They analyze user data, create compelling content, and foster online communities to increase brand awareness and drive audience participation. Their role often involves collaborating with marketing, communications, and analytics teams to ensure that digital campaigns meet organizational goals. Additionally, they monitor trends and use feedback to optimize ongoing engagement efforts.

What are the key skills and qualifications needed to thrive as a Digital Engagement Manager, and why are they important?

To thrive as a Digital Engagement Manager, you need expertise in digital marketing, content strategy, data analytics, and a relevant degree in marketing or communications. Familiarity with tools such as Google Analytics, CRM platforms, social media management systems, and marketing automation software is typically required. Outstanding communication, creativity, and project management skills help you connect with diverse audiences and drive engagement. These abilities are essential for building brand presence, measuring campaign effectiveness, and fostering lasting relationships with online communities.
More about Digital Engagement Manager jobs
What cities are hiring for Digital Engagement Manager jobs? Cities with the most Digital Engagement Manager job openings:
What are the most commonly searched types of Digital Engagement jobs? The most popular types of Digital Engagement jobs are:
What states have the most Digital Engagement Manager jobs? States with the most job openings for Digital Engagement Manager jobs include:
What job categories do people searching Digital Engagement Manager jobs look for? The top searched job categories for Digital Engagement Manager jobs are:
Digital Engagement Manager jobs near you
Digital Engagement Manager

Digital Engagement Manager

The Lumistella Company

Atlanta, GA • On-site

Full-time

Posted 11 days ago

Job description

Join us in Telling the Stories of Santa’s North Pole!

The Lumistella Company is a global intellectual property company dedicated to bringing Santa’s North Pole to life for children around the world through consumer products, original entertainment and brand experiences. We are home to the most iconic and beloved Christmas brands of this generation including The Elf on the Shelf, Elf Pets, and Elf Mates.
The Digital Engagement Manager will serve as the operational engine of Lumistella’s digital ecosystem, translating strategy and creativity into precise, platform-ready execution. This role oversees the end-to-end publishing process; including calendar alignment, asset preparation, scheduling, QA, and live deployment; ensuring all content appears accurately, consistently, and optimized across channels. Acting as the cross-functional connector between Content, Creative, Project Management, Growth, Brand, Legal, and external influencer partners, they manage the unified editorial calendar, uphold brand safety and compliance standards, and oversee creator content workflows. While not responsible for developing creative narratives, this leader ensures every digital asset is delivered seamlessly, on time, and aligned with platform best practices to maximize performance and brand integrity.
The Digital Engagement Manager will:
  • Own the social publishing calendar, aligning content across social, blog, and email.
  • Translate brand priorities, product launches, and cultural moments into a cross-channel editorial plan.
  • Integrate UGC, trends, and lifecycle messaging in partnership with Growth to align paid and organic efforts.
  • Oversee influencer and creator initiatives in partnership with agency teams.
  • Lead creator briefing, content review, and performance optimization.
  • Ensure brand standards, disclosures (FTC/COPPA), and seamless integration into the publishing calendar.
  • Manage the end-to-end publishing pipeline (asset delivery, QA, scheduling, go-live).
  • Ensure content meets platform best practices, accessibility, tagging, and compliance standards.
  • Maintain documentation, workflows, and platform operations (account structure, verification, etc.).
  • Partner across Brand, Legal, Growth, PR, Customer Care, and international teams to ensure alignment and brand integrity.
  • Maintain asset permissions, UGC approvals, and clear escalation processes.
  • Analyze performance data with Analytics to refine cadence, content mix, and platform prioritization.
  • Provide actionable recommendations to improve engagement and impact.
  • Lead and develop a Social Media Specialist and seasonal team members.
  • Establish clear workflows and coverage plans to support high-volume periods while maintaining quality and accuracy.
If you want to be one of us...
The ideal candidate will bring:
  • 5–7 years in social media, publishing operations, or digital content management.
  • Experience managing influencer/creator programs.
  • Experience with brand storytelling, copy editing, and channel-specific writing.
  • Strong operational skills: deadlines, documentation, multi-platform publishing, process and systems-thinking mindset.
  • Experience navigating content reviews across many teams and stakeholders.
  • Familiarity with Sprout, Meta Suite, CMS tools, analytics dashboards, and content calendars.
Education requirements:
  • Bachelor’s degree in Marketing, Communications, Digital Media, Business, Public Relations, or a related field
The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of essential functions, responsibilities or requirements. A full and complete copy of the Job Description is available upon request.

Want to Know More?
To learn more about our company, check out our web site at: www.Lumistella.com.
The Lumistella Company is an equal employment opportunity employer.