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Destination Marketing Manager Jobs (NOW HIRING)

OWA

Marketing Manager

Foley, AL · On-site

Experience in tourism, theme parks, hospitality, entertainment, or destination marketing strongly preferred * Strong project management skills with ability to manage high-volume, multi-campaign ...

Mannix Marketing

Tourism Marketing Manager

Queensbury, NY · On-site

A genuine understanding of the tourism, hospitality, or destination marketing space -- you know how these clients think and what they care about. * Experience leading or managing a team, with a track ...

Apply Early

OWA

Marketing Manager

Foley, AL · On-site

Experience in tourism, theme parks, hospitality, entertainment, or destination marketing strongly preferred * Strong project management skills with ability to manage high-volume, multi-campaign ...

Hocher Holdings

Marketing Manager

Fort Lauderdale, FL · On-site

The Marketing Manage r is responsible for developing, executing, and optimizing marketing ... Seasonal destinations and routes * Promotional offers and partnerships * Evaluate campaign ...

Apply Early

Makers Air

Marketing Manager

Fort Lauderdale, FL · On-site

$85K - $100K/yr

Seasonal destinations and routes * Promotional offers and partnerships * Evaluate campaign ... Proficiency with marketing analytics tools and CRM platforms * Ability to interpret data and ...

Insomniac

Vibee - Marketing Manager

Las Vegas, NV · On-site

Marketing Manager WHO ARE YOU? Do you enjoy live events? Do you excel in fast paced, creative ... Vibee builds unforgettable destination experiences for fans around the world. Founded by Live ...

New

Livenation

Vibee - Marketing Manager

Las Vegas, NV · Hybrid

Vibee builds unforgettable destination experiences for fans around the world. Founded by Live ... The Marketing Manager will partner closely with the team to ensure cohesive and innovative ...

Livenation

Vibee - Marketing Manager

Las Vegas, NV · Hybrid

Vibee builds unforgettable destination experiences for fans around the world. Founded by Live ... The Marketing Manager will partner closely with the team to ensure cohesive and innovative ...

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Destination Marketing Manager information

See salary details

$33K

$83.5K

$145.5K

How much do destination marketing manager jobs pay per year?

As of Jul 4, 2026, the average yearly pay for destination marketing manager in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Destination Marketing Manager, and why are they important?

To thrive as a Destination Marketing Manager, you need expertise in marketing strategy, tourism trends, and project management, typically supported by a degree in marketing, tourism, or a related field. Familiarity with digital marketing tools, CRM platforms, social media analytics, and sometimes certifications like Certified Destination Management Executive (CDME) are valuable. Excellent communication, creativity, and relationship-building abilities make someone stand out in this position. These skills ensure successful promotion of destinations, effective stakeholder engagement, and measurable growth in tourism and local economic impact.

What is the difference between Destination Marketing Manager vs Tourism Marketing Coordinator?

AspectDestination Marketing ManagerTourism Marketing Coordinator
CredentialsBachelor's degree in marketing, tourism, or related field; experience in destination marketingSimilar educational background; entry-level or mid-level experience in tourism marketing
Work EnvironmentStrategic planning, campaign management, overseeing marketing initiatives for destinationsAssists in marketing campaigns, coordinates events, supports promotional activities
Employer & Industry UsageTravel boards, tourism bureaus, destination marketing organizationsTravel agencies, tourism offices, hospitality companies

The Destination Marketing Manager focuses on developing and executing strategic marketing plans to promote specific destinations, often overseeing teams and budgets. The Tourism Marketing Coordinator supports these efforts through campaign coordination and event assistance. While both roles require similar credentials, the manager role involves higher-level planning and decision-making, whereas the coordinator role is more execution-focused.

How does a Destination Marketing Manager typically collaborate with local stakeholders to promote a region?

Destination Marketing Managers frequently work alongside local tourism boards, hospitality businesses, government agencies, and community organizations to craft cohesive marketing strategies. Effective collaboration ensures that promotional campaigns accurately reflect the region's unique attractions and align with stakeholder goals. Regular meetings, joint events, and feedback sessions are common, fostering strong relationships and enabling the manager to coordinate resources and messaging for maximum impact. This collaborative approach is essential for building a unified brand and attracting more visitors to the destination.

What does a Destination Marketing Manager do?

A Destination Marketing Manager is responsible for promoting a specific location, such as a city, region, or country, to attract tourists and business travelers. They develop and implement marketing strategies, coordinate campaigns, and collaborate with local businesses, tourism boards, and government agencies. Their goal is to increase visitor numbers, enhance the destination’s image, and boost economic growth through tourism.
More about Destination Marketing Manager jobs
What cities are hiring for Destination Marketing Manager jobs? Cities with the most Destination Marketing Manager job openings:
What are the most commonly searched types of Destination Marketing jobs? The most popular types of Destination Marketing jobs are:
What states have the most Destination Marketing Manager jobs? States with the most job openings for Destination Marketing Manager jobs include:
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Destination Marketing Manager jobs near you
Infographic showing various Destination Marketing Manager job openings in the United States as of June 2026, with employment types broken down into 87% Full Time, and 13% Part Time. Highlights an 99% Physical, and 1% Remote job distribution, with an average salary of $83,488 per year, or $40.1 per hour.
Marketing Manager

Marketing Manager

OWA

Foley, AL • On-site

Full-time

Posted 22 days ago

Job description

As OWA matures its internal capabilities, this role is responsible for media strategy in-house, managing third-party buying partners or contractors as needed, and ensuring every paid channel — TV, radio, outdoor, digital, social, programmatic — is performing against defined business goals. This role manages day-to-day team workflow, project prioritization, cross-functional communication, and departmental reporting, ensuring that campaigns, content, and brand initiatives move through the team efficiently.
 
DUTIES AND RESPONSIBILITIES:
  • Serve as OWA's primary internal expert on integrated media strategy, owning the planning and strategic direction for all paid media channels including broadcast TV, radio, outdoor/billboard, digital display, paid social, Google/PPC, programmatic, and OTA advertising
  • Lead and manage media strategy from agency relationships to in-house ownership, including account access, platform onboarding, vendor relationships, and institutional knowledge transfer
  • Oversee paid media buying execution — either directly or through a third-party contractor or agency — while retaining all strategy, performance analysis, and optimization decisions internally
  • Manage day-to-day operations of the marketing department, serving as the primary point of contact for internal stakeholders across OWA's business entities
  • Translate the Director's strategic direction into actionable project plans, timelines, and team assignments across social, digital, creative, PR, and operations
  • Directly supervise the Social Media Manager, Digital Marketing Manager, Creative Services Manager, Content Producer, PR Coordinator, Partnerships & Community Coordinator, and Traffic & Operations Coordinator
  • Lead weekly department meetings, manage the marketing calendar, and maintain visibility into all active campaigns and projects
  • Own media budget management including pacing, invoice reconciliation, vendor contract oversight, and post-buy performance reporting
  • Develop and present integrated media plans for seasonal campaigns, new attraction launches, special events, and resort-wide promotional initiatives
  • Track and report campaign performance across all paid and owned channels; present findings and strategic recommendations to the Director of Marketing
  • Evaluate co-op advertising opportunities with Gulf Shores/Orange Beach tourism boards, Alabama Tourism Department, and regional partners
  • Support onboarding and training of new team members; contribute to the development of department SOPs, workflow documentation, and brand standards
  • Serve as acting Director of Marketing in the absence of the Director
QUALIFICATIONS:
  • 5–8 years of integrated marketing experience with demonstrated hands-on expertise in both traditional media (TV, radio, outdoor) and digital media (Google Ads, Meta, programmatic, paid social)
  • Proven experience developing and managing integrated media plans across traditional and digital channels simultaneously — not one or the other
  • Experience managing or directing media buying, whether in-house or through agency/contractor relationships; ability to hold third parties accountable to strategy and performance
  • At least 2 years in a team management or senior lead capacity with experience directing creative, digital, and communications staff
  • Strong command of media math, post-buy analysis, and performance reporting across traditional and digital channels
  • Proficiency with Google Ads, Meta Ads Manager, Google Analytics (GA4), and familiarity with programmatic and OTA advertising platforms
  • Familiarity with traditional media vendor relationships including broadcast TV, radio, and outdoor in a regional market; Gulf Coast Alabama market knowledge a significant plus
  • Experience in tourism, theme parks, hospitality, entertainment, or destination marketing strongly preferred
  • Strong project management skills with ability to manage high-volume, multi-campaign workload across a multi-entity organization
  • Proficiency with project management tools (ClickUp, Asana, Monday.com, or similar)
  • Exceptional communication, presentation, and cross-functional leadership skills
  • Bachelor's degree in Marketing, Advertising, Communications, or related field; MBA or relevant advanced degree a plus

Interested applicants can apply directly to www.visitowa.com/employment.

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