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Demand Generation Jobs in Raleigh, NC (NOW HIRING)

Directive

Demand Generation Manager (Remote US)

Raleigh, NC · Remote

$80K - $85K/yr

Tying it all together is our methodology, DiscoverabilityOS™, which aligns brand and demand to guide your ICP to choose you across every decision point. We move fast. We think boldly. We hire ...

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Keona Health

Senior Marketing Specialist

Chapel Hill, NC · On-site +1

$85K - $100K/yr

Drive brand awareness and demand generation for healthcare-focused AI and CRM solutions. * Leverage insights from the Patient Service Maturity Model to align campaigns with customer pain points and ...

Keona Health

Senior Marketing Specialist

Chapel Hill, NC · Remote

$85K - $100K/yr

Drive brand awareness and demand generation for healthcare-focused AI and CRM solutions. * Leverage insights from the Patient Service Maturity Model to align campaigns with customer pain points and ...

Siemens

Demand Planner

Raleigh, NC · On-site

Our goal is to improve how we live, work, and move today and for the next generation. We know ... We are looking for a Demand Planner for our new Skid Assembly facility in Knightdale, NC.

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Demand Generation information

See Raleigh, NC salary details

$27.7K

$64.4K

$112.8K

How much do demand generation jobs pay per year?

As of Jul 7, 2026, the average yearly pay for demand generation in Raleigh, NC is $64,419.00, according to ZipRecruiter salary data. Most workers in this role earn between $37,900.00 and $80,700.00 per year, depending on experience, location, and employer.

What is a Demand Generation job?

A Demand Generation job focuses on creating awareness and interest in a company's products or services to drive qualified leads and revenue. Professionals in this role develop and execute marketing campaigns, optimize lead generation funnels, and align strategies with sales teams. They use various channels like email, content marketing, paid advertising, and SEO to attract and nurture potential customers. The goal is to generate high-quality prospects that convert into loyal customers, supporting overall business growth.

What are the key skills and qualifications needed to thrive in the Demand Generation position, and why are they important?

To thrive as a Demand Generation professional, you need a solid understanding of digital marketing, lead generation strategies, data analysis, and campaign management, often supported by a degree in marketing or a related field. Familiarity with marketing automation platforms (such as HubSpot, Marketo, or Pardot), CRM systems, and certifications in digital marketing tools is highly beneficial. Strong project management, analytical thinking, and communication skills set top performers apart in this role. These competencies are crucial for designing and executing effective campaigns that drive high-quality leads and contribute to business growth.

What does a typical day look like for someone working in Demand Generation?

A typical day for a Demand Generation professional involves planning and executing marketing campaigns, analyzing campaign performance data, and collaborating closely with sales, content, and product teams. You might spend time developing email campaigns, managing social media advertising, optimizing landing pages, or overseeing events and webinars to attract new leads. Regular meetings are common to align efforts with broader marketing and sales goals and to adjust strategies based on real-time metrics. The role is dynamic, requiring a balance of creative thinking and analytical skills, and provides ample opportunities to see the direct impact of your work on the company's growth.

What are the most commonly searched types of Demand Generation jobs in Raleigh, NC? The most popular types of Demand Generation jobs in Raleigh, NC are:
What are popular job titles related to Demand Generation jobs in Raleigh, NC? For Demand Generation jobs in Raleigh, NC, the most frequently searched job titles are:
What job categories do people searching Demand Generation jobs in Raleigh, NC look for? The top searched job categories for Demand Generation jobs in Raleigh, NC are:
Demand Generation jobs near you
Director, Demand Generation

Director, Demand Generation

IT Solutions Consulting LLC

Raleigh, NC • On-site, Remote

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 14 days ago

Job description

Description
About ITS:
Do you have the CHOPS? IT Solutions lives its values: Client Success is Our Success, Hungry for the Journey, Ownership Thinking, Passionate Problem Solving, and Surrender the Ego. If your values align, we want you to be a part of a fast-growing Managed Service Provider specializing in providing high-end technology solutions to small and mid-market businesses. IT Solutions is a nationally recognized leader in the IT space, with over 25 years of experience and thousands of satisfied clients. Join and grow with us, as we continue to innovate new ways to help businesses Experience Excellence.
Job Summary: The Director, Demand Generation leads the strategy, execution, and optimization of revenue-focused marketing programs that generate qualified demand, accelerate pipeline creation, and drive growth across new logo acquisition and existing client expansion. This role is responsible for building a modern demand generation engine within a growing MSP/MSSP business, owning integrated campaign strategy, account-based engagement, digital demand programs, marketing automation, lead management, and performance reporting. The Director partners closely with sales leadership, revenue operations, account management, and service line leaders to align marketing efforts directly to pipeline, bookings, and revenue outcomes.
Requirements
Responsibilities:
  • Direct, manage, and oversee the development and execution of demand generation campaigns focused on generating and nurturing qualified leads
  • Establish and execute a comprehensive demand generation strategy aligned to marketing and sales objectives, with a focus on pipeline growth and revenue impact
  • Lead account-based marketing (ABM) strategies to target ICP accounts, activate buying groups, and deliver high-intent engagement
  • Own integrated campaign planning across digital channels, content, events, and outbound programs
  • Optimize marketing programs continuously based on performance data, market conditions, and emerging opportunities
  • Develop and manage marketing automation, lead lifecycle processes, and funnel optimization strategies
  • Define KPIs, forecast lead generation, and build dashboards to monitor and report on performance
  • Lead, mentor, and develop a team of marketing professionals, fostering a collaborative and results-driven environment
  • Analyze campaign effectiveness and ROI, including impact on pipeline, bookings revenue, and conversion metrics
  • Partner cross-functionally with CRO, Sales Teams, Solutions Enablement Team, Finance, and Operational Leadership to ensure alignment on growth priorities
  • Support executive leadership in defining marketing strategy, organizational goals, and long-term growth plans
  • Build and develop a high-performing demand generation team and scalable marketing infrastructure

Knowledge, Skills & Abilities
  • Proven success driving measurable pipeline growth and revenue outcomes
  • Strong knowledge of marketing automation platforms, CRM systems, and analytics tools
  • Experience with funnel management, lead scoring, and buyer journey optimization
  • Demonstrated ability to partner effectively with sales leadership and revenue teams
  • Data-driven mindset with strong analytical and problem-solving skills
  • Hands-on leadership style with the ability to balance strategy and execution
  • Strategic thinker with the ability to translate business goals into actionable marketing plans
  • Strong business acumen and understanding of revenue drivers and sales processes
  • Collaborative leader with influence across cross-functional stakeholders
  • Results-oriented with a focus on accountability and continuous improvement
  • Skilled communicator with the ability to present insights and recommendations to executive leadership

Experience
Experience:
  • 5+ years of B2B marketing experience, with deep expertise in demand generation and account-based marketing
  • Experience in technology services, cybersecurity, MSP, or MSSP environments
  • 1-2 years experience with direct people leadership responsibilities

Certificates, Licenses, Registrations:
  • N/A

Compensation Package
ITS offers a full benefits package, including:
  • Rich Medical and prescription plans
  • Dental & Vision
  • Paid Holidays and Flexible Paid Time Off
  • 401K/401K Roth with Safe Harbor matching
  • Stock Appreciation Rights
  • Company-paid life insurance, long-term and short-term disability insurance
  • Company-paid mental health support & financial wellness services
  • FSA for medical and dependent care
  • HSA option with compatible medical plan
  • Company-paid training, materials, and exams
  • Performance-based bonuses

IT Solutions is an equal employment opportunity employer that provides opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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