Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Quick apply
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Quick apply
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Quick apply
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Quick apply
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Quick apply
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Marketing Director (Remote)
Miami, FL · Remote
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Quick apply
Marketing Director (Remote)
Miami, FL · Remote
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Quick apply
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Quick apply
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Marketing Director (Remote)
Omaha, NE · Remote
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Quick apply
Marketing Director (Remote)
Omaha, NE · Remote
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Quick apply
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Quick apply
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Quick apply
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Quick apply
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Quick apply
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Quick apply
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Quick apply
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Quick apply
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Quick apply
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Quick apply
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Quick apply
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Demand Gen information
See salary details
$38.5K - $48K
3% of jobs
$48K - $57.5K
1% of jobs
$57.5K - $67K
4% of jobs
$67K - $76.5K
5% of jobs
$85.8K is the 25th percentile. Wages below this are outliers.
$76.5K - $86K
12% of jobs
$86K - $95.5K
21% of jobs
The median wage is $97.9K / yr.
$95.5K - $105K
15% of jobs
$105K - $114.5K
14% of jobs
$114.8K is the 75th percentile. Wages above this are outliers.
$114.5K - $124K
8% of jobs
$124K - $133.5K
8% of jobs
$133.5K - $143K
8% of jobs
$38.5K
$101.5K
$143K
How much do demand gen jobs pay per year?
As of Jun 6, 2026, the average yearly pay for demand gen in the United States is $101,463.00, according to ZipRecruiter salary data. Most workers in this role earn between $86,000.00 and $120,000.00 per year, depending on experience, location, and employer.
What are the key skills and qualifications needed to thrive as a Demand Generation Specialist, and why are they important?
To excel as a Demand Generation Specialist, you need expertise in digital marketing strategies, lead generation tactics, and data analysis, often supported by a degree in marketing or related fields. Familiarity with marketing automation platforms (such as HubSpot or Marketo), CRM systems, and analytics tools is commonly required. Strong project management, creativity, and communication skills help in designing compelling campaigns and collaborating across teams. These abilities are essential for generating high-quality leads, driving revenue growth, and aligning marketing efforts with business objectives.
What is the difference between Demand Gen vs Content Marketing Specialist?
| Aspect | Demand Gen | Content Marketing Specialist |
|---|---|---|
| Primary Focus | Generating leads and demand through campaigns | Creating and distributing content to engage audiences |
| Skills & Certifications | Marketing automation, analytics, campaign management | Content creation, SEO, storytelling |
| Work Environment | Marketing teams, digital platforms | Content teams, editorial platforms |
| Industry Usage | Tech, SaaS, B2B | Media, B2B, tech |
Demand Gen and Content Marketing Specialist roles often overlap but serve different purposes. Demand Gen focuses on driving leads and revenue through targeted campaigns, while Content Marketing Specialists aim to build brand awareness and engagement via compelling content. Both roles are essential in modern marketing strategies and often collaborate to achieve overall business goals.
How does a Demand Generation professional typically collaborate with sales and marketing teams to achieve lead generation goals?
Demand Generation professionals play a crucial role in bridging the gap between marketing and sales. They often work closely with both teams to develop and execute multi-channel campaigns, align messaging, and ensure a seamless lead handoff process. Regular collaboration includes participating in strategy sessions, sharing insights from campaign performance, and refining target audience criteria based on feedback from sales. This close partnership ensures that generated leads are high quality and that both teams are working toward shared revenue objectives.
What is Demand Gen?
Demand Gen, short for Demand Generation, refers to marketing strategies and tactics that create awareness and interest in a company’s products or services with the goal of driving qualified leads to the sales team. Demand Gen involves a variety of activities, including content marketing, email campaigns, webinars, social media, and paid advertising. The focus is on building and nurturing long-term customer relationships by educating potential buyers and guiding them through the sales funnel. Demand Gen professionals analyze data and use marketing automation tools to optimize campaigns and measure their effectiveness.
What job pays $400,000 a year without a degree?
Demand Generation roles in tech companies can sometimes pay $400,000 or more annually, especially for senior or executive-level positions. These roles often require strong skills in marketing, data analysis, and tools like CRM platforms, with experience and results being more important than formal education.
More about Demand Gen jobs
What cities are hiring for Demand Gen jobs? Cities with the most Demand Gen job openings:
What are the most commonly searched types of Demand Gen jobs? The most popular types of Demand Gen jobs are:
What states have the most Demand Gen jobs? States with the most job openings for Demand Gen jobs include:
What job categories do people searching Demand Gen jobs look for? The top searched job categories for Demand Gen jobs are:
Full-time
Posted 24 days ago
Job description
DemandFactor is a data-driven B2B growth and demand-generation company helping brands find, engage, and convert their next customers. We run full-funnel programs across intent, ABM, content syndication, and performance marketing, all tied to measurable pipeline impact.
We're looking for a Marketing Director to build and scale our marketing function. This is a hands-on and strategic role owning brand, demand gen, content, digital, and performance.
What you'll do
- Own and execute DemandFactor's marketing strategy
- Lead demand-gen, ABM, and digital performance programs
- Build a strong brand and high-impact content engine
- Partner closely with Sales to drive full-funnel results
- Manage marketing KPIs, analytics, attribution, and budget
- Build and grow the marketing team
What we're looking for
- 7–10+ years in B2B marketing (demand gen, performance, growth)
- Proven success in driving measurable pipeline and ROI
- Experience building marketing functions from the ground up
- Strong analytical, strategic, and leadership skills
- Excellent communication and execution abilities
Why DemandFactor
- High-impact leadership role
- Full ownership and autonomy to shape marketing
- Data-driven, innovative environment
- Flexible, remote workplace