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Demand Gen Jobs in Utah (NOW HIRING)

NRG Energy

Director, Growth & Channels

Lehi, UT · On-site

$171K - $215K/yr

You'll lead a Channel PMM and two Demand Gen managers, and you're accountable for the numbers: CAC, ROAS, pipeline contribution. The IVP framework only matters if it drives acquisition. Your job is ...

BambooHR

Sr.Digital Analyst II

Draper, UT · Hybrid

$92K - $108K/yr

This role partners closely with Marketing, Web, Demand Gen, Business Intelligence, and agency teams to deliver strategic insights, improve measurement capabilities, and support data-driven decisions ...

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Paid Search Analyst

Salt Lake City, UT · Hybrid

Manage creatives for paid search and paid media (GDN, Demand Gen, and CTV) campaigns, ensuring they resonate with target audiences. Budget Pacing: Track daily and weekly spend pacing across campaigns ...

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Demand Gen information

What is demand gen?

Demand Gen, short for Demand Generation, refers to marketing strategies and tactics that create awareness and interest in a company’s products or services with the goal of driving qualified leads to the sales team. Demand Gen involves a variety of activities, including content marketing, email campaigns, webinars, social media, and paid advertising. The focus is on building and nurturing long-term customer relationships by educating potential buyers and guiding them through the sales funnel. Demand Gen professionals analyze data and use marketing automation tools to optimize campaigns and measure their effectiveness.

How does a demand generation professional typically collaborate with sales and marketing teams to achieve lead generation goals?

Demand Generation professionals play a crucial role in bridging the gap between marketing and sales. They often work closely with both teams to develop and execute multi-channel campaigns, align messaging, and ensure a seamless lead handoff process. Regular collaboration includes participating in strategy sessions, sharing insights from campaign performance, and refining target audience criteria based on feedback from sales. This close partnership ensures that generated leads are high quality and that both teams are working toward shared revenue objectives.

What are the key skills and qualifications needed to thrive as a demand generation specialist, and why are they important?

To excel as a Demand Generation Specialist, you need expertise in digital marketing strategies, lead generation tactics, and data analysis, often supported by a degree in marketing or related fields. Familiarity with marketing automation platforms (such as HubSpot or Marketo), CRM systems, and analytics tools is commonly required. Strong project management, creativity, and communication skills help in designing compelling campaigns and collaborating across teams. These abilities are essential for generating high-quality leads, driving revenue growth, and aligning marketing efforts with business objectives.

What is the difference between Demand Gen vs Content Marketing Specialist?

AspectDemand GenContent Marketing Specialist
Primary FocusGenerating leads and demand through campaignsCreating and distributing content to engage audiences
Skills & CertificationsMarketing automation, analytics, campaign managementContent creation, SEO, storytelling
Work EnvironmentMarketing teams, digital platformsContent teams, editorial platforms
Industry UsageTech, SaaS, B2BMedia, B2B, tech

Demand Gen and Content Marketing Specialist roles often overlap but serve different purposes. Demand Gen focuses on driving leads and revenue through targeted campaigns, while Content Marketing Specialists aim to build brand awareness and engagement via compelling content. Both roles are essential in modern marketing strategies and often collaborate to achieve overall business goals.

Is demand generation a good career?

Demand generation is a valuable career in marketing focused on creating interest and demand for products or services through strategies like content marketing, email campaigns, and analytics. It often requires skills in data analysis, marketing automation tools, and cross-functional collaboration, making it a dynamic and growing field with opportunities for advancement.

What are the most commonly searched types of Demand Gen jobs in Utah?

The most popular types of Demand Gen jobs in Utah are:

What job categories do people searching Demand Gen jobs in Utah look for?

The top searched job categories for Demand Gen jobs in Utah are:

Demand Gen jobs near you
Infographic showing various Demand Gen job openings in Utah as of August 2026, with employment types broken down into 1% As Needed, 58% Full Time, 37% Part Time, and 4% Contract. Highlights an 67% Physical, 3% Hybrid, and 30% Remote job distribution.

Marketing Director (Remote)

Demand.com

Salt Lake City, UT • Remote

Full-time

Re-posted 10 days ago

Job description

DemandFactor is a data-driven B2B growth and demand-generation company helping brands find, engage, and convert their next customers. We run full-funnel programs across intent, ABM, content syndication, and performance marketing, all tied to measurable pipeline impact.

We're looking for a Marketing Director to build and scale our marketing function. This is a hands-on and strategic role owning brand, demand gen, content, digital, and performance.

What you'll do

  • Own and execute DemandFactor's marketing strategy
  • Lead demand-gen, ABM, and digital performance programs
  • Build a strong brand and high-impact content engine
  • Partner closely with Sales to drive full-funnel results
  • Manage marketing KPIs, analytics, attribution, and budget
  • Build and grow the marketing team

What we're looking for

  • 7–10+ years in B2B marketing (demand gen, performance, growth)
  • Proven success in driving measurable pipeline and ROI
  • Experience building marketing functions from the ground up
  • Strong analytical, strategic, and leadership skills
  • Excellent communication and execution abilities

Why DemandFactor

  • High-impact leadership role
  • Full ownership and autonomy to shape marketing
  • Data-driven, innovative environment
  • Flexible, remote workplace