Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Quick apply
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Quick apply
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Operationalize Demand Gen and ABM execution: segmentation, lead scoring, routing, nurture programs, campaign QA, and attribution that Sales and Marketing can depend on. * Support a bowtie sales model ...
Operationalize Demand Gen and ABM execution: segmentation, lead scoring, routing, nurture programs, campaign QA, and attribution that Sales and Marketing can depend on. * Support a bowtie sales model ...
Murray, UT · On-site +1
A talented demand gen team - and the willingness to transform how it operates, not just manage it as-is * Executive-level reporting - a clear, consistent view of what's working, what isn't, and what ...
Murray, UT · On-site +1
A talented demand gen team - and the willingness to transform how it operates, not just manage it as-is * Executive-level reporting - a clear, consistent view of what's working, what isn't, and what ...
Eden, UT · Remote
Build and execute a multi-channel demand gen strategy across paid media, SEO/SEM, content syndication, email nurture, and events * Manage paid media budget across LinkedIn, Google, programmatic, and ...
Eden, UT · Remote
Build and execute a multi-channel demand gen strategy across paid media, SEO/SEM, content syndication, email nurture, and events * Manage paid media budget across LinkedIn, Google, programmatic, and ...
Eden, UT · Remote
$149K/yr
This role partners closely with Sales, Customer Success, Product, and Demand Gen to turn our platform\'s strengths into clear customer outcomes. Key Responsibilities Post-Close Activation * Design ...
Eden, UT · Remote
$149K/yr
This role partners closely with Sales, Customer Success, Product, and Demand Gen to turn our platform\'s strengths into clear customer outcomes. Key Responsibilities Post-Close Activation * Design ...
Draper, UT · Hybrid
$92K - $108K/yr
This role partners closely with Marketing, Web, Demand Gen, Business Intelligence, and agency teams to deliver strategic insights, improve measurement capabilities, and support data-driven decisions ...
Quick apply
Draper, UT · Hybrid
$92K - $108K/yr
This role partners closely with Marketing, Web, Demand Gen, Business Intelligence, and agency teams to deliver strategic insights, improve measurement capabilities, and support data-driven decisions ...
Preferred 5+ years of experience in channel events, partner demand gen programs, or partner marketing within SaaS, cybersecurity, or enterprise technology environments * Scope & Ownership:
Preferred 5+ years of experience in channel events, partner demand gen programs, or partner marketing within SaaS, cybersecurity, or enterprise technology environments * Scope & Ownership:
Preferred 5+ years of experience in channel events, partner demand gen programs, or partner marketing within SaaS, cybersecurity, or enterprise technology environments * Scope & Ownership:
Preferred 5+ years of experience in channel events, partner demand gen programs, or partner marketing within SaaS, cybersecurity, or enterprise technology environments * Scope & Ownership:
Preferred 5+ years of experience in channel events, partner demand gen programs, or partner marketing within SaaS, cybersecurity, or enterprise technology environments * Scope & Ownership:
Preferred 5+ years of experience in channel events, partner demand gen programs, or partner marketing within SaaS, cybersecurity, or enterprise technology environments * Scope & Ownership:
Act as a senior content partner to Demand Gen, Product Marketing, PR, and Social - capable of scoping, advising, and executing across all content types * Contribute to content planning processes ...
Act as a senior content partner to Demand Gen, Product Marketing, PR, and Social - capable of scoping, advising, and executing across all content types * Contribute to content planning processes ...
Lehi, UT · On-site
This is a full-ownership role: consumer and B2B, brand to demand gen, strategy to execution. You'll report to our CEO and Founder, John Koelliker, build and lead the marketing team, and own the ...
Quick apply
Lehi, UT · On-site
This is a full-ownership role: consumer and B2B, brand to demand gen, strategy to execution. You'll report to our CEO and Founder, John Koelliker, build and lead the marketing team, and own the ...
Lehi, UT · On-site
This is a full-ownership role: consumer and B2B, brand to demand gen, strategy to execution. You'll report to our CEO and Founder, John Koelliker, build and lead the marketing team, and own the ...
Lehi, UT · On-site
This is a full-ownership role: consumer and B2B, brand to demand gen, strategy to execution. You'll report to our CEO and Founder, John Koelliker, build and lead the marketing team, and own the ...
Lehi, UT · On-site
Act as a senior content partner to Demand Gen, Product Marketing, PR, and Social - capable of scoping, advising, and executing across all content types * Contribute to content planning processes ...
Lehi, UT · On-site
Act as a senior content partner to Demand Gen, Product Marketing, PR, and Social - capable of scoping, advising, and executing across all content types * Contribute to content planning processes ...
Salt Lake City, UT · On-site
$200K - $240K/yr
Strong individual contributor background with deep understanding of both inbound & outbound prospecting, demand gen strategies, and industry best practices * Excellent coaching and mentoring ...
New
Salt Lake City, UT · On-site
$200K - $240K/yr
Strong individual contributor background with deep understanding of both inbound & outbound prospecting, demand gen strategies, and industry best practices * Excellent coaching and mentoring ...
New
Salt Lake City, UT · On-site +1
$75K - $93K/yr
This role collaborates closely with Sales, Product Marketing, Demand Gen, Customer Success, and Product to plan and manage campaigns and communication strategies tailored to key customer segments.
Salt Lake City, UT · On-site +1
$75K - $93K/yr
This role collaborates closely with Sales, Product Marketing, Demand Gen, Customer Success, and Product to plan and manage campaigns and communication strategies tailored to key customer segments.
Salt Lake City, UT · On-site +1
$75K - $93K/yr
This role collaborates closely with Sales, Product Marketing, Demand Gen, Customer Success, and Product to plan and manage campaigns and communication strategies tailored to key customer segments.
Salt Lake City, UT · On-site +1
$75K - $93K/yr
This role collaborates closely with Sales, Product Marketing, Demand Gen, Customer Success, and Product to plan and manage campaigns and communication strategies tailored to key customer segments.
Midvale, UT · On-site
Own paid media strategy across Meta, Google Ads (search, display, demand gen), Snapchat, TikTok Ads, and additional channels as the program grows, with a clear view of how each channel contributes to ...
Midvale, UT · On-site
Own paid media strategy across Meta, Google Ads (search, display, demand gen), Snapchat, TikTok Ads, and additional channels as the program grows, with a clear view of how each channel contributes to ...
Midvale, UT · On-site
Own paid media strategy across Meta, Google Ads (search, display, demand gen), Snapchat, TikTok Ads, and additional channels as the program grows, with a clear view of how each channel contributes to ...
Midvale, UT · On-site
Own paid media strategy across Meta, Google Ads (search, display, demand gen), Snapchat, TikTok Ads, and additional channels as the program grows, with a clear view of how each channel contributes to ...
Salt Lake City, UT · On-site
$83K - $160K/yr
Our industry is growing and demand is high. This means you'll have plenty of opportunities to grow ... Support lead gen ad testing and bottom-funnel paid social experimentation across brands as capacity ...
Salt Lake City, UT · On-site
$83K - $160K/yr
Our industry is growing and demand is high. This means you'll have plenty of opportunities to grow ... Support lead gen ad testing and bottom-funnel paid social experimentation across brands as capacity ...
Salt Lake City, UT · On-site
$83K - $160K/yr
Our industry is growing and demand is high. This means you'll have plenty of opportunities to grow ... Support lead gen ad testing and bottom-funnel paid social experimentation across brands as capacity ...
Salt Lake City, UT · On-site
$83K - $160K/yr
Our industry is growing and demand is high. This means you'll have plenty of opportunities to grow ... Support lead gen ad testing and bottom-funnel paid social experimentation across brands as capacity ...
| Aspect | Demand Gen | Content Marketing Specialist |
|---|---|---|
| Primary Focus | Generating leads and demand through campaigns | Creating and distributing content to engage audiences |
| Skills & Certifications | Marketing automation, analytics, campaign management | Content creation, SEO, storytelling |
| Work Environment | Marketing teams, digital platforms | Content teams, editorial platforms |
| Industry Usage | Tech, SaaS, B2B | Media, B2B, tech |
Demand Gen and Content Marketing Specialist roles often overlap but serve different purposes. Demand Gen focuses on driving leads and revenue through targeted campaigns, while Content Marketing Specialists aim to build brand awareness and engagement via compelling content. Both roles are essential in modern marketing strategies and often collaborate to achieve overall business goals.

Full-time
Re-posted 22 days ago
DemandFactor is a data-driven B2B growth and demand-generation company helping brands find, engage, and convert their next customers. We run full-funnel programs across intent, ABM, content syndication, and performance marketing, all tied to measurable pipeline impact.
We're looking for a Marketing Director to build and scale our marketing function. This is a hands-on and strategic role owning brand, demand gen, content, digital, and performance.
What you'll do
What we're looking for
Why DemandFactor