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Jobgether

Our partner is looking for a CRM & Lifecycle Operator based in Netherlands. Join a dynamic team focused on creating personalized customer experiences through data-driven lifecycle marketing ...

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How much do customer lifecycle management jobs pay per year?

As of Jul 26, 2026, the average yearly pay for customer lifecycle management in the United States is $66,102.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,000.00 and $78,000.00 per year, depending on experience, location, and employer.

What is a Customer Lifecycle Management job?

A Customer Lifecycle Management (CLM) job focuses on optimizing the entire journey of a customer, from acquisition to retention and loyalty. Professionals in this role analyze customer data, develop engagement strategies, and implement initiatives to enhance customer satisfaction and lifetime value. They work cross-functionally with marketing, sales, and customer service teams to improve communication and personalization. The goal is to maximize customer retention, reduce churn, and increase overall business growth through data-driven decision-making.

What is the difference between CRM and CLM?

Customer Lifecycle Management (CLM) and Customer Relationship Management (CRM) are related but distinct concepts; CRM focuses on managing customer interactions and data to improve sales and service, while CLM encompasses the entire customer journey, including onboarding, retention, and loyalty strategies. In a job role, understanding both helps in developing comprehensive customer engagement plans and utilizing tools like Salesforce or HubSpot effectively.

What is the highest paying job in customer service?

In customer service, senior roles such as Customer Service Director or Customer Experience Manager tend to have the highest salaries, often exceeding six figures with extensive experience and leadership responsibilities. These roles typically require strong management skills, industry knowledge, and sometimes certifications in customer experience or related fields.

What does a customer lifecycle manager do?

A customer lifecycle manager oversees and optimizes the stages of a customer's relationship with a company, from acquisition to retention and loyalty. They analyze customer data, develop strategies to improve engagement, and coordinate marketing and sales efforts using tools like CRM software to enhance customer experience and business growth.

What are the key skills and qualifications needed to thrive in the Customer Lifecycle Management position, and why are they important?

To thrive in Customer Lifecycle Management, you need strong analytical skills, experience in customer relationship management (CRM), and a relevant degree such as marketing, business, or analytics. Familiarity with CRM software like Salesforce, data visualization tools, and certifications in customer success or CRM platforms are highly valuable. Exceptional communication, problem-solving, and project management skills set top performers apart in this role. These abilities are essential for effectively guiding customers through each stage of the lifecycle, enhancing retention and driving business growth.

What is the career path for a CRM?

A career in Customer Lifecycle Management (CRM) typically starts with roles such as CRM analyst or coordinator, focusing on data analysis and customer engagement strategies. Progression can lead to positions like CRM manager, marketing director, or customer experience executive, often requiring skills in data management, marketing automation tools, and strategic planning.

What are typical daily responsibilities for someone working in Customer Lifecycle Management?

In Customer Lifecycle Management, your daily responsibilities often include analyzing customer data to identify key trends, segmenting customer bases for targeted campaigns, and collaborating with sales, marketing, and support teams to optimize customer engagement strategies. You may also design and implement lifecycle programs aimed at improving onboarding, retention, and re-engagement, as well as track performance metrics to evaluate program effectiveness. Regular meetings and cross-functional collaboration are common, requiring you to communicate insights and recommendations to stakeholders. This role is dynamic and requires balancing analytical tasks with strategic planning to ensure customers have a positive and valuable experience at every stage.

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Customer Lifecycle Management jobs near you
Infographic showing various Customer Lifecycle Management job openings in the United States as of July 2026, with employment types broken down into 78% Full Time, 19% Part Time, and 3% Contract. Highlights an 94% Physical, 1% Hybrid, and 5% Remote job distribution, with an average salary of $66,102 per year, or $31.8 per hour.
Customer Lifecycle Manager

Customer Lifecycle Manager

Z1 Motorsports

Wadsworth, OH • On-site

Other

Posted yesterday

Job description

Customer Lifecycle Manager

Enthusiast Auto Holdings (EAH) is a highly successful e-commerce company in the automotive aftermarket parts industry. EAH goes to market via nine enthusiast focused websites - ECS Tuning, Turner Motorsport, Pelican Parts, Rennline, Texas Speed & Performance, Z1 Motorsports, Z1 Off-Road, RCI Off-Road and EVANNEX. EAH serves automotive enthusiast customers who are passionate about how their vehicle looks and performs, by providing the parts, content, knowledge and support to make their vehicle come to life. We also serve a global network of specialty installer shops that solve for customers looking for a "Do it For Me" option. EAH's leadership team has delivered strong organic growth with market-leading profitability. EAH has also completed multiple acquisitions and plans continued expansion of its served markets via acquisition.

EAH is owned and supported by Cortec Group, a premier private equity firm. Cortec has invested millions of dollars to expand EAH's operations, facilities, technology, and leadership. Among other investments, EAH has recently completed a significant facility expansion at its primary distribution center and is in the process of implementing enterprise-level ERP / WMS / OMS systems.

Role Overview

We are looking for a Customer Lifecycle Manager to take full ownership of the technical orchestration, automation, and flow logic for both SMS and Email across our portfolio of 10+ aftermarket automotive brands. Operating within EAH's Marketing Center of Excellence (CoE) hub, your primary goal is to build a high-converting engagement machine.

This role reports directly to the Director of Brand and Retention Marketing and is based full-time in-office out of one of EAH's many locations including Wadsworth, OH, Carrollton, GA, and Georgetown, TX. While our email infrastructure is robust and established, your primary mission in this role will be to architect, launch, and accelerate SMS adoption across all brands, in some cases from the ground up. You will have complete autonomy over automated flows to turn SMS and email into a synchronized, high-performance tag team. Your success will be measured by your ability to elevate lifecycle revenue and maximize Customer Lifetime Value (LTV) without letting legacy operational processes slow down optimal, agile execution.

Key Responsibilities
  • SMS Acceleration & Optimization: Serve as the internal champion for mobile messaging; design and scale our text marketing footprint, utilizing rich media (MMS) and next-gen mobile capabilities (like RCS).
  • High-Velocity Subscriber Acquisition: Architect and deploy cross-channel list growth strategies (e.g., mobile-optimized pop-ups, check-out integrations, and exclusive social-to-SMS landing pages) to aggressively scale compliant phone opt-ins across the entire portfolio.
  • Technical Flow Autonomy: Own the end-to-end automated flow logic, behavioral trigger setups, audience segmentation, and frequency capping.
  • Cross-Channel Orchestration: Build sophisticated customer journeys that ensure SMS and Email amplify rather than compete with one another, establishing strict saturation guards to protect list health.
  • Operational Enablement: Safeguard agility by ensuring established legacy processes do not block innovation; provide clean, flexible technical frameworks that empower decentralized brand teams to easily deploy audience-relevant copy, rich images, and interactive video assets.
  • Conversational Infrastructure: Evaluate, recommend, and configure the technical routing and customer service platform integrations required to scale 2-way SMS interactions in partnership with our CS teams.
Defining Success (What Winning Looks Like)
  • SMS Channel Scale Up: Within the first 90 days, you have audited the portfolio, established baseline SMS KPIs, and successfully launched automated SMS capture and rich-media flow triggers (MMS/RCS) across our high-growth brands.
  • Frictionless Coexistence: You have successfully integrated SMS marketing into the heavy broadcast email schedules of the "Harvest" banners without causing spikes in opt-outs or list fatigue, proving that both channels can run symmetrically.
  • Explosive List Growth: You have turned a stagnant subscriber base into an active revenue engine by steadily increasing compliant SMS opt-ins across all banners, hitting aggressive list-growth milestones while maintaining a clean, low-churn database.
  • Agile Automation: Your automated flows operate with optimal precision generating steady, predictable revenue loops. Your technical frameworks allow decentralized content teams to easily feed their authentic creative assets (including video and interactive next-gen mobile components) without hitting execution challenges.
  • Two-Way Channel Maturity: In the first 6 months, 2-way conversational text infrastructure is fully evaluated with the Customer Service team, ready for implementation.
Requirements
  • 4 + years mastering omnichannel retention and customer lifecycle marketing within a multi-brand or high-SKU e-commerce ecosystem.
  • Proven Blueprint for SMS Success: A track record of aggressively scaling SMS programs from an underutilized tool into a major revenue driver, treating text, MMS, and emerging RCS protocols as primary engagement vehicles rather than secondary afterthoughts to email.
  • Enterprise Tech Stack Mastery: Power-user expertise in enterprise lifecycle and orchestration platforms (specifically Listrak, or tools like Klaviyo and Attentive) alongside a strong working data literacy in GA4, customer analytics, and emerging mobile-messaging tech trends.
  • Agile Operational Mindset: A leader who prioritizes speed-to-market and high-converting execution over rigid legacy corporate workflows.
  • Devoted to frequency orchestration, clean attribution modeling, and maximizing subscriber LTV.
  • Bonus points if you have a genuine passion for automotive culture and know your way around a car garage.

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