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Customer Lifecycle Management Jobs (NOW HIRING)

insightsoftware

Customer Lifecycle Manager

About Us: insightsoftware is a global provider of reporting, analytics, and performance management ... The Opportunity We're seeking a Customer Lifecycle Manager to lead the strategy and execution of ...

insightsoftware

Customer Lifecycle Manager

About Us: insightsoftware is a global provider of reporting, analytics, and performance management ... The Opportunity We're seeking a Customer Lifecycle Manager to lead the strategy and execution of ...

Direct Capital

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CRM & Lifecycle Marketing Manager

Hollywood, FL · On-site

$105K - $115K/yr

We Are Seeking We are seeking a highly self-sufficient CRM & Lifecycle Marketing Manager to take full ownership of our marketing automation, lead reactivation, and backend campaign systems. This role ...

Benepass

Manager, Customer Lifecycle Marketing

$110K - $130K/yr

What you'll do at Benepass Lifecycle Strategy & Journey Design * Define how Benepass engages ... Experience working with CRM or marketing automation platforms (e.g., Customer.io, Braze, Iterable)

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How much do customer lifecycle management jobs pay per year?

As of Jun 18, 2026, the average yearly pay for customer lifecycle management in the United States is $66,102.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,000.00 and $78,000.00 per year, depending on experience, location, and employer.

What is a Customer Lifecycle Management job?

A Customer Lifecycle Management (CLM) job focuses on optimizing the entire journey of a customer, from acquisition to retention and loyalty. Professionals in this role analyze customer data, develop engagement strategies, and implement initiatives to enhance customer satisfaction and lifetime value. They work cross-functionally with marketing, sales, and customer service teams to improve communication and personalization. The goal is to maximize customer retention, reduce churn, and increase overall business growth through data-driven decision-making.

Is CRM manager a good job?

A CRM manager oversees customer relationship management strategies, focusing on improving customer retention and engagement. The role typically requires skills in data analysis, communication, and familiarity with CRM software like Salesforce or HubSpot. It can be a rewarding career with opportunities for advancement in marketing, sales, and customer service departments.

What is the highest paying job in customer service?

The highest paying roles in customer service are typically customer success executives, account managers, or director-level positions, which often require extensive experience, leadership skills, and industry knowledge. These roles can offer salaries exceeding $100,000 annually, especially in large corporations or specialized industries. Advanced certifications and strong interpersonal skills are often essential for these high-level positions.

What does a customer lifecycle manager do?

A customer lifecycle manager oversees the stages of a customer's relationship with a company, from acquisition to retention and loyalty. They analyze customer data, develop strategies to improve engagement, and coordinate marketing and sales efforts to maximize customer value throughout the lifecycle. Strong communication skills and familiarity with CRM tools are essential for this role.

What are the key skills and qualifications needed to thrive in the Customer Lifecycle Management position, and why are they important?

To thrive in Customer Lifecycle Management, you need strong analytical skills, experience in customer relationship management (CRM), and a relevant degree such as marketing, business, or analytics. Familiarity with CRM software like Salesforce, data visualization tools, and certifications in customer success or CRM platforms are highly valuable. Exceptional communication, problem-solving, and project management skills set top performers apart in this role. These abilities are essential for effectively guiding customers through each stage of the lifecycle, enhancing retention and driving business growth.

What is the career path for a CRM?

A career path for a Customer Lifecycle Management (CRM) professional typically starts with roles such as CRM analyst or coordinator, progressing to CRM manager, then to senior management positions like CRM director or VP of customer experience. Advancement often involves developing skills in data analysis, marketing automation tools, and customer engagement strategies, with certifications in CRM platforms like Salesforce or HubSpot supporting growth.

What are typical daily responsibilities for someone working in Customer Lifecycle Management?

In Customer Lifecycle Management, your daily responsibilities often include analyzing customer data to identify key trends, segmenting customer bases for targeted campaigns, and collaborating with sales, marketing, and support teams to optimize customer engagement strategies. You may also design and implement lifecycle programs aimed at improving onboarding, retention, and re-engagement, as well as track performance metrics to evaluate program effectiveness. Regular meetings and cross-functional collaboration are common, requiring you to communicate insights and recommendations to stakeholders. This role is dynamic and requires balancing analytical tasks with strategic planning to ensure customers have a positive and valuable experience at every stage.

More about Customer Lifecycle Management jobs
What states have the most Customer Lifecycle Management jobs? States with the most job openings for Customer Lifecycle Management jobs include:
What job categories do people searching Customer Lifecycle Management jobs look for? The top searched job categories for Customer Lifecycle Management jobs are:
Customer Lifecycle Management jobs near you
Infographic showing various Customer Lifecycle Management job openings in the United States as of June 2026, with employment types broken down into 3% As Needed, 19% Full Time, 69% Part Time, 3% Temporary, and 6% Contract. Highlights an 83% Physical, 6% Hybrid, and 11% Remote job distribution, with an average salary of $66,102 per year, or $31.8 per hour.
Customer Lifecycle Manager

Customer Lifecycle Manager

insightsoftware

Remote

Full-time

Posted 18 days ago

Job description

About Us:
insightsoftware is a global provider of reporting, analytics, and performance management solutions that unlock the potential of business data and transform the way finance and data teams operate. We empower leaders from over 32,000 organizations to make timely and intelligent decisions. Our comprehensive solutions span Financial Planning and Analysis (FP&A), Controllership, and Data and Analytics. We deliver finance teams the insights required to navigate any economic climate and drive greater financial intelligence, while increasing productivity, visibility, accuracy, and compliance. Learn more at insightsoftware.com.
Job Description:
The Opportunity
We're seeking a Customer Lifecycle Manager to lead the strategy and execution of our digital-first customer engagement initiatives. This is not a traditional CSM role managing a book of accounts-this is a strategic individual contributor position focused on building and scaling digital programs that drive adoption, retention, and expansion across our entire customer base.
You'll architect and execute lifecycle campaigns, develop AI-powered customer success strategy (Agentic CSM), and drive in-app adoption strategy across our product portfolio. This role sits at the intersection of customer success, marketing automation, data analytics, and AI-requiring both strategic vision and hands-on execution capabilities.
What You'll Do
Lifecycle Campaign Strategy & Execution (60%)
Design and execute automated customer journeys across the full lifecycle:
  • Build and optimize onboarding sequences that accelerate time-to-value across multiple product families
  • Develop adoption campaigns triggered by telemetry and usage data to drive feature engagement
  • Create retention and expansion campaigns targeting specific customer segments and behaviors
  • Design win-back flows for at-risk and dormant customers
  • Continuously analyze campaign performance metrics and iterate based on data

Own end-to-end execution in customer success platforms:
  • Build playbooks and automation workflows in Totango (or similar CS platforms)
  • Integrate campaigns across email, in-app messaging, community, and other digital channels
  • Coordinate with cross-functional teams (Product, Marketing, Support, Sales) to ensure message consistency
  • Establish KPIs including reach, engagement, conversion, and business impact (NRR, GRR, churn reduction)

AI Agentic CSM Strategy & Vision (30%)
Own the strategic vision for AI-powered customer engagement:
  • Define what customer problems AI agents should solve and how they should delight customers
  • Design the customer experience for AI-powered email responses, proactive outreach, and intelligent recommendations
  • Map customer touchpoints where AI intervention creates value vs. where human CSMs are essential
  • Establish success criteria, KPIs, and measurement frameworks for AI agent performance
  • Create the strategic roadmap for phased rollout across customer segments and product families

Collaborate with technical teams to bring the vision to life:
  • Partner with IT and AI Ops teams to translate customer experience requirements into technical specifications
  • Work with data engineering to identify required data sources, triggers, and integration points
  • Test pilot programs with select customer cohorts and gather feedback to refine the approach
  • Document use cases, expected outcomes, and customer journey maps that guide technical development
  • Stay current on AI developments in customer success and evaluate emerging capabilities
In-App Adoption Strategy (10%)
Define the strategy for in-app customer engagement:
  • Design in-app messaging strategies leveraging WalkMe or similar digital adoption platforms
  • Develop contextual tooltips, smart tips, feature announcements, and value prompts
  • Implement in-app NPS and feedback collection to measure customer sentiment in real-time
  • Create webinar promotion banners and welcome shoutouts that drive engagement
  • Partner with Product and UX teams to ensure in-app experiences align with product roadmap

Note: Strategy ownership only-execution partners with dedicated in-app messaging team.
Who You Are
Required Experience & Skills
Professional Background:
  • 3-5 years in digital customer success, customer marketing, or marketing automation in B2B SaaS
  • Proven track record designing and executing lifecycle campaigns at scale (1,000+ customers)
  • Deep hands-on experience with customer success platforms (Totango, Gainsight, ChurnZero, or similar)
  • Strong technical aptitude with ability to learn complex software products quickly
  • Experience integrating multiple systems (CRM, CS platforms, marketing automation, data warehouses)

Strategic & Analytical Capabilities:
  • Data-driven decision maker who uses analytics to drive program optimization
  • Ability to build customer segmentation strategies and personalized journeys
  • Experience tracking leading and lagging indicators (reach KPIs, effect KPIs, ROI KPIs)
  • Comfortable working with telemetry data, health scores, and behavioral triggers
  • Strong project management skills with ability to manage multiple initiatives simultaneously

AI & Automation Strategy:
  • Strategic thinker who can envision how AI can delight customers and solve real problems
  • Ability to translate customer needs into requirements that technical teams can build
  • Understanding of what AI agents can and can't do-where automation adds value vs. where humans are essential
  • Experience partnering with technical teams (IT, Engineering, Data) to bring customer-facing solutions to life
  • Curiosity about AI developments in customer success with ability to evaluate and apply new capabilities

Communication & Collaboration:
  • Excellent written communication skills-you'll be crafting customer-facing campaigns
  • Cross-functional influencer who can build bridges with Product, Engineering, Marketing, Sales, and Support
  • Ability to navigate ambiguity and drive projects forward without perfect information
  • Comfortable presenting strategy and results to senior leadership

Preferred Qualifications
  • Experience in a multi-product SaaS environment with diverse customer base
  • Background in product-led growth or digital-first companies
  • Familiarity with digital adoption platforms (WalkMe, Pendo, Appcues)
  • Customer success or customer marketing experience in AI/ML product companies
  • Marketing automation platform expertise (Pardot, Marketo, HubSpot)
  • Experience designing customer experiences that blend automation with human touchpoints

The salary range in United States of America for this position is 88,000.00 to 111,000.00 USD Annual.
Your specific offer within this range will be determined by your skills, experience, and qualifications. For non-sales roles, you may be eligible for a bonus. For sales roles, this range includes a commission target.
We are committed to pay transparency and fair compensation practices. If you have questions about our compensation approach, please don't hesitate to ask during the interview process.
Additional Information
All your information will be kept confidential according to EEO guidelines.
Learn more about our high-energy, high-performance global team: Work With Us
insightsoftware About Us: Hear From Our Team
Background checks are required for employment with insightsoftware, where permitted by country, state/province.
At insightsoftware, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.

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