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Customer Lifecycle Management Jobs in California

Veryon

Customer Success Manager

San Francisco, CA · On-site

Strong understanding of SaaS customer lifecycle management, adoption strategies, customer health metrics, retention, and renewals. * Experience working with AI-enabled tools, automation platforms, CR ...

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Customer Lifecycle Management information

See California salary details

$32.6K

$65.2K

$105.6K

How much do customer lifecycle management jobs pay per year?

As of Aug 29, 2026, the average yearly pay for customer lifecycle management in California is $65,237.00, according to ZipRecruiter salary data. Most workers in this role earn between $44,400.00 and $77,000.00 per year, depending on experience, location, and employer.

What is a customer lifecycle management?

A Customer Lifecycle Management (CLM) job focuses on optimizing the entire journey of a customer, from acquisition to retention and loyalty. Professionals in this role analyze customer data, develop engagement strategies, and implement initiatives to enhance customer satisfaction and lifetime value. They work cross-functionally with marketing, sales, and customer service teams to improve communication and personalization. The goal is to maximize customer retention, reduce churn, and increase overall business growth through data-driven decision-making.

What does a customer lifecycle management do?

In Customer Lifecycle Management, your daily responsibilities often include analyzing customer data to identify key trends, segmenting customer bases for targeted campaigns, and collaborating with sales, marketing, and support teams to optimize customer engagement strategies. You may also design and implement lifecycle programs aimed at improving onboarding, retention, and re-engagement, as well as track performance metrics to evaluate program effectiveness. Regular meetings and cross-functional collaboration are common, requiring you to communicate insights and recommendations to stakeholders. This role is dynamic and requires balancing analytical tasks with strategic planning to ensure customers have a positive and valuable experience at every stage.

What are the key skills and qualifications needed to thrive in customer lifecycle management, and why are they important?

To thrive in Customer Lifecycle Management, you need strong analytical skills, experience in customer relationship management (CRM), and a relevant degree such as marketing, business, or analytics. Familiarity with CRM software like Salesforce, data visualization tools, and certifications in customer success or CRM platforms are highly valuable. Exceptional communication, problem-solving, and project management skills set top performers apart in this role. These abilities are essential for effectively guiding customers through each stage of the lifecycle, enhancing retention and driving business growth.

Is customer lifecycle management a good career?

Customer lifecycle management is a growing field that involves analyzing customer data and developing strategies to improve customer retention and satisfaction. It often requires skills in data analysis, CRM tools, and communication. The role can offer opportunities for advancement in marketing, sales, and customer experience management.

What are popular job titles related to Customer Lifecycle Management jobs in California?

For Customer Lifecycle Management jobs in California, the most frequently searched job titles are:

What job categories do people searching Customer Lifecycle Management jobs in California look for?

The top searched job categories for Customer Lifecycle Management jobs in California are:

Customer Lifecycle Management jobs near you
Infographic showing various Customer Lifecycle Management job openings in California as of August 2026, with employment types broken down into 1% As Needed, 78% Full Time, 17% Part Time, and 4% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $65,237 per year, or $31.4 per hour.

Global Lifecycle Marketing, CRM Senior Manager

Irvine, CA • On-site

Jobtailor
See more jobs at Jobtailorexternal

$140 - $180/hr

Other

Posted 14 days ago

Job description

  • Define the annual and quarterly global lifecycle and CRM roadmap aligned with customer-centric strategies and commercial objectives
  • Shift the organization from email execution to comprehensive customer lifecycle management and map end-to-end user journeys
  • Drive strategy and optimization for onboarding, cart/browse abandonment, and win-back programs
  • Establish KPIs, growth targets, and resource allocation for the lifecycle marketing group
  • Establish ways of working between global and regional teams and create templates and toolkits
  • Oversee and unify CRM strategies and processes for Gaming and Personal Workspace categories
  • Coach, mentor, and upskill the internal CRM team
  • Foster continuous learning in CRM platforms and methodologies
  • Build and manage A/B and multivariate testing frameworks across the team and agencies
  • Own utilization and optimization of the Customer Data Platform and Salesforce Marketing Cloud Enterprise
  • Partner with the Digital Office and Data Analytics to mature data infrastructure and metrics
  • Set global data compliance policies and standards, optimize subscriber acquisition, and maintain list health
  • Develop and execute the Gaming category lifecycle strategy with external agency support
  • Define audience segmentation for gaming personas and lifecycle stages
  • Optimize revenue per subscriber through cross-sell, upsell, and customer value maximization
  • Create personalization frameworks based on gaming preferences, purchase history, and engagement patterns
  • Partner with Global Gaming Marketing and NAM teams on brand campaigns and product launches
Requirements
  • 8+ years of experience in CRM or lifecycle marketing within consumer-facing environments
  • Gaming, technology, or consumer electronics experience highly preferred
  • 2+ years of experience managing direct reports and leading external agency partners/vendors
  • Strong strategic and operational knowledge of Salesforce Marketing Cloud Enterprise, including Journey Builder, Automation Studio, and Data Extensions
  • Experience with Customer Data Platforms / Data Cloud
  • Deep familiarity with marketing attribution models, predictive analytics, LTV modeling, and advanced customer segmentation tools
  • Bachelor’s degree in Marketing, Business, Communications, or a related field
  • Authentic empathy for and understanding of consumers, particularly the gaming community
  • Ability to navigate matrixed global environments and drive transformation
  • Exceptional presentation and relationship-building skills
  • MBA is a plus
Core Competencies

Demonstrates expertise in CRM and lifecycle marketing strategies, with a strong focus on utilizing Salesforce Marketing Cloud Enterprise and Customer Data Platforms to optimize customer engagement and revenue. Proven ability to lead teams, manage external partnerships, and drive data-driven decision-making in consumer-facing environments, particularly within the gaming sector.

Highest-signal resume keywords
  • CRM Strategy Development
  • Salesforce Marketing Cloud Enterprise
  • Customer Data Platform Management
  • Team Leadership and Mentoring
  • Gaming Industry Experience
ATS Optimization KeywordsHard Skills
  • Lifecycle Marketing
  • Audience Segmentation
  • Predictive Analytics
  • Marketing Attribution Models
  • A/B Testing Frameworks
  • KPI Establishment
  • Data Compliance Policies
  • Customer Value Maximization
  • Journey Builder
  • Automation Studio
Soft Skills
  • Relationship-Building
  • Empathy for Consumers
  • Presentation Skills
  • Strategic Thinking
  • Operational Knowledge
Certifications & Qualifications
  • Bachelor’s Degree in Marketing
  • MBA (Preferred)
Industry Keywords
  • Gaming
  • Consumer Electronics
  • Consumer-Facing Environments
  • Lifecycle Management
  • User Journey Mapping
Tools & Technologies
  • Salesforce Marketing Cloud
  • Customer Data Platforms
  • Data Analytics Tools
  • Email Marketing Tools
  • Multivariate Testing Tools
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