A customer engagement representative is responsible for the marketing that directly reaches consumers of an online business or service. In this career, your goal is to enhance the customer experience. Job duties include educating customers on products, marketing new services to potential customers, and following up on customer inquiries. The qualifications for a career as a customer engagement representative include a high school diploma, although some employers may prefer post-secondary education and previous sales experience. A successful customer engagement representative needs to possess strong communication skills and a persistent work ethic.