Business Analyst – Customer Acquisition
BillGO is seeking a Business Data Analyst, Acquisition to drive data-informed decision-making across our BGX performance marketing efforts. This role will focus on customer acquisition analytics, helping optimize campaign performance, improve funnel efficiency, and uncover actionable insights that fuel scalable growth.
You’ll partner closely with marketing, product, and growth teams to analyze performance across channels, evaluate targeting strategies, and continuously improve how we acquire new customers.
Why This Role Matters
This role is critical to BillGO’s growth because it ensures that customer acquisition investments are efficient, scalable, and data-driven. By turning complex performance marketing data into actionable insights, this role directly impacts how effectively we attract and convert new customers while optimizing spend.
Without this role, acquisition efforts risk becoming fragmented or inefficient; with it, BillGO gains clear visibility into what drives growth, enabling smarter decisions, faster experimentation, and stronger returns on marketing investment.
What You’ll Do
Performance Marketing Analytics
Monitor and report on campaign performance across channels (paid search, paid social, display, affiliates, etc.).
Identify trends, anomalies, and opportunities to improve efficiency (CAC, conversion rates, ROI).
Campaign Optimization & Insights
Customer Acquisition Strategy
Data & Reporting
Cross-Functional Collaboration
What You Bring
Ability to leverage AI tools (e.g., Claude, ChatGPT) as a force multiplier to improve speed, quality, and impact of work.
Preferred
Compensation
We offer a competitive compensation package, including:
This role is about more than compensation, it’s about the opportunity to transform how small businesses thrive in the digital economy.