Criterion Channel Jobs (NOW HIRING)

Responsibilities
About the Team We are looking for a Sr. Partner Manager (TPA) to join our Monetization Product Partnerships team. The team's culture mirrors that of a small start-up; a team of entrepreneurs and leaders with an eye for what's next. In this role, you will work directly with partners in the data, measurement, media buying, and analytics ecosystems globally. Partner Managers will work closely with various internal stakeholders including product, BD, legal, marketing science, partner enablement, and marketing to develop new ways for consumers to interact with products, services and experiences they love. The Channel Sales team at TikTok is dedicated to unlocking unprecedented growth via partnerships. This specific Partner Manager role is pivotal to our strategy, with a focus on both maintaining and expanding our relationships with key partners. If you are energized by the idea of working with SMB partners driving advertising innovation, this could be the perfect fit for you. As a Launch Partner Manager, you will own the critical 0-to-1 phase for TikTok's most strategic Channel Partners across North America. You'll drive partners from contract execution through operational readiness and first revenue, ensuring they have the tools, workflows, and support needed to activate SMB advertisers efficiently and profitably. This role requires a unique blend of technical implementation expertise, operational discipline, and partner enablement skills to compress time-to-value and set partners up for long-term success. Key Responsibilities - Lead onboarding and implementation to ensure operational readiness - Create foundational enablement materials and repeatable launch playbooks - Stand up core workflows (attribution, reporting, billing, escalation) - Drive rapid time-to-first-spend through early activation milestones - Remove onboarding blockers through cross-functional coordination - Capture launch feedback to improve scalability and efficiency - Establish performance baselines and handoff criteria for transition to SPMs - Produce initial success stories to support partner recruitment and scaling
Qualifications
Minimum Qualifications: - Many years of experience in business development, strategic partnerships, or commercial strategy within digital advertising, martech, or SaaS. - Proven success negotiating and managing large-scale partnerships or channel ecosystems. - Strong understanding of SMB acquisition models and platform-driven revenue growth. - Many years of experience in partner management, technical account management, partner operations, or implementation/onboarding, preferably within digital advertising, martech, or SaaS - Proven track record of managing complex, cross-functional projects, particularly partner onboarding, technical integrations, and go-to-market launches - Strong technical and operational knowledge of paid media platforms, SMB advertising models, and API-driven workflows (e.g., attribution, reporting, billing) - Experience creating enablement materials, documentation, and scalable playbooks from scratch Preferred Qualifications: - A proactive, entrepreneurial problem-solver with a strong strategic mindset, capable of balancing big-picture program building with hands-on execution - Exceptional relationship management, communication, and presentation skills, with the ability to coordinate and drive outcomes across multiple cross-functional teams - Excellent organizational, quantitative, and analytical skills, with a focus on establishing performance baselines and using data to improve processes Important Note: Please be advised that this job posting is on behalf of a third-party agency. This is a 12-month temporary assignment managed by a third-party agency, who will be your employer. While you may be assigned to work at TikTok, you will not be a TikTok employee. All contractual terms, including payroll and benefits, will be handled by a third-party agency. By applying, you agree that the information provided in your application may be processed and retained by TikTok for recruitment purposes and shared with a third-party agency in accordance with TikTok's Applicant Privacy Notice https://lifeattiktok.com/legal/privacy This is a temporary position. You will not be an employee of TikTok. You will be an employee of a third-party agency. As of the date of this posting, a good faith estimate of the hourly rate range for this position in the selected city is $75 - $120. Placement in the range depends on a number of factors, including a candidate's qualifications, skills, competencies, experience and location. Your benefits, if any, will be provided by your contracting vendor/agency. For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: 1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues; 2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and 3. Exercising sound judgment.
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at