Criterion Channel Jobs in Georgia (NOW HIRING)

Director, Cross-Channel Investment

The Director, Cross-Channel Investment sets and connects investment strategy across the full paid media ecosystem for a single client account. This role serves as the central coordination point for Investment across planning, activation, optimization, measurement, and client communication. Acting as both lead and connector, the Director ensures recommendations are clear, actionable, and tied to measurable business outcomes.

Planning & Strategy: Lead cross-channel investment strategy and high-level tactical planning, aligning teams on objectives, budgets, and audience priorities.

Audience & Full-Funnel Planning: Partner with Channel-specific investment teams, Data & Analytics, and Strategy to develop integrated full-funnel audience approaches.

Activation & Performance: Advise across planning, activation, optimization, and measurement to drive cross-channel performance with Data & Analytics.

Escalation & Quality Control: Own escalation for pacing, performance, and execution issues, and review all deliverables for quality, strategic soundness, and investment viability.

Innovation & Marketplace Expertise: Champion testing, learning agendas, and emerging media opportunities by turning industry and channel trends into actionable recommendations.

Collaboration & Client Leadership: Represent the full investment team across traditional and digital channels, lead cross-functional integration, and translate channel activity into clear client updates.

10+ years of agency-side media investment experience across traditional and digital channels.

5+ years of prior staff management, development, and mentoring experience

Proven ability to lead cross-channel planning across objectives, budgets, audiences, activation, optimization, and measurement.

Experience managing complex national and local investment workstreams within integrated agency teams.

Strong client leadership, communication, organization, and presentation skills, with the ability to simplify complexity and drive alignment.

Operates effectively in a matrixed environment, managing multiple priorities while reinforcing accountability and collaboration.

Command of media systems, tools, contract operations, and the upstream and downstream impacts of investment decisions.

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

Paid Family Care for parents and caregivers for 12 weeks or more Monetary assistance and support for Adoption, Surrogacy and Fertility Monetary assistance and support for pet adoption Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance Tuition Assistance Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more Matching Gifts programs Flexible working arrangements 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility) Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $121,315.00 - USD $166,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/15/2026.