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Credit Union Marketing Manager Jobs (NOW HIRING)

Kohler Credit Union

Marketing Manager

Sheboygan, WI · On-site

Kohler Credit Union is seeking a Marketing Manager to join our team onsite at our Corporate Center in Sheboygan, WI. In this role, you'll lead and support the marketing team while executing ...

Sage Credit Union

Marketing Manager

Klamath Falls, OR

$55K - $75K/yr

Sage Credit Union is growing! We're expanding our marketing department and excited to be seeking a Marketing Manager. The Marketing Manager contributes to the fulfillment of Sage Credit Union ...

MIT Human Resources

AVP, Marketing

Lexington, MA

This position is responsible for assisting in the development, execution, and analysis of the Credit Union's marketing initiatives, including digital and traditional marketing, brand management ...

Pws

AVP, Marketing

Cambridge, MA · On-site

$90 - $120/hr

This position is responsible for assisting in the development, execution, and analysis of the Credit Union's marketing initiatives, including digital and traditional marketing, brand management ...

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Credit Union Marketing Manager information

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$33K

$83.5K

$145.5K

How much do credit union marketing manager jobs pay per year?

As of Aug 13, 2026, the average yearly pay for credit union marketing manager in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

What are some typical challenges a credit union marketing manager faces when promoting financial products to members?

Credit Union Marketing Managers often encounter the challenge of differentiating their products in a competitive financial landscape, especially against larger banks with bigger marketing budgets. They must also ensure that marketing campaigns comply with strict financial regulations while effectively engaging a diverse member base. Balancing digital and traditional marketing methods to reach all demographics and measuring campaign effectiveness with limited resources are common hurdles. Collaboration with product teams, compliance officers, and member service representatives is crucial to developing campaigns that resonate and drive member engagement.

What is the difference between Credit Union Marketing Manager vs Credit Union Marketing Coordinator?

AspectCredit Union Marketing ManagerCredit Union Marketing Coordinator
ResponsibilitiesOversees marketing strategies, manages campaigns, and leads teamsAssists in campaign execution, coordinates marketing activities, and supports managers
Required CredentialsBachelor's degree in marketing or related field; experience in financial servicesBachelor's degree or relevant coursework; entry-level experience preferred
Work EnvironmentOffice setting, leadership role, strategic planningOffice environment, operational support, collaboration with teams
Industry UsageCommonly used in credit unions for senior marketing rolesOften used for entry-level or supporting marketing roles in credit unions

The main difference between a Credit Union Marketing Manager and a Credit Union Marketing Coordinator lies in their responsibilities and experience level. Managers lead strategic initiatives and oversee teams, while coordinators support campaign execution. Both roles require marketing knowledge, but managers typically have more experience and a broader scope of duties.

Is a credit union marketing manager a high paying job?

A credit union marketing manager typically earns a salary that is competitive within the financial services industry, with pay levels influenced by experience, location, and the size of the credit union. While not usually among the highest-paying roles, it offers a solid income with opportunities for bonuses and career advancement. Skills in digital marketing, data analysis, and strategic planning are often required for higher compensation.

What are the key skills and qualifications needed to thrive as a credit union marketing manager, and why are they important?

To thrive as a Credit Union Marketing Manager, you need expertise in marketing strategy, data analysis, and financial services, typically supported by a degree in marketing, business, or a related field. Familiarity with marketing automation platforms, customer relationship management (CRM) systems, and digital analytics tools is essential. Strong communication, creativity, and leadership abilities help drive member engagement and team performance. These skills ensure effective campaigns that attract and retain members, support organizational growth, and enhance the credit union's brand in a competitive market.

What does a credit union marketing manager do?

A Credit Union Marketing Manager is responsible for planning, developing, and implementing marketing strategies to promote the credit union's products and services. They analyze market trends, coordinate advertising campaigns, manage digital and traditional marketing channels, and work to increase membership and member engagement. These professionals also oversee branding efforts, ensure consistent messaging, and collaborate with other departments to support business goals. Their role is crucial in helping the credit union grow and maintain a positive public image.
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Credit Union Marketing Manager jobs near you
Infographic showing various Credit Union Marketing Manager job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 86% Full Time, 12% Part Time, and 1% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $83,488 per year, or $40.1 per hour.

Vice President, Marketing and Product Strategy

Salal Credit Union

Seattle, WA • On-site

$150K - $186K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 3 days ago

New

Job description

We're seeking a strategic and growth-oriented Vice President of Marketing and Product Strategy to lead marketing strategy, execution, and team development across the organization. This leader will play a key role in driving business growth by aligning customer insights, product strategy, brand positioning, and marketing investments to measurable business outcomes.
The ideal candidate brings a balance of strategic thinking and operational leadership, with the ability to influence across the enterprise, translate complex business objectives into actionable marketing strategies, and build high-performing teams.
Reporting to senior leadership, the VP of Marketing and Product Strategy will serve as a trusted business partner to leaders across the Credit Union while championing an exceptional member experience.
Your Impact
  • Lead the strategic direction and execution of the Credit Union's marketing, brand, public relations, communications, and customer experience functions to support enterprise growth objectives.
  • Own the Credit Union's marketing, branding, and customer experience strategies, ensuring consistent positioning, messaging, and experience delivery across all customer segments, business lines, channels, and partner relationships.
  • Translate business strategies into comprehensive marketing and growth plans that drive customer acquisition, engagement, retention, advocacy, and product adoption across consumer, business, lending, and partner-driven channels.
  • Provide strategic marketing leadership across all lines of business, including Retail Banking, Home Lending, Dealer Direct, Business Services, and other customer-facing offerings.
  • Develop and execute Retail deposit product strategies, including pricing, positioning, lifecycle management, and growth initiatives, to drive acquisition, engagement, retention, and portfolio growth.
  • Partner with business line, operational, and channel leaders to align marketing, product strategy, and customer experience initiatives while ensuring effective execution across frontline delivery and customer touchpoints.
  • Leverage voice-of-customer insights, analytics, market research, and behavioral data to inform marketing strategies, product decisions, customer experience improvements, and enterprise growth initiatives.
  • Establish performance metrics and reporting frameworks to evaluate marketing effectiveness, product performance, customer engagement, and return on investment, providing actionable insights to executive leadership.
  • Lead and develop the Marketing and Product Strategy team, including talent development, performance management, departmental planning, budgeting, resource allocation, and alignment with enterprise priorities.

Your Qualifications
  • 10+ years of progressive experience in marketing, product strategy, or related functions, including responsibility for enterprise marketing strategy, brand, and growth initiatives.
  • Experience developing and executing product strategies, including pricing, positioning, and performance management.
  • Strong understanding of deposit or consumer banking products preferred.
  • 5+ years of leadership experience managing and developing teams.
  • Bachelor's degree in Marketing, Business, Finance, Communications, or a related field. Equivalent combination of education and professional experience may be considered.

Your Work Setting
This role partners closely with leaders across the Credit Union and leads a hybrid team. Given the collaborative nature of the position and regular in-person leadership meetings, the successful candidate will be expected to work onsite at our Seattle Headquarters (Northgate neighborhood) at least two days per week, typically Mondays and Wednesdays.
Compensation and Benefits Offered
This role has a posted salary range of $150,000 - $210,000 annually, which reflects the full compensation range for the position over time. Most offers are expected to fall between $160,000 - $186,000 annually, depending on qualifications and experience.
  • Potential to earn additional variable compensation bonuses as certain goals are met based on individual and company goal achievement
  • Comprehensive healthcare benefits including health, dental, and vision insurance. Our high deductible plan options include a health savings account (HSA) with annual company-paid contributions
  • Generous time off including 15 days of vacation, 12 days of sick time, 2 floating holidays per year, and paid holidays
  • Tuition reimbursement
  • 401(k) plan with company matching after 6 months of employment
  • Charitable contribution matching
  • Company-paid life, AD&D, and long-term disability insurance, plus additional optional benefits

Expanded details about our benefit offerings can be found at the following link:
We have helped thousands of members manage their money by making bold, measured decisions to offer the right products to each person. Our mission is to break down financial barriers for the innovators in our community by offering good rates, low fees, and dedicated personal services. Beyond that, we are committed to giving 5% of our annual income to help people and causes in the communities we serve, because we know that many small actions, when added together, can make big impacts.
Helping our employees build and achieve their career goals is equally as important to us, and we are dedicated to fostering a positive work environment in which they can thrive. We strongly prioritize their growth and development as well as their so we can be an institution that our employees are proud to be a part of.
Salal Credit Union strives to maintain a work environment free from discrimination where employees are treated with dignity and respect. Salal Credit Union does not discriminate on the basis of race, sex, gender identity, religion/creed, pregnancy, age, physical or mental disability, size or shape, marital status, national origin, genetics/genetic markers, military or veteran status, sexual orientation or any other characteristic protected by applicable laws. We adhere to these principles in all aspects of employment. We believe that by adhering to these policies we can cultivate a welcoming environment by embracing each individual's identities and abilities.
To request a reasonable accommodation in order to complete your application or if you need this job announcement in an alternative format, contact the Talent Acquisition Team at . If you do not have internet access, you may visit your local public library or any WorkSource location and use their computers.
Salal Credit Union participates in .
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