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Credit Union Marketing Manager Jobs (NOW HIRING)

Universal 1 Credit Union

AVP Marketing

Dayton, OH · On-site

$83K - $125K/yr

Research marketing needs and analyzes marketing trends for the Credit Union. Supervises and ... Management Knowledge/Skills/Abilities: * Strong organizational skills and detail oriented

Kohler Credit Union

Marketing Manager

Sheboygan, WI · On-site

Kohler Credit Union is seeking a Marketing Manager to join our team onsite at our Corporate Center in Sheboygan, WI . In this role, you'll lead and support the marketing team while executing ...

Kohler Credit Union

Marketing Manager

Sheboygan, WI · On-site

Kohler Credit Union is seeking a Marketing Manager to join our team onsite at our Corporate Center in Sheboygan, WI . In this role, you'll lead and support the marketing team while executing ...

Universal 1 Credit Union

AVP Marketing

Dayton, OH · On-site

$83K - $125K/yr

Research marketing needs and analyzes marketing trends for the Credit Union. Supervises and ... Management Knowledge/Skills/Abilities: * Strong organizational skills and detail oriented

Universal 1 Credit Union

AVP Marketing

Dayton, OH · On-site

Research marketing needs and analyzes marketing trends for the Credit Union. Supervises and ... Management Knowledge/Skills/Abilities: * Strong organizational skills and detail oriented

OE Federal Credit Union

Marketing Manager

Livermore, CA

$124K - $132K/yr

A credit union is more than a financial institution. We are a community, a family. Our teams are ... The Marketing Manager will introduce new tools and technologies to drive OE's digital presence ...

OE Federal Credit Union

Marketing Manager

Livermore, CA · On-site

$124K - $132K/yr

A credit union is more than a financial institution. We are a community, a family. Our teams are ... The Marketing Manager will introduce new tools and technologies to drive OE's digital presence ...

MIT Human Resources

AVP, Marketing

Lexington, MA · On-site

This position is responsible for assisting in the development, execution, and analysis of the Credit Union's marketing initiatives, including digital and traditional marketing, brand management ...

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Credit Union Marketing Manager information

See salary details

$33K

$83.5K

$145.5K

How much do credit union marketing manager jobs pay per year?

As of Aug 1, 2026, the average yearly pay for credit union marketing manager in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

What are some typical challenges a Credit Union Marketing Manager faces when promoting financial products to members?

Credit Union Marketing Managers often encounter the challenge of differentiating their products in a competitive financial landscape, especially against larger banks with bigger marketing budgets. They must also ensure that marketing campaigns comply with strict financial regulations while effectively engaging a diverse member base. Balancing digital and traditional marketing methods to reach all demographics and measuring campaign effectiveness with limited resources are common hurdles. Collaboration with product teams, compliance officers, and member service representatives is crucial to developing campaigns that resonate and drive member engagement.

What is the difference between Credit Union Marketing Manager vs Credit Union Marketing Coordinator?

AspectCredit Union Marketing ManagerCredit Union Marketing Coordinator
ResponsibilitiesOversees marketing strategies, manages campaigns, and leads teamsAssists in campaign execution, coordinates marketing activities, and supports managers
Required CredentialsBachelor's degree in marketing or related field; experience in financial servicesBachelor's degree or relevant coursework; entry-level experience preferred
Work EnvironmentOffice setting, leadership role, strategic planningOffice environment, operational support, collaboration with teams
Industry UsageCommonly used in credit unions for senior marketing rolesOften used for entry-level or supporting marketing roles in credit unions

The main difference between a Credit Union Marketing Manager and a Credit Union Marketing Coordinator lies in their responsibilities and experience level. Managers lead strategic initiatives and oversee teams, while coordinators support campaign execution. Both roles require marketing knowledge, but managers typically have more experience and a broader scope of duties.

What are the key skills and qualifications needed to thrive as a Credit Union Marketing Manager, and why are they important?

To thrive as a Credit Union Marketing Manager, you need expertise in marketing strategy, data analysis, and financial services, typically supported by a degree in marketing, business, or a related field. Familiarity with marketing automation platforms, customer relationship management (CRM) systems, and digital analytics tools is essential. Strong communication, creativity, and leadership abilities help drive member engagement and team performance. These skills ensure effective campaigns that attract and retain members, support organizational growth, and enhance the credit union's brand in a competitive market.

What does a Credit Union Marketing Manager do?

A Credit Union Marketing Manager is responsible for planning, developing, and implementing marketing strategies to promote the credit union's products and services. They analyze market trends, coordinate advertising campaigns, manage digital and traditional marketing channels, and work to increase membership and member engagement. These professionals also oversee branding efforts, ensure consistent messaging, and collaborate with other departments to support business goals. Their role is crucial in helping the credit union grow and maintain a positive public image.
More about Credit Union Marketing Manager jobs
What cities are hiring for Credit Union Marketing Manager jobs? Cities with the most Credit Union Marketing Manager job openings:
What are the most commonly searched types of Credit Union Marketing jobs? The most popular types of Credit Union Marketing jobs are:
What states have the most Credit Union Marketing Manager jobs? States with the most job openings for Credit Union Marketing Manager jobs include:
What job categories do people searching Credit Union Marketing Manager jobs look for? The top searched job categories for Credit Union Marketing Manager jobs are:
Credit Union Marketing Manager jobs near you
Infographic showing various Credit Union Marketing Manager job openings in the United States as of July 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $83,488 per year, or $40.1 per hour.

Marketing Manager

Transportation Federal Credit Union

Alexandria, VA

$85K - $93K/yr

Other

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 19 days ago

Job description

Description

Exempt position


The Marketing Manager, under the direction of the Chief Marketing Officer, oversees the daily operations of the department, and develops objectives, policies and plans for the marketing activities of the credit union. This position is charged with oversight of the credit union marketing, digital experience, and community relationship efforts. The Marketing Manager will achieve organization goals, service expectations, and be a key contributor to completing strategic objectives.



Requirements

Essential Duties and Responsibilities:


  • Direct the development of promotional campaigns, and all publications, media and in-branch advertising, direct mail, and online communications ensuring that all activities and materials achieve goals set forth in the marketing plan, analyzing effectiveness and making recommendations for improvements and/or future utilization. Ensure brand and message consistency through all channels.
  • Oversee advertising placement, credit union website, web presence and social networking sites, in-branch collateral, and all static marketing channels to ensure accuracy and completeness of messages, consistency with brand, compliance, and timely updating.
  • Maintain a strong community presence and build brand awareness through on-site business events, networking, and other business outreach activities. Ensures partner representatives are supplied with credit union brochures, forms, and other related materials.
  • Maintain positive lines of communication between Marketing department, frontline staff, and all credit union employees as appropriate regarding marketing activities, promotional results, and upcoming programs. Keep staff informed and prepared for marketing initiatives and campaigns, etc.
  • Utilize database (MCIF) to generate marketing lists, create research reports, plan campaigns, and track response rates and ROI of campaigns.

Benefits:


Health, Dental, Vision, LTD, Life, 401(k), Paid Time Off (PTO) leave, and  paid holidays


Required experience and skills:


Five years experience in financial marketing, advertising, public relations, product development, or communications management. Experience in Financial Services highly preferred. Experience leading a team preferred.


Bachelor's degree in marketing, communication, business, or other-related degree. Master's degree preferred.


Excellent communication (verbal, written, presentation) skills.

Ability to motivate and influence others is a material part of the job, requiring a significant level of diplomacy and trust. Obtaining cooperation (internally and/or externally) is an important part of the job.


Experience directing vendors to achieve deliverables.


Strong project, time, and resource management and problem-solving skills to deliver projects on-time in a fast-paced environment.

Proficient using Adobe Suite (Photoshop, Illustrator), HTML, other job-related software including MS Office (Word, PowerPoint & Excel).


EOE M/F/D/V



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