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Credit Union Marketing Manager Jobs (NOW HIRING)

Iq-Credit-Union

Marketing Manager

Vancouver, WA · On-site

$90 - $120/hr

Be part of something uniQueiQ Credit Union is a great place to work and grow and we're looking for ... The Marketing Manager leads the day-to-day work of iQ Credit Union's Marketing team and turns ...

Meritus Credit Union

Marketing Intern

Lafayette, LA · On-site

$17/hr

The Marketing Intern plays a key role in helping Meritus Credit Union Marketing Department staff ... Proactively manage the inventory of marketing materials and supplies, keeping accurate spreadsheets ...

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Credit Union Marketing Manager information

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$33K

$83.5K

$145.5K

How much do credit union marketing manager jobs pay per year?

As of Sep 5, 2026, the average yearly pay for credit union marketing manager in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

What does a credit union marketing manager do?

A Credit Union Marketing Manager is responsible for planning, developing, and implementing marketing strategies to promote the credit union's products and services. They analyze market trends, coordinate advertising campaigns, manage digital and traditional marketing channels, and work to increase membership and member engagement. These professionals also oversee branding efforts, ensure consistent messaging, and collaborate with other departments to support business goals. Their role is crucial in helping the credit union grow and maintain a positive public image.

What are some typical challenges a credit union marketing manager faces when promoting financial products to members?

Credit Union Marketing Managers often encounter the challenge of differentiating their products in a competitive financial landscape, especially against larger banks with bigger marketing budgets. They must also ensure that marketing campaigns comply with strict financial regulations while effectively engaging a diverse member base. Balancing digital and traditional marketing methods to reach all demographics and measuring campaign effectiveness with limited resources are common hurdles. Collaboration with product teams, compliance officers, and member service representatives is crucial to developing campaigns that resonate and drive member engagement.

What are the key skills and qualifications needed to thrive as a credit union marketing manager, and why are they important?

To thrive as a Credit Union Marketing Manager, you need expertise in marketing strategy, data analysis, and financial services, typically supported by a degree in marketing, business, or a related field. Familiarity with marketing automation platforms, customer relationship management (CRM) systems, and digital analytics tools is essential. Strong communication, creativity, and leadership abilities help drive member engagement and team performance. These skills ensure effective campaigns that attract and retain members, support organizational growth, and enhance the credit union's brand in a competitive market.

What is the difference between Credit Union Marketing Manager vs Credit Union Marketing Coordinator?

AspectCredit Union Marketing ManagerCredit Union Marketing Coordinator
ResponsibilitiesOversees marketing strategies, manages campaigns, and leads teamsAssists in campaign execution, coordinates marketing activities, and supports managers
Required CredentialsBachelor's degree in marketing or related field; experience in financial servicesBachelor's degree or relevant coursework; entry-level experience preferred
Work EnvironmentOffice setting, leadership role, strategic planningOffice environment, operational support, collaboration with teams
Industry UsageCommonly used in credit unions for senior marketing rolesOften used for entry-level or supporting marketing roles in credit unions

The main difference between a Credit Union Marketing Manager and a Credit Union Marketing Coordinator lies in their responsibilities and experience level. Managers lead strategic initiatives and oversee teams, while coordinators support campaign execution. Both roles require marketing knowledge, but managers typically have more experience and a broader scope of duties.

More about Credit Union Marketing Manager jobs

What cities are hiring for Credit Union Marketing Manager jobs?

Cities with the most Credit Union Marketing Manager job openings:

What are the most commonly searched types of Credit Union Marketing jobs?

The most popular types of Credit Union Marketing jobs are:

What states have the most Credit Union Marketing Manager jobs?

States with the most job openings for Credit Union Marketing Manager jobs include:

What job categories do people searching Credit Union Marketing Manager jobs look for?

The top searched job categories for Credit Union Marketing Manager jobs are:

Credit Union Marketing Manager jobs near you
Infographic showing various Credit Union Marketing Manager job openings in the United States as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $83,488 per year, or $40.1 per hour.

Marketing Manager

Community West Credit Union

Kentwood, MI • On-site

Full-time

Retirement, PTO

Posted 9 days ago

Job description

Join the Community West Family!
At Community West Credit Union, we believe in people helping people. For over 50 years, we've proudly served our West Michigan communities with integrity, personalized care, and a commitment to making financial lives better.
If you're looking for a place where your work truly matters-and where you're supported, valued, and encouraged to grow-your next career step is right here!
We don't just offer a job; we offer a workplace you can be proud of!
Exceptional Benefits :
401(k) eligibility at 90 days
Generous PTO starting in your first year
Casual, comfortable dress code
Healthy work/life balance
Investment in growth opportunities
Role Responsibilities :
As a Marketing Manager, you will lead the credit union's marketing strategy and operations to drive growth, strengthen brand awareness, enhance member engagement, and advance organizational objectives. You will oversee the development and execution of integrated marketing initiatives, leveraging data-driven insights and cross-functional collaboration to support strategic priorities and deliver measurable business results.
Your responsibilities will include:
  • Oversee Marketing staff and daily operations through hiring, onboarding, training, coaching, performance management, and operational leadership to ensure efficient service delivery, adherence to quality standards, and a high-performing team.
  • Develop and execute marketing initiatives that align with the credit union's business objectives, support organizational growth, and drive member acquisition, retention, product adoption, and brand awareness.
  • Partner with executive leadership and department leaders to understand organizational priorities, market opportunities, member needs, business goals, and regulatory requirements, translating those insights into compliant and effective marketing strategies, communications, and campaigns.
  • Lead all aspects of the credit union's marketing and branding strategy, including advertising, promotions, digital marketing, public relations, member communications, community engagement, and brand management across all communication channels to support organizational objectives, strengthen brand awareness, and drive member growth and engagement.
  • Analyze market trends, competitive intelligence, member behavior, campaign performance, and business results using marketing analytics tools, member surveys, MCIF, and other data sources to identify opportunities, measure effectiveness, and develop data-driven marketing strategies and recommendations.
  • Partner with departments throughout the organization to support the development, launch, and promotion of new products, services, and strategic initiatives that strengthen member relationships and organizational performance.
  • Develop, manage, and monitor the annual marketing budget to ensure effective allocation of resources, maximize return on investment, and achieve departmental and organizational objectives.
  • Prepare and communicate marketing strategies, campaign results, market insights, and departmental performance to credit union leadership.
  • Serve as the credit union's primary media spokesperson and oversee public relations efforts to maintain a positive and consistent organizational image.
  • Stay informed of emerging marketing trends, technologies, digital platforms, and industry best practices through professional involvement, industry resources, and community engagement. Recommend and implement innovative solutions that enhance marketing effectiveness, member engagement, and organizational competitiveness.
  • Oversee and coordinate annual Scholarship programs, ensuring alignment with the credit union's community involvement and strategic outreach objectives.

Knowledge and Education :
  • 3-5 years of content marketing experience or related work experience.
  • B.A. or B.S. degree in Marketing or a related degree.

Other Skills:
  • Strong understanding of marketing principles, branding strategies, and digital marketing techniques with the ability to align marketing initiatives to organizational goals.
  • Expertise in social media platforms, audience growth, engagement strategies, and content optimization.
  • Strong analytical and problem-solving skills with the ability to evaluate data, identify opportunities, measure results, and support strategic decision-making.
  • Exceptional written, verbal, presentation, and interpersonal communication skills.
  • Strong project management, organizational, time management, and prioritization skills.
  • Proficient in email marketing platforms, campaign management, website administration (including WordPress), Microsoft Office, Adobe Creative Suite, and Canva; experience with Google Analytics and Salesforce Marketing Cloud preferred.

Work Environment : Schedule: Monday through Friday, 8:30am - 5:00pm EST; hybrid schedule requiring a minimum of three days per week in the office.
Ready to Make a Difference?
Be part of a team that supports you, celebrates your growth, and makes a real impact in your community.
Apply today and grow with Community West!
**Only complete application will be considered.

Apply