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Credit Union Marketing Manager Jobs (NOW HIRING)

Eagle Community Credit Union

$60 - $85/hr

Ensure all marketing activities comply with credit union policies and applicable regulations ... Ability to manage multiple priorities and deadlines * Collaborative and team-oriented * Previous ...

Korbel

Leads credit union and its staff, overseeing day-to-day operations, performance management, and ... Drives member engagement and growth, overseeing all marketing efforts, including advertising ...

Bridge Credit Union

Credit Union Branch Manager

Eaton, OH · On-site

$68K/yr

Here at Bridge Credit Union, we strive to serve our communities with excellence at every opportunity by expanding our borders and creating new and improved ways to serve. Without our dedicated staff ...

Bridge Credit Union

Credit Union Branch Manager

Eaton, OH · On-site

$68K/yr

Here at Bridge Credit Union, we strive to serve our communities with excellence at every opportunity by expanding our borders and creating new and improved ways to serve. Without our dedicated staff ...

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Credit Union Marketing Manager information

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$33K

$83.5K

$145.5K

How much do credit union marketing manager jobs pay per year?

As of Sep 6, 2026, the average yearly pay for credit union marketing manager in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

What does a credit union marketing manager do?

A Credit Union Marketing Manager is responsible for planning, developing, and implementing marketing strategies to promote the credit union's products and services. They analyze market trends, coordinate advertising campaigns, manage digital and traditional marketing channels, and work to increase membership and member engagement. These professionals also oversee branding efforts, ensure consistent messaging, and collaborate with other departments to support business goals. Their role is crucial in helping the credit union grow and maintain a positive public image.

What are some typical challenges a credit union marketing manager faces when promoting financial products to members?

Credit Union Marketing Managers often encounter the challenge of differentiating their products in a competitive financial landscape, especially against larger banks with bigger marketing budgets. They must also ensure that marketing campaigns comply with strict financial regulations while effectively engaging a diverse member base. Balancing digital and traditional marketing methods to reach all demographics and measuring campaign effectiveness with limited resources are common hurdles. Collaboration with product teams, compliance officers, and member service representatives is crucial to developing campaigns that resonate and drive member engagement.

What are the key skills and qualifications needed to thrive as a credit union marketing manager, and why are they important?

To thrive as a Credit Union Marketing Manager, you need expertise in marketing strategy, data analysis, and financial services, typically supported by a degree in marketing, business, or a related field. Familiarity with marketing automation platforms, customer relationship management (CRM) systems, and digital analytics tools is essential. Strong communication, creativity, and leadership abilities help drive member engagement and team performance. These skills ensure effective campaigns that attract and retain members, support organizational growth, and enhance the credit union's brand in a competitive market.

What is the difference between Credit Union Marketing Manager vs Credit Union Marketing Coordinator?

AspectCredit Union Marketing ManagerCredit Union Marketing Coordinator
ResponsibilitiesOversees marketing strategies, manages campaigns, and leads teamsAssists in campaign execution, coordinates marketing activities, and supports managers
Required CredentialsBachelor's degree in marketing or related field; experience in financial servicesBachelor's degree or relevant coursework; entry-level experience preferred
Work EnvironmentOffice setting, leadership role, strategic planningOffice environment, operational support, collaboration with teams
Industry UsageCommonly used in credit unions for senior marketing rolesOften used for entry-level or supporting marketing roles in credit unions

The main difference between a Credit Union Marketing Manager and a Credit Union Marketing Coordinator lies in their responsibilities and experience level. Managers lead strategic initiatives and oversee teams, while coordinators support campaign execution. Both roles require marketing knowledge, but managers typically have more experience and a broader scope of duties.

More about Credit Union Marketing Manager jobs

What cities are hiring for Credit Union Marketing Manager jobs?

Cities with the most Credit Union Marketing Manager job openings:

What are the most commonly searched types of Credit Union Marketing jobs?

The most popular types of Credit Union Marketing jobs are:

What states have the most Credit Union Marketing Manager jobs?

States with the most job openings for Credit Union Marketing Manager jobs include:

What job categories do people searching Credit Union Marketing Manager jobs look for?

The top searched job categories for Credit Union Marketing Manager jobs are:

Credit Union Marketing Manager jobs near you
Infographic showing various Credit Union Marketing Manager job openings in the United States as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $83,488 per year, or $40.1 per hour.

Marketing Manager

Teachers Federal Credit Union

Hauppauge, NY • On-site

$107K - $133K/yr

Full-time

Dental, Vision, Retirement, PTO

Posted 12 days ago

Job description

Join Our Team

For over 70 years, Teachers Federal Credit Union has been committed to guiding members toward building a strong financial foundation today for a better tomorrow. Recognized by Forbes Magazine as one of America's Best-In-State Credit Unions in 2025, Teachers has grown into one of the nation's leading credit unions. As we expand our reach across the country, we remain focused on being both a Best Place to Bank and a Best Place to Work. From part-time roles to executive leadership positions, Teachers offers a wide range of meaningful career opportunities.

Summary:

The Marketing Manager is responsible for leading the development and implementation of an integrated, multi-channel marketing plan for one or more business lines that help drive the success of the assigned business line(s) and the overall brand of the CU. The Manager is responsible for supporting Product Marketing efforts and partnering with business line leadership and their teams to ensure a deep understanding of and alignment with their strategies, goals, and initiatives. Ensures market research and data analytics are included in the development of business strategy, marketing strategy, and marketing analysis.

Education and/or Experience:

  • Bachelor's degree required
  • Minimum five years' experience in marketing
  • Worked at or with a creative or digital agency, or resources required
  • Strong experience in traditional and emerging marketing channels, including advertising, direct mail, email, sales materials, TV/OTT, digital, events, social, and experiential
  • Familiarity with CRMs, ESPs and key platforms such as Salesforce Marketing Cloud
  • Understanding of Google Analytics, tracking and tagging
  • Financial service and agency experience preferred
  • Ability to think creatively and innovatively
  • Excellent communication skills
  • Organization, project management and trafficking of assets
  • Proficiency in Microsoft Office suite, with strengths in PPT

Job Responsibilities:

  • Develop and execute strategic marketing plans for the assigned business line(s) in order to attract new members, retain existing customers, and capture additional wallet share
  • Oversees paid media campaigns and identifies key optimization opportunities
  • Lead market research efforts to uncover the viability of current and existing products/services and a deeper understanding of member expectations in emerging markets
  • Directs projects with cross-organizational team members to execute on strategic marketing initiatives
  • Maintains a strong digital presence through online advertising, search engine optimization, social media, and other relevant channels in order to drive incremental traffic to and business through the website
  • Develop product content strategy and calendar to increase organic growth
  • Manage and liaise with media partners and advertising agencies, identifying and developing higher impact strategies
  • Interpret results from various analytics to ensure business goals are being met and campaign performance is continually optimized
  • Manages projects on time and on budget, inclusive of project plan development, distributing call recaps, agendas, deliverables, and reporting
  • *Performs other duties as needed upon request by immediate supervisor

Benefits of Joining the Teachers Team:

We provide a competitive compensation and benefits package that includes, but is not limited to:

  • This position is eligible for our annual discretionary bonus program. Some positions within the credit union also qualify for quarterly performance incentives.
  • Paid time off for vacation, personal days, and holidays
  • 401(k) company contribution
  • Teachers pays 100% of Dental & Vision premium
  • Tuition reimbursement is offered to full-time employees
  • Exclusive employee discount of 0.96% APR on credit card loans and a 1.00% APR on all other loans through Teachers

The good faith range for this position is $107,000 - $133,700 per year. This range is an estimate, based on potential employee qualifications and operational needs. The salary may vary above and below the stated amounts, as permitted by applicable law.

All candidates will be subject to a background check, credit check, and drug test to determine employment eligibility.

To learn more about Teachers and to view a full list of our job opportunities please visit https://www.teachersfcu.org/about/careers

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