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Content Strategy Jobs (NOW HIRING)

Lead execution of digital content strategy across all brand verticals, with direct ownership of social platforms and collaborative alignment on site and app strategy in partnership with Product.

About the role This role is for a senior individual contributor in the Content Planning team of the Insights, Strategy and Operations (ISO) organization. It is focused on ensuring the effective ...

About the role This role is for a senior individual contributor in the Content Planning team of the Insights, Strategy and Operations (ISO) organization. It is focused on ensuring the effective ...

General Purpose of Job The Director, Content Strategy & Marketing is responsible for defining and leading a unified, cross-channel content strategy that drives brand awareness, strengthens market ...

About the role This role is for a senior individual contributor in the Content Planning team of the Insights, Strategy and Operations (ISO) organization. It is focused on ensuring the effective ...

About the role This role is for a senior individual contributor in the Content Planning team of the Insights, Strategy and Operations (ISO) organization. It is focused on ensuring the effective ...

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Content Strategy information

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$64K

$133.2K

$259.5K

How much do content strategy jobs pay per year?

As of Jun 9, 2026, the average yearly pay for content strategy in the United States is $133,197.00, according to ZipRecruiter salary data. Most workers in this role earn between $80,000.00 and $160,000.00 per year, depending on experience, location, and employer.

What is content strategy?

Content strategy is the process of planning, developing, and managing content—written or otherwise—to achieve specific business goals. It involves understanding the target audience, determining which types of content will be most effective, and organizing content across various channels in a cohesive way. A strong content strategy ensures consistency, relevance, and value, helping organizations attract and engage their audience while supporting overall objectives like brand awareness or lead generation.

How does a Content Strategist typically collaborate with other departments within an organization?

Content Strategists frequently work cross-functionally with marketing, design, product, and SEO teams to ensure content aligns with broader business objectives and user needs. Regular meetings and collaborative planning sessions are common, as strategists gather input from stakeholders, provide guidance on brand voice, and coordinate content calendars. This collaboration helps maintain consistency across channels, streamline workflows, and measure the impact of content initiatives. Being proactive in communication and open to feedback are key to building strong working relationships in this role.

What is the difference between Content Strategy vs Content Marketing?

AspectContent StrategyContent Marketing
FocusPlanning and managing overall content to meet business goalsPromoting content to attract and engage audiences
SkillsContent planning, user experience, analyticsMarketing tactics, SEO, social media
Work EnvironmentCross-departmental, strategic planningMarketing campaigns, digital channels
GoalsAlign content with brand and user needsDrive traffic, conversions, and brand awareness

While both roles involve content creation, Content Strategy focuses on planning and aligning content with business objectives, whereas Content Marketing emphasizes promoting content to reach target audiences. Understanding these differences helps organizations optimize their content efforts effectively.

What are the key skills and qualifications needed to thrive as a Content Strategist, and why are they important?

A Content Strategist needs expertise in content creation, digital marketing, and audience analysis, typically supported by a degree in communications, marketing, or a related field. Familiarity with content management systems (CMS), SEO tools, and analytics platforms is essential for effective planning and performance tracking. Strong storytelling, project management, and collaboration skills help a Content Strategist excel in cross-functional teams and deliver engaging content. These competencies are vital for ensuring content aligns with business goals, resonates with target audiences, and drives measurable results.
More about Content Strategy jobs
What cities are hiring for Content Strategy jobs? Cities with the most Content Strategy job openings:
What are the most commonly searched types of Content Strategy jobs? The most popular types of Content Strategy jobs are:
What states have the most Content Strategy jobs? States with the most job openings for Content Strategy jobs include:
Infographic showing various Content Strategy job openings in the United States as of May 2026, with employment types broken down into 68% Full Time, 28% Part Time, 1% Temporary, and 3% Contract. Highlights an 73% Physical, 3% Hybrid, and 24% Remote job distribution, with an average salary of $133,197 per year, or $64 per hour.

Director Content Strategy

AEG

San Antonio, TX • On-site

Full-time

Posted 23 days ago


Job description

In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen.
At Spurs Sports & Entertainment (SS&E), we work in service of something bigger than ourselves.
To us it is so much more than just a game or concert. It takes all the members of our Spurs team to harness the power of sports and entertainment to create moments that excite, memories that endure, and connections that strengthen our community. SS&E owns and operates the San Antonio Spurs (NBA), Austin Spurs (NBA G-League), and the San Antonio FC (USL), and manages day-to-day operations of the Frost Bank Center, Toyota Field and STAR Complex.
We know that our people are our greatest asset as an organization. We aspire to provide our teams with meaningful work, to live our values -Integrity, Success & Caring - day-to-day in what we do and foster an inclusive culture for our 1K+ employee workforce.
The Director owns the analytics cycle end-to-end-translating data into actionable insights that shape creative decisions-and serves as the operational bridge between Content Strategy and the Creative Studio to ensure seamless execution from concept through distribution.
Success in this role requires deep platform fluency, strong creative instincts grounded in audience behavior, and the ability to lead in a fast-paced, high-visibility sports and entertainment environment.
In every position, each employee is expected to demonstrate alignment with SS&E's core values and mission, collaborate across departments, and pursue ongoing professional development.
What You'll Do:
  • Lead execution of digital content strategy across all brand verticals, with direct ownership of social platforms and collaborative alignment on site and app strategy in partnership with Product.
  • Manage and develop the social strategy team ensuring a content-producing team capable of delivering high-performing, vertical-first video at scale.
  • Translate organizational priorities into actionable content plans that balance storytelling, fan engagement, cultural relevance, and measurable business outcomes.
  • Define and oversee enterprise content calendar processes to ensure cross-functional alignment, preparedness for tentpole moments, and real-time responsiveness.
  • Own the analytics cycle end-to-end, leading weekly performance reviews and converting insights into clear creative direction. Establish competitive benchmarking rhythms to evaluate performance against league peers and best-in-class creators.
  • Partner with the Creative Studio and content production leads to clarify strategic handoffs, improve workflows, and align creative output with platform strategy.
  • Set and maintain standards for platform-native excellence, with deep working knowledge of TikTok, Instagram Reels, YouTube Shorts, and emerging formats, including algorithm signals, retention drivers, and distribution mechanics.
  • Collaborate cross-functionally with Marketing, Creative Studio, Basketball Operations, PR, Community Impact, and Global Partnerships to ensure unified messaging and campaign alignment.
  • Oversee short-form content optimization and testing, including hooks, captions, thumbnails (where applicable), posting cadence, and packaging strategies to maximize reach and engagement.
  • Foster a high-performance, feedback-rich team culture that encourages experimentation, creative risk-taking, accountability, and continuous improvement.
  • Perform other duties as assigned.
Who You Are:
  • Bachelor's degree in Digital Media, Marketing, Communications, Journalism, or related field required.
  • 8+ years of progressive experience in digital content, social media, or brand storytelling, including at least 3 years in a people leadership role.
  • Proven experience leading content creators in high-volume, short-form, vertical video production across TikTok, Instagram Reels, YouTube Shorts, and emerging platforms.
  • Deep understanding of platform-native best practices, algorithm behavior, audience retention patterns, and distribution mechanics.
  • Demonstrated success building and executing dynamic content calendars that balance planned campaigns with real-time/reactive storytelling.
  • Strong command of digital performance analytics, including KPI development, reporting cycles, competitive benchmarking, and translating insights into creative optimization.
  • Experience with short-form content packaging and testing methodologies (hooks, thumbnails, captions, posting cadence) to drive measurable growth.
  • Experience partnering cross-functionally with Creative Studio, Marketing, PR, Partnerships, and external vendors to execute integrated campaigns and branded content.
  • Exceptional communication and presentation skills, with the ability to influence creative direction and align stakeholders at multiple levels.
  • Ability to thrive in fast-paced, high-visibility, real-time environments, preferably within sports, entertainment, or culture-driven industries.
  • Availability to work flexible hours, including evenings, weekends, and holidays as business demands require.
  • Bilingual (Spanish, French, or Chinese) preferred.
Physical Requirements: While performing the duties of this role, the employee is regularly required to communicate effectively, remain stationary for extended periods of time, and operate standard office and production equipment.
The employee must be able to:
  • Work extended hours including evenings, weekends, and holidays during games, events, and key organizational initiatives.
  • Travel occasionally for league meetings, industry conferences, partnership development, and special events.
  • Move throughout arena, office, studio, and event environments as needed.
  • Lift and carry up to 15 pounds of materials or equipment as necessary.
  • Tolerate moderate noise levels consistent with arena, broadcast, and live-event environments.

In every position, each employee is expected to: demonstrate alignment with SS&E's core values and mission, collaborate with internal/external community members and demonstrate ongoing development.
If you don't have experience in every single bullet above, no sweat - we still want to hear from you and encourage you to apply!
SS&E is an Equal Opportunity Employer
Nothing contained in this job description is intended to be a contract of employment, nor does any information contained here represent a guarantee of employment for a specific duration. Your employment with SS&E is "at will", which means that either you or SS&E may terminate the relationship at any time. Essential functions listed above must be performed with or without accommodations.

About AEG

Sourced by ZipRecruiter

Industry

Recruiting and staffing services

Company size

51 - 200 Employees

Headquarters location

Saint Louis, MO, US

Year founded

1992