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Content Optimization Specialist Jobs (NOW HIRING)

Perfect Afternoon

SEO Specialist

Pleasant Ridge, MI · On-site

$70K/yr

SEO Specialist Perfect Afternoon seeks a talented, analytical SEO Specialist passionate about ... Keyword Research & Content Optimization Conduct keyword research and competitive analysis to ...

Perfect Afternoon

SEO Specialist

Pleasant Ridge, MI · On-site

SEO Specialist Perfect Afternoon seeks a talented, analytical SEO Specialist passionate about ... Keyword Research & Content Optimization Conduct keyword research and competitive analysis to ...

Consensus Cloud Solutions

SEO Specialist

OR · On-site +1

This role serves as a critical liaison between Marketing, Content, and Engineering teams, ensuring that websites are optimized for both search engines and users. The SEO Specialist leverages ...

Advision Development

SEO Innovation Specialist

About Advision Development Advision Development is seeking an experienced SEO Specialist to join ... Collaborate with content and development teams to implement SEO best practices and site ...

Pavago

SEO Specialist

SEO Specialist (Technical SEO, Keyword Research, Google Analytics, Ahrefs, SEMrush) - Remote U.S ... Keyword strategy and content optimization * Site health and crawlability * Organic traffic and ...

Nfinity Athletic

SEO Specialist

Atlanta, GA · On-site

Are you a seasoned SEO specialist with over 10 years of experience? Do you thrive in crowded ... Content Optimization: Collaborate with content creators to ensure all website content is optimized ...

Nfinity Athletic

SEO Specialist

Atlanta, GA · On-site

Are you a seasoned SEO specialist with over 10 years of experience? Do you thrive in crowded ... Content Optimization: Collaborate with content creators to ensure all website content is optimized ...

Nfinity Athletic

SEO Specialist

Atlanta, GA

Are you a seasoned SEO specialist with over 10 years of experience? Do you thrive in crowded ... Content Optimization: Collaborate with content creators to ensure all website content is optimized ...

Consensus Cloud Solutions

SEO Specialist

This role serves as a critical liaison between Marketing, Content, and Engineering teams, ensuring that websites are optimized for both search engines and users. The SEO Specialist leverages ...

The Moran Group

SEO Specialist

Baton Rouge, LA · On-site +1

$45K - $55K/yr

Reporting to the SEO Manager, the SEO Specialist will be part of a collaborative SEO team that ... The position will also collaborate closely with content, account service, web, analytics, and other ...

The Moran Group

SEO Specialist

New Orleans, LA · On-site +1

$45K - $55K/yr

Reporting to the SEO Manager, the SEO Specialist will be part of a collaborative SEO team that ... The position will also collaborate closely with content, account service, web, analytics, and other ...

The Moran Group

SEO Specialist (Remote)

Baton Rouge, LA · Remote

$45K - $55K/yr

Reporting to the SEO Manager, the SEO Specialist will be part of a collaborative SEO team that ... The position will also collaborate closely with content, account service, web, analytics, and other ...

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Content Optimization Specialist information

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How much do content optimization specialist jobs pay per hour?

As of Aug 26, 2026, the average hourly pay for content optimization specialist in the United States is $31.28, according to ZipRecruiter salary data. Most workers in this role earn between $22.12 and $35.58 per hour, depending on experience, location, and employer.

What is a content optimization specialist?

Content Optimization Specialists are professionals who analyze, edit, and enhance digital content to improve its visibility, engagement, and effectiveness, particularly for online audiences. They use SEO best practices, keyword research, and analytical tools to ensure content ranks well in search engines and resonates with target audiences. Their role often involves collaborating with writers, marketers, and designers to refine website copy, blog posts, and other digital materials. By continually tracking performance metrics, they help ensure content meets organizational goals and stays competitive in the digital landscape.

How does a content optimization specialist typically collaborate with writers and marketing teams to improve website performance?

As a Content Optimization Specialist, you'll regularly work alongside content writers and marketing professionals to analyze existing content, identify areas for improvement, and implement strategies that enhance readability, SEO, and user engagement. Collaboration often involves providing data-driven feedback, sharing keyword research, and developing optimization guidelines to ensure content aligns with business goals and industry best practices. Effective communication and teamwork are essential, as you'll often need to coordinate with various stakeholders to ensure content updates are timely and consistent across digital platforms.

What are the key skills and qualifications needed to thrive as a content optimization specialist, and why are they important?

To thrive as a Content Optimization Specialist, you need expertise in SEO, analytics, and digital marketing, often supported by a relevant degree or certifications in digital marketing or SEO. Familiarity with tools such as Google Analytics, SEMrush, Ahrefs, and content management systems (CMS) is typically required. Strong analytical thinking, attention to detail, and effective communication are valuable soft skills in this role. These skills and qualities are crucial for driving organic traffic, improving content performance, and aligning digital strategies with business goals.

What is the difference between Content Optimization Specialist vs Content Writer?

AspectContent Optimization SpecialistContent Writer
Primary FocusOptimizing existing content for search engines and user engagementCreating new content from scratch
Skills & CertificationsSEO, analytics, keyword research, content strategyWriting, editing, storytelling, grammar
Work EnvironmentDigital marketing teams, SEO agencies, in-house marketingContent agencies, marketing teams, freelance

The Content Optimization Specialist focuses on enhancing existing content to improve search rankings and user experience, while the Content Writer primarily creates new content. Both roles often collaborate but serve different stages of content development.

How to become a content optimization specialist?

To become a content optimization specialist, develop skills in SEO, content strategy, and data analysis, often through a bachelor's degree in marketing, communications, or related fields. Gaining experience with tools like Google Analytics, SEMrush, or Ahrefs and obtaining certifications can enhance your qualifications. Staying updated on search engine algorithms and industry best practices is also important for success in this role.

Is it hard to become a content optimization specialist?

Becoming a content optimization specialist typically requires a strong understanding of SEO principles, content strategy, and analytics tools. Gaining relevant skills through online courses, certifications, and practical experience can facilitate entry into the field, though the level of difficulty varies based on prior knowledge and technical aptitude.
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Content Optimization Specialist jobs near you
Infographic showing various Content Optimization Specialist job openings in the United States as of August 2026, with employment types broken down into 94% Full Time, and 6% Part Time. Highlights an 65% In-person, 3% Hybrid, and 32% Remote job distribution, with an average salary of $65,053 per year, or $31.3 per hour.

Digital Product Content & Optimization Specialist

Vida Shoes International

Manhattan, NY

$68K - $85K/yr

Full-time

Posted 22 days ago

Job description

Job Posting/Description:

 Since 1973, Vida Shoes International has been committed to becoming a global leader in the footwear industry. We are dedicated to designing, producing, and marketing quality branded footwear using our expansive international resources. Our wealth of knowledge stems from the diversity of brands and successful products we have produced year after year.

Compensation: $68K-$85K

Title: Digital Product Content & Optimization Specialist

Our Mission

We’re on a mission to make our products stand out in the crowded Amazon marketplace—not just to sell, but to create an exceptional shopping experience that delights customers and builds lasting brand loyalty. We believe in the power of great storytelling, data-driven decisions, and visuals that inspire action.

The Impact You'll Make

As our Amazon Product Content & Optimization Specialist, you’ll be the architect behind how our products are discovered, perceived, and purchased. From crafting compelling A+ Content pages to fine-tuning keywords for maximum visibility, your work will directly influence our sales growth, brand reputation, and customer trust.

What You'll Do

  • Set up new product listings on Amazon Seller Central, ensuring accuracy, compliance, and brand consistency.
  • Build visually engaging and conversion-focused A+ Content pages, collaborating with our design team to bring product stories to life.
  • Conduct keyword research using tools like Helium 10, Jungle Scout, or MerchantWords to optimize titles, bullet points, and backend search terms.
  • Audit and update existing listings to improve SEO, click-through rates, and conversion rates.
  • Monitor listing performance metrics and make data-driven adjustments to maintain top rankings.
  • Troubleshoot and resolve listing issues, suppressed products, or policy compliance alerts.
  • Manage image library for all brands
  • Manage catalog updates throughout the season
  • Collaborate with internal and external partners to ensure all digital assets are available, current and accurate

What You'll Bring

  • Proven experience managing Amazon Seller Central listings and creating A+ Content.
  • Strong understanding of Amazon SEO, keyword research, and ranking strategies.
  • Excellent attention to detail and ability to write clear, persuasive product copy.
  • A proactive, problem-solving mindset with the ability to work independently.

Why You'll Love It Here

  • A creative, collaborative environment where your ideas directly shape our brand presence.
  • Flexible work arrangements—remote or hybrid options available.
  • Access to premium Amazon optimization tools and training resources.
  • Opportunities to expand your skills into PPC campaigns, brand registry management, and marketplace expansion.

We are an equal opportunity employer and celebrate diversity.

Join Us

If you’re ready to turn great products into bestsellers, send us your resume along with a link to an Amazon listing or A+ page you’ve worked on that you’re proud of. Let’s make our brand shine on every search result.

Thank you in advance for your interest in this opening. Vida Shoes International is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status. At this time, only qualified candidates will be contacted. Direct applicants only, no third-party staffing inquiries, please.

#LI-ONSITE

Employment Type: FULL_TIME

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