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Content Optimization Specialist Jobs (NOW HIRING)

Perfect Afternoon

SEO Specialist

Pleasant Ridge, MI · On-site

$70K/yr

SEO Specialist Perfect Afternoon seeks a talented, analytical SEO Specialist passionate about ... Keyword Research & Content Optimization Conduct keyword research and competitive analysis to ...

Perfect Afternoon

SEO Specialist

Pleasant Ridge, MI · On-site

Salary: $70000 SEO Specialist Perfect Afternoon seeks a talented, analytical SEO Specialist ... Keyword Research & Content Optimization Conduct keyword research and competitive analysis to ...

Consensus Cloud Solutions

OR

This role serves as a critical liaison between Marketing, Content, and Engineering teams, ensuring that websites are optimized for both search engines and users. The SEO Specialist leverages ...

Tandym Tech

Web Content & SEO Specialist

Vienna, VA · On-site

A financial services organization in Vienna, Virginia, is seeking a Web Content & SEO Specialist for a hybrid contract opportunity. This role supports enterprise web content optimization by improving ...

Advision Development

SEO Innovation Specialist

About Advision Development Advision Development is seeking an experienced SEO Specialist to join ... Collaborate with content and development teams to implement SEO best practices and site ...

Pavago

SEO Specialist

SEO Specialist (Technical SEO, Keyword Research, Google Analytics, Ahrefs, SEMrush) - Remote U.S ... Keyword strategy and content optimization * Site health and crawlability * Organic traffic and ...

JustBrand Limited

Be Seen First

SEO Specialist

Philadelphia, PA · Remote

The SEO Specialist is responsible for driving comprehensive SEO strategies to enhance website ... Develop and execute content strategies aligned with SEO goals * Analyze backlink profiles and ...

Nfinity Athletic

SEO Specialist

Atlanta, GA · On-site

Are you a seasoned SEO specialist with over 10 years of experience? Do you thrive in crowded ... Content Optimization: Collaborate with content creators to ensure all website content is optimized ...

Nfinity Athletic

SEO Specialist

Atlanta, GA · On-site

Are you a seasoned SEO specialist with over 10 years of experience? Do you thrive in crowded ... Content Optimization: Collaborate with content creators to ensure all website content is optimized ...

Nfinity Athletic

SEO Specialist

Atlanta, GA

Are you a seasoned SEO specialist with over 10 years of experience? Do you thrive in crowded ... Content Optimization: Collaborate with content creators to ensure all website content is optimized ...

Consensus Cloud Solutions

SEO Specialist

This role serves as a critical liaison between Marketing, Content, and Engineering teams, ensuring that websites are optimized for both search engines and users. The SEO Specialist leverages ...

DecisionPoint | Cortek

Senior SEO Specialist

Overview DecisionPoint seeks a Senior SEO Specialist to lead enterprise-wide search engine ... Ensure content adheres to SEO best practices including metadata optimization, heading structures ...

IntuitSolutions

SEO/SEM Specialist

Philadelphia, PA · On-site

Salary: SEO Specialist Results-Driven E-commerce Expert Founded in 2001, IntuitSolutions is a ... content optimization. We operate with regular office hours, completing nearly all work in-house.

IntuitSolutions

SEO/SEM Specialist

PA · On-site

SEO Specialist - Results-Driven E-commerce Expert Founded in 2001, IntuitSolutions is a leading ... content optimization. We operate with regular office hours, completing nearly all work in-house.

IntuitSolutions

SEO/SEM Specialist

PA · Remote

SEO Specialist - Results-Driven E-commerce Expert Founded in 2001, IntuitSolutions is a leading ... content optimization. We operate with regular office hours, completing nearly all work in-house.

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All JobsContent Optimization Specialist Jobs

Content Optimization Specialist information

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How much do content optimization specialist jobs pay per hour?

As of Aug 4, 2026, the average hourly pay for content optimization specialist in the United States is $31.28, according to ZipRecruiter salary data. Most workers in this role earn between $22.12 and $35.58 per hour, depending on experience, location, and employer.

How does a content optimization specialist typically collaborate with writers and marketing teams to improve website performance?

As a Content Optimization Specialist, you'll regularly work alongside content writers and marketing professionals to analyze existing content, identify areas for improvement, and implement strategies that enhance readability, SEO, and user engagement. Collaboration often involves providing data-driven feedback, sharing keyword research, and developing optimization guidelines to ensure content aligns with business goals and industry best practices. Effective communication and teamwork are essential, as you'll often need to coordinate with various stakeholders to ensure content updates are timely and consistent across digital platforms.

What is the difference between Content Optimization Specialist vs Content Writer?

AspectContent Optimization SpecialistContent Writer
Primary FocusOptimizing existing content for search engines and user engagementCreating new content from scratch
Skills & CertificationsSEO, analytics, keyword research, content strategyWriting, editing, storytelling, grammar
Work EnvironmentDigital marketing teams, SEO agencies, in-house marketingContent agencies, marketing teams, freelance

The Content Optimization Specialist focuses on enhancing existing content to improve search rankings and user experience, while the Content Writer primarily creates new content. Both roles often collaborate but serve different stages of content development.

What is a content optimization specialist?

Content Optimization Specialists are professionals who analyze, edit, and enhance digital content to improve its visibility, engagement, and effectiveness, particularly for online audiences. They use SEO best practices, keyword research, and analytical tools to ensure content ranks well in search engines and resonates with target audiences. Their role often involves collaborating with writers, marketers, and designers to refine website copy, blog posts, and other digital materials. By continually tracking performance metrics, they help ensure content meets organizational goals and stays competitive in the digital landscape.

What are the key skills and qualifications needed to thrive as a content optimization specialist, and why are they important?

To thrive as a Content Optimization Specialist, you need expertise in SEO, analytics, and digital marketing, often supported by a relevant degree or certifications in digital marketing or SEO. Familiarity with tools such as Google Analytics, SEMrush, Ahrefs, and content management systems (CMS) is typically required. Strong analytical thinking, attention to detail, and effective communication are valuable soft skills in this role. These skills and qualities are crucial for driving organic traffic, improving content performance, and aligning digital strategies with business goals.

Is it hard to become a content optimization specialist?

Becoming a content optimization specialist typically requires a strong understanding of SEO, content strategy, and analytics tools, which can be gained through relevant education, training, and experience. While some roles may require certifications or familiarity with specific platforms, the difficulty depends on prior knowledge and dedication to learning these skills.
More about Content Optimization Specialist jobs
What cities are hiring for Content Optimization Specialist jobs? Cities with the most Content Optimization Specialist job openings:
What states have the most Content Optimization Specialist jobs? States with the most job openings for Content Optimization Specialist jobs include:
What job categories do people searching Content Optimization Specialist jobs look for? The top searched job categories for Content Optimization Specialist jobs are:
Content Optimization Specialist jobs near you
Infographic showing various Content Optimization Specialist job openings in the United States as of July 2026, with employment types broken down into 69% Full Time, 28% Part Time, 1% Temporary, and 2% Contract. Highlights an 74% Physical, 4% Hybrid, and 22% Remote job distribution, with an average salary of $65,053 per year, or $31.3 per hour.

SEO Specialist

Perfect Afternoon

Pleasant Ridge, MI • On-site

$70K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 21 days ago

Job description

SEO Specialist
Perfect Afternoon seeks a talented, analytical SEO Specialist passionate about search, data, and digital growth. We want to hear from you if you have a strong understanding of technical SEO, keyword strategy, and content optimization, and enjoy helping businesses increase their visibility in search engines.
General Job Description
As an SEO Specialist, you will play a key role in improving and managing our clients' search visibility and organic traffic. You will work closely with our development, content, and marketing teams to identify opportunities, resolve technical issues, and implement strategies that improve search rankings and performance.
This position requires experience with SEO auditing tools, keyword research platforms, analytics tools, and technical SEO practices, as well as a solid understanding of how websites are built and optimized for search engines. Familiarity with WordPress, Shopify, structured data, site performance, and search engine algorithms is expected.
SEO Strategy & Execution
Develop and execute SEO strategies that improve organic rankings, traffic, and lead generation for client websites.
Technical SEO
Identify and resolve technical SEO issues, including crawlability, indexing, Core Web Vitals, site structure, redirects, canonicalization, and schema implementation.
Keyword Research & Content Optimization
Conduct keyword research and competitive analysis to identify opportunities for content growth and optimization. Work with content teams to ensure pages are properly optimized.
SEO Audits
Perform technical site audits using tools such as Screaming Frog, SEMrush, or Ahrefs, identifying actionable improvements and prioritizing fixes.
Analytics & Reporting
Monitor SEO performance using Google Analytics (GA4), Google Search Console, and other reporting tools, providing clear insights and recommendations.
Collaboration
Work closely with developers, designers, and content teams to ensure SEO best practices are implemented during site builds, redesigns, and ongoing updates.
Local & Multi-Location SEO
Support local SEO initiatives, including Google Business Profiles, local landing pages, citation consistency, and review strategy where applicable.
WordPress SEO
Implement and maintain SEO best practices across WordPress websites, including metadata, schema, internal linking, and content optimization.
SEO Tools & Platforms
Utilize industry-standard tools such as SEMrush, Ahrefs, Screaming Frog, Google Search Console, GA4, and other auditing or reporting tools to analyze performance and identify opportunities.
Trends & Best Practices
Stay current with search engine algorithm updates, industry trends, and evolving SEO technologies, applying best practices to client projects.
Responsibilities
Proven experience as an SEO Specialist or similar role, ideally within a digital marketing agency environment.
SEO Tools Proficiency
Experience using tools such as:
  • SEMrush or Ahrefs
  • Screaming Frog or Sitebulb
  • Google Analytics (GA4)
  • Google Search Console

Technical SEO Knowledge
Strong understanding of:
  • Crawlability and indexing
  • Site architecture and internal linking
  • Schema markup
  • Page speed and Core Web Vitals
  • Redirects and canonical tags

Content & Keyword Strategy
Ability to conduct keyword research, analyze competition, and develop optimization strategies that align with search intent.
Communication
Strong ability to explain SEO concepts and recommendations to both technical and non-technical stakeholders.
Problem-Solving
Ability to diagnose ranking issues, traffic drops, or site performance problems and develop practical solutions.
Local to Detroit
Ideal candidates will be local to Detroit, MI, and able to work in-office & hybrid.
What can you expect from us?
  • A fair and competitive salary based on your experience and what you bring to our agency
  • A great team environment in a fast-paced, non-corporate environment (including work-from-home opportunities)
  • 18 days of PTO and paid holidays
  • Health, vision, dental, and short-term disability insurance & 401K
  • No micro-management - we allow you to grow, learn, and share your opinions and ideas

Requirements
  • A minimum of 2 years of agency experience
  • 2+ years of experience working professionally in SEO or digital marketing
  • Bachelor's degree in marketing, communications, business, or a related field
  • Proven experience improving organic search rankings, traffic, and technical site performance
  • Experience working with WordPress or similar CMS platforms
  • Strong analytical skills and comfort working with SEO data and reporting
  • Excellent written and verbal communication skills with strong attention to detail
  • Ability to work independently and as part of a team in a fast-paced environment, managing multiple projects simultaneously
  • Logical thinking and problem-solving skills, with the ability to translate data into actionable insights
  • Self-motivated, organized, and eager to learn
  • Mac proficiency

Apply