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Content Optimization Specialist Jobs (NOW HIRING)

Role Overview This role sits at the intersection of SEO, AI search, PR, and structured content optimization. The AI Visibility Specialist analyzes how brands appear across generative AI platforms and ...

The Senior Digital Marketing Specialist oversees the multi-faceted digital marketing activities and ... This role will report to the SEO and Content Strategy Manager and work closely with product ...

The Senior Digital Marketing Specialist oversees the multi-faceted digital marketing activities and ... This role will report to the SEO and Content Strategy Manager and work closely with product ...

Role Overview This role sits at the intersection of SEO, AI search, PR, and structured content optimization. The AI Visibility Specialist analyzes how brands appear across generative AI platforms and ...

The Senior Digital Marketing Specialist oversees the multi-faceted digital marketing activities and ... This role will report to the SEO and Content Strategy Manager and work closely with product ...

SEO Specialist

Dedham, MA · On-site

$18 - $22/hr

Optimize website content for search engines and user experience. * Collaborate with content ... Experience as an SEO Specialist or in a similar role preferred. * Strong understanding of SEO ...

The Senior Digital Marketing Specialist oversees the multi-faceted digital marketing activities and ... This role will report to the SEO and Content Strategy Manager and work closely with product ...

SEO Specialist

Dedham, MA · On-site

$18 - $22/hr

Optimize website content for search engines and user experience. * Collaborate with content ... Experience as an SEO Specialist or in a similar role preferred. * Strong understanding of SEO ...

The SEO Specialist II utilizes knowledge of natural search engine listings and employs the ... content, meta tags, h tags, alt tags Internal linking strategies to disperse value throughout the ...

SEO Specialist

Dedham, MA · On-site

$18 - $22/hr

Optimize website content for search engines and user experience. * Collaborate with content ... Experience as an SEO Specialist or in a similar role preferred. * Strong understanding of SEO ...

Overview DecisionPoint seeks a Technical SEO Specialist to conduct detailed, recurring SEO ... Collaborate with developers, content teams, and UX staff to ensure technical SEO requirements are ...

Job Title: SEO Specialist Job Location: Madison, NJ Job Type: Contract * Manage and improve organic ... Content creation for SEO requirements and copy optimization basis keyword research * Develop and ...

Company Description The SEO Specialist plays a pivotal role in propelling VersaChalk's online ... RESPONSIBILITIES 1. Conduct extensive keyword research to guide content teams. 2. Set SEO Roadmap ...

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Content Optimization Specialist information

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$12

$31

$55

How much do content optimization specialist jobs pay per hour?

As of Aug 11, 2026, the average hourly pay for content optimization specialist in the United States is $31.28, according to ZipRecruiter salary data. Most workers in this role earn between $22.12 and $35.58 per hour, depending on experience, location, and employer.

How does a content optimization specialist typically collaborate with writers and marketing teams to improve website performance?

As a Content Optimization Specialist, you'll regularly work alongside content writers and marketing professionals to analyze existing content, identify areas for improvement, and implement strategies that enhance readability, SEO, and user engagement. Collaboration often involves providing data-driven feedback, sharing keyword research, and developing optimization guidelines to ensure content aligns with business goals and industry best practices. Effective communication and teamwork are essential, as you'll often need to coordinate with various stakeholders to ensure content updates are timely and consistent across digital platforms.

What is the difference between Content Optimization Specialist vs Content Writer?

AspectContent Optimization SpecialistContent Writer
Primary FocusOptimizing existing content for search engines and user engagementCreating new content from scratch
Skills & CertificationsSEO, analytics, keyword research, content strategyWriting, editing, storytelling, grammar
Work EnvironmentDigital marketing teams, SEO agencies, in-house marketingContent agencies, marketing teams, freelance

The Content Optimization Specialist focuses on enhancing existing content to improve search rankings and user experience, while the Content Writer primarily creates new content. Both roles often collaborate but serve different stages of content development.

What is a content optimization specialist?

Content Optimization Specialists are professionals who analyze, edit, and enhance digital content to improve its visibility, engagement, and effectiveness, particularly for online audiences. They use SEO best practices, keyword research, and analytical tools to ensure content ranks well in search engines and resonates with target audiences. Their role often involves collaborating with writers, marketers, and designers to refine website copy, blog posts, and other digital materials. By continually tracking performance metrics, they help ensure content meets organizational goals and stays competitive in the digital landscape.

What are the key skills and qualifications needed to thrive as a content optimization specialist, and why are they important?

To thrive as a Content Optimization Specialist, you need expertise in SEO, analytics, and digital marketing, often supported by a relevant degree or certifications in digital marketing or SEO. Familiarity with tools such as Google Analytics, SEMrush, Ahrefs, and content management systems (CMS) is typically required. Strong analytical thinking, attention to detail, and effective communication are valuable soft skills in this role. These skills and qualities are crucial for driving organic traffic, improving content performance, and aligning digital strategies with business goals.

Is it hard to become a content optimization specialist?

Becoming a content optimization specialist typically requires a strong understanding of SEO, content strategy, and analytics tools, which can be gained through relevant education, training, and experience. While some roles may require certifications or familiarity with specific platforms, the difficulty depends on prior knowledge and dedication to learning these skills.
More about Content Optimization Specialist jobs
What cities are hiring for Content Optimization Specialist jobs? Cities with the most Content Optimization Specialist job openings:
What states have the most Content Optimization Specialist jobs? States with the most job openings for Content Optimization Specialist jobs include:
Infographic showing various Content Optimization Specialist job openings in the United States as of August 2026, with employment types broken down into 84% Full Time, 13% Part Time, and 3% Contract. Highlights an 79% Physical, 2% Hybrid, and 19% Remote job distribution, with an average salary of $65,053 per year, or $31.3 per hour.

AI SEO Specialist Zen Media

Optimum7

Miami, FL • On-site

Full-time

Re-posted 5 days ago


Job description

AI SEO Specialist (AI focused)
Location: Remote, Florida
Zen Media is a leading B2B marketing and PR agency helping enterprise software, healthcare technology, professional services, and manufacturing brands achieve measurable growth and industry leadership.
For years, brands focused on Google rankings. Today, buyers increasingly rely on AI-generated answers when researching vendors, comparing solutions, and building shortlists.
Zen Media is helping define the next evolution of search: AI Visibility.
We analyze how brands appear inside generative AI platforms such as ChatGPT, Claude, Gemini, and Perplexity, and implement strategies to improve their presence in AI-generated recommendations.
We are now hiring an AI Visibility Specialist to help scale this capability.
Role Overview
This role sits at the intersection of SEO, AI search, PR, and structured content optimization.
The AI Visibility Specialist analyzes how brands appear across generative AI platforms and develops strategies to improve their presence in AI-generated answers.
Unlike traditional SEO roles focused mainly on keyword rankings, this role focuses on how large language models interpret, reference, and recommend brands.
You will work with AI visibility diagnostics, prompt testing frameworks, schema analysis, and long-form content strategies designed to improve AI discoverability.
This role reports to the Director of Marketing and collaborates closely with the marketing and content teams.
What You'll Do
  • Run AI Visibility audits using Zen Media's diagnostic platform
  • Analyze AI visibility reports measuring brand presence in AI responses
  • Identify opportunities to improve brand inclusion in AI-generated recommendations
  • Create and optimize long-form content designed for AI discoverability and citation
  • Conduct schema and structured data audits to improve machine readability
  • Optimize page structures so AI systems can easily extract relevant information
  • Perform keyword and entity research supporting SEO and AI visibility
  • Monitor responses across ChatGPT, Claude, Gemini, and Perplexity to identify patterns
  • Collaborate with marketing teams to improve search and AI visibility performance
  • Stay updated on trends in AI search behavior and LLM citation patterns

Qualifications
  • 2-4 years of SEO experience, ideally in a digital marketing or B2B agency
  • Strong understanding of technical SEO, on-page optimization, and content strategy
  • Experience with tools such as Google Search Console, Ahrefs, SEMrush, or Screaming Frog
  • Strong analytical skills and ability to turn research into actionable insights
  • Ability to manage multiple projects and maintain attention to detail
  • Strong writing skills for structured long-form content
  • Curiosity about generative AI and its impact on search

Bonus Experience
  • Experience analyzing AI-generated responses or LLM outputs
  • Familiarity with schema markup, entity optimization, and structured data tools
  • Understanding how AI models extract and reference web information
  • Basic knowledge of HTML, CSS, or JavaScript
  • Experience working with B2B or enterprise clients

Why This Role Is Unique
AI-driven discovery is rapidly changing how buyers research vendors.
While most marketing teams still focus on traditional search rankings, Zen Media is helping define a new discipline: AI Visibility.
In this role, you will help develop strategies that improve how brands appear in AI-generated answers across multiple platforms, placing you at the forefront of a major shift in digital marketing.
What's Your Next Step?
If you are passionate about SEO and the future of AI-driven discovery, we'd love to hear from you.
You'll join a team helping global B2B brands improve their visibility in the evolving AI search ecosystem.
Learn more about Zen Media:
Website: https://zenmedia.com/
LinkedIn: https://www.linkedin.com/company/wearezenmedia