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Content Strategy Jobs in Texas (NOW HIRING)

Grupo Bimbo

Senior Analyst Content Strategy

Irving, TX · On-site +1

$66K - $86K/yr

Lead digital shelf strategy and content syndication execution across all brands and retailer network channels * Develop and implement content strategies that improve product discoverability ...

Mission Lane

Senior Manager, Content Strategy

Dallas, TX · On-site +1

$152K - $191K/yr

The Senior Manager, Content Strategy makes sure people find us when they need us, so they can keep moving forward. You'll start by putting a content strategy in front of leadership that maps how ...

Crow Holdings

Associate, Content Strategy

Dallas, TX

Position Summary Crow Holdings seeks a highly motivated Content Strategy Associate to support the development of compelling content that brings the firm's history, culture, and brand to life. This ...

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Crow Holdings

Associate, Content Strategy

Dallas, TX · On-site

Position Summary Crow Holdings seeks a highly motivated Content Strategy Associate to support the development of compelling content that brings the firm's history, culture, and brand to life. This ...

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Showing results 1-20

All JobsContent Strategy JobsContent Strategy Jobs in Texas

Content Strategy information

See Texas salary details

$24.6K

$86.7K

$150.4K

How much do content strategy jobs pay per year?

As of Jul 26, 2026, the average yearly pay for content strategy in Texas is $86,674.00, according to ZipRecruiter salary data. Most workers in this role earn between $58,482.00 and $110,808.00 per year, depending on experience, location, and employer.

How much money does a content strategist make?

A content strategist's salary varies based on experience, location, and industry, but typically ranges from $60,000 to $120,000 annually. Senior roles or those with specialized skills in analytics and content management tools can earn higher salaries.

What does a content strategist do?

A content strategist develops and manages content plans to meet business goals, ensuring content is relevant, consistent, and aligned with target audiences. They analyze data, oversee content creation, and use tools like content management systems to optimize delivery across platforms.

What is content strategy?

Content strategy is the process of planning, developing, and managing content—written or otherwise—to achieve specific business goals. It involves understanding the target audience, determining which types of content will be most effective, and organizing content across various channels in a cohesive way. A strong content strategy ensures consistency, relevance, and value, helping organizations attract and engage their audience while supporting overall objectives like brand awareness or lead generation.

How to get a job as a content strategist?

To become a content strategist, develop strong writing, editing, and analytical skills, and gain experience in content creation, marketing, or communications. Building a portfolio, understanding SEO, and familiarizing yourself with content management tools like WordPress or HubSpot can improve your prospects. Earning relevant certifications or a degree in marketing, communications, or related fields can also enhance your qualifications.

How does a Content Strategist typically collaborate with other departments within an organization?

Content Strategists frequently work cross-functionally with marketing, design, product, and SEO teams to ensure content aligns with broader business objectives and user needs. Regular meetings and collaborative planning sessions are common, as strategists gather input from stakeholders, provide guidance on brand voice, and coordinate content calendars. This collaboration helps maintain consistency across channels, streamline workflows, and measure the impact of content initiatives. Being proactive in communication and open to feedback are key to building strong working relationships in this role.

What is the difference between Content Strategy vs Content Marketing?

AspectContent StrategyContent Marketing
FocusPlanning and managing overall content to meet business goalsPromoting content to attract and engage audiences
SkillsContent planning, user experience, analyticsMarketing tactics, SEO, social media
Work EnvironmentCross-departmental, strategic planningMarketing campaigns, digital channels
GoalsAlign content with brand and user needsDrive traffic, conversions, and brand awareness

While both roles involve content creation, Content Strategy focuses on planning and aligning content with business objectives, whereas Content Marketing emphasizes promoting content to reach target audiences. Understanding these differences helps organizations optimize their content efforts effectively.

Is content strategist a good career?

A content strategist is a professional responsible for planning, developing, and managing content to meet business goals. The role often requires strong communication, analytical skills, and familiarity with content management systems, making it a viable career path with opportunities for growth in marketing, digital media, and communications fields.

What are the key skills and qualifications needed to thrive as a Content Strategist, and why are they important?

A Content Strategist needs expertise in content creation, digital marketing, and audience analysis, typically supported by a degree in communications, marketing, or a related field. Familiarity with content management systems (CMS), SEO tools, and analytics platforms is essential for effective planning and performance tracking. Strong storytelling, project management, and collaboration skills help a Content Strategist excel in cross-functional teams and deliver engaging content. These competencies are vital for ensuring content aligns with business goals, resonates with target audiences, and drives measurable results.
What are the most commonly searched types of Content Strategy jobs in Texas? The most popular types of Content Strategy jobs in Texas are:
What are popular job titles related to Content Strategy jobs in Texas? For Content Strategy jobs in Texas, the most frequently searched job titles are:
What job categories do people searching Content Strategy jobs in Texas look for? The top searched job categories for Content Strategy jobs in Texas are:
What cities in Texas are hiring for Content Strategy jobs? Cities in Texas with the most Content Strategy job openings:
Content Strategy jobs near you
Infographic showing various Content Strategy job openings in Texas as of July 2026, with employment types broken down into 72% Full Time, 25% Part Time, 1% Temporary, and 2% Contract. Highlights an 73% Physical, 4% Hybrid, and 23% Remote job distribution, with an average salary of $86,674 per year, or $41.7 per hour.
Senior Analyst Content Strategy

Senior Analyst Content Strategy

Grupo Bimbo

Irving, TX • On-site, Remote

$66K - $86K/yr

Full-time

Retirement, PTO

Posted 8 days ago

Job description

Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas'® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann's® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!
More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.
Come join the largest baking company in the world and our family of 20,000 associates nationwide!
Top Reasons to Work at Bimbo Bakeries USA:
Salary Range: $66,600 - $86,600
Annual Bonus Eligibility
Comprehensive Benefits Package
Paid Time Off
401k & Company Match
#LI-LF1
Position Summary:
The Senior Analyst, Digital Shelf & Content Syndication is responsible for leading digital shelf strategy and content syndication execution across retailer and digital commerce channels. This role is part of the Omnichannel team and reports to the Manager, Product Information Management. The Senior Analyst partners with internal stakeholders, external agencies, retailers, and syndication providers to develop content strategies, optimize digital shelf performance, and ensure accurate deployment of product content across all brands and channels. This role serves as a subject matter expert in content syndication, digital shelf best practices, content governance, and retailer content execution.
Key Responsibilities:
  • Lead digital shelf strategy and content syndication execution across all brands and retailer network channels
  • Develop and implement content strategies that improve product discoverability, visibility, engagement, and conversion
  • Manage product content syndication through platforms including Salsify, Syndigo, and NIQ
  • Oversee content deployment across retailer channels and ensure compliance with retailer-specific content requirements
  • Monitor, troubleshoot, and resolve publication issues to ensure accurate and timely content deployment
  • Manage retailer channel mappings, syndication configurations, and direct retailer connections to support accurate content distribution
  • Update and maintain retailer assortments to ensure products are published accurately and distributed correctly across retailer platforms
  • Review and approve product content, item records, and content submissions within retailer and syndication platforms
  • Partner with external agencies on content creation, optimization, and execution initiatives
  • Optimize product content across SEO and AEO copy, MRHI, imagery, enhanced content, and more
  • Conduct content audits and competitive benchmarking to identify opportunities for optimization and performance improvement
  • Measure content performance using available tools and translate insights into actionable recommendations
  • Audit retailer product detail pages (PDPs) to ensure content accuracy, completeness, and content health
  • Manage direct retailer channel connections and maintain syndication mappings across retailer networks
  • Lead content governance initiatives, process improvements, and best practice development
  • Collaborate with Sales, Brand, Packaging Graphics, and other cross-functional teams to align content priorities and business objectives
  • Partner with external retailers, agencies, and syndication providers to support content execution and issue resolution
  • Identify content gaps, operational inefficiencies, and process improvement opportunities
  • Maintain documentation, reporting, and governance processes to support scalable content operations
  • Communicate performance insights, content recommendations, and strategic initiatives to stakeholders and leadership
  • Maintain content workflows, governance processes, and business rules that support scalable and efficient content operations
  • Support additional digital shelf, content strategy, and syndication initiatives as needed

Leadership Competencies:
  • Use a combination of feedback and reflection to gain productive insight into personal strengths and weaknesses.
  • Builds partnerships and work collaboratively with others to meet shared objectives.
  • Take on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
  • Understands the business and organizational environment and shows interest in adapting to their culture and ways of working.

Education and Work History:
  • Bachelor's degree preferred in Marketing, Business, Communications, Analytics, or a related field
  • 3+ years of experience in digital shelf strategy, content syndication, Product Information Management, eCommerce, Omnichannel, or a related field
  • Experience within CPG, eCommerce, digital commerce, or retail content environments preferred
  • Advanced knowledge of syndication platforms such as Salsify, Syndigo, and NIQ
  • Experience with content measurement and optimization tools such as Vizit or similar platforms preferred
  • Strong understanding of SEO, AEO, digital shelf best practices, content governance, and retailer content requirements
  • Excellent communication, analytical, organizational, and project management skills

Preferred qualifications:
  • Serves as a subject matter expert for digital shelf strategy, content syndication, and retailer content execution
  • Influences cross-functional stakeholders without direct authority
  • Gains alignment across internal teams, agencies, retailers, and external partners
  • Translates complex content performance data into clear business recommendations
  • Drives continuous improvement through process optimization, governance, and best practices
  • Navigates competing priorities while maintaining focus on high-impact initiatives
  • Demonstrates initiative, accountability, and ownership in a matrixed environment
  • Communicates strategic recommendations and performance insights effectively to senior leadership
  • Identifies risks, opportunities, and emerging trends to support business growth

The physical and mental demands described in each job posting are representative of those that must be met by an associate to successfully perform the essential functions of each job. Reasonable accommodations may be requested to enable qualified individuals with disabilities to perform the essential functions of each job.
Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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