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Content Strategy Jobs in Texas (NOW HIRING)

Meta

AI Content Strategy Lead

Austin, TX

$182K/yr

Content Strategy is evolving from a discipline that guides individual content experiences to one that shapes the systems through which content is created, governed, and scaled. Our AI content systems ...

Meta

AI Content Strategy Lead

Austin, TX

Content Strategy is evolving from a discipline that guides individual content experiences to one that shapes the systems through which content is create.

Grupo Bimbo

Senior Analyst Content Strategy

Irving, TX · On-site +1

$66K - $86K/yr

Lead digital shelf strategy and content syndication execution across all brands and retailer network channels * Develop and implement content strategies that improve product discoverability ...

Crow Holdings

Associate, Content Strategy

Dallas, TX · On-site

Position Summary Crow Holdings seeks a highly motivated Content Strategy Associate to support the development of compelling content that brings the firm's history, culture, and brand to life. This ...

Crow Holdings

Associate, Content Strategy

Dallas, TX · On-site

Position Summary Crow Holdings seeks a highly motivated Content Strategy Associate to support the development of compelling content that brings the firm's history, culture, and brand to life. This ...

BC Forward

Commercial Content Strategist

Spring, TX · On-site

$47.07 - $61.62/hr

Define content strategy across Awareness, Consideration, Conversion, Retention, and Expansion stages. Develop messaging frameworks for SMB, Mid-Market, Enterprise, and Partner audiences across ...

TEKsystems

UX Content Strategist - 100% REMOTE

Dallas, TX · On-site +1

$60 - $65/hr

Strong UX writing and content strategy experience, preferably within financial services or other highly regulated industries. * User-centered mindset with the ability to translate complex concepts ...

Expedia

Content Strategist III

Austin, TX · On-site

Own the content strategy for the partner help space, developing frameworks, taxonomies, and structured approaches that make content scalable, findable, and reusable, and designing solutions that ...

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Showing results 1-20

All JobsContent Strategy JobsContent Strategy Jobs in Texas

Content Strategy information

See Texas salary details

$24.6K

$86.7K

$150.4K

How much do content strategy jobs pay per year?

As of Aug 17, 2026, the average yearly pay for content strategy in Texas is $86,674.00, according to ZipRecruiter salary data. Most workers in this role earn between $58,482.00 and $110,808.00 per year, depending on experience, location, and employer.

What is content strategy?

Content strategy is the process of planning, developing, and managing content—written or otherwise—to achieve specific business goals. It involves understanding the target audience, determining which types of content will be most effective, and organizing content across various channels in a cohesive way. A strong content strategy ensures consistency, relevance, and value, helping organizations attract and engage their audience while supporting overall objectives like brand awareness or lead generation.

What skills and qualifications are needed to thrive as a content strategist?

A Content Strategist needs expertise in content creation, digital marketing, and audience analysis, typically supported by a degree in communications, marketing, or a related field. Familiarity with content management systems (CMS), SEO tools, and analytics platforms is essential for effective planning and performance tracking. Strong storytelling, project management, and collaboration skills help a Content Strategist excel in cross-functional teams and deliver engaging content. These competencies are vital for ensuring content aligns with business goals, resonates with target audiences, and drives measurable results.

How does a content strategist typically collaborate with other departments within an organization?

Content Strategists frequently work cross-functionally with marketing, design, product, and SEO teams to ensure content aligns with broader business objectives and user needs. Regular meetings and collaborative planning sessions are common, as strategists gather input from stakeholders, provide guidance on brand voice, and coordinate content calendars. This collaboration helps maintain consistency across channels, streamline workflows, and measure the impact of content initiatives. Being proactive in communication and open to feedback are key to building strong working relationships in this role.

What is the difference between Content Strategy vs Content Marketing?

AspectContent StrategyContent Marketing
FocusPlanning and managing overall content to meet business goalsPromoting content to attract and engage audiences
SkillsContent planning, user experience, analyticsMarketing tactics, SEO, social media
Work EnvironmentCross-departmental, strategic planningMarketing campaigns, digital channels
GoalsAlign content with brand and user needsDrive traffic, conversions, and brand awareness

While both roles involve content creation, Content Strategy focuses on planning and aligning content with business objectives, whereas Content Marketing emphasizes promoting content to reach target audiences. Understanding these differences helps organizations optimize their content efforts effectively.

How to get a job as a content strategist?

To become a content strategist, develop strong writing, editing, and analytical skills, and gain experience in content creation, marketing, or communications. Building a portfolio, understanding SEO tools, and obtaining relevant certifications can improve your prospects. Networking and staying updated on industry trends also help in securing a position.

What does a content strategist do?

A content strategist develops plans to create, manage, and optimize content across digital platforms to meet business goals. They analyze target audiences, set content guidelines, and collaborate with writers, designers, and marketers, often using tools like content management systems and analytics software. Their role ensures consistent, effective messaging aligned with brand objectives.

What does a content strategist make?

A content strategist typically earns between $60,000 and $120,000 annually, depending on experience, location, and industry. They develop content plans, oversee content creation, and ensure messaging aligns with business goals, often using tools like content management systems and analytics platforms.

What qualifications do you need to be a content strategist?

A content strategist typically needs a bachelor's degree in marketing, communications, journalism, or a related field. Relevant skills include strong writing, editing, research abilities, and experience with content management systems and analytics tools. Professional experience in content creation or digital marketing is often required or preferred.

What are the most commonly searched types of Content Strategy jobs in Texas?

The most popular types of Content Strategy jobs in Texas are:

What are popular job titles related to Content Strategy jobs in Texas?

For Content Strategy jobs in Texas, the most frequently searched job titles are:

What job categories do people searching Content Strategy jobs in Texas look for?

The top searched job categories for Content Strategy jobs in Texas are:

What cities in Texas are hiring for Content Strategy jobs?

Cities in Texas with the most Content Strategy job openings:

Content Strategy jobs near you
Infographic showing various Content Strategy job openings in Texas as of August 2026, with employment types broken down into 1% Internship, 92% Full Time, 5% Part Time, and 2% Contract. Highlights an 81% Physical, 6% Hybrid, and 13% Remote job distribution, with an average salary of $86,674 per year, or $41.7 per hour.

AI Content Strategy Lead

Meta

Austin, TX

$182K/yr

Full-time

Posted 17 days ago

Meta rating

7.8

Company rating: 7.8 out of 10

Based on 45 frontline employees who took The Breakroom Quiz

136th of 244 rated software companies

Job description

Content Strategy is evolving from a discipline that guides individual content experiences to one that shapes the systems through which content is created, governed, and scaled. Our AI content systems are already live. What's needed now is the strategic layer that ensures scale means better, not just more. As AI becomes embedded throughout the marketing ecosystem, organizations need new ways to ensure that strategic expertise is amplified and operationalized through technology.We are seeking an AI Content Strategy Lead to drive the vision and cross-functional alignment required to embed content strategy into AI-powered marketing systems. This is a highly strategic individual contributor role within Content Strategy that partners across Marketing Technology (including AI platform teams) and creative teams to ensure content expertise is embedded into AI-powered systems. The role will not directly manage teams or own AI platforms, but will influence and align stakeholders across organizations to ensure that strategic content expertise is represented within AI-enabled workflows and capabilities.The ideal candidate combines demonstrated AI product leadership with a deep understanding of how content strategy creates business value. They have experience translating strategic expertise into clear requirements that enable scalable systems, influencing outcomes through partners who own platform roadmaps, and driving organizational transformation through partnerships, vision, and execution.This role spans the full breadth of AI-generated marketing content, including copy, image, video, email, web, and advertising creative, in service of campaigns reaching millions of small business advertisers across scaled channels.
AI Content Strategy Lead Responsibilities:
  • Define and drive the long-term vision for how Content Strategy is operationalized through AI-powered marketing systems and workflows, including the strategic requirements that preserve critical human judgment and oversight
  • Partner with Marketing Technology teams to translate content strategy expertise into clear requirements, priorities, and success criteria that inform the AI platform's capabilities
  • Design the knowledge architecture that structures customer insights, brand voice, audience context, messaging frameworks, and campaign intelligence for real-time access by AI agents and content generation systems. Define how marketing expertise is stored, retrieved, and applied so that AI produces strategically sound, not just grammatically correct, output
  • Identify and recommend high-impact opportunities where AI can improve content quality, consistency, speed, and strategic alignment
  • Establish governance guardrails, evaluation frameworks, and quality controls that ensure AI-generated content meets organizational standards while enabling scalable operating models
  • Serve as a thought leader and advisor on the future of AI-enabled content strategy, helping to shape organizational direction and investment decisions
  • Measure and communicate the business impact of AI-enabled content systems, including improvements in quality, consistency, efficiency, and strategic fidelity

Minimum Qualifications:
  • 12+ years of experience in content strategy, content operations, content technology, AI product management, marketing technology, marketing strategy, or related disciplines
  • Track record of driving alignment and outcomes across multiple organizations without direct authority, particularly in environments where technology, strategy, and creativity intersect
  • Experience translating ambiguous business needs into clear strategic requirements and articulating them to technical and cross-functional partners to inform AI product roadmaps
  • Strong understanding of generative AI capabilities, limitations, governance considerations, and implementation patterns
  • Experience defining requirements or shaping product roadmaps for AI, content technology, or marketing automation platforms as a non-engineering stakeholder
  • Exceptional written and verbal communication skills, including experience in influencing leaders and executive stakeholders
  • Experience driving organizational change, workflow transformation, or technology adoption at scale

Preferred Qualifications:
  • Track record of defining new functions, operating models, or organizational capabilities in emerging technology domains
  • Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
  • Experience developing strategic plans and driving them through to implementation with measurable outcomes
  • Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
  • Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
  • Experience with AI agent architectures, marketing knowledge systems, or retrieval-augmented generation (RAG) patterns that enable AI to access brand, audience, and messaging context when generating content
  • Deep familiarity with content lifecycle management, content governance, and content quality evaluation frameworks
  • Experience in establishing measurement frameworks for AI effectiveness, content quality, and strategic alignment
  • Experience operating in large, matrixed organizations with shared ownership of technology platforms

About Meta:
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.
$182,000/year to $252,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

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